Brand Marketing in Carbost

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Brand Advertising in Carbost

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in IV51 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Carbost by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Carbost (Ross and Cromarty)

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Borreraig / Boraraig Eyre / Eighre Fiskavaig / Fioscabhaig Urray Sgeitheabost / Skeabost Lonmore Feriniquarrie / Fearann MhicGuaire Leckmelm Balnaknock / Baile nan cnoc Invershiel Kishorn Balnaguisich Waterstein / Bhatairsteinn Balnapaling Jamestown Annat Achlorachan Caroy / An Cadha Ruadh Cromarty Newton of Ferintosh Toulvaddie Chaol Loch Aillse Inver Kildonan / Cill Donnain Knockbreck Badenscallie South Erradale Drumsmittal Firemore / Fhaighear Mhòir Lower Milovaig Artafallie Arcan Muir Ussie Aultbea Eilanreach Lòndubh Arrisa Clashandorran Tore Peiness Peinachorrain / Peighinn a' Chorrain Logie Hill Windhill Crofts of Kingscauseway Camustianavaig / Camas Tianabhaig Letterfearn Ashaig / Aisig Balvaird Skinidin / Sgianaidin Redpoint Arrina / Arinacrinachd Skinnerton Glasphein / Glas-Pheighinn Uig Anancaun Pitmaduthy Scoraig Upper Edinbane / Braigh an Aodainn Bhain Altandhu Kilmuir Portneora Ruigh'riabhach Shulista Muir of Fairburn Achnagarron Rhiroy Stenscholl / Steinnseall Rhicullen Tullich Muir Ardaneaskan Allt nan Sùgh Limepark / Pairc an Aoil Kirkton Badcaul Sartle / Sartail Achintee Uig Cartbostbeg Blair Gairloch Resolis Achanalt Sheader / Siadair Satran Armadale / Armadail Achmore Ullapool Point of Sleat Gillen Strathpeffer Shillinghill Galtrigill / Galtraigeall Lamington Sand Trumpan An Àrd Garros / Gearros Balmuchy Arnisdale Inveralivaig Melvaig Ardvasar / Àird a' Bhasair Craig Drumuie / Druim-aoidh Ardheslaig Aird Torridon Borrodale Peterburn Charlestown Firhill Kilvaxter / Cille a' Bhacstair North Kessock Penifiler / Peighinn nam Fìdhleir Camas-luinie Bundalloch Ardmore Leacanashie / Leacanaisigh Hill of Fearn Sluggans Pool Crofts Greallainn Balblair Eynort Dalmore Coulnacraggan / Cul na Creagan Harlosh / Harlois North Tarrel Waterloo / Achadh a' Chùirn Mountgerald Shieldaig / Sildeag Rhives Conordan Coul of Fairburn Achtalean Marybank Attadale Corry of Ardnagrask Sròndubh Polbain Calligarry Balnabruach Uigshader Harrapool / Harrapul Gearymore / An 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/ Badluarach Dundonnell Kilbeg Davidston Clashnamuiach Bogallan Glen Conon Newton of Kinkell Killilan Sgoir Beag Upper Tullich Breacais Newton Drumbuie Holmisdale / Holmasdal Grudie Achnacloich Inchina Applecross Park Bernisdale Fearnmore Fettes Kirkibost Bualnaluib Craig Milton Loandhu Garrafad Dunmore Letterewe Ardmair Auchtercairn Ardarroch Newmore Opinan Fearn Kingsburgh / Cinnseaborg Balnacra Marishader / Maraiseader Greep Inverchoran Croftnacriech Tore Moll Ose / Os Feorlaig Arnish Arcan Carnach Reraig Kilmore Saltburn / Alltan an t-Salainn Ardnagrask Fasach Fernilea Leidchruich Kilbride / Cille Bhrìghde Morvich Tournaig Milton Linnie Ard-dhubh Strath Rusdale South Cuil Morangie Culnacnoc / Cul nan Cnoc Achnashellach / Achadh na Seileach Coulwood Rha Craigrory Glen More Hilton of Cadboll Heribusta Inverinate Auchtertyre Knockbreck Nostie Dorrachan Easter