Brand Marketing in Isleornsay / Eilean Iarmain

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Brand Advertising in Isleornsay / Eilean Iarmain

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in IV43 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Isleornsay / Eilean Iarmain by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Isleornsay / Eilean Iarmain (Ross and Cromarty)

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Coillore Culnacraig Orbost / Orabost Kenmore Killilan Struan / An Sruthan Hartmount Kirkton Davidston Colbost / Cealabost Eilanreach Newmills Lonmore Marybank Clachamish Sùlaisiadar Mòr Moll Coulin Lodge Leacanasigh Badachro Clachan / An Clachan Achintraid / Achantraid Heribost Keppoch Inveralivaig Teangue / An Teanga Pool Crofts Shiel Bridge Inver Cadboll Wester Lonvine Dornie Lonemore Dunvegan / Dùn Bheagan Milton Cnoc Ruadh Loanreoch Plockton / Am Ploc Ardelve Suisnish Dalmore Arrina / Arinacrinachd Bundalloch Duncanston Inveralligin Gearymore / An Gearraidh Mòr Ratagan Coille Ghillidh Skinidin / Sgianaidin Drynoch Balleigh Camustiel Lochcarron Pollo Badachonacher Tore Elgol / Ealaghol Prabost Knockbreck Shandwick Sand Knockbreck Kendram Fortrose Kilmuir Corry of Ardnagrask Annishader Romesdal Ardroag Glenbrittle Fasag Horneval Jamestown Balmeanach / Am Baile Meadhanach Drumchork Lusta Talladale Harrapool / Harrapul Bishop Kinkell Balnabruaich Cuaig Balnapaling Avoch Ollach / An t-Ollach Hamaramore Kylerhea / Caol Reatha Torridon Camustianavaig / Camas Tianabhaig Totaig Balvaird Allt nan Sùgh Portneora Rhue Mol-chlach Keistle Glaick Achnashellach / Achadh na Seileach Garafad / An Garadh Fada Greshornish / Griseornais Tomich Rhives Lower Milovaig Valtos / Bhaltos Balintraid Heights of Kinlochewe Knockfarrel Harlosh / Harlois Vatten Bay Jemimaville Toulvaddie Charleston Lair Kinlochewe / Ceann Loch Iù Gorstan Kilbride / Cille Bhrìgnde Duntulm Strathcanaird Lael Forest Sartle / Sartail Fearn Strollamus / Stròlamas Coulnacraggan / Cul na Creagan Mountgerald Delny Northfield Achiltibuie Ussie Solitote Rhynie Redcastle Lonbain Drumbuie Drummond Inverarish Lamington Cromarty Strathcarron Ardnagoine Stromemore Balgunloune Culnamean Husabost Strath Achgarve Glen Conon Camas-luinie Shieldaig / Sildeag Culbo Balblair Ardheslaig Balblair Obsdale Park Craigrory Ardullie Balnabruach Rha Little Garve / Gairbh Beag Upper Ollach Port Henderson Newton of Cromarty Aultgrishan Blackwood Pollosgan Uiginish / Uiginis Sheader / Siadair Leckmelm Redpoint Muir of Tarradale Achilty Arnisdale Dunmore Ard Dorch / An Àird Dhorcha Aultbea Eynort Aird / An Àird Culnacnoc / Cul nan Cnoc Dìurinis / Diùranais Balmacara Square Galtrigill / Galtraigeall Clashnamuiach Kilmore Arnish Arabella Rheindown Glenuachdarach Braes of Ullapool Easter Ardross Fendom Corntown Uigshader Pitmaduthy Newfield Scotsburn Ardnarff Craigton Corran Knott / Cnot Tighnafiline Tullich Muir Kilmaluag Drumsmittal Geary Greep Raddery Quarryhill Lower Pitcalzean Barbaraville Achmore Ellishadder / Ealaiseadar Borve / Borbh Claigan Kildonan / Cill Donnain Cove Waterstein / Bhatairsteinn Portnalong Erbusaig Mellon Udrigle Bottacks Incheril Ord / An t-Òrd Rootfield Kildary Glengrasco Duisdalemore / DuisdeiI Mòr Rosemarkie Culduie Fanks / Na Faingean Peiness Strome Ferry Brae Naast Second Coast Upper Feorlig / Feolaig Ard Garros / Gearros Waterloo / Achadh a' Chùirn Strath Rusdale Brochel Conon Bridge Calligarry Auchtertyre Balmuchy Nigg Ferry Polglass Rockfield An Àrd Ryefield First Coast Newhall Tote Kingsburgh / Cinnseaborg Ardvasar / Àird a' Bhasair Saasaig / Sàsaig Inverchoran Lower Halistra Idrigill Achtalean Peinaha Ardaneaskan Inchina Culbokie Sanachan Tokavaig / Tòcabhaig Glen Bernisdale Broomhill Borrodale Milton Lòndubh Auchindrean Fiskavaig / Fioscabhaig Galltair Struanmore Point of Sleat Ardvannie Limepark / Pairc an Aoil Fasach Dorrachan Ardmore Ard-dhubh Nigg Kilmarie Eyre / Eighre Smithstown Knockbain Gedintailor / Gead an t-Sailleir Halistra Isleornsay / Eilean Iarmain Balgown Clashandorran Upper Diabaig Little Scatwell Mount High Coast Aultvaich Oskaig / Osgaig Cullicudden Greallainn Edderton Mid Strome Bualintur Flodigarry Carnach Blair Blarnalearoch Camas-longart Shieldaig Garve / Gairbh Loandhu Arcan Muir Poolewe Breckrey Ardessie