Brand Marketing in Fencott

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Brand Advertising in Fencott

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in OX5 2?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Fencott by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Newington Crawley Sutton Brize Norton Littleworth Curbridge Greenwood Signet Hill Bottom Golden Balls Begbroke Postcombe Ascott-under-Wychwood Botley Over Kiddington Over Worton Combe Barford St John East Hagbourne Cane End Kingston Blount Bayworth Greenfield Abingdon-on-Thames Cumnor Chastleton Hook End Coleshill Old Woodstock New Botley Buscot Newland Emmington Lyneham Mapledurham Brookend Cookley Green Coscote Little Chesterton Harwell Bessels Leigh New Headington Tokers Green Great Rollright Marcham Henley-on-Thames Faringdon West Ginge Ruscote Grove West Challow Yelford Maidensgrove Shiplake Bottom Church End Garden City Iffley Upper Milton Enstone Shillingford Cray's Pond Lower Bourton Didcot Meadside Frilford Nether Worton Whistlow Wootton Adwell Shifford Townsend Nuney Green Launton Kingstone Winslow Gibralter Barton Abbey Cholsey Sarsden Halt Appleton Barford St Michael Bicester North Moreton Middle Barton Sarsden Cold Harbour Charlton Buckland Marsh Hampton Poyle Caversfield Carterton Hardwick Milton Hill Eaton Steventon Park Town Uffington Goring Heath Shilton Drayton St Leonard East Ginge Kennington Chazey Heath Cassington Noke Cropredy Little Rollright Sibford Gower Rotherfield Greys Lower Arncott Marsh Baldon Satwell Thrupp Forest Hill Trench Green Sandford-on-Thames Brighthampton Stoke Talmage Clifton Hampden Stonesfield Idbury Draycot Cleeve Eynsham Wantage Summertown Radley Park Lower Highmoor Path Hill Wendlebury Asthall Leigh Ledwell South Newington Beckley East End Hardwick Wytham Denton West Lockinge Duns Tew Wigginton Heath Ducklington Newbridge Norham Manor Enslow Watchfield Charterville Allotments King's End Sonning Common Florence Park Murcott Blackditch Shippon Little Heath East End Freeland Bradwell Old Chalford Shipton-under-Wychwood Williamscot West End Crowmarsh Gifford Neithrop Headington Hill Newnham Murren East Hendred Christmas Common Baldon Row New Marston Broughton Knighton Radcot Whitchurch-on-Thames Sibford Ferris Oxford Pusey Letcombe Regis Taynton Highfield Cowley Chilson Oakley Wood Whiteoak Green Kingham Standlake Aston Middle Assendon Wolvercote Tadmarton Swinford Great Tew Merton Bunkers Hill Baynard's Green Lew Gozzard's Ford Woodgreen Lower Assendon Tiddington Kingwood Common Bletchingdon Binsey Play Hatch Aston Upthorpe Lower Shiplake Horton-cum-Studley Gallowstree Common Fringford Elsfield Barton Dean Court Ardington Wick Minster Lovell Rousham Great Milton Souldern Milton-under-Wychwood Broughton Poggs Brightwell-cum-Sotwell Moreton Gosford Clare Sunnymead Hailey Highmoor Cross Denchworth Kingston Bagpuize Godington Huntercombe End Ewelme Hethe Wootton Village Great Haseley Buscot Wick Wallingford North Newington Ascott Earl Nuneham Courtenay Bodicote Watlington Steeple Barton Well Place Toot Baldon East End Wootton Clattercote Letcombe Bassett South Leigh Salford Little Minster Woodleys Mollington Camp Corner East Lockinge Greenend Belmont Crowell Poffley End Oakley Easington Foxcombe Hill Berrick Salome South Hinksey Britwell Salome Horley Bicester Village Stonor Hatford Cleveley Dane Hill Moreton Dunthrop Finmere Cumnor Hill Garford Pishill Bottom Westend Chiselhampton Osney Hensington Shutford Twyford Oddington Catslip Henwood Ramsden Campsfield Fawler Bampton Cornwell Mackney Wigginton Little Bourton Gagingwell Kingston Lisle Townsend Chawley Warpsgrove Littlestead Green Walton Manor Littlemore Upper Arncott