Brand Marketing in Badcaul

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Brand Advertising in Badcaul

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in IV23 2?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Badcaul by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Badcaul (Ross and Cromarty)

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Ardnagrask Sgoir Beag Toravaig / Tòrabhaig Hartmount Kilbeg Millnain Dunan / An Dùnan Carn-gorm Braeintra Fearnmore Coast Aird Hallin Saasaig / Sàsaig Artafallie Croftown Inverarish Balnacra Balmeanach / Am Baile Meadhanach Lochcarron Totscore Nigg Conon Bridge Achmore Ussie Milnafua Newmore Garafad / An Garadh Fada Greallainn Solitote Fernilea Melvaig Culbo Tighnafiline Treaslane Lower Tullich Auchindrean Balachuirn Balvaird Tarskavaig / Tarscabhaig Flashader / Flaiseader Isleornsay / Eilean Iarmain Little Garve / Gairbh Beag Roskhill Ard Dorch / An Àird Dhorcha Rhue Dunvegan / Dùn Bheagan Fodderty Morvich Lemlair Bindal Little Scatwell Drynie Park Letterewe Ryefield Aird / An Àird Broomhill Carbost Corntown Londain Suisnish Delny Sconser / Sgonnsair Lael Forest Knockbreck Luib Skinidin / Sgianaidin Sròndubh Newton of Ferintosh Ardindrean Leacnasaide Tomich Clashnamuiach Ord / An t-Òrd Uigshader Uiginish / Uiginis First Coast Feriniquarrie / Fearann MhicGuaire Strathy Carbost Ardmair Hungladder Duntulm Inver Ardcharnich Lower Halistra Peterburn Kilcoy Alness Totaig Pitmaduthy Ardroag Horneval Keppoch Sheader / Siadair Trumpan Aultvaich Inverinate Arnisdale Sluggans Heribusta Craigton Letterfearn Upper Halistra Vatten Toulvaddie Camas-luinie Nigg Ferry Upper Feorlig / Feolaig Ard North Cuil Milton Satran Chaol Loch Aillse An Lethallt Kishorn Loandhu Lòndubh Ormiscaig Rockfield Kingsburgh / Cinnseaborg Kirkibost Dunmore Stenscholl / Steinnseall Drumchork Holmisdale / Holmasdal Edinbane / An t-Aodann Ban Laide Rhiroy Alnessferry Lower Breakish / Breacais Ìosal North Tarrel Fasag Merkadale Achadh a'Choirce / Achachork Anancaun Muir of Ord Oskaig / Osgaig Husabost Achlorachan Bishop Kinkell Achduart / Achadh Dubhaird Rhicullen Newton Stromemore Coillore Garros / Gearros Kildonan / Cill Donnain Portnalong Achandunie Àird Glenelg Greep Badicaul Callakille Ullapool Knockbreck Upper Edinbane / Braigh an Aodainn Bhain Clashandorran Miltown Strome Ferry Achnashellach / Achadh na Seileach Logie Hill Duisdalebeg / Duisdeil Beag Balmuchy Struanmore Flodigarry Quarryhill Talisker Glaick Saltburn / Alltan an t-Salainn Coulin Lodge Grudie Fettes Pollo Corry of Ardnagrask Dùn Colbost Achterneed Munlochy Glasnakille Upper Milovaig Craigdarroch Badrallach Ardintoul Arcan Alligin Shuas Skinnerton Reiff Easter Kinkell Geary Drummond Tarbat Mains Pollosgan Invershiel Fendom Dingwall Keistle Burnside Achgarve Cove Gearymore / An Gearraidh Mòr Strollamus / Stròlamas Avoch Penifiler / Peighinn nam Fìdhleir Rhynie Rhives Upper Diabaig Linicro / Lionacro Millcraig Grealin Glasphein / Glas-Pheighinn Strathpeffer Tote Lusta Glackmore Easter Ardross Allt a' Chruinn Kendram Brae of Achnahaird Leckmelm Dorrachan Claigan Staffin / Stafainn Knockbain Mellon Udrigle Avernish Carbostmore Kilmore Achnandarach Camustianavaig / Camas Tianabhaig An Àrd Peinachorrain / Peighinn a' Chorrain Tore Balmacara Square Halistra Craig Balleigh Blair Knott / Cnot Heights of Kinlochewe Breacais Breckrey Ardvasar / Àird a' Bhasair Harrapool / Harrapul Windhill Struan / An Sruthan Balnabruaich Big Sand Culnacraig Achiltibuie Ashaig / Aisig Crepkill Ardarroch Suledale Polbain Acheninver Garve / Gairbh Maligar / Malagar Jamestown Tarvie Lower Tote Clachan Park Bernisdale Balintore Coulwood Arnish Heatherfield / An Torran Uaine Shulista Ardheslaig Linnie Cartbostbeg Limepark / Pairc an Aoil East Suisnish Wester Alligin Carnach Point of Sleat Leidchruich Newhall Balblair Balgunloune Strath Rusdale Roag Blackwood Camustiel Strathcanaird Shandwick Croftnacriech Lower Milovaig Corran Achnagarron Mount High Badenscallie Uig Shiel Bridge Waterloo / Achadh a' Chùirn Strath Stein Ruigh'riabhach Coille Ghillidh Valtos / Bhaltos Armadale / Armadail Glenuachdarach Easter Lonvine Achnasheen / Achadh na Sine Ardnagoine Coulnacraggan / Cul na Creagan The Dock Ardvannie