Brand Marketing in Athersley North

Get in touch

Brand Advertising in Athersley North

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in S71 3?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Athersley North by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Athersley North (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Richmond Hill Dalton Jump Lings Common Nether Edge Blackburn Load Brook Woodthorpe Estate New Edlington Tickhill Waterthorpe High Hoyland New Lodge Hayfield Green Highfield Piccadilly Conisbrough Harley Woodside Oughtibridge Bradgate Intake Denaby Main Crosspool Common Side Darnall Snowden Hill Thurlstone Fir Vale Four Lane Ends South Lane Ewden Village Old Denaby Park Side Ughill Drakehouse Pudding Hill Causeway Head Wombwell Cricket Houses Kirk Bramwith South Bramwith Kine Moor Hermit Hill Scout Dike Barugh Green Ickles New Village Thurnscoe East Gawber Silkstone Hill Top Sothall Askern Upper Bradway Howard Hill Hatfield Chase Bracken Moor Carbrook Coisley Hill Meadow Hall Town End Gleadless Townend Wheatley Park Treeton Fairleigh Topham Harlington Highwoods Stubbin Deepcar Plumbley Kiveton Park Street Stephen Hill Victoria Hill Top West Melton Great Houghton Crane Moor Longley Ings Holmes Norton Burngreave Pinfold Hill Finningley Shiregreen Waldershaigh Gateway Plaza Noblethorpe Harden Manor Park Owlthorpe Aston Intake Belle Vue Halfway Grenoside Masbrough Ecclesall Auckley Penistone Whirlow Brook Hall Broom East Dene St Ann's Loversall Parkhead Barnburgh Dore Windhill Honeywell Millhouses Parkgate Micklebring Thorn Hill Highgate Berry Moor Banner Cross Wincobank Cotterhill Woods The Lings Birdwell Mapplewell Templeborough Nether Green Pilley Studfield Hill Thorpe Hesley Tivy Dale Worrall Sheffield Hillfoot Cat Hill Clifton Upper Hoyland Loxley Four Lane End Scawthorpe Potter Hill Royd Garden Village Billingley Brodsworth Sharrow Fosterhouses Ryecroft Aldwarke Cubley Broomhill Port Mahon Broom Jordon Horner House Oxspring Middlecliffe Redbrook Royd Moor Soughley Rotherham Kimberworth Lundwood Dunscroft Townhead Stainforth Carsick Hill Orgreave Frickley East Whitwell Smithies Broomfield Cortworth Stainton Endcliffe Crescent Higher Stubbin Upper Whiston Maythorn Low Valley Netherthorpe Thurgoland Platts Common Long Line Carlecotes Birkendale Frecheville Hill Top Fulwood Attercliffe Newfield Green Wath upon Dearne Fishlake Grimethorpe Brightholmlee Barnby Dun Park Head Far Bank Listerdale Wingfield Flanderwell Bullhouse Dodworth Bottom Goole Green Netherthorpe Little Sheffield Monk Bretton Low Holdworth Fall Bank Edge Mount Low Laithes Parkwood Springs Sandhill Hallam Head Old Haywoods Braithwaite Skelbrooke Fourlane Ends Swallownest Owston Laughton Common Austerfield Bolton upon Dearne Burncross Woodall Lewden Marr Batemoor Richmond Warmsworth Bentley Rise Blacker Hill Mosborough Wharncliffe Side Sharrow Vale Wadworth Knowle Top Shafton Two Gates Worsbrough Village Kelham Island Bentley Brierley Ward Green Lower Crabtree Tinsley Waverley Nether Haugh Brightside Wheatley Newhill Slade Hooton Hickleton Brampton en le Morthen Beighton Letwell Little Hay Nooking Carr Tapton Hill Hoyland Smithy Moor Harthill Manor Estate Mortomley Castle Green Greenside Eskholme Bolehill Whirlow Arbourthorne Holbrook Ravenfield Holdworth Low Wincobank Upperthorpe Orchard Square Upper Crabtree Woodhouse Mill Firbeck Lower Walkley Fullshaw Hackenthorpe