Brand Marketing in Aultbea

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Brand Advertising in Aultbea

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in IV22 2?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Aultbea by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Sgoir Beag Balmeanach / Baile Meadhanach Shiel Bridge Braes of Ullapool Luib Lair Craig Waterstein / Bhatairsteinn Badicaul Upper Diabaig Kinbeachie Lower Pitcalzean Arcan Muir Uiginish / Uiginis Achintee Duncanston Achmore Duntulm Balintraid Lochcarron Arnisdale Sand Achmore Lower Arboll Peinmore Craigdarroch Annishader Aultbea Bogallan Smithstown Earlish / Earlais Little Garve / Gairbh Beag Bornesketaig / Borgh na Sgiotaig Kirkton Greep Marybank Cuaig Kilbride / Cille Bhrìgnde Camustianavaig / Camas Tianabhaig Mount High Rhenetra Heribost Crepkill Talladale Kilmaluag Orbost / Orabost Ardelve Rosemarkie Merkadale Hilton of Cadboll Blarnalearoch Fettes Kildonan / Cill Donnain Ramasaig Redcastle Pool Crofts Balmacara Shieldaig / Sildeag Kildary Culnacraig Loans of Tullich Galtrigill / Galtraigeall Strathy Staffin / Stafainn Peinachorrain / Peighinn a' Chorrain Kilvaxter / Cille a' Bhacstair Kenmore Balintore Cuidrach Achnacloich Jamestown Polbain Newmore Strath Garve / Srath Gairbh Knockfarrel Fiskavaig / Fioscabhaig Ard-dhubh Greallainn North Tarrel Peinaha Bualintur Bishop Kinkell Ashaig / Aisig Blackpark / A' Phairce Dhubh An Leth-Pheighinn / Lephin Badluachrach / Badluarach Blackwood Inverarish Uig Nigg Ferry Reiskmore Applecross Mileabhaig Gedintailor / Gead an t-Sailleir Achintraid / Achantraid Leacanasigh Drinan Glasnakille Camas-luinie Linnie Killen Logie Hill Invershiel Milton Drumchork Plockton / Am Ploc Leidchruich Upper Milovaig Balgunloune Craigrory Muir of Fairburn Portnalong Altandhu Roskhill Knott / Cnot Clashnamuiach Mellon Charles Lower Milovaig Millnain Lower Tullich Kensaleyre / Ceann Sail Eighre Portneora Armadale / Armadail Inverasdale Croftnacriech Wester Lonvine Shillinghill Aird Nostie Peinlich South Erradale Glen Dale / Gleann Dail Crofts of Kingscauseway Letters Achduart / Achadh Dubhaird Totaig Invergordon Marishader / Maraiseader Achanalt Arrisa Windhill Uig Bay Ardvannie Muir of Ord Calligarry Skinnerton Broomhill Limepark / Pairc an Aoil Opinan Husabost Fasag Corry of Ardnagrask Clachan East Suisnish Letterewe Flashader / Flaiseader Cnoc Ruadh Glasphein / Glas-Pheighinn Strath Rusdale Balmeanach Firhill Balnapaling Avoch Conon Bridge Gearymore / An Gearraidh Mòr Ormiscaig Nigg Inver Kylerhea / Caol Reatha Garrafad Blair Lael Forest Brae Tighnafiline Lonmore Badcaul Lochslin Glackmore Dìurinis / Diùranais Morefield Bridgend Easter Kinkell Tote Northfield Balmeanach Kishorn Peiness Delny Breabost Upper Halistra Strathcanaird Dùn Colbost Maligar / Malagar Kirkton Londain Inveralivaig Saasaig / Sàsaig Stittenham Cove Lamington Dingwall Corntown Miltown Aultgrishan Ardheslaig Lower Pitkerrie Redpoint Morvich Mid Strome Glenbrittle Toscaig Inchina Munlochy Lower Breakish / Breacais Ìosal Culbo Newton Hamaraverin Bundalloch Kilmuir Artafallie Erbusaig Balmeanach / Am Baile Meadhanach Inverinate Knockbreck Lonbain Westford Swordale Kyleakin / Caol Acain Coul of Fairburn Halistra Knockbain Tomich Achandunie Tore Contin / Cunndainn Alness Tore Ardcharnich Second Coast Morangie Bindal Ardullie Ullapool Wester Alligin Rhives Reraig Tain Jemimaville Newton of Cromarty Ardaneaskan Geary Strome Ferry Oskaig / Osgaig Rha Ardnagoine Glen Heysdal Chaol Loch Aillse Dalnacroich Rootfield Newton of Kinkell Ollach / An t-Ollach Culbokie Dorrachan Glen Bernisdale Bottacks Port Henderson Allt a' Chruinn Achnagarron Achterneed Shieldaig Grudie Hungladder Balmacqueen Easter Lonvine Scotsburn Reiff Ardnagrask Portree / Port Rìgh Heribusta Coishletter Tokavaig / Tòcabhaig Glen Conon Rheindown Digg / An Dig Dornie Kilcoy Boath Park Bernisdale Drumuie / Druim-aoidh Balnacra Balnaguisich Rechullin Srath Carran Lusta Suledale Camusnagaul Loanreoch Garros / Gearros Vatten Ard Dorch / An Àird Dhorcha Ferindonald / Fearann Dhomhnaill Toravaig / Tòrabhaig Cadboll Rhynie Ord / An t-Òrd Torrin / Na Torrin Firemore / Fhaighear Mhòir Coulin Lodge