Brand Marketing in Sascott

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Brand Advertising in Sascott

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in SY5 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Sascott by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Sibdon Carwood The Groves Kemberton Dorrington Edgton Shrewsbury Shipton Birdsgreen Harlescott Church Preen Wotherton Shrawardine Leigh Deuxhill Bridgnorth Brompton Stockton Hazler Crosslanes Presthope Besford Brownhills Llwyn-y-go Lynchgate Woore Shawbank Brockton Garmston Broome Hayton's Bent Stanton Lacy Myddlewood Melverley Green Hampton Loade Loppington Lee Brockhurst Nox Ruckley Rodington Westhope Overley Hardwick Sascott Edstaston Stanford Bagginswood Eardington Badger Ightfield Knockin Heath Whittington Frodesley Lane Uckington Stoney Stretton Prees Lane End Bayston Hill Woodcote Cold Hatton Marchamley Clungunford Long Meadowend Tweedale Ditherington Spoonleygate Chirbury Heathlane Churchmoor Rough Bache Mill Sheinton Sutton Llanfair Waterdine Burlton Jackfield Cleobury Mortimer Wattlesborough Heath Hanwood Bank Little Common Stanley Green Ellerdine Heath Shootrough Colemere Oldfield Beobridge Spunhill Prees Heath Blackmore Yorton Cramer Gutter Bluebell Kingslow Kingsnordley Rhydycroesau Weston Rorrington Trefonen Hartlebury Bratton Chetwynd Town Centre Moreton Say Sansaw Heath Bagley Reabrook Stanwardine in the Fields Walton Callaughton Rodway Platt Lane Cherry Orchard Cockshutford Totterton St George's Hoptonheath Copthorne New Works Coptiviney Admaston Weston Clive Longslow Brunslow Chesterton Ragdon Comley Kingsland Newington Pentre Westoncommon Shakeford English Frankton Hatton Howle Bryn Whittingslow Aston Munslow Ollerton The Grove Eyton Claverley Upton Cressett Prees Lower Heath Pontesford Bradney Knowlegate Gobowen Berwick Wharf Hinstock Cross Houses Grinshill Hilton Wern ddu Crosemere Longdon on Tern Brynore Old Park Morville Ludlow Bucknell Ryebank Hope Bagot Westonwharf Lower Ridge Wootton Hadley Castle The Hobbins Haughton Willaston Frodesley Spring Village Grindley Brook Eudon Burnell Little Wytheford Shoot Hill Old Coppice Rushmoor Town Park Chadwell Dudleston Roman Bank Boningale Wern Medlicott Lodgebank Willstone Neen Savage Lower Netchwood Edgerley Lostford Glazeley Welsh Frankton Bentlawnt Buttonbridge Knowbury Wernlas Bridges Woolston Kingswood Norton Hopstone Aston Pigott Lawley Upper Dinchope Bromlow Waymills Wheathall Leighton Puleston Horsehay Ruewood Shackerley Fitz Hungryhatton Rhos Gronwen Shelve Little Lyth Lydham Montford Bridge Ryton Marchamley Wood Nordley Hengoed Lee Pant Little Minsterley Peaton Middleton Baggot Woodside Donnington Forton Child's Ercall Eardiston Low Town Fauls Pave Lane Titterhill Betton Strange Stocktonwood Nedge Hill Gravelsbank The Wood The Grove Weston Lullingfields Boreton Nib Heath Acton Pigott Felton Butler Enchmarsh Pen-y-bryn Sutton Llanyblodwel Pen-y-Coed Hodnetheath Elbridge Wem Welsh End Lowe Snittongate Hurst Sambrook Hatton Grange Neen Sollars Bowbrook The Corner Upper Hayton East Wall Smythemoor Nether Skyborry Hollyhurst