Brand Marketing in Aultbea

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Brand Advertising in Aultbea

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in IV22 2?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Aultbea by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Aultbea (Ross and Cromarty)

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Hilton Newton Ardvannie Urray Bornesketaig / Borgh na Sgiotaig Harlosh / Harlois Camas-luinie Limepark / Pairc an Aoil Suledale Lower Arboll Acheninver Inchina Holmisdale / Holmasdal Scoraig Coulnacraggan / Cul na Creagan Aird / An Àird Cuaig Kendram Lower Pitkerrie Mugeary Mount High Obsdale Park Loandhu Bottacks Newton of Kinkell Arrisa Achilty Applecross Carn-gorm Dunmore Carnach An Àrd Ardintoul Craig Charleston Miltown Cadboll Portnalong Crofts of Kingscauseway Ord / An t-Òrd First Coast Camusnagaul Coille Ghillidh Reiskmore Millnain Newmills Kylerhea / Caol Reatha Morefield Ardullie Carbostmore Kilmarie Peinachorrain / Peighinn a' Chorrain Muir of Fairburn Auchindrean Kingsburgh / Cinnseaborg Greallainn Drynie Park Arrina / Arinacrinachd Jemimaville Lochcarron Upper Milovaig Caroy / An Cadha Ruadh Culbo Braefindon Ardcharnich Achterneed Achnasheen / Achadh na Sine Conasta Sgeitheabost / Skeabost Carbost Husabost Blarnalearoch Hartmount Loanreoch Arpafeelie Fiskavaig / Fioscabhaig Chaol Loch Aillse Roag Letterfearn Badbea Glenuachdarach Clashandorran Tote Glen More Lonmore Fanks / Na Faingean Auchtertyre Borreraig / Boraraig Marybank Muir of Tarradale Dorrachan Hallin Balblair Balmeanach / Baile Meadhanach Second Coast Knockfarrel Kilbeg Bishop Kinkell Rhue Morvich Eabost / Eubost Fernilea Balachuirn Fendom Inverasdale Drumsmittal Shiel Bridge Eabost West Rha Opinan Aird Milton Talladale Firemore / Fhaighear Mhòir Cartbostbeg Breacais Dornie Crepkill Uigshader Achnacloich Ferindonald / Fearann Dhomhnaill Glenmore Laide Idrigill Rootfield Ard Dorch / An Àird Dhorcha Braes of Ullapool Drynoch Rheindown Gedintailor / Gead an t-Sailleir Culnacnoc / Cul nan Cnoc Harrapool / Harrapul Dounie Milnafua Sròndubh Stenscholl / Steinnseall Kalnakill Stein Maryburgh Durnamuck Suisnish Resolis North Fearns Tarbat Mains Clachan / An Clachan Rhiroy Badrallach Newfield Heatherfield / An Torran Uaine Garrachan Fasag Park Bernisdale Kirkton Portree / Port Rìgh Muir of Ord Sallachy Peinlich Dìurinis / Diùranais Ardessie Balblair Gorstan Achiltibuie Ussie Coulwood Glen Heysdal Carse of Bayfield Moll Evanton / Baile-Eoghain Waterloo / Achadh a' Chùirn Easter Kinkell Bay Rosemarkie Clachamish Blair Aultgrishan Blackwood Polglass Craig Kirkton Garve / Gairbh Camusterrach Penifiler / Peighinn nam Fìdhleir South Cuil Kilcoy Shieldaig / Sildeag Balnaknock / Baile nan cnoc Ellishadder / Ealaiseadar Camas-longart Vatten Glenbrittle Redburn Tore Inveralligin Leckmelm Kilmaluag Lamington Kenmore Brogaig Strome Ferry Sartle / Sartail Kinbeachie Achnashellach / Achadh na Seileach Shulista Kildary Badachro Craigdarroch Dunvegan / Dùn Bheagan Knott / Cnot Coishletter Upper Feorlig / Feolaig Ard Dunans Sùlaisiadar Mòr Balmeanach / Am Baile Meadhanach Aultbea Leacanasigh Feriniquarrie / Fearann MhicGuaire Little Scatwell Satran Bogallan Badluachrach / Badluarach Lower Tote Breabost Windhill Shandwick Glen Bernisdale Achnandarach Tokavaig / Tòcabhaig Achintee Strollamus / Stròlamas Kinlochewe / Ceann Loch Iù Camustianavaig / Camas Tianabhaig Lair Morangie Rhives Jamestown Leachachan Inveralivaig Clashnamuiach Upper Diabaig Strathpeffer Ardroag North Kessock Kilmore Dingwall Tomich Letterewe Raddery Opinan Blackpark / A' Phairce Dhubh Kilbride / Cille Bhrìgnde Newton of Ferintosh Earlish / Earlais Allt nan Sùgh Culduie Achtalean Edderton Pitmaduthy Toscaig Ardnarff Glasnakille Port Henderson Northfield Inverarish Braeintra Avernish Valtos / Bhaltos Hungladder Sand Newmore Balmeanach Naast Flashader / Flaiseader Greep Nostie Ruigh'riabhach Wester Lonvine Balmacara Square Ardtreck Glen Dale / Gleann Dail Orbost / Orabost Balleigh Mial Achgarve Rockfield Fearnmore Leacanashie / Leacanaisigh Garrafad Stittenham Ardheslaig Londain Portmahomack Aultvaich Ratagan Ullapool Melvaig Balnabruach Springfield Balintore Auchtercairn Glen Conon