Sròndubh Braeintra Drumsmittal Black Hill / Cnoc Dubh Knock Rash Balvaird Bracadale Killilan Eabost / Eubost Resolis Alcaig Eabost West Mial Ardroag Newfield Charlestown Ardmore Coillore Kirkibost Fearn Sanachan Saltburn / Alltan an t-Salainn Auchindrean Gairloch Hallin Dundonnell Galltair Sluggans Teangue / An Teanga Ratagan Lemlair Urray Clashandorran Lòndubh Achadh a'Choirce / Achachork Corran Totscore Inverchoran Breacais Aultvaich Trumpan Milton Caroy / An Cadha Ruadh Glenuachdarach Arcan Arrina / Arinacrinachd Garve / Gairbh North Fearns Kilbeg Laide Pollosgan Upper Edinbane / Braigh an Aodainn Bhain Brenachie Linicro / Lionacro Balgunearie Sgalamus / Skulamus Holmisdale / Holmasdal Pollo Attadale Solitote Big Sand Letterfearn Brogaig Hamaramore Arnish Dunans Prabost Obsdale Park Arabella Struan / An Sruthan Penifiler / Peighinn nam Fìdhleir Muir of Tarradale Sartle / Sartail Glaick Hilton Lower Diabaig Springfield Strathcarron Upper Tullich Kalnakill Badrallach Keppoch Borrodale Eynort Raddery Leacanashie / Leacanaisigh Horneval Colbost / Cealabost Pitmaduthy Camustiel Drumfearn / Druim Fhearna Ruigh'riabhach Achtalean Balblair Lower Tote Romesdal Ryefield Glenelg Achnasheen / Achadh na Sine Alnessferry Rhiroy Stenscholl / Steinnseall Strath Pitcalnie Maryburgh Glengrasco Fodderty Durnamuck Tarvie Carse of Bayfield Elgol / Ealaghol Dounie Ellishadder / Ealaiseadar Drummond Drynoch Quarryhill Roag Annat Cartbostbeg Uigshader Ardross Shulista Easter Ardross Coast Achlorachan Redburn Àird Glen More Sallachy Davidston Gorstan Fortrose Carn-gorm Craigton Ardintoul Tournaig Isleornsay / Eilean Iarmain Strathpeffer Torridon Coille Ghillidh Drumbuie Allt nan Sùgh Millcraig Struanmore Balachuirn Dunmore Sconser / Sgonnsair Fanks / Na Faingean Cromarty Ardmair Harrapool / Harrapul Poolewe Newmills Evanton / Baile-Eoghain Strollamus / Stròlamas Callakille Milnafua Sgeitheabost / Skeabost Barbaraville Leckmelm Croftown Stromemore Borreraig / Boraraig Carbostmore Clachamish Kingsburgh / Cinnseaborg Kinlochewe / Ceann Loch Iù Camas-longart Balnabruach Balblair Loandhu Dalmore Shandwick Broadford / An t-Àth Leathann Duisdalemore / DuisdeiI Mòr First Coast Kendram Cullicudden Corry Polglass Little Scatwell Achnandarach Lonemore Avernish South Cuil Alligin Shuas Loggie Upper Feorlig / Feolaig Ard Tarbat Mains North Kessock Culnamean Incheril Badbea Drynie Park Mountgerald Hartmount Tarskavaig / Tarscabhaig Inveralligin Ullinish / Uilbhinnis Kilmuir Conasta Conordan Valtos / Bhaltos Suisnish Boor Balleigh Kilmarie Ose / Os Coulags North Erradale Upper Tote Talisker Bernisdale / Bearnasdal Grealin Breckrey Garafad / An Garadh Fada Feorlaig Nonikiln Moll Skinidin / Sgianaidin Newhall Borve / Borbh Claigan Leachachan Sheader / Siadair Wester Arboll Upper Ollach Braefindon Arpafeelie Leacnasaide Mugeary Heaste / Heasta Toulvaddie Lochluichart Feriniquarrie / Fearann MhicGuaire Flodigarry Coulwood North Cuil Culnacnoc / Cul nan Cnoc Camascross / Camus Croise Portmahomack Fasach Ardtreck Knockbreck Anancaun Waterloo / Achadh a' Chùirn Peterburn Camusterrach Ussie Balgown Fearnbeg Eilanreach Brae of Achnahaird Mellon Udrigle Idrigill Acheninver Satran Burnside Ardarroch Naast Auchtercairn Ardessie Teandalloch Lower Ollach Newton of Ferintosh Clachan / An Clachan Heatherfield / An Torran Uaine Greshornish / Griseornais Point of Sleat Fernilea Achnashellach / Achadh na Seileach Aird / An Àird Eyre / Eighre Scoraig Fearnmore Fendom Keistle Rhue Badachro An Àrd Carbost Balnaknock / Baile nan cnoc Edderton Achgarve Balmacara Square Rockfield Glasphein / A' Glas Pheighinn Treaslane Edinbane / An t-Aodann Ban Badachonacher Charleston Bualnaluib Ardindrean Gillen Balnabruaich Dunvegan / Dùn Bheagan Kilbride / Cille Bhrìghde Auchtertyre Harlosh / Harlois Balmuchy Opinan Melvaig Achiltibuie Ardnarff Heights of Kinlochewe Duisdalebeg / Duisdeil Beag Garrachan Carbost Ferryton Mol-chlach Ardvasar / Àird a' Bhasair Rhicullen Badenscallie Coulnacraggan / Cul na Creagan Kilmore Achilty Tullich Muir Glenmore Totardor Blairninich The Dock Brochel Hill of Fearn An Lethallt Dunan / An Dùnan Stein Sùlaisiadar Mòr Carnach Broomhill Craig Culduie Lower Halistra