Checkendon Woodeaton Fulwell Oxford Spires Park South Moreton Crocker End Bloxham Clifton Stratton Audley Crowell Hill Little Haseley Harcourt Hill Blewbury Shellingford Lower Heyford Cowleaze Corner Finstock Swerford Bradwell Grove Shiplake Witheridge Hill Kidlington Radfordbridge Slade End Kelmscott Park Corner Sandhills Roke Lower Wainhill Fritwell Moulsford Baulking Shirburn Tackley Heath End Longworth Heythrop Gainfield Fawler New Yatt Bix Barnard Gate Dry Sandford North Hinksey Village Long Hanborough New Osney West Hanney Holwell The Green Cogges Ambrosden North Stoke Langford Village Radley Appleford-on-Thames Churchill Nethercote Yarnton Eaton Hastings Temple Cowley Somerton Upton Grimsbury Chilton Swinbrook Mount Skippett Worsham Wildmoor Peppard Hill Stanford in the Vale Witney Risinghurst Grafton Hornton Westcot West Hagbourne Fyfield High Cogges Church Enstone Buckland Eastend Bure Park Dunsden Green Hook Norton Rack End Steeple Aston Upper Wardington Lower Radley Foscot Asthall Sunningwell Kiddington Culham Wheatley Albury Pishill Bank Nuffield Stoke Row Milton Common Horspath Bourton Fencott Fulbrook Shipton-on-Cherwell Neat Enstone Aston Tirrold Stoke Lyne Scotland End Middle Aston South Weston Caldecott Charlbury Sonning Eye Compton Beauchamp Westcott Barton Ascott d' Oyley Chadlington Ipsden Westwell New Hinksey East Adderbury Hampton Gay Harpsden Heights Peachcroft Adderbury Taston Hempton Wainhill Tubney Westhall Hill Great Bourton Cuddesdon Swalcliffe Church Hanborough Shenington Exlade Street Chinnor Waterperry Winterbrook Berinsfield Warborough Heathfield Village Stadhampton Great Coxwell Shorthampton Upper Wolvercote Nettlebed Overy Headington Quarry Waterstock Banbury Spelsbury East Hanney Widford Milcombe Radford Tusmore Southrop Chipping Norton Fifield Mixbury Little Wittenham Wardington Caulcott Brookhampton Blackbird Leys Oakley Court Alkerton Blackthorn Worton Binfield Heath Harpsden Bottom Milton Hailey Whitchurch Hill Towersey Down End Fernham Blenheim Hempton South Stoke Frilford Heath Epwell Southmoor Cuxham Alvescot Marston Hardwick Lidstone North Aston Cothill Little Coxwell Lewknor Little Faringdon Kencot Cottisford Bridge End Cutteslowe Jericho Northmoor Charney Bassett Bushey Ground Milton Farmoor Woodfield Drayton Lodge Hill High Meadow View Kidmore End Bladon Easington West Hendred Upperton Broadplat Chalgrove Hanwell Woodway Shotover Hill Brightwell Baldwin Burcot Milton Heights Fordwells Fewcott Clanfield Dorchester Goring Middleton Stoney Field Assarts Upton Over Norton Little Tew Shepherd's Green Sandford St Martin Rowstock Charlton-on-Otmoor Collins End Long Wittenham Little Milton Hopcroft's Holt Newtown Carswell Marsh Calthorpe Thame Shores Green Kirtlington Wilcote Delly End Bainton Balscote Stanton St John Preston Crowmarsh Pishill Weston-on-the-Green Black Bourton Grandpont Claydon Filkins Drayton Wroxton Howe Hill North Leigh Broadwell Garsington Chimney-end Langford Chesterton Water Eaton Woodcote Southcombe Newton Purcell Crowsley Sydenham Great Holcombe Pyrton Holton Upper Heyford East Challow Shiplake Row Lower Wolvercote Sparsholt Tetsworth Lower Tadmarton Weald Headington Rokemarsh Aston Rowant Leafield Stanton Harcourt Piddington Chimney Greys Green Mongewell Dean Russell's Water Ashbury Highmoor Bruern Abbey Bould Sutton Courtenay Islip Ardley Kingston Stert Ardington Glympton Idstone Woolstone Bucknell Millend Henton West Adderbury Northcourt Juniper Hill Netherton Lyford Littleworth Burford Shrivenham Longcot Goosey Boars Hill Benson Rotherfield Peppard Deddington Rose Hill Tadley Harpsden Filchampstead Hinton Waldrist Cote Little Clanfield Childrey Burdrop Chalkhouse Green Woodstock