Achandunie Glenmore Firhill Altandhu Badluachrach / Badluarach Bualnaluib Breabost Wester Alligin Sgeitheabost / Skeabost Ullinish / Uilbhinnis Avernish Ruigh'riabhach Morvich Upper Tullich Fodderty Dunan / An Dùnan Toravaig / Tòrabhaig Feorlaig Wester Arboll Charlestown Balgunearie Carbostmore Achnacloich Rhicullen Dunans Attadale Lower Tote Ferryton Sròndubh Auchtercairn Strath Garve / Srath Gairbh Kalnakill Craig Leacanashie / Leacanaisigh Balmeanach / Baile Meadhanach North Erradale Windhill Peinlich East Suisnish Rhiroy Laide Mial Drynie Park Peinachorrain / Peighinn a' Chorrain Nonikiln Springfield Lower Ollach Boor Knock Rash Stenscholl / Steinnseall Ormiscaig Coulwood Rechullin Penifiler / Peighinn nam Fìdhleir Balintore Ardarroch Cartbostbeg An Lethallt Ardross Achadh a'Choirce / Achachork Upper Halistra Redburn Invergordon Blairninich Linicro / Lionacro Glenelg Arrisa Uig Arpafeelie Black Hill / Cnoc Dubh Leachachan Achterneed Badenscallie Killen Breacais Ardtreck Roag Corry Linnie Ramasaig Blackpark / A' Phairce Dhubh Eabost / Eubost Kilmuir Letterfearn Alligin Shuas Balmeanach Glasphein / A' Glas Pheighinn Maligar / Malagar Talisker Boath Glackmore Caroy / An Cadha Ruadh Treaslane Milnafua Toscaig Clachan Ardcharnich Drinan Trumpan Peinmore Brenachie Srath Carran Balnaguisich North Cuil Hill of Fearn Fearnbeg Dalnacroich Fearnmore Evanton / Baile-Eoghain Tarbat Mains Fettes Glasphein / Glas-Pheighinn Satran Alness South Cuil Mugeary North Kessock Coulags Kirkibost Ferindonald / Fearann Dhomhnaill Bracadale Arcan Mileabhaig Totscore Rhenetra Ullapool Edinbane / An t-Aodann Ban Bogallan Lemlair Inverinate Carse of Bayfield Conasta Millnain Alcaig Firemore / Fhaighear Mhòir The Dock Nostie Balmacqueen Armadale / Armadail Artafallie Carbost Portree / Port Rìgh Kilbride / Cille Bhrìghde Badcaul Scoraig Roskhill Staffin / Stafainn Invershiel Kishorn Brogaig Ardindrean Shillinghill Callakille South Erradale Camusnagaul Broadford / An t-Àth Leathann Duisdalebeg / Duisdeil Beag An Leth-Pheighinn / Lephin Sgoir Beag Bornesketaig / Borgh na Sgiotaig Camascross / Camus Croise Contin / Cunndainn Ashaig / Aisig Easter Kinkell Reiff Bridgend Dundonnell Hilton of Cadboll Aird Tarvie Letterewe Sconser / Sgonnsair North Tarrel Westford Newton of Ferintosh Upper Edinbane / Braigh an Aodainn Bhain Easter Lonvine Crepkill Eabost West Melvaig Kilvaxter / Cille a' Bhacstair Glen More Totardor Durnamuck Heribusta Merkadale Achnasheen / Achadh na Sine North Fearns Conordan Morefield Kilbeg Kilcoy Achintee Anancaun Grudie Lower Breakish / Breacais Ìosal Morangie Chaol Loch Aillse Garrafad Marishader / Maraiseader Dingwall Park Bernisdale Dùn Colbost Swordale Braefindon Ardnagrask Balnacra Feriniquarrie / Fearann MhicGuaire Heaste / Heasta Upper Milovaig Pitcalnie Kyleakin / Caol Acain Inverasdale Kirkton Leacnasaide Glasnakille Balnaknock / Baile nan cnoc Carn-gorm Maryburgh Coishletter Reiskmore Portmahomack Ardintoul Kensaleyre / Ceann Sail Eighre Lochluichart Croftnacriech Tournaig Coul of Fairburn Ose / Os Muir of Ord Munlochy Sallachy Garrachan Shulista Achanalt Newton Skinnerton Annat Upper Tote Teandalloch Camusterrach Burnside Loans of Tullich Opinan Glen Dale / Gleann Dail Badicaul Letters Strathy Holmisdale / Holmasdal Digg / An Dig Braeintra Tore Miltown Lochslin Achnandarach Reraig Achnagarron Bernisdale / Bearnasdal Achduart / Achadh Dubhaird Achlorachan Hallin Achmore Lower Pitkerrie Croftown Drumuie / Druim-aoidh Badrallach Alnessferry Glen Heysdal Leidchruich Àird Craig Peterburn Balmacara Hamaraverin Drumfearn / Druim Fhearna Lower Tullich Hungladder Earlish / Earlais Heatherfield / An Torran Uaine Applecross Cuidrach Borreraig / Boraraig Opinan Sgalamus / Skulamus Big Sand Loggie Kinbeachie Polbain Newton of Kinkell Hilton Stein Gairloch Tarskavaig / Tarscabhaig Millcraig Urray Broomhill Lower Diabaig Flashader / Flaiseader Mellon Charles Luib Badbea Muir of Fairburn Craigdarroch Lower Arboll Crofts of Kingscauseway Acheninver Suledale Bindal Ardmair Stittenham Resolis Brae of Achnahaird Fernilea Saltburn / Alltan an t-Salainn Carbost Balachuirn Dounie Newmore Balmeanach Gillen Strathpeffer Sluggans Allt a' Chruinn Grealin Tain Logie Hill Uig Torrin / Na Torrin Londain

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