Brand Marketing in Kingsburgh / Cinnseaborg

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Brand Advertising in Kingsburgh / Cinnseaborg

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in IV51 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Kingsburgh / Cinnseaborg by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Kingsburgh / Cinnseaborg (Ross and Cromarty)

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We aim to get back to you in 1 working day.


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Ferryton Pool Crofts Marybank Bridgend Newmills Lower Tote Strathpeffer Torridon Logie Hill Hallin Conon Bridge Valtos / Bhaltos Totardor Balblair Ruigh'riabhach Achgarve Breckrey Shandwick Ardvasar / Àird a' Bhasair Dunans Bualintur Culnacnoc / Cul nan Cnoc Carbost Gorstan Millnain Rhiroy Lemlair Bottacks Lòndubh Bishop Kinkell Borrodale Torrin / Na Torrin Opinan Arpafeelie Badcaul Sanachan Balleigh Prabost Quarryhill Balachuirn Aird Miltown Gillen Boor Arrina / Arinacrinachd Fortrose Hilton Milnafua Newfield Strath Rusdale Upper Edinbane / Braigh an Aodainn Bhain Crofts of Kingscauseway Upper Ollach Ardarroch Fasag Fernilea Ratagan Portree / Port Rìgh Stromemore Charleston Corntown Achnandarach Easter Kinkell Badenscallie Craigrory Arabella Kyleakin / Caol Acain Lochluichart Drynoch Dùn Colbost Shieldaig Lochcarron Sconser / Sgonnsair Ryefield Swordale Lower Milovaig Auchtertyre Mial Nigg Ferry Lower Breakish / Breacais Ìosal Kinbeachie Dounie Portneora Penifiler / Peighinn nam Fìdhleir North Tarrel Lower Arboll Ullapool Point of Sleat Halistra Raddery Heatherfield / An Torran Uaine Knockbreck Carnach Kenmore Totscore Newton of Cromarty Peinmore Craig Upper Halistra Feriniquarrie / Fearann MhicGuaire Calligarry Camusterrach Heaste / Heasta Balmeanach Portmahomack Sallachy Conasta Carn-gorm Totaig Glengrasco Claigan Leidchruich Leacanashie / Leacanaisigh South Cuil Garrafad Clachamish Gedintailor / Gead an t-Sailleir Ardintoul Achnashellach / Achadh na Seileach Edderton Fearn Carbostmore Milton Camascross / Camus Croise Balnapaling Lonmore Delny Cromarty Solitote Achintraid / Achantraid Boath Polglass Callakille Inverchoran Inver Arrisa Kilmarie Allt nan Sùgh Lochslin Achtalean Braes of Ullapool Dalnacroich Dunvegan / Dùn Bheagan Badachonacher Reiff Ferindonald / Fearann Dhomhnaill Lower Diabaig Arnisdale Heights of Kinlochewe Newton of Kinkell Kildary Ord / An t-Òrd Digg / An Dig Peterburn Glen More Borve / Borbh Duncanston Nostie Letters Stittenham Newhall Ellishadder / Ealaiseadar Linicro / Lionacro Culbo Hamaraverin Treaslane Earlish / Earlais Alligin Shuas Invergordon Carbost Tomich Killilan Lower Pitcalzean Aultvaich Toscaig Lonemore Alness Leachachan Garve / Gairbh Rhue Pitmaduthy Jamestown Ullinish / Uilbhinnis Reraig Leacnasaide Orbost / Orabost Coishletter Geary Newmore Milton Drumbuie Camustianavaig / Camas Tianabhaig Munlochy Ardnarff South Erradale Cartbostbeg Bindal Sheader / Siadair Urray Glen Bernisdale Harlosh / Harlois Balintraid Upper Milovaig Mount High Strathcarron Drynie Park Saltburn / Alltan an t-Salainn An Àrd Stenscholl / Steinnseall Dunan / An Dùnan Strath Peinachorrain / Peighinn a' Chorrain Balnaknock / Baile nan cnoc Balnabruach Gairloch Lower Ollach Tarbat Mains Ormiscaig Romesdal Achmore Rha Barbaraville Feorlaig Suledale Drumfearn / Druim Fhearna Glenbrittle Londain Drinan Drummond Croftnacriech Badicaul Greep Inchina Ashaig / Aisig North Cuil Fanks / Na Faingean Balmuchy Inveralligin Leacanasigh Broomhill Attadale Garros / Gearros Dornie Kingsburgh / Cinnseaborg Braeintra Lower Pitkerrie Glasnakille Ardessie Coulin Lodge Knockbreck Badluachrach / Badluarach Shieldaig / Sildeag Ardross Easter Ardross Galltair Upper Tullich Corry of Ardnagrask Mugeary Black Hill / Cnoc Dubh An Lethallt Millcraig Kilbeg Merkadale Ussie Mountgerald Naast Balmacqueen Tighnafiline Glen Heysdal Easter Lonvine Corry Caroy / An Cadha Ruadh Clachan Newton Kilmaluag Glasphein / Glas-Pheighinn Shiel Bridge Sand Strathy Lael Forest Struan / An Sruthan Kinlochewe / Ceann Loch Iù Knockfarrel Aird / An Àird Fiskavaig / Fioscabhaig Brenachie Croftown Shulista Clashandorran Ardmair Fasach Balmacara Cullicudden Kilvaxter / Cille a' Bhacstair Coast Ollach / An t-Ollach Eyre / Eighre Drumchork Tore Dorrachan Blair Morefield Loanreoch Garafad / An