Brand Marketing in Oxfordshire

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Brand Advertising in Oxfordshire

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in OX14 3?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Oxfordshire by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Cassington Lower Arncott Fringford Clifton Heath End Steeple Aston Widford Cray's Pond Radley Lyneham Fencott Pishill Grandpont Alvescot Lower Highmoor Aston Tirrold Pyrton Adwell Garford Wroxton Bourton Oakley Wood Jericho Cumnor Hill Caversfield Caldecott Kencot Black Bourton North Stoke New Botley Broughton Poggs Worsham Taynton Lower Bourton Leafield Beckley Nuneham Courtenay Clifton Hampden Pishill Bank Chimney Lew Burcot Childrey Townsend Farmoor Exlade Street Fawler Holton Harpsden Cleeve Sandford St Martin Dry Sandford Shirburn West Ginge Field Assarts Fifield Sarsden Halt West Lockinge Sibford Ferris Thrupp Norham Manor Yarnton Brightwell Baldwin Aston Rowant Headington Quarry Fulwell Langford Village Play Hatch Crowsley Sutton Courtenay Asthall Leigh Greys Green Woodstock Long Wittenham Lidstone Witheridge Hill Fulbrook Woolstone Fewcott Thame Wigginton Heath Ardington Kingstone Winslow West Hanney Benson Wardington Letcombe Bassett Wallingford Kingwood Common Burdrop South 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Enslow Mongewell Hampton Gay Rousham New Marston Garden City Dunsden Green Easington Upper Heyford East Ginge Goosey Sonning Eye Nuney Green Shipton-under-Wychwood Kennington East Adderbury Bicester Village Claydon Shiplake Sibford Gower Whistlow Littleworth Ipsden Henton Little Tew Calthorpe Langford Marsh Baldon Blackditch Newbridge Hempton Kingham Upton Clattercote Shepherd's Green Chipping Norton Swerford Filkins Gosford Bessels Leigh Bodicote Baynard's Green Cropredy East End Uffington Watchfield Meadside Bletchingdon Worton High Cogges Lower Heyford Henley-on-Thames Cothill Shillingford Faringdon Barton Radford Dane Hill Kidmore End Mollington Whitchurch Hill Barton Abbey Great Haseley Knighton Overy Goring Cleveley Stoke Lyne Upper Wolvercote Tackley Botley Oddington Albury Cottisford Juniper Hill Lewknor Huntercombe End Sandford-on-Thames Tokers Green Stoke Row Delly End Bridge End Launton Middle Aston Horspath Wendlebury Dean Milcombe Coleshill Asthall Ruscote Christmas Common Chiselhampton Rowstock Radley Park Harpsden Heights Millend Appleton Woodway Shores Green Merton Oxford Glympton Rotherfield Greys West Adderbury Carterton West Hagbourne Park Town Denton Weald Ascott Earl Westend Bradwell Grove Signet Oakley Idstone Britwell Salome Middle Barton Lyford Crowmarsh Gifford Church Hanborough Eaton Hastings New Hinksey Heathfield Village Chawley Begbroke Frilford Heath Poffley End Buckland Marsh Rotherfield Peppard Murcott Tadmarton Woodeaton Somerton Tadley Pusey Hook End Clanfield Denchworth Bladon Foxcombe Hill Water Eaton Salford Yelford Coscote Southrop Broadplat Wantage Long Hanborough Sparsholt Ashbury Horley Weston-on-the-Green Stanford in the Vale Church End Kingston Lisle Charlton Slade End Buckland Shrivenham Drayton Radfordbridge Kiddington Winterbrook Shellingford Hornton Hethe Holwell Brookhampton Brightwell-cum-Sotwell Chimney-end Warpsgrove Church Enstone Chinnor Sunnymead Woodfield Souldern Highmoor Satwell Fritwell Peachcroft Adderbury Carswell Marsh Crowell Hill Bampton South Leigh Fernham Walton Manor Oakley Court Towersey Charterville Allotments Waterperry Sydenham Moulsford Aston Upthorpe Cookley Green Little Minster Scotland End Sunningwell Marcham Barnard Gate Swinford Harwell Lower Wainhill Lower Wolvercote Campsfield Stanton St John Cornwell Risinghurst Chalkhouse Green Hill Bottom Shotover Hill Little Heath Sarsden Hailey North Moreton Drayton Charlbury Berrick Salome Barford St Michael Townsend Kingston Bagpuize Frilford Woodgreen Newington Twyford Mapledurham Longcot West Hendred Letcombe Regis Eaton Hempton Wainhill Brookend Shifford Lodge Hill Temple Cowley Rack End Catslip Rose Hill Wilcote New Headington Mackney Blackthorn Great Milton Charney Bassett New Yatt Milton Down End Shippon Howe Hill Moreton Elsfield Moreton Camp Corner Balscote Grafton Old Woodstock Cowley Gainfield Stonesfield North Aston High Meadow View North Leigh Woodleys Iffley Lower Shiplake Kingston Blount Bradwell Harcourt Hill 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