Brand Marketing in South Cuil

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Brand Advertising in South Cuil

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in IV51 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in South Cuil by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover South Cuil (Ross and Cromarty)

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Fodderty Tokavaig / Tòcabhaig Leidchruich Leacanasigh Craigton Balnaguisich Mid Strome Lower Ollach Maryburgh Fasach Suledale Geary Invergordon Bottacks Point of Sleat Ardcharnich Pollo Glasphein / Glas-Pheighinn Kenmore Balnaknock / Baile nan cnoc Kilcoy Strath Garve / Srath Gairbh Caroy / An Cadha Ruadh Sartle / Sartail Torridon Tullich Muir Ardvannie Shieldaig / Sildeag Kirkton Cromarty Balmacara Cove Second Coast Easter Kinkell Staffin / Stafainn Teangue / An Teanga Portree / Port Rìgh Totardor Rootfield Dundonnell Broomhill Uig Muir of Ord Drumfearn / Druim Fhearna Corntown Prabost Culnamean Sgoir Beag Toscaig Attadale Kingsburgh / Cinnseaborg Kilbride / Cille Bhrìgnde Nonikiln Stittenham Stenscholl / Steinnseall Lochcarron Crofts of Kingscauseway Ardaneaskan Kilmore Kirkton Strath Rusdale Rhiroy Little Scatwell Hallin Tain Arabella Lonbain Corran Halistra Edderton Glasnakille Newton Tighnafiline Brae of Achnahaird North Erradale Aultgrishan Mial Camascross / Camus Croise Bernisdale / Bearnasdal Cnoc Ruadh An Lethallt Balnabruaich Armadale / Armadail Pitcalnie Hilton of Cadboll Leachachan Gearymore / An Gearraidh Mòr Ferindonald / Fearann Dhomhnaill Dunans Ellishadder / Ealaiseadar Balnapaling Braeintra Glenmore Auchtercairn Rosemarkie Redburn Cartbostbeg Teandalloch Inchina Camas-luinie Coul of Fairburn Kirkibost Inverinate Lower Tote Plockton / Am Ploc North Fearns Struan / An Sruthan Badachro Peinmore Braes of Ullapool Knock Rash Muir of Tarradale Grealin Badbea Dunmore Ardmair Upper Milovaig Redpoint Ardessie Ord / An t-Òrd Nigg Burnside Balgown Quarryhill Saasaig / Sàsaig Strath Lòndubh Charlestown Strathy Dornie Ruigh'riabhach Kinbeachie Bornesketaig / Borgh na Sgiotaig Mount High Tore Dingwall Lonemore Jamestown Cadboll Ardmore Hamaramore Colbost / Cealabost Alnessferry Coishletter Springfield Morvich Blairninich Moll Evanton / Baile-Eoghain Inverasdale Badicaul An Àrd Feriniquarrie / Fearann MhicGuaire Logie Hill Upper Edinbane / Braigh an Aodainn Bhain Morefield Bundalloch Rhynie Linnie Swordale Husabost Camusnagaul Garrachan Achnacloich Glackmore Wester Lonvine Fanks / Na Faingean Newmore Ardvasar / Àird a' Bhasair Holmisdale / Holmasdal Ormiscaig Achiltibuie Badenscallie Carse of Bayfield Shulista Struanmore Dorrachan Drumchork Durnamuck Roag Balmacqueen Eilanreach Reiff Shillinghill Coille Ghillidh Sròndubh Auchindrean Balmacara Square Alligin Shuas Arpafeelie Carnach Glenuachdarach Hill of Fearn Culbokie Upper Feorlig / Feolaig Ard Sùlaisiadar Mòr Achandunie Balintraid Pool Crofts Badluachrach / Badluarach Leacanashie / Leacanaisigh Fettes Blarnalearoch Balnabruach Shieldaig Anancaun Lael Forest Easter Lonvine Edinbane / An t-Aodann Ban Nigg Ferry Garve / Gairbh Toravaig / Tòrabhaig Inverchoran Ardroag Arcan Muir Ullapool Corry Portmahomack Aird Drynie Park Glen More Ryefield Conon Bridge Avernish Badcaul Ardross Borrodale Mol-chlach Bindal Corry of Ardnagrask Hartmount Mountgerald Acheninver Glaick Duisdalebeg / Duisdeil Beag Limepark / Pairc an Aoil Mellon Udrigle Glenelg Newmills Fasag Fearnmore Port Henderson Glen Dale / Gleann Dail Lower Milovaig Ardheslaig Valtos / Bhaltos Eabost West Conasta Dùn Colbost Brae Elgol / Ealaghol Shandwick Melvaig Romesdal Ussie Rechullin Gorstan Upper Ollach Ardindrean Letterewe Drumbuie Claigan Windhill Annishader East Suisnish Alness Breckrey Fiskavaig / Fioscabhaig South Erradale Sconser / Sgonnsair Charleston Northfield Upper Tullich Skinnerton Lonmore Milton Uiginish / Uiginis Kilmuir Westford Balgunearie Polglass Croftnacriech Waterstein / Bhatairsteinn Inveralivaig Achnagarron Millnain Eabost / Eubost Skinidin / Sgianaidin Peinlich Inveralligin Marishader / Maraiseader Strathpeffer Lower Breakish / Breacais Ìosal Breabost Maligar / Malagar Achlorachan Balachuirn Cullicudden Garrafad Stein Achmore Achnandarach Callakille Glen