Garadh Fada Ardroag Culnamean Rhicullen Windhill Dìurinis / Diùranais Flodigarry Mid Strome Armadale / Armadail Maligar / Malagar Camas-longart North Fearns Clachan / An Clachan Balmeanach / Baile Meadhanach Fendom Glenelg Marishader / Maraiseader Drumuie / Druim-aoidh Upper Feorlig / Feolaig Ard Letterfearn Isleornsay / Eilean Iarmain Glenmore Sròndubh Tokavaig / Tòcabhaig Pollosgan Little Scatwell Loans of Tullich Charlestown Ardullie The Dock Carse of Bayfield Camusnagaul Lamington Ramasaig Saasaig / Sàsaig Garrachan Shillinghill Redburn Avernish Breabost Wester Alligin Burnside Dalmore Brae Ardtreck Portnalong Tournaig Blackwood Achnacloich Upper Tote Arcan Muir Bogallan Newton of Ferintosh Kildonan / Cill Donnain Bracadale Peinlich Achnagarron Corran Bundalloch Flashader / Flaiseader Sgalamus / Skulamus Achterneed Morvich Poolewe Peinaha Nigg Morangie Tarskavaig / Tarscabhaig Davidston Arcan Kilbride / Cille Bhrìghde Balnabruaich Coille Ghillidh Loandhu Maryburgh Hill of Fearn Bernisdale / Bearnasdal Coul of Fairburn Reiskmore Ardmore Aultbea Allt a' Chruinn Skinidin / Sgianaidin Second Coast Colbost / Cealabost Knott / Cnot Melvaig Leckmelm Coillore Gearymore / An Gearraidh Mòr Balgown Conordan Aultgrishan Idrigill Craig Tain Ardelve Eynort Kirkton Annishader Firemore / Fhaighear Mhòir Little Garve / Gairbh Beag Blairninich Clashnamuiach Kendram Balmeanach Suisnish Dingwall Resolis Duisdalebeg / Duisdeil Beag Greallainn Eabost West Hilton of Cadboll Northfield Tote Eabost / Eubost Fearnbeg Kilmuir Ardcharnich Hamaramore Achintee Teandalloch Tore Wester Arboll Keistle Ardnagrask Balmeanach / Am Baile Meadhanach Opinan Auchtercairn East Suisnish Kilmuir Redcastle Uig Roskhill Borreraig / Boraraig Park Bernisdale Fearnmore Cuaig Strome Ferry Talladale Muir of Tarradale Ardnagoine Culbokie Fodderty Teangue / An Teanga Oskaig / Osgaig Drumsmittal Inverinate Coulags Hungladder Culduie Achmore Talisker Annat Achilty Trumpan Bay Invershiel Alnessferry Kirkton Kilbride / Cille Bhrìgnde Muir of Ord Skinnerton Polbain Fettes Letterewe Àird Anancaun Heribost Loggie Rhynie Bualnaluib Blackpark / A' Phairce Dhubh Acheninver Rhenetra Coulnacraggan / Cul na Creagan Husabost Badbea Glen Dale / Gleann Dail Rheindown Kylerhea / Caol Reatha Glen Conon Auchindrean Coulwood Arnish Avoch Glenuachdarach Rootfield Crepkill Duntulm Harrapool / Harrapul Lower Halistra Luib Port Henderson Stein Struanmore Altandhu Waterloo / Achadh a' Chùirn Broadford / An t-Àth Leathann Bornesketaig / Borgh na Sgiotaig Camas-luinie Lair Strollamus / Stròlamas Keppoch Greshornish / Griseornais Elgol / Ealaghol Knockbain Rosemarkie Tullich Muir Wester Lonvine Toulvaddie Artafallie Achadh a'Choirce / Achachork Moll Inverarish Pitcalnie Laide Limepark / Pairc an Aoil Mol-chlach Balnaguisich Uig Uigshader North Kessock Big Sand Blarnalearoch Pollo Craigton Sluggans Scotsburn Balintore Broomhill Ardindrean Sartle / Sartail Roag Scoraig Incheril Badrallach Obsdale Park Dundonnell Glackmore Peiness Kensaleyre / Ceann Sail Eighre Duisdalemore / DuisdeiI Mòr Toravaig / Tòrabhaig Sùlaisiadar Mòr Staffin / Stafainn Balblair First Coast Redpoint Achanalt Strathcanaird Dunmore Kilmore Brae of Achnahaird Cuidrach Cnoc Ruadh Brochel Durnamuck Srath Carran Lonbain Tarvie Mellon Udrigle Kilcoy Linnie Achduart / Achadh Dubhaird Evanton / Baile-Eoghain Rhives Badachro Edinbane / An t-Aodann Ban Achandunie Eilanreach Hartmount Achnasheen / Achadh na Sine Grudie Glasphein / A' Glas Pheighinn Alcaig Kalnakill North Erradale Ardvannie Ard Dorch / An Àird Dhorcha Balnacra Craigdarroch Culnacraig Breacais Galtrigill / Galtraigeall Sgeitheabost / Skeabost Inverasdale Satran Horneval Kishorn Mellon Charles Erbusaig Smithstown Balgunloune Balmacara Square Ose / Os Ardaneaskan Firhill Nonikiln Cadboll Jemimaville Springfield Balgunearie Lusta Grealin Heribusta Mileabhaig Sgoir Beag Rechullin Lower Tullich Achiltibuie Rockfield Westford Waterstein / Bhatairsteinn Uiginish / Uiginis Knock Rash An Leth-Pheighinn / Lephin Ard-dhubh Holmisdale / Holmasdal Vatten Muir of Fairburn Cove Killen Glaick Balvaird Braefindon Achlorachan Camustiel Ardheslaig Contin / Cunndainn Upper Diabaig Strath Garve / Srath Gairbh Brogaig Kirkibost Inveralivaig Applecross Plockton / Am Ploc Chaol Loch Aillse

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