Annat Gillen Kilvaxter / Cille a' Bhacstair South Erradale Glenmore Invergordon Newfield Feorlaig Balgown Clachamish Tain Ard-dhubh Uig Cuaig Bogallan Portneora Drynoch Brae Breabost Upper Tullich Dalnacroich Applecross Cuidrach Arrina / Arinacrinachd Clachan / An Clachan Scotsburn Ferindonald / Fearann Dhomhnaill Lonmore Davidston South Cuil Mountgerald Marybank Prabost Badachonacher Garrachan Gorstan Arpafeelie Achmore Eabost / Eubost Ose / Os Totardor Poolewe Balnapaling Altandhu Arabella Coul of Fairburn Rootfield Plockton / Am Ploc Garrafad Blairninich Mellon Charles Drumsmittal Eynort Kyleakin / Caol Acain Balgunearie Letters Tullich Muir Glen More Muir of Tarradale Borrodale Fortrose Fearnbeg Culduie Camascross / Camus Croise Ramasaig Blackpark / A' Phairce Dhubh Redpoint Balmeanach Bualintur Kilmarie Lower Pitcalzean Broomhill Kilbride / Cille Bhrìghde Reraig Shieldaig / Sildeag Morefield Stittenham Hilton of Cadboll Dundonnell Peinaha Lochslin Bernisdale / Bearnasdal Lonemore Glen Heysdal Hilton Barbaraville Achnacloich Ardtreck Coulags Romesdal Rhenetra Balnabruach Opinan Harlosh / Harlois Ardnarff Mugeary Inveralivaig Firhill Lower Pitkerrie Glasphein / A' Glas Pheighinn Fearn Bridgend Charleston Shillinghill Auchtertyre Morangie Evanton / Baile-Eoghain Boor North Erradale Heribost Calligarry Second Coast Drumbuie Newmills Obsdale Park Ardullie Badcaul Naast Loanreoch Inchina Newton of Kinkell Lair Raddery Contin / Cunndainn Achintraid / Achantraid Idrigill Tore Kirkton Charlestown Fiskavaig / Fioscabhaig Gedintailor / Gead an t-Sailleir Edderton Firemore / Fhaighear Mhòir Polglass Culnacnoc / Cul nan Cnoc Cullicudden Balmacara Mid Strome Pool Crofts Reiskmore Drinan Alcaig Braes of Ullapool Port Henderson Tournaig Pitcalnie Gairloch Balintraid Badachro Toscaig North Kessock Achintee Srath Carran Sanachan Kinbeachie Kildary Leachachan Blarnalearoch Swordale Coishletter Kalnakill Sùlaisiadar Mòr Nonikiln Balmacqueen Bualnaluib Incheril Rha Lochluichart Lower Diabaig Kinlochewe / Ceann Loch Iù Duisdalemore / DuisdeiI Mòr Lower Arboll Culbokie Milton North Fearns Waterstein / Bhatairsteinn Ollach / An t-Ollach Strath Garve / Srath Gairbh Brenachie Glen Dale / Gleann Dail Brochel Conordan Inverchoran Arcan Muir Lonbain Knock Rash Balmeanach Auchtercairn Inverasdale Kylerhea / Caol Reatha Sgalamus / Skulamus Lamington Ardmore Glen Bernisdale Teangue / An Teanga Dìurinis / Diùranais Opinan Torridon Jemimaville Lower Ollach Kenmore Westford Camusterrach Inveralligin Shieldaig Fasach Teandalloch Bornesketaig / Borgh na Sgiotaig Dunans Badluachrach / Badluarach Northfield Caroy / An Cadha Ruadh Achtalean Orbost / Orabost Aultgrishan Earlish / Earlais An Leth-Pheighinn / Lephin Portree / Port Rìgh Craigrory Galltair Ullinish / Uilbhinnis Conasta Loans of Tullich Ardross Strathcarron Torrin / Na Torrin Crofts of Kingscauseway Loggie Knockfarrel Talladale Hill of Fearn Sand Wester Arboll Muir of Fairburn Peinmore Culnamean Leacanashie / Leacanaisigh Glenbrittle Cadboll Allt nan Sùgh Ardelve Springfield Maryburgh Attadale Kirkton Leacanasigh Black Hill / Cnoc Dubh Wester Lonvine Glen Conon Nostie Camusnagaul Tokavaig / Tòcabhaig Glengrasco Bracadale Sgeitheabost / Skeabost Mial Sallachy Upper Tote Balmeanach / Baile Meadhanach Portmahomack Cnoc Ruadh Kilmaluag Craig Moll Mileabhaig Ferryton Heaste / Heasta Eabost West Bay Erbusaig Redcastle Galtrigill / Galtraigeall Kilmuir Kensaleyre / Ceann Sail Eighre Braefindon Eilanreach Smithstown Bundalloch Resolis Urray Arrisa Balnaknock / Baile nan cnoc Fanks / Na Faingean Mol-chlach Killen Corry Digg / An Dig Hamaraverin Killilan Sartle / Sartail Elgol / Ealaghol Eyre / Eighre Duncanston Dornie Ardaneaskan Bottacks Broadford / An t-Àth Leathann Ellishadder / Ealaiseadar Borve / Borbh Boath Peinlich Marishader / Maraiseader Upper Ollach Ratagan Aultbea Durnamuck Newton of Cromarty Dounie Rosemarkie Peiness Balblair Redburn Drumuie / Druim-aoidh Rechullin Scoraig Carse of Bayfield Badbea Rheindown Achanalt Achilty Brogaig Drumfearn / Druim Fhearna Ardessie Cromarty Kilbride / Cille Bhrìgnde Camas-longart Greshornish / Griseornais Annishader Borreraig / Boraraig Kilmuir Hamaramore Dalmore Balnaguisich Colbost / Cealabost