Brand Marketing in Highmoor

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Brand Advertising in Highmoor

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in RG9 5?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Highmoor by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Highmoor (Oxfordshire)

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West Lockinge Coleshill Tadmarton Great Coxwell Idstone Marcham The Green Albury Winterbrook Crocker End Chiselhampton Stanton Harcourt Hempton Marsh Baldon Frilford Middle Barton Wigginton Heath Norham Manor Highmoor Goring Heath Steventon Church Enstone Witney Kencot Toot Baldon Newland Chilton Yarnton Hinton Waldrist Watlington Cookley Green Moreton Wootton West Hendred Shotover Hill Didcot North Moreton Upper Heyford Milton South Leigh Lower Heyford Standlake Lower Assendon Rotherfield Greys Langford Village Clanfield Shepherd's Green Kingston Lisle Marston Catslip Emmington Launton Asthall Shilton Radley West Ginge Dane Hill Gagingwell Upperton Burcot Finstock Langford Charterville Allotments Berinsfield Cumnor Brightwell-cum-Sotwell Glympton Black Bourton Dunsden Green Sunnymead Ardley Clifton Hampden Moulsford Waterstock Berrick Salome Buckland Lidstone Shiplake Bottom Russell's Water Shores Green Wendlebury Warborough East End Maidensgrove Ambrosden Yelford Great Holcombe Rowstock Fordwells Appleford-on-Thames Holwell Tetsworth Townsend Poffley End Brookhampton Over Worton Easington Southrop Chimney Nether Worton Hampton Gay Millend Dry Sandford Iffley Garford Radfordbridge Alvescot Mongewell Little Chesterton Neat Enstone Letcombe Bassett Enslow Woodeaton Henley-on-Thames Kidmore End Broadplat Path Hill Shillingford Little Wittenham Littleworth South Hinksey Somerton Grimsbury Sutton Hailey Abingdon-on-Thames Great Milton Leafield Swinbrook Church Hanborough Wootton Village West Challow Middle Assendon Bucknell Witheridge Hill Upper Arncott New Botley Cold Harbour Sparsholt East Challow Henton Grandpont Eaton Woodfield Rack End King's End Culham Alkerton North Hinksey Village Fewcott Tadley Barford St Michael Hampton Poyle Aston Westend Wardington Bessels Leigh Towersey Peachcroft North Stoke Little Tew Nuneham Courtenay Caldecott Kelmscott Radcot Coscote Shellingford Exlade Street Sydenham Wigginton Milton-under-Wychwood Barford St John Upper Wolvercote Cornwell Shifford Ardington Steeple Barton Newbridge Blenheim Henwood Bruern Abbey New Yatt Bloxham Headington Quarry Westwell Netherton Fyfield Asthall Leigh Denchworth Belmont Filkins Dorchester Ruscote Stoke Lyne Taston Caulcott Kirtlington Baynard's Green Caversfield Barton Cleveley Hardwick Satwell Souldern Little Coxwell Cleeve Little Minster Little Faringdon Wilcote Sonning Eye Headington Hill Meadside Aston Rowant Chalgrove Stoke Talmage Woodstock Appleton Fritwell Wootton Great Tew Collins End Stonesfield Milton Heights Wytham Gosford Littlestead Green Oddington Crowell Hill Well Place West End Barton Abbey Crowmarsh Gifford West Hagbourne Shenington Ascott d' Oyley Banbury Ashbury Down End Oxford Little Heath Woodway Kidlington Mollington South Stoke Cowleaze Corner Ardington Wick Over Kiddington Littleworth Lodge Hill Crawley Twyford Mount Skippett Bix Old Chalford Kennington Tackley Barnard Gate Garden City New Marston Cottisford Foxcombe Hill Greenwood Kingston Stert Blackthorn Roke Rokemarsh Osney Tusmore Hornton Widford Shipton-on-Cherwell East Hagbourne North Leigh Upton Merton Woodleys Claydon Broughton Poggs Golden Balls Binsey Highfield Stoke Row Lower Bourton Freeland Sibford Gower Ewelme High Cogges Childrey Headington Hook Norton Shippon Hardwick Cote Horley Rousham Oakley Wood Water Eaton Grafton Heath End Nuney Green Northmoor Whitchurch