Brand Marketing in Melinbyrhedyn

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Brand Advertising in Melinbyrhedyn

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in SY20 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Melinbyrhedyn by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Melinbyrhedyn (Powys)

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Rhos-goch Builth Wells / Llanfair-ym-Muallt Churchstoke Troedrhiwdalar Cwmbelan Plasnewydd Crewgreen Ynys-uchaf Cathedine Llanbedr Bronllys Glasbury / Y Clas-ar-Wy Llandrinio Cefn Canol Weston Madoc Leighton / Tre'r llai Doldowlod Garthmyl Llan Penybontfawr Llanymynech Dylife Ystradgynlais Pwllgloyw Groesffordd Weythel Capel-y-ffin Cwm Rhos-y-meirch Plas Dinam Llanifyny Gwerneirin Heol Senni Sarnau Penegoes Evenjobb / Einsiob David's Well Broneirion Varchoel Llanfihangel Tal-y-llyn Penygelli Womaston Mochdre Aber Village Tregoyd Mill Rhiwlas Sennybridge / Pontsenni Norton Tylwch Old Radnor Trawscoed Glascwm Pentre-llymry Pont-faen Builth Road Llangammarch Wells Four Crosses Tirymynach Gravel Cwm-twrch Isaf Monaughty Llanspyddid Milford Broad Heath Fron Four Crosses Pant-y-dŵr Caehopkin Caersws Llanwrtyd Winllan Tredomen Newchurch / Llannewydd Hundred House Crai White Grit Brecon / Aberhonddu Colva Frank's Bridge Cefn Côch Knucklas / Cnwclas Pentre Pont Rhydgaled Maesyrhandir Llandrindod Wells / Llandrindod Boughrood Brest / Brest Bochrwyd Trewern Llanwnog Glan-y-nant Llanywern Dutlas Glanhanog Michaelchurch-on-Arrow Gleiniant Llanelieu Soar Llyswen Llansantffraed-in-Elwel Llandegley Crossway Llanbedr Llanfihangel Rhydithon Pedair-ffordd Tal-y-Wern Bwlchyddar Llangenny / Llangenau Llandefaelog Llaethdy Erwood / Erwyd Carnedd Glan-Frogan Hill / Bryngwyn Haimwood Pontwilym Great Cellws Hopton Uchaf Aber Rhaeadr Llanafan-fawr Little London Dol-y-cannau Llywel Cwmgiedd Elan Village / Pentre Elan Pentre-llwyn-llwyd Llwynygog Beulah Talerddig Abermule / Aber-miwl Foel Llanerchydol Trefnanney Llangors Coedway Walton Green Y Wig Meifod Pennorth Llanhamlach Waun Fach Cwm-twrch Uchaf Discoed Llangadwaladr Cefn Coch Melinbyrhedyn Penrhos Bryngwyn Llanwyddelan Cyffredyn Aberedw Glan-rhyd Llanfihangel Nant Bran Libanus Efail-rhyd Glynbrochan Ystrad Uchaf Pant-y-rhiw Berriew / Aberriw Glynhafren Llanwrthwl Garthbrengy Commins Felindre Kinnerton Scrwgan Bont Dolgadfan 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Ddôl Cownwy Pen-isa'r-waen Criggion Abercegir Sarn Garth Felindre Rhayader / Rhaeadr Gwy Ceinws Bwlch-y-Plain Crowther's Pool Llanyre / Llanllyr Coldbrook Trehafren Llansantffraed-Cwmdeuddwr Aithnen Gaufron Pentre-bach Deuddwr Brooks Tregoyd Trelydan Abergwesyn Panpunton New Well Cefn Mawr Lower Chapel Glaspwll Melin-y-ddôl Dolyhir Plas-rhiw-Saeson Hope Newtown / Y Drenewydd St Harmon Llowes Bwlch-y-sarnau Trewythen Llangunllo Pennant Melangell Pencommin Adfa New Mills / Felin Newydd Wig Pandy-rhiw-Saeson Ffynnonau Slough Ferley Braichyfedw Sarn-y-bryn-caled Danygrug Pentre Stepaside Cwm-Llinau Newbridge Hyssington Plas Meredydd Battle Tyddyn Burlingjobb Llanrhaeadr-ym-Mochnant