Brand Marketing in Bevercotes

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Brand Advertising in Bevercotes

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in NG22 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Bevercotes by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Burton Joyce Annesley Papplewick North Muskham Harlow Wood Alexandra Park Langold Brough Forest Fields Girton Sibthorpe Hyson Green Thurgarton Beacon Hill Bilby Widmerpool Boughton Commonside Ordsall Rosemaryhill Hayton Treswell Newtown Highbury Vale Meden Vale Annesley Lane End New Lenton Elston Stokeham Stony Dale Oldcotes Gamston Fenton Drinsey Nook Bleak Hills Harlequin Kelham Norwell Woodhouse The Park Wigsley Bunny Cuckney Ossington Collingham Gedling Thorneywood South Clifton Allen's Green Manton Harby Babbington Hickling Pastures Carlton Forest Attenborough Underwood Kings Clipstone Easthorpe Ragnall Kimberley Grove East Bridgford Upper Saxondale Haughton Scaftworth Moorhaigh New Westwood Selston Hempshill Vale Low Marnham Cromwell Darfoulds Hawton Stragglethorpe North Leverton with Habblesthorpe Langford Sunnyside Stanford on Soar West Stockwith Besthorpe Netherfield Morton Broxtowe Colston Bassett Beeston Kilvington Mansfield Rise Park Daybrook Weecar Carlton Skegby Edwinstowe Stanton-on-the-Wolds South Retford Averham Park Spion Kop Friezeland Bircotes Orston Thorpe Dove Green Sutton on Trent Tithby Gorsethorpe Bramcote Halloughton Kingston on Soar Knapthorpe Ollerton Fledborough Scrooby Top Gibsmere Nuthall Forest Town Gonalston Newlands Toton Bole Stapleford Wiseton Bolham South Muskham South Scarle Stanton Hill South Carlton Barrows Green Thoresby Sutton in Ashfield Clayworth Halam Top Valley Wollaton Dalestorth Nether Langwith East Markham Standard Hill Old Lenton Upton Field Normanton on Soar Newthorpe Common Saxondale Tibshelf Wharf Butler's Hill Fiskerton Car Colston Wysall Milton Alverton Woodborough The Green Wellow Swingate Eakring Rylands Top Green Fackley Bingham Annesley Woodhouse Fulwood Lound Plumtree Park Jacksdale Barton in Fabis Upper Morton Newark-on-Trent Chilwell Ompton Gamston Kneeton Goverton Bagthorpe Nether Headon Old Basford Hanstubbin Thrumpton Scrooby Retford Coates Misson Lowdham Mapperley Park Bestwood St Albans Wallingwells Barnby Moor Welham Brinsley Eastwood Blyth Winkburn Ranskill Cropwell Butler Warsop Vale Thorpe in the Glebe Ranby Gotham Kneesall Headon Moorgreen Pleasleyhill Kersall Church Warsop Torworth Eastwood Hall Normanton on Trent Tiln Flawborough Cinderhill Stoke Bardolph Cossall Marsh Maythorne Stanley Coddington Mapperley West Drayton Belle Eau Park Trowell Moor Balk Field Kirkby-in-Ashfield Beauvale Saundby Rhodesia Rufford New Cross Moorhouse Edingley Linby Blidworth Dale Wilford West Bridgford Hardwick Village Caunton Greasley Newington Skegness Bramcote Hills Redhill Bilsthorpe Moor Beechdale Sturton le Steeple West Markham Mattersey Thorpe New Balderton The Park Beauvale Egmanton Hickling Radcliffe on Trent Cotham Selston Green Cossall North Carlton Edwalton Newton White Post Trowell Ruddington Alma Arnold East Leake Calverton Mansfield Woodhouse North Wheatley Bracebridge Upper Broughton Thorney Moor Normanton Lace Market Wigthorpe Carlton-on-Trent Shelford Rampton Drakeholes Bathley Nornay Market Warsop Farnsfield Gateford Bestwood Village Aslockton Bothamsall Clipston Bradmore Laxton New Eastwood New Ollerton Holbeck Woodhouse New Brinsley Commonside Granby Worksop Rolleston Kirklington Strelley Woodnook Everton Bailey Grove Kirton Cox Moor Whatton-in-the-Vale Hill Top Hall Green Serlby Elton on the Hill Thrumpton Colwick Cottam Askham Ravensdale Dunkirk Woodbeck Broomhill Nuncargate Rockley Blidworth Wighay Westville Costhorpe Owthorpe Sutton Cotgrave Holbeck Upton Adbolton Misterton Soss Westhorpe Scofton Newthorpe Bull Farm Meadows Markham Moor Newstead Clifton Ladybrook Barnstone Bobbers Mill Norton Winthorpe Tuxford Staunton in the Vale Bevercotes Bentinck Town Westwood Mattersey Staythorpe Fernwood High Town East Drayton Woodhouse Averham South Leverton St Ann's Bilsthorpe Newton Town Southwell Sutton Forest Side Plain Spot Styrrup Babworth West Retford Ruffs New Kingston Sutton Bonington Perlethorpe Barnby in the Willows Sibthorpe Gateford Common Huthwaite Sookholme Oxton Hill Ratcliffe on Soar Blue Hill Willoughby-on-the-Wolds Harwell Beckingham Brinkley Dunham on Trent Bulwell Bleasby Lambley Bestwood Carburton Little Gringley Rainworth Sutton cum Lound Kirkby Woodhouse West Field Rempstone Stanford Hills Tollerton Zouch Clipstone Scarrington New Basford South Wheatley Carrington Bilborough Norwell Haywood Oaks Bunny Hill Kinoulton Lenton Abbey Keyworth Walkeringham Teversal Dunsill Sneinton Balderton Grassthorpe Upton Weston Harworth East Stoke Skegby Littleborough Lower Beauvale Laneham Bulcote Normanton-on-the-Wolds Whitemoor Little Carlton Screveton Red Hill Thorney Woodthorpe Ravenshead Blidworth Bottoms Budby Watnall Redmay Corner Bulwell Forest Inkerman Epperstone Pye Hill West Leake Church Laneham Hodsock Radford Burrowsmoor Holt Toadhole Thoroton New Bagthorpe Costock Morton Clarborough Hawksworth Farndon Shelton Bassingfield Elkesley Plumtree Gringley on the Hill Shireoaks Hucknall Bakers Fields Holme Darlton Spalford Harworth White Houses Oxton Gunthorpe Sherwood Kilton Walesby Hockerton Langar North Clifton Eaton Holme Lane Flintham Osberton Awsworth Sherwood Rise Giltbrook Shipley Gate Maplebeck Misterton Hoveringham Holme Pierrepont Caythorpe Aspley Radmanthwaite Syerston Cropwell Bishop High Marnham Hazelgrove Carlton in Lindrick Nottingham Porchester Selston Common