Weston Heath Dunnsheath Netherton Hindford Cross Lanes The Yeld Walford Coreley Shirlett Little Worthen Pant-glas Great Wytheford Catteralslane 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Shelderton Picklescott Cross Vernolds Common Pentre-coed Apley Forge Lower Ledwyche Great Bolas Rhyn Upper College New Invention Commonwood Ackleton Plealey Saltershill Dothill Wentnor Little Brampton Obley Gwern y brenin Round Oak Lower Monkhall Mainstone Oldbury Shelton Stretton Heath Corfton Bache The Wyke Eudon George Mose Lythbank Pinstones Tibberton Criftins Aston Botterell Hopton Castle Lower Hopstone Upper Netchwood Pont-Faen Hadley Betchcott Leaton Farley Barnsley Alcaston Tong Acton Reynald Brockton Walkmills Withington Craignant Wombridge Radbrook Atcham Wooton Newstreet Lane Papermill Bank Upton Magna Lubberland Marshbrook Renshaw Wood Shipley Dawley Bank Woofferton Selattyn Upper Battlefield Albrighton Patton Tugford Newnes Arleston Hopton Culmington Pentre-newydd Stanton Long Lower Beobridge Abbey Green Mount Pleasant Newton Steeraway Neenton Valeswood Ightfield Heath Little Bolas Newtown Cleestanton Leegomery Turleygreen Smethcott Ashford Bowdler Kinnerley The Hem Battle Field Kenwick Park Bromley Burley Kinlet Purlogue Wyken High Town Farlow Aldon Stokesay Lyneal Mill Charlton Hill Wolverley Sleapford The Sydnall Soudley Conquermoor Heath The Four Alls Lilleshall Craven Arms Lightwood Harton Heathcote Hope Rhewl Snedshill Whiston Cross Folley Eyton upon the Weald Moors Whitcot Lyde Wettles Marsh Green Newcastle Preston Gubbals Stiperstones Linleygreen Calverhall Draycott Middleton Priors Bronygarth Long Lane Ratlinghope Bromfield Edgmond Marsh Grafton Rudge Heath The Down Doddington Brookhampton Billingsley Hampton Sutton Steel Heath Colemore Green Bourton Westwood Shifnal Homer Stoke St Milborough Gravelhill Winnington Green Longville in the Dale Muckleton Anchor Uppington Polesgate Ford Rhoswiel Forton Heath Strefford Albrighton Dryton Roughton Lockleywood Lydbury North Walkmill Burwood Cruckton Meole Brace Newport Pentre-clawdd Astley Middleton Scriven Little Soudley Vron Gate Turfmoor Hook-a-gate Yockleton Webscott Moors Bank Upper Treverward Sutton Hall Grimpo Vennington Ebreywood Malinslee Derrington Caynham Red Lake Stafford Park Wallhill Much Wenlock Hobarris Church Aston Quatford Priorslee Handless Chirk Bank Little Stretton Meeson Heath Haygate Woodseaves Belle Vue Mondaytown Beckbury Broadoak Moretonwood Radmoor Nills Hill Betton Willey Maesbrook Pentreheyling Castle Fields Blists Hill Arscott Waters Upton Overs Besford Wood Barrow Cunnery Knowle Upper Millichope Ash Parva Ashford Carbonell High Heath Coton Hill Sundorne Charlcotte Farden Wrockwardine Wood Hollinswood Acton Scott Priest Weston Nant-y-gollen Loughton Goldstone Greete Rockhill Great Ness Llynclys Cobscot Muxton Upper Wigginton Hallon Hinwood Underton Farley Hopshort Dallicot Bache Haughton Fenn Green Hinkshay Wyke Felhampton Lady Halton Porthill Crudgington Highley Summerhill Wrockwardine Lower Faintree Easthopewood Noneley Spring Gardens Spoonley Bedstone Buildwas Tedsmore Wootton Hope Bowdler