Hill South Weston Whitchurch-on-Thames Shorthampton Lower Wainhill Ramsden Sibford Ferris Heathfield Village Thame Greys Green Broadwell Fernham Waterperry Grove Jericho Upper Wardington Trench Green West Adderbury Bladon Westcot Hill Bottom Highmoor Cross Ducklington Eastend Buscot Dunthrop Wolvercote Taynton East Adderbury New Osney Ascott Earl Hardwick Blackditch Pusey Woodcote Newtown Park Town Cuxham Lew Cothill Fulbrook Bourton Drayton Stanton St John Westhall Hill Clare Cropredy Brighthampton Risinghurst Gainfield Wroxton Campsfield Radford Great Rollright Wildmoor Blewbury Bodicote Islip Milcombe Gibralter Tubney Newington Preston Crowmarsh Lower Shiplake Goring Thrupp Ascott-under-Wychwood Oxford Spires Park Huntercombe End Nuffield Finmere Horton-cum-Studley Clifton Pishill Bank Charlbury Binfield Heath Watchfield Letcombe Regis South Moreton Charney Bassett Oakley Long Wittenham Garsington Britwell Salome Stratton Audley Woodgreen Gallowstree Common Lower Arncott Clattercote Southcombe Whistlow Burdrop Christmas Common Bridge End Enstone Bould Filchampstead Scotland End Play Hatch Hempton Wainhill Compton Beauchamp Burford Holton Wallingford Curbridge Upper Milton Sarsden Halt Chadlington Chastleton Balscote Blackbird Leys Forest Hill Sutton Courtenay Charlton-on-Otmoor Oakley Court Over Norton Dean Court Salford Murcott Little Haseley Epwell Swerford Mapledurham Uffington Chilson Howe Hill Florence Park Buscot Wick Chimney-end Drayton Boars Hill Pishill Bottom Longworth Calthorpe Spelsbury Cassington Little Bourton Cuddesdon Shirburn Cane End Peppard Hill Lower Radley Gozzard's Ford Cogges Buckland Marsh Cowley Moreton Fringford Harpsden Heights Chalkhouse Green Aston Upthorpe Slade End Middle Aston Swalcliffe Hanwell Rotherfield Peppard Stonor Camp Corner Cholsey Great Bourton Combe Field Assarts Beckley Minster Lovell Farmoor Fawler Fencott Elsfield Easington Temple Cowley Godington West Hanney Juniper Hill East Lockinge Ledwell Kingham Frilford Heath Crowsley Hethe Southmoor Sandhills Overy New Headington Little Clanfield Drayton St Leonard Nethercote Noke Sunningwell Hook End Piddington Sonning Common Horspath Carswell Marsh Chipping Norton East Ginge Dean Pishill Cumnor Hill Wantage Longcot Bainton Steeple Aston Fulwell Long Hanborough North Aston South Newington Benson Shipton-under-Wychwood Knighton Postcombe Baldon Row Brize Norton Carterton Crowell Signet Ipsden Shrivenham Harwell East Hanney Great Haseley Milton Newton Purcell Stadhampton East End Delly End Cray's Pond Stanford in the Vale East Hendred Little Rollright Worton Lower Tadmarton Upton Weston-on-the-Green Neithrop Bushey Ground Milton Hill Bampton Chesterton Park Corner Warpsgrove Lower Wolvercote Rose Hill Greenfield High Meadow View Shiplake Bradwell Grove Bicester Village Foscot Botley Baulking Eaton Hastings North Newington Bletchingdon Little Milton Worsham Weald Woolstone Charlton Wheatley Cutteslowe Begbroke Adderbury Faringdon Lyford Bure Park Bradwell Kiddington Kingwood Common Mixbury Bicester Brookend Old Woodstock Northcourt Summertown Harpsden Bottom Middleton Stoney Harcourt Hill Kingston Bagpuize Bayworth Eynsham East End Churchill Hailey Nettlebed Lyneham Sandford St Martin Aston Tirrold Adwell Bunkers Hill Heythrop Walton Manor Hensington Radley Park Tiddington Newnham Murren Williamscot Kingston Blount Lewknor Westcott Barton Shiplake Row Idbury Draycot Checkendon Brightwell Baldwin Deddington Littlemore Duns Tew Hopcroft's Holt Milton Common Chinnor Fifield Swinford Whiteoak Green Pyrton New Hinksey Harpsden Broughton Tokers Green Lower Highmoor Greenend Goosey Chazey Heath Sandford-on-Thames Sarsden Kingstone Winslow Church End Townsend Hatford Denton Chawley Mackney Shutford Fawler