Borve / Borbh Mileabhaig Galltair Letters Maligar / Malagar Arnisdale Loans of Tullich Torridon North Cuil Ardindrean Tighnafiline Cullicudden Pitcalnie Duntulm Drumbuie Delny Ardaneaskan Burnside Nonikiln Balnacra Bualintur Anancaun Easter Ardross Drumfearn / Druim Fhearna Glaick Upper Tote Waterstein / Bhatairsteinn Achadh a'Choirce / Achachork Culnamean Ose / Os Arnish Killilan Uig Strathy Marishader / Maraiseader Eynort Rhenetra Stromemore Badachonacher Eilanreach Camascross / Camus Croise Balvaird Balmeanach Heights of Kinlochewe Culbokie Contin / Cunndainn Kilvaxter / Cille a' Bhacstair Alnessferry Coast Annishader Garros / Gearros Westford Cnoc Ruadh Fasach Reiff Rechullin Lochslin Kensaleyre / Ceann Sail Eighre Upper Ollach Feorlaig Lower Ollach Bernisdale / Bearnasdal Balmacqueen Edinbane / An t-Aodann Ban Craigrory Poolewe Peinaha Balmacara Balnaguisich Luib Mid Strome Tarvie Linicro / Lionacro Merkadale Ardnagrask Balintraid Digg / An Dig Talisker Lower Breakish / Breacais Ìosal Invershiel Grudie Conon Bridge Black Hill / Cnoc Dubh Kilbride / Cille Bhrìghde Little Garve / Gairbh Beag Lonemore Peiness Achnagarron Lòndubh Polbain Gairloch Drumchork Corry of Ardnagrask Blairninich Tournaig Galtrigill / Galtraigeall Arabella Skinnerton Boor Garafad / An Garadh Fada Sanachan Strath Upper Halistra Glasphein / A' Glas Pheighinn Colbost / Cealabost Totscore Isleornsay / Eilean Iarmain An Leth-Pheighinn / Lephin Peinmore Lemlair Plockton / Am Ploc Drinan Struanmore Ryefield Cuidrach Lusta Culnacraig Tullich Muir Attadale Achlorachan Struan / An Sruthan Scotsburn Duisdalemore / DuisdeiI Mòr Erbusaig Shillinghill Dunan / An Dùnan Conordan Sheader / Siadair Achanalt Inverchoran Teangue / An Teanga Tarskavaig / Tarscabhaig Dalmore Brae Gillen Nigg Ferry Uig Badcaul Newton of Cromarty Kirkibost Croftnacriech Wester Alligin Peterburn Reraig Mol-chlach Ard-dhubh The Dock Toulvaddie Horneval Corry Millcraig Fearn Quarryhill Logie Hill Prabost Glackmore Totardor Ashaig / Aisig Coillore Upper Edinbane / Braigh an Aodainn Bhain Allt a' Chruinn Fearnbeg Broadford / An t-Àth Leathann Corntown Alligin Shuas Mountgerald Àird Lower Halistra Incheril Skinidin / Sgianaidin Hill of Fearn Smithstown Ardross Drumuie / Druim-aoidh North Tarrel Mellon Charles Firhill Srath Carran Strathcanaird Lower Tullich Sgoir Beag Rhynie Balgunearie Boath Drummond Strath Rusdale Eyre / Eighre Pollo Glengrasco Coulin Lodge Invergordon Strath Garve / Srath Gairbh Kishorn Achintraid / Achantraid Kildonan / Cill Donnain Killen Fettes An Lethallt Bracadale Ullinish / Uilbhinnis Oskaig / Osgaig Keppoch Avoch Bindal Inverinate Achandunie Craigton Torrin / Na Torrin Duncanston Calligarry Claigan Kilmuir Strathcarron Callakille Borrodale Ardvasar / Àird a' Bhasair Dalnacroich Pool Crofts Totaig Balmuchy Kilmuir Ardmair Hilton of Cadboll Pollosgan Achmore Gearymore / An Gearraidh Mòr Carbost Bundalloch Glenelg Ardnagoine Kyleakin / Caol Acain Croftown Sconser / Sgonnsair Altandhu Knockbain Clachan Cove Saasaig / Sàsaig Flodigarry Fortrose Cromarty Ardmore Uiginish / Uiginis Glasphein / Glas-Pheighinn East Suisnish Dùn Colbost Badicaul Duisdalebeg / Duisdeil Beag Linnie Achduart / Achadh Dubhaird Ollach / An t-Ollach Ferryton Arcan Muir Bualnaluib Roskhill Loggie Fodderty Coul of Fairburn Teandalloch Lael Forest Heribusta South Erradale Broomhill Big Sand Inver Hamaramore Annat Portneora Tore Knockbreck Redpoint Saltburn / Alltan an t-Salainn Trumpan Charlestown Lower Diabaig Brochel Bridgend Balnapaling Heribost Point of Sleat Solitote Leacnasaide Wester Arboll Brae of Achnahaird Breckrey Tain Upper Tullich Toravaig / Tòrabhaig Coulags Lonbain Sluggans Balgown Ardarroch Romesdal Leidchruich Dundonnell Brenachie Heaste / Heasta Sgalamus / Skulamus Hamaraverin Mellon Udrigle Balgunloune Lower Pitcalzean Ramasaig Ormiscaig Treaslane Arcan North Erradale Lower Milovaig Achmore Easter Lonvine Keistle Geary Alcaig Alness Nigg Lochluichart Rhicullen Artafallie Newhall Knockbreck Corran Redcastle Armadale / Armadail Knock Rash Broomhill Davidston Shieldaig Barbaraville Badenscallie Milton Elgol / Ealaghol Greshornish / Griseornais Ardelve Halistra Balnabruaich Swordale Grealin Munlochy Staffin / Stafainn Camustiel