Weston Rednal Middlehope New Woodhouses Middleton Market Drayton Crumpsbrook Redwith Ash Magna Alberbury The Rock Wagbeach Shawbirch Foxwood Rowe Maesbury Marsh Kempton Hordley Baveney Wood Churchtown Burford Crowgreaves Haston Priors Halton Brookrow Pulley Long Common Diddlebury Maesbury Old Woods Burlington Quatt The Leath Ashbrook Morville Heath Standford Bridge Uffington Cherrington Alkington Poynton Norton Ashfields Coppicegate Cwm Marche Edgeley Lower Dinchope Upper Hengoed Tong Norton Clunton Gadlas Balmer Horderley Tilley Tilstock Stretton Westwood Cotonwood Sodylt Bank Oteley Stockton Colebatch Hemford Leaton Knolls Acton Burnell Halfway House Quina Brook The Waterwheel The Coalpits Rhosygadfa Whatmore Hampton Beech Monkhopton Lower Hopton Rockgreen Ketley Bank Underdale Eaton Adderley Stitt Castle Hill Crickmery Ridgway Preeshenlle Melverley Eyton on Severn Ruyton-XI-Towns Cwm Head Abdon Hopton Cangeford Kynaston Greenfields Ploxgreen Donnington Queen's Head Eyton Wall under Heywood Stanley Lynn Sytch Ho Green Haughton Onibury Coundlane The Humbers Boraston Ironbridge Rowton Hawgreen Sleap Cefn Einion Stanmore Lower Allscott Kynnersley Prees Wood Corfton Lightmoor Leamoor Common Shawbury Preesgweene Newdale Eaton Constantine Church Pulverbatch Wollerton Wood Winsley Meadowtown Coalbrookdale Swancote Crickheath Wharf Hillend Cleobury North Pool Bank Walcot Gravels Dovaston Wigmarsh Cotwall Wykey Berrington Eaton upon Tern Sleap Argoed Cressage Betton Abbots Pontesbury Edge Booley Alderton Easthope Cabin Brookside Batchcott Lighteach Cross Lane Head Broughton Causewaywood Llanllwyd Cleemarsh Binweston Newton Silvington Cruckmeole Coalport Nantmawr Treverward Tetchill Bromdon Eaton Mascott Garden Village Wollerton Hollinwood Wall Bank Morda Spring Gdns Booleybank Coalmoor Wistanswick Gledrid Whitton Longden Common West Felton Norton in Hales Baschurch Lea Cross Pitchford Elson Ridgwardine Dorrington Prescott Stowe Frankwell Norbury Cound Posenhall Middleton Myndtown Coleham Stapleton Hungerford Little Ryton Rosehill Coundarbour Harley Bicton Wootton Hifnal Babbinswood Shorthill Whitchurch Quabbs Adeney Beambridge Trench Mitnell Dawley Oldington Bishop's Castle Prees Higher Heath Heathbrook Weirbrook Pentre Sheet Newtown Brockton Hortonlane Higher Ridge Cardington Cleehill St Martin's Moor Ditton Priors Dudleston Heath Newton Plaish Soudley Brockton Kenwick Harnage Atterley Honnington Broad Oak Rushbury Madeleywood Kenley Hartsgreen Ellerdine Prescott Calcott Ireland's Cross Seifton Twmpath Ensdon Spurtree Cheswell Blackoe Little Brockton Brandhill Osbaston Milson Lawley Common Crackleybank Stirchley Pentre Hodre Creamore Bank Cluddley Inwood Walton Glynmorlas Purslow Minton Coed y Go Rushton Rhyd-y-cwm Cheney Longville Minsterley Dhustone Walcot Bulthy Leaton Heath Charlton Upper Cound Longford Whixall Welshampton Broseley Sidbury Balmer Heath Burwarton Cardeston Stanbatch Bomere Heath Monkmoor Stokegorse Preston upon the Weald Moors Plasau Emstrey Hadnall Hopesay Catherton Nobold Gretton Chetton Cantlop Stanton upon Hine Heath Springfield Henley Heath Upper Farmcote