Armthorpe Kilnhurst Low Harley Stopes Parson Cross Adwick upon Dearne Hemsworth Chapeltown Hill Top Hexthorpe Keresforth Hill Netherthorpe Carlton Hellaby Longley Estate Wike Well End Thurnscoe Spittal Houses Brampton Wilsic Southey Green Worsbrough Common Highfields Owlerton King Edwards Hatfield Woodhouse Little Common Greystones Cliffe Moorgate Abbeydale Park Belle Green Spring Vale Norton Lees Worsbrough Herdings Abdy Crow Edge Deep Pit Hoober Catcliffe Athersley North Storrs Haigh Rossington Lower Bradway Doncaster Cantley Woodhouse Summerfield Philadelphia Elm Tree Hill Birley Edge Toll Bar High Green Old Town Bromley Sprotbrough Park Shafton Manvers Hill Top Ardsley Totley Brook Catshaw Fenwick Shirecliffe Whitley Liberty Hill Scholes North Anston Grimesthorpe Rostholme Wadsley Bridge Westfield Handsworth Dalton Magna Midhopestones Arbourthorne Estate Barugh Bramley Dodworth Green Stairfoot Little Houghton Hemingfield Charnock Hall Turnerwood Lakeside Village Heeley Elsecar Moss Ingbirchworth New Totley Highfield Instoneville Milton Gilroyd Norton Hammer Branton Bawtry Trumfleet Stainborough Swinton Bridge Cundy Cross Gleadless Valley Upper Tankersley High Bradfield Crookesmoor Roughbirchworth Lindrick Dale Greystones Royston Woodlands Onesacre Wigtwizzle Carr Head Little Norton Kirk Sandall Broomhill Hampole Highlane Whiston Hyde Park Waleswood Maltby Attercliffe Hill Top Hoylandswaine Higham Goldthorpe Stumperlowe Bridge End Warren Bramley Lings Wales Cadeby Greenhill Foldrings Clifton Stacey Bank Low Bradfield Smithley Norton Woodseats Conanby Lidget Endcliffe Edge Ulley Bradway Bank Ecklands Bents Green Clayton Carcroft Common Low Stubbin Middlewood Meadow Head Hillsborough Moorhole Sunnyfields Hollow Meadows Sim Hill Hatfield Hooton Levitt The Manor Greasbrough Pickburn Stocksbridge Firth Park Normandale Thorpe in Balne Thorne New York Skellow Lowedges Cudworth Hill Top Dean Head Hooton Roberts Shay House Blaxton Brecks Hardwick Dalton Parva Wales Bar Edenthorpe Lodge Moor Old Edlington Braithwell Wybourn Jordanthorpe Pogmoor Base Green Upper Haugh Cundy Hos Lane End Woodlands East Swinton Ranmoor Grange Lane Woodsetts Cudworth Common Edderthorpe Cawthorne The Wheel Howbrook Sykehouse Hooton Pagnell Campsall Knoll Top Totley Rise Brick Houses Neepsend Meersbrook Bank Finkle Street The Green Shaftholme Mawson Green West Green Shaw Lands Keppel's Column Dungworth Thorpe Common Pitsmoor Nutwell Hoyland Common Hoyle Mill East Herringthorpe Millhouse Green Rivelin Glen Sunnyside Greenland Thorpe Salvin Kendray Thurcroft Loxley Bottom Darton Jordan High Wincobank Worsbrough Bridge Haywood Canklow Hazlehead Wadsley Backmoor West End Upper Cudworth Norton Littleworth Bow Broom Canal Side Woodland View Stockbridge Hollin Busk Den Bank Dropping Well Carsick Almholme Hollins End Scawsby Todwick Hallowmoor Holme Beauchief Ecclesfield Wormley Hill Darfield Low Barugh Dolcliffe Common Pismire Hill Ravenfield Common Cusworth Carter Knowle Throapham Walkley Bank Dunford Bridge Upper Midhope Sheffield Park Wickersley Brinsworth Brierholme Carr Hood Hill Nethergate Wheatley Hills Eastfield Burghwallis Wood Royd Thrybergh Hood Green Sutton Wood Seats Thornseat Guilthwaite Lea Brook Church Field Coldwell Old Cantley Morthen Birley Carr Malinbridge Mexborough Stone Slay Pits Dinnington Higham Common Sheffield Lane Top Moorends Barrow Tilts Langsett Bolsterstone Balby Wilthorