Brand Marketing in Painshawfield

Get in touch

Brand Advertising in Painshawfield

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in NE43 7?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Painshawfield by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Painshawfield (Northumberland)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
North End Riding Lea Tarset Eslington Park Scremerston Tughall Easington Allendale Town Burnstones Grindon Eshott Christon Bank Longframlington Fourstones Carrshield Baybridge Newtown Knowesgate Apperley Dene Wallridge Harlow Hill East Lilburn Thorngrafton Stobhill Hallington Newlands Acklington Whitelea Grange High Pit Rochester Lilburn Tower Newtown Lucker Low Hauxley Ridley Stokoe Dalton East Horton Denwick Eachwick Cramlington Low Humbleton Horncliffe Deadwater Welton Cramlington Village Strothers Dale Langley Shotleyfield New Heaton Hedley on the Hill Meldon Newbiggin Barrasford Juniper Kirkheaton The Riding Fenrother Cowpen Hazon Chollerford Halton Bebside Broomhaugh Newton Hall Catton Anick Wark Collingwood Chase Whitley Chapel Broxfield Netherwitton Bellshill Loanend Detchant Henshaw Prestwick High Mickley Ancroft Longbyre Mitford Thropton Morpeth Hawkhope West Thirston Stanton Craster Ninebanks High Buston Wylam Allenheads Seaton Terrace Dye House Throphill Lilburn Glebe Whitfield Ford Hill Swarland Ayle Harwood Spindlestone Beal Bardon Mill Blenkinsopp Hall Old Bewick Eglingham Beauclerc Slaley Low Buston Lowick Rennington Low Alwinton Glororum Lanton Redburn North Seaton Colliery Warenton Southfield Green Kirkwhelpington West Flodden Middleton Middleton Belsay Chesterhope Linton Burgham Stannersburn Gunnerton Rothbury Thrunton Netherton Barrow Burn Seghill Parkside Grange Rugley Holburn Abberwick Hepburn Flodden Hampeth West Horton Wingates High Hauxley Greystead Scrogg Wood Littlehoughton Beaconhill Lea Cocklaw Plenmeller West Sleekburn Elwick Featherstone Rowfoot Ingram Shawdon Hall Dirt Pot Tranwell Newham Akeld Harle Guessburn Redesmouth Lambley Limestone Brae Scots' Gap Harnham Bearsbridge Beaconhill Glade North Sunderland Ulgham Heddon-on-the-Wall Chillingham East Ord Peppermoor Humshaugh Holy Island Lilburn Grange West Allerdean Waren Mill Beaconhill Green Molesden Stobswood Byerhope Ryal Wooperton Walwick Whitfield Hall The Lee Donkleywood Bolton Hexham Eltringham Reedsford Whygate Linbriggs Ellingham Seahouses Weldon Bedlington Station North Choppington Healey Burradon Marshall Meadows Hawkhill Riding Mill Colwell East Kyloe Knarsdale Wooler East Cramlington Tranwell Woods Newton Underwood Hall Close Green Embleton Woodhorn Demesne West Chevington Cheswick Birling Kiln Pit Hill Collingwood Eland Green Longwitton Lanehead Spartylea Healey Hall Ford Stakeford East Thirston Birtley Aydon Road Estate Stonelaw Grange Longhorsley Kimmerston Beadnell Roddam Klondyke High Church Westnewton Shotton Halton Lea Gate Eastfield Hall Clennell Shoresdean Hartburn Whitelea Dale Guide Post Milfield Powburn Shilbottle Blanchland Otterburn Middleton Hall Houghton Whalton Greenhead Beaconhill Grange Snods Edge Ponteland Otterburn Camp Sheepwash Alnwick Byrness Whitelea Glade Thockrington Collingwood Grange Causey Park Bridge East Sleekburn Dilston Eastfield Green Shilvington Ford Forge Heigh Prudhoe Cambois West Wylam Mindrum Acomb Netherton Park Bygate Crofts Healey Cote Cheswick Buildings New Bewick Stonehaugh Wark Common Wooley Church Side Hebron Parkside Glade Haltwhistle Low Prudhoe Steel Kilham Birkshaw West Mains Forestburn Gate Boulmer Lesbury Rothley Sandhoe Horsley Ashington New Bingfield Choppington Ilderton Chathill Whitelea Chase Milbourne Oakwood Higham Dykes Warden New Delaval Felkington Stocksfield Ovingham Warkworth Brandon Chollerton High Warden Wall Prior Park East Woodburn Crookham Scrainwood Clifton Cambo High Callerton West Mickley Little Swinburne North Seaton Little Bavington Keenley South Newsham Dalton Ellington Shilburn Raylees Stamford Biddlestone Freelands Melkington Aydon Howick Broomhill Hall Close Grange Mardon Hole Hall Close Dale West Fleetham Cresswell Fenwick Knocklaw East Learmouth Whittingham Mickley Square Maiden's Hall Brownieside Bolam West Houses Doddington Pigdon Capheaton Pegswood Nedderton Shillmoor Bowsden Greenhaugh Bridge End West Learmouth Nunnykirk East Hartford Sharperton Coanwood Tweedmouth Shoreswood Radcliffe Painshawfield Haggerston Settlingstones Goswick Humbleton Coalcleugh Hepscott Stobhillgate Great Whittington Broomley Haugh Head Norham Longhirst Town Centre Howtel Kellah Old Swarland Bilton Branch End Preston Catcleugh Blyth Rock Swinhoe Haydon Bridge Nether Warden Hipsburn Wooley Butteryhaugh Kielder Heugh Bridge End Brunton Edgewell Bingfield Hall Close Chase Beltingham South Charlton Tow House Fair Moor Low Gate Bareless Branton Mayfield Dale Slaggyford Park Village Titlington Berwick Hill Halton Shields Horsley Parkside Dale Bamburgh Parkside Chase Hepscott Park Seaton Delaval Melkridge Burton Lynemouth Whitton Newsham Berwick-upon-Tweed Holystone North Blyth Low Brunton Ogle Nelson Village High Angerton Darras Hall Chatton Doxford Great Bavington Stannington Shilbottle Grange Wharmley Beanley Carterway Heads Ingoe Trygill Glanton New Hartley Carham Spittal Pressen Warenford Bomarsund Stamfordham Thornley Gate Cornhill on Tweed Cartington Bellingham Chesterwood Simonburn Alnmouth Snitter South Broomhill Harbottle Eastfield Chase Mayfield Glade Callaly Elsdon Eals Mount View Terrace Fenwick Low Newton-by-the-Sea Great Swinburne Fallowfield Ridley Leadgate Sinderhope Black Heddon Flotterton Stokoe Great Tosson Woodhorn Newbrough Bywell Widdrington Station Red Row Ridsdale Duddo Linhope Kirkharle South Middleton Alwinton Whiteside The Butts Alnham Edlingham Ovington Holywell Low Angerton Newton Mayfield Grange Hirst Annitsford Haughton Hadston Seaton Sluice Hall Close Glade Ross Hepple High Newton-by-the-Sea Earsdon Yeavering Kirknewton Malvin's Close Southfield Lea Saltwick Ordley Nesbit Loansdean Ancroft Northmoor North Middleton Glantlees Longhoughton Guyzance North Togston Thornton Elrington Rawgreen Whittonstall North Charlton Bedlington Diptonmill Newton on the Moor Greendykes Medburn Dunstan Etal Amble Bates Cottages Colpitts Grange West End Town Bolam Wallington Falstone Felton Newbiggin-by-the-Sea Matfen Seaton Yetlington Norham West Mains Rowfoot Wark Pawston Belford Stonelaw Dale Widdrington New Ridley Tritlington Mickley Corbridge Scotland Gate Eastfield Dale Bothal Black Heddon Berrington Branxton Ouston Charlton Togston West Woodburn