Kinkell Lochluichart Glenmore Reiff Croftown Carn-gorm Coast Strathcanaird Lonemore Nonikiln Camusnagaul Arpafeelie Erbusaig Millnain Big Sand Leacanasigh Achnandarach Prabost Lochcarron Horneval Cadboll Brogaig An Lethallt Laide Balblair Ardelve Dìurinis / Diùranais Rhenetra Merkadale Kirkton Braeintra Plockton / Am Ploc Romesdal Cove Fanks / Na Faingean Cnoc Ruadh Tarvie Annishader Badachonacher Duncanston Luib Carbostmore Sùlaisiadar Mòr Hartmount Badbea Ardross Ardcharnich Balmeanach Knock Rash Achgarve Lair Fasag Staffin / Stafainn Grealin Balmeanach / Baile Meadhanach Balgunearie Second Coast Keistle Glasphein / A' Glas Pheighinn Edinbane / An t-Aodann Ban Bishop Kinkell Achandunie Upper Milovaig Loanreoch Bottacks Ard Dorch / An Àird Dhorcha Culbo Achmore Colbost / Cealabost Garrachan Milnafua Portree / Port Rìgh Peinlich Avoch Wester Alligin Rockfield Gedintailor / Gead an t-Sailleir Lower Halistra Scotsburn Struan / An Sruthan Fodderty Peinmore Àird Glaick Nigg Broadford / An t-Àth Leathann Lower Ollach Bindal Hamaraverin Lower Diabaig Miltown Coulin Lodge Obsdale Park Newhall Upper Feorlig / Feolaig Ard Earlish / Earlais Hilton Boor Portmahomack Balintore Ryefield Balnabruaich Digg / An Dig Munlochy Lael Forest Ardnarff Blairninich Newton of Cromarty Loans of Tullich Redburn Upper Diabaig Alness Ollach / An t-Ollach Quarryhill Shandwick Balmacara Square Orbost / Orabost Strathy Balleigh Allt a' Chruinn Pollo Inveralligin Kildary Easter Ardross Smithstown Muir of Ord Culduie Torrin / Na Torrin Polglass Heribost Culbokie Garve / Gairbh Upper Halistra Tomich Broomhill Ormiscaig Port Henderson Contin / Cunndainn Kendram Solitote Rhue Drynie Park Talladale Lusta Bridgend Ardindrean Achintraid / Achantraid Tokavaig / Tòcabhaig Flodigarry Camusterrach Jemimaville Cuidrach Alligin Shuas Drummond Teandalloch Boath Achadh a'Choirce / Achachork Heatherfield / An Torran Uaine Wester Arboll Loggie Carbost Elgol / Ealaghol Corran Rechullin Talisker Sallachy Glenelg Saasaig / Sàsaig Newfield Upper Ollach Knockbain Brae First Coast Blarnalearoch Lower Pitcalzean Invergordon North Cuil 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Suisnish Carse of Bayfield Glasnakille Glen Bernisdale Totardor Drynoch Kylerhea / Caol Reatha Edderton Dingwall Dounie Charleston Sanachan Ardroag Treaslane Bualintur Halistra Mial Maligar / Malagar Ardintoul Acheninver Conasta An Leth-Pheighinn / Lephin Dunan / An Dùnan Fendom Upper Tote Westford Kinlochewe / Ceann Loch Iù Badicaul Mellon Charles Ardtreck Hamaramore Oskaig / Osgaig Achiltibuie Husabost Breabost Maryburgh Incheril Struanmore Black Hill / Cnoc Dubh Muir of Tarradale Ferryton Lemlair Ramasaig Sgalamus / Skulamus East Suisnish Callakille Stein Morefield Knockfarrel Brenachie Strollamus / Stròlamas Alcaig Reiskmore Lower Tote Suledale Blackpark / A' Phairce Dhubh Flashader / Flaiseader Opinan Heights of Kinlochewe Dunvegan / Dùn Bheagan Londain Achnasheen / Achadh na Sine Kilmarie Cuaig Bornesketaig / Borgh na Sgiotaig Badrallach Roskhill Achilty Stromemore Mid Strome Glenbrittle Kinbeachie Vatten Portnalong North Fearns Dalnacroich Kilbride / Cille Bhrìgnde Aultgrishan Teangue / An Teanga Ardullie Drinan Claigan Culnamean Redcastle Blackwood Breckrey Glackmore Springfield Ullinish / Uilbhinnis