Alport Glyntawe Pilleth Llanidloes Heyope Nant-ddu Llechfaen Glanmule Penygloddfa Maesmynis Upper Chapel / Capel Uchaf Felinfach Cregrina Cwm-y-gaist Cwmcrawnon Uplands Tre-derwen Cwm-bach Trecastle / Trecastell Frochas Penrhos Thorn Llanelwedd Llanbister Glanrhyd Trwstllewelyn Wern Gaer Llandefaelog-tre'r-graig Penygelli Bwlch y Garreg Craig-y-nos Llanfihangel-Nant-Melan Milebrook Nantmel Groespluan Llanbadarn-y-garreg Plasiolyn Brunant Aberhafesp Aberhosan Ynyswen Main Manafon Warden Pencraig Llwynderw Brynderwen Middletown Llanigon Llugwy Cae'r-Lan Rhos-y-brithdir Llanfaredd Fron Cwm Irfon Glascoed Llanfrynach Waen Pentre Llifior Ffawyddog Pont-y-wal Cemmaes Road / Glantwymyn Fenni-fach Henllan Penarron Garn Felindre Ffordd-las Belan Old Church Stoke Beguildy / Bugeildy Llandeilo Graban Pool Quay Y Fan Barland Cae'r-bont Llanfaes Cefn Cantref Ffynnon Gynydd Llanwddyn Hirnant Milton Buttington Fron Pentre'r-felin Llandysilio Camnant Cross Oak Llangadfan Green Lane Dôl-forwyn Bwlch-y-cibau Llansilin Pencelli Cil Talgarth Pontrobert Derwenlas Dolyronnen Hodley Llangynidr Llanarmon Mynydd-mawr Cwmbach Clyro / Cleirwy Llanwrtyd Wells Rhyd Disserth Llanfyllin Refail Pant Mawr Three Cocks / Aberllynfi The Stubb Heartsease Llanfair Caereinion Merthyr Cynog Clatter Llanfechan Cwmrhos Llangasty-talyllyn Bwlch Newbridge-on-Wye / Y Bontnewydd-ar-Wy Pentre Gorof Guilsfield / Cegidfa Glangrwyney Llanllwchaiarn Llanwrin Hengoed Groes-lwyd Pennant Ciltwrch Nantoer Pontneddfechan Tynyrwtra The Green Treberfydd Scethrog Talachddu Stanner Llandeilo'r-Fan Dol-fâch Pendre Hurdley Darowen Cwmdu Penybont Hendomen Dolcorsllwyn Fishpool Clydach Terrace Pentre'r beirdd Alltmawr Carno Ceri / Kerry Bishop's Moat Forge Crossways Gwernafon Knighton / Tref-y-Clawdd Bryn Tanat Llansanffraid-ym-Mechain Cemmaes Machynlleth Llanfihangel-yng-Ngwynfa Dolfor Rhos Common Nant-glas Burgedin Llanfilo Coed-y-wlad Pen-y-bont Llanerch Emrys Walton Cefn Gregynog Lloyney Moity Ynys-isaf Llanbister Road Bwlch-y-ffridd Pont Felin-y-ffrîdd Downton Dolley Green Priddbwll Pant-glas Cwmbach Llechrhyd Dolymelinau Llanddew Llangurig Llangynog Pont-y-bryn-hurt Cwmwysg Tirabad Welshpool / Y Trallwng Talybont-on-Usk Pontdolgoch Tycrwyn Llananno Llanerfyl Trallong Trefeitha Plâs Llwyngwern Gwystre Dardy Tafolwern Pontithel Tredustan / Tredwstan Gore Pont Llogel Pentre Cilcwm Tai'r Bull Crug-y-byddar Dolanog Coed-yr-ynys Llangedwyn Aberbechan Llanfihangel-helygen Llandinam New Wells Bronydd Fishpools Abercrave / Abercraf Gungrog Llanfechain Llanllugan Bacheldre Gilwern Pengenffordd Crickhowell / Crughywel The Colony Heartsease Tregynon Abbeycwmhir / Abaty Cwm-hir Sarnau Howey / Hawy Pen-y-cae Llanbadarn Fynydd Waen-fâch Penwyllt Llanmerewig Nantserth Montgomery / Trefaldwyn Bryn-penarth Trelystan Commins Coch Gwenddwr Waen Yardro Ystradfellte Dolhelfa Cefn-gorwydd Arddleen / Arddlin Hay-on-Wye / Y Gelli Gandryll Haughton Domgay Llanddewi'r Cwm Caeralem Llangyniew Burgess Lands Pentre Dolau Honddu Pentyrch The Marsh Trefecca Cilmery / Cilmeri Moel y Garth Defynnog Old Neuadd Rhos Cradoc