Heysdal Solitote Totaig Annat Strome Ferry Ardarroch Culduie Achadh a'Choirce / Achachork Eynort Glasphein / A' Glas Pheighinn North Cuil Kildonan / Cill Donnain Penifiler / Peighinn nam Fìdhleir Croftown Knockbain Jemimaville Mellon Charles Idrigill Balmeanach Ardnagoine Greep Reraig Arrina / Arinacrinachd Naast Ardelve Clachan / An Clachan Artafallie Camas-longart Shiel Bridge Satran Stromemore Alcaig Achintee Achnashellach / Achadh na Seileach Millcraig Newton of Kinkell Luib Avoch Redcastle Trumpan Roskhill Erbusaig Miltown Upper Tote Craigdarroch Waterloo / Achadh a' Chùirn Arcan Urray Garros / Gearros Orbost / Orabost Badachonacher Park Bernisdale Lower Arboll Barbaraville Scotsburn Heights of Kinlochewe Dìurinis / Diùranais Portnalong Totscore Clashandorran Conordan Clashnamuiach Craig Scoraig Little Garve / Gairbh Beag Bishop Kinkell Cuidrach Sand Hungladder Firemore / Fhaighear Mhòir Broomhill Inver Balmeanach / Baile Meadhanach Drummond Wester Alligin Garafad / An Garadh Fada Strathcarron Dalmore Lower Pitkerrie Brogaig Lochluichart Balvaird Lower Diabaig Arrisa Greallainn Munlochy Wester Arboll Achintraid / Achantraid Upper Diabaig Lusta Strollamus / Stròlamas Flashader / Flaiseader Gedintailor / Gead an t-Sailleir Delny Coillore Gillen Glenbrittle Carbost Allt nan Sùgh Brochel Strathcanaird Duntulm Balgunloune Gairloch Dunvegan / Dùn Bheagan Knockbreck Earlish / Earlais Balmeanach Sgalamus / Skulamus Balblair Lower Halistra Killen Milnafua Tore Leacnasaide North Kessock Kilbeg Rockfield Achtalean Uig Torrin / Na Torrin Craig Clachamish Boor Achduart / Achadh Dubhaird Peinaha Bualnaluib Tarbat Mains Keistle Achterneed Ardullie Achilty Loggie Invershiel Greshornish / Griseornais Ferryton Knockfarrel Letters Fernilea Raddery Rheindown Applecross Tomich Newfield Kyleakin / Caol Acain Balnacra Bualintur Peiness Drumuie / Druim-aoidh Hamaraverin Drynoch Heatherfield / An Torran Uaine Bogallan Drumsmittal Lemlair Clachan Lochslin Kilmarie Saltburn / Alltan an t-Salainn Balmeanach / Am Baile Meadhanach Bracadale Calligarry Dalnacroich Polbain Heribost Knockbreck Mileabhaig Glengrasco Camustiel Nostie Ashaig / Aisig Craigrory Incheril Fortrose Muir of Fairburn Eyre / Eighre Killilan Sheader / Siadair Vatten Black Hill / Cnoc Dubh Dounie Camusterrach Davidston Ardtreck Aultvaich Ose / Os Portneora Glen Bernisdale Big Sand Contin / Cunndainn Breacais Aird / An Àird Àird Ard Dorch / An Àird Dhorcha Flodigarry Tarskavaig / Tarscabhaig Ard-dhubh Ardnarff Rhenetra Smithstown Kilmaluag Srath Carran Kensaleyre / Ceann Sail Eighre Blackwood Leckmelm Altandhu Ramasaig Coulags Keppoch Kendram Harlosh / Harlois Hilton Kilbride / Cille Bhrìghde Obsdale Park Digg / An Dig Newton of Ferintosh Duisdalemore / DuisdeiI Mòr Upper Halistra Balmuchy Sluggans Suisnish Balblair Grudie Carbostmore Borve / Borbh Kalnakill Fearn Brenachie Feorlaig First Coast Talladale Newton of Cromarty Talisker Knott / Cnot Isleornsay / Eilean Iarmain Lamington Balintore Opinan Broadford / An t-Àth Leathann Loandhu Sallachy Kilmuir Glen Conon Ardnagrask Rha Rhives Culnacnoc / Cul nan Cnoc Peinachorrain / Peighinn a' Chorrain Poolewe Ollach / An t-Ollach Treaslane The Dock Mugeary Merkadale Bridgend Reiskmore Braefindon Coulin Lodge Horneval Resolis Milton Kylerhea / Caol Reatha Achgarve Linicro / Lionacro Marybank Arnisdale Badrallach Auchtertyre Ardintoul Newhall Pollosgan Opinan Kinlochewe / Ceann Loch Iù Heribusta Rhicullen Galtrigill / Galtraigeall Tarvie Crepkill Allt a' Chruinn Loanreoch Coulwood Londain Firhill Inverarish Pitmaduthy Dunan / An Dùnan Blair Peterburn Toulvaddie Kildary Achmore Tournaig Kishorn Boath Ullinish / Uilbhinnis Uigshader Drinan North Tarrel Lower Pitcalzean Coast Culnacraig Sanachan Carbost Achanalt Cuaig Kilvaxter / Cille a' Bhacstair Coulnacraggan / Cul na Creagan Aultbea Tote Harrapool / Harrapul Bay Heaste / Heasta Ratagan Oskaig / Osgaig Galltair Lair Loans of Tullich Rhue South Cuil Duncanston An Leth-Pheighinn / Lephin Fearnbeg Morangie Chaol Loch Aillse Letterfearn Achnasheen / Achadh na Sine Carn-gorm Arnish Laide Borreraig / Boraraig Camustianavaig / Camas Tianabhaig Balleigh Easter Ardross Fendom Lower Tullich Sgeitheabost / Skeabost Culbo Blackpark / A' Phairce Dhubh