Brand Marketing in Bingfield

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Brand Advertising in Bingfield

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in NE19 2?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Bingfield by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Preston Hadston Callaly Alwinton Town Centre Longwitton Byrness Hole Halton Greystead Mitford West Mickley Beaconhill Glade Matfen Byerhope Haggerston Hazon Netherwitton Shilvington Low Angerton Eastfield Chase Thorngrafton Howick Hall Close Glade Newton Hall Norham Scotland Gate Lilburn Grange Abberwick Apperley Dene Wark Cheswick Buildings Black Heddon Stonelaw Grange Ayle Littlehoughton Shawdon Hall Choppington West Horton Snods Edge Longhoughton Seaton New Hartley Slaley Marshall Meadows Beaconhill Grange Hepscott Park Parkside Grange Flotterton Kilham Nunnykirk Lowick Guide Post Dalton Hall Close Chase Nether Warden Collingwood Chase Goswick Bingfield Alnham Tritlington Mardon Newbiggin-by-the-Sea Klondyke Heugh Shoreswood Stamfordham Ancroft Northmoor Redburn Welton Brownieside Great Swinburne Steel Ouston Nedderton Ridsdale Denwick North Middleton Seaton Terrace Maiden's Hall Sinderhope Butteryhaugh High Angerton High Newton-by-the-Sea Rowfoot Parkside Chase Ancroft Fenwick Raylees Belford Blanchland Longbyre Greenhaugh Newton Houghton Redesmouth High Pit Craster Belsay Rugley Anick Whitelea Dale New Ridley North Seaton Colliery Barrow Burn North Choppington Kirknewton Prestwick Crookham Limestone Brae Seahouses Melkington Allenheads Waren Mill Bywell Eland Green Eals Bolam Low Newton-by-the-Sea Lucker Ellingham Nelson Village Rothley Cowpen Scremerston West Learmouth Amble Duddo Low Hauxley Stonelaw Dale Church Side Boulmer Stobswood Stobhill East Horton Whalton Cartington Eastfield Hall Haughton Humshaugh Humbleton Mayfield Glade Throphill Rennington Deadwater Catton Corbridge Whitfield Hall Rock Old Swarland Westnewton Berwick Hill Berrington Ordley Whygate Thockrington North Togston Burradon Whitelea Glade Doddington Coalcleugh Halton Lea Gate Longhirst Donkleywood Allendale Town Thropton West Sleekburn Ninebanks Hawkhill Rothbury Harle Chillingham Wylam Easington Fourstones Dunstan Aydon Road Estate Hartburn Yetlington Fenrother The Lee Haugh Head West Chevington Norham West Mains Grindon Kimmerston Sharperton Shotton Stannington Wingates Newham Ford Hill Newbrough Kirkwhelpington Haltwhistle Linhope North End Shotleyfield Chollerford Park Village Langley Prudhoe Cresswell Thornley Gate Bedlington Station Eachwick Keenley Felkington Sheepwash Parkside Glade Middleton Old Bewick Newton Underwood Beaconhill Green East Ord Bomarsund Beltingham Branch End Lanton Harnham Wall New Heaton Bridge End West Flodden Hampeth Carrshield Scrainwood Black Heddon Wark Common Cambo South Broomhill Eastfield Dale Bamburgh East Woodburn Whiteside Edgewell High Hauxley High Callerton Elwick Hexham Pegswood Diptonmill Akeld High Warden Whittingham Chesterwood Riding Mill Ryal Loansdean East Kyloe Featherstone Rowfoot Riding Lea Shoresdean Stokoe Ulgham Halton Shields Bridge End The Riding Bates Cottages Ellington East Learmouth Harwood Woodhorn Demesne Mickley Meldon Mickley Square Burgham Lilburn Tower Beanley Ingram Hall Close Dale Netherton Dilston Beauclerc Felton Carterway Heads Carham Spindlestone Shilburn Newtown Pawston Coanwood Warenford Chesterhope Whitfield Red Row Milfield Mindrum Barrasford Ponteland North Blyth Aydon Netherton Park Kirkharle Wooley Ilderton Roddam Malvin's Close Bellshill Annitsford Bolam West Houses Holy Island South Middleton Warenton North Charlton Clennell Lambley Fallowfield Kirkheaton Molesden Eshott Holywell Healey Berwick-upon-Tweed Whitelea Chase Heigh Otterburn Acklington Broomhaugh Beaconhill Lea Longframlington Wallington Wooperton Parkside Dale Ford Kielder West Woodburn Hebron Bearsbridge Stamford Southfield Green Shilbottle Linbriggs Collingwood East Cramlington Alnwick Widdrington Station East Hartford Burton Hipsburn Wooler Low Buston Togston Ford Forge Elrington Melkridge Falstone Bygate Crofts Cocklaw Saltwick Horsley Guessburn Bowsden Acomb Nesbit Strothers Dale Broomley Oakwood Whitton Doxford Holystone Great Tosson Birtley Trygill Glororum Simonburn Knarsdale Horsley Colpitts Grange Peppermoor Birkshaw Etal Southfield Lea Greendykes Bebside Gunnerton Broomhill Snitter Thornton Seghill Newlands Wooley Tranwell Woods Milbourne Healey Cote Cheswick Loanend Baybridge Blenkinsopp Hall Spittal Glanton Howtel Capheaton Higham Dykes Chatton Wallridge Mayfield Grange Morpeth West Thirston Great Bavington Newton on the Moor Fair Moor Swinhoe Seaton Sluice South Newsham Cramlington Eltringham Elsdon Great Whittington Medburn Stonehaugh Dirt Pot Newtown Darras Hall Wark Healey Hall Kiln Pit Hill Beadnell The Butts North Seaton Hirst High Church Thrunton Heddon-on-the-Wall Tranwell Ashington Charlton Low Brunton Hawkhope Painshawfield South Charlton Warden Lynemouth Titlington Low Humbleton Hepscott Tarset Tughall Tow House Walwick Ross Low Prudhoe North Sunderland Knocklaw Branton Bareless Sandhoe High Buston West End Town Seaton Delaval Radcliffe Leadgate Little Bavington Longhorsley New Bewick Lanehead West Wylam Bardon Mill Stobhillgate Collingwood Grange Hall Close Grange Brunton Catcleugh Ingoe Cornhill on Tweed Bellingham Low Alwinton Low Gate Warkworth Chollerton Whittonstall Stanton Edlingham Stocksfield Holburn Colwell Broxfield Blyth Ogle Whitley Chapel Mount View Terrace Ridley Shilbottle Grange Yeavering Whitelea Grange Horncliffe Haydon Bridge Eslington Park Harlow Hill Wharmley Cramlington Village Dye House Lesbury Hall Close Green Mayfield Dale Ovingham Settlingstones Forestburn Gate Bedlington Bothal Ovington New Delaval East Thirston Plenmeller High Mickley Widdrington Powburn Eastfield Green Harbottle Christon Bank Fenwick Woodhorn Shillmoor Newbiggin Causey Park Bridge Scots' Gap Greenhead Rawgreen Slaggyford Hepple Swarland Birling Glantlees Hallington Spartylea Henshaw Weldon Stakeford Biddlestone Lilburn Glebe Beal Kellah Pressen Hepburn Burnstones Ridley Stokoe Dalton Eglingham East Lilburn West Mains Rochester New Bingfield West Fleetham Tweedmouth Newsham Stannersburn West Allerdean Middleton Hall Middleton Reedsford Flodden Hedley on the Hill Branxton Juniper Embleton Otterburn Camp Pigdon Linton Freelands Knowesgate Cambois Brandon Little Swinburne Scrogg Wood Bilton Chathill Clifton Detchant Prior Park Bolton Earsdon Alnmouth East Sleekburn Guyzance