Brand Marketing in Great Ryburgh

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Brand Advertising in Great Ryburgh

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in NR21 7?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Great Ryburgh by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Great Ryburgh (Norfolk)

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Bressingham Barney Burnham Norton Kirby Bedon Repps Swainsthorpe Banham Great Ellingham Catton Grove North Earlham Gaywood Stoke Ferry South Pickenham Little Plumstead Crowshill East Tuddenham Bushy Common The Grove Letton Green Norwich Browick Tottenhill Row Stanhoe Drabblegate Beeston Regis West Tofts Welborne Common Heckingham Erpingham Stacksford Godwick Blofield Corner Scratby Shotesham Necton High Kelling Hellington Workhouse Common Tattersett Pristow Green Saham Waite Hunworth Upper Street Eau Brink Colby West Caister Pollard Street Fengate Brock's Watering Coslany Brettenham Bexwell Topcroft Street Wiggenhall St Peter East Runton Sneath Common Thorpe Abbotts Arlington Seething Gayton Overstrand Penny's Green North Lopham Scoulton Scarning Hackford Upper Guist Witton Hempstead Brakefield Green Runcton Holme Gorleston-on-Sea Houghton St Giles West End Letheringsett Earsham Felbrigg Highgate Brandiston Broomholm Pennygate Pentney Thickthorn Hall Lower Gresham Aylmerton Frankfort 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Street West Barsham Ingham Corner Shipdham Westbrook Green Great Barwick Loddon Ingloss Dunburgh Shouldham Croxton St Olaves Ringland Edingthorpe Green Hempstead Hunstanton Bird's Corner Bagthorpe Surlingham Skeyton Eaton Upgate Itteringham Dunton Patch Shelfanger Ashwellthorpe Podmore Burgh Common Lordsbridge Bush Estate Heydon East Barsham Nordelph Oxborough RAF Coltishall Paston Green Fen Street Lundy Green Thornham Stratton Strawless Foulsham West Head Witton Bridge Worstead Thorpe Sustead Weasenham St Peter Wolferd Green Cucumber Corner Upton Colney Walcott Green Lower Street Thelveton Hoe Lower Thurlton Gasthorpe Clippings Green Swanton Hill Northall Green Chedgrave Saxlingham Green Knapton Ridlington Street Saham Hills Little London Gimingham Dunton Bodham Hilgay Wash Dyke Caistor St Edmund Thorpe Marriott Snettisham Bradwell Temple Bar Little Barningham Stibbard Ten Mile Bank Kerdiston East Walton Methwold Bastwick Pott Row Browston Green Crabgate Denver Bradfield Waterloo The Drove Coltishall Horsford Burnham Overy Staithe Reymerston Watton Thursford Thunder Hill Woodrising Thorpe Market Tottenhill Chapelfield Grove Blackmoor Row Ludham South Acre Roydon Themelthorpe Little Melton Hellington Corner Hamrow Dam Brigg Wroxham Upton Green Sloley Southwood Thrigby Hungry Hill West Walton Queen's Hills Kirby Cane Watton Green Cliftonville Mundham Fair Green Burgh Castle Great Dunham Fritton Moorgate Ashill Hevingham Wendling Forncett St Mary Moulton St Mary Neaton Foxhole Broom Green Northacre Emorsgate Damgate Quidenham Sporle South End Hempnall Ingleborough Bressingham Common Dam Green Broome Street Southgate Ingoldisthorpe New Holkham Frans Green Long Stratton Manson Green Smallworth Guist Barton Bendish Great Hautbois Weston Green Lingwood Thurton Goose Green Little Walsingham Wortwell Downham Market Toft Monks Tilney St Lawrence Little Massingham Alburgh Eastgate Mount Pleasant The Close Burnham Westgate Titchwell Thorpland Fersfield Walcot Green Old Hall Street Honingham Northwold Maypole Green Booton West End Worthing Kirstead Green Kimberley Melton Constable Wood Norton West Lynn Great Witchingham East Harling Great Cressingham North Creake High Green Copy's Green Warham Old Hunstanton Little Hautbois Calthorpe Street Thwaite St Mary Brooke Fordham Cley next the Sea George Hill Flitcham Norton Subcourse Honing Stanford Shepherd's Port Foundry Hill Whitwell Three Holes Bessingham Little Snoring North Pickenham Alby Buxton Smallburgh Hainford Haverscroft Street Keswick Cromer Upper Street Litcham Emneth Hardwick Lyngate The Lings Gaultree Lower East Carleton Holkham Salthouse Hanworth Langley Street Heacham Didlington Wacton Common Antingham Wicklewood Bramerton Thornage Suffield Park Mile Cross Downham Reedham Westgate Street Fulmodeston Hall Green Thorpe End Saxlingham Nethergate Lower Stow Bedon Lot's Bridge St John's Fen End Pooley Street Great Green Hunt's Corner Thuxton Happisburgh Attleborough West Earlham Eaton Rise North Barsham Newton Flotman Little Barwick West Beckham Alderford Brumstead Cockley Cley Tuckswood East Winch Pottergate Street Lenwade Weybourne Oulton Billockby New Buckenham Metton New Sprowston West Harling Grimston Middleton Road Green Upper Hellesdon Pockthorpe Whittington Thurlton Taverham Larling Gas Hill Halvergate Lower Bodham Ivy Todd Bircham Tofts Syderstone Ovington Beighton Barford Marham Boyland Common Crimplesham Bintree Bradenham Wimbotsham Butcher's Common Lynford Blackwater Whinburgh Stubbs Green Withergate Langmere Waterden Southtown Burgh next Aylsham Piccadilly Corner Hickling Welborne West Dereham Topcroft Ragmere Postwick Nethergate Sprowston South Creake Florence Walk Mundham Common Lakenham Pedham Loddon Bengate Wicken Green Village Newton Shadwell Harpley Gissing Binham Stow Bedon Bexfield Shimpling Hemblington Saddle Bow Newgate Blackborough End Morton Thurning Beachamwell Fodderstone Gap Ketteringham Muckleton Hillington Mill Hill Breckles Woodton Trunch Great Walsingham Thurne Southgate Thetford Bergh Apton South Wootton Bull's Green Carleton Forehoe Crostwight Briggate Low Common Sea Palling Tungate King's Lynn Hargate Sandringham South Runcton Hardley Street Waterloo Broome Bunwell Hill Blo' Norton Tatterford Winfarthing Reepham Bowthorpe Richmond Hill Lower Tasburgh Burnham Overy Town Sparham Felthorpe East Carleton Sheringwood Plaw Field Nordelph Corner Pockthorpe Freeland Corner Tilney High End Cantley Bunwell Bottom Great Plumstead North Green Attlebridge Ashby St Mary Ringstead Westwick Snow Street East Somerton Winterton-on-Sea Tilney Fen End Holly End Stalham Broadflash Wellingham Little Marsh Itteringham Common Lyngate Broomsthorpe Great Yarmouth Fersfield Common Garboldisham Thorpe Marriot Plumstead Green Griston Outwell Hales Cordwell Sidestrand Pockthorpe Brockdish Rockland St Peter Lushbush Hempton Beetley North Barningham Furze Green Aylsham Hellesdon Marlingford Keswick Kelling North Elmham Upgate Caston Salters Lode Stody Cawston Methwold Hythe Burston West Poringland Leziate Billingford Trowse Millgate Ditchingham Dam Kirby Row Hedenham Irstead Street Saxlingham Thorpe Terrington St John Guestwick West Acre Earlham Blakeney Short Green Langham Upgate Street Colby Corner Salle Little Cressingham Holt Wood Street Baconsthorpe Brundall East Lexham Feltwell Bridge Green Filby High Common Bush Green Orange Row Carbrooke Burnham Deepdale North Walsham Beckett End West Newton Shammer Craymere Beck Harper's Green Forncett End Stow Bridge Hoveton Tunstead Burgh Stubbs Westgate Pound Corner Great Ryburgh Gressenhall Runham Framingham Pigot Ingham Little Green The Arms Horning Lamas Tower End Newgate Corner Toftwood Kirby Green East Wretham Hingham Barroway Drove Bawburgh Morningthorpe Kettlestone Tilney All Saints Mattishall Burgh The Green Wacton Hengrave Horsey Marshland St James Toprow Wymondham Rollesby Tyegate Green Little London Primrose Corner Earlham Rise Old Brigg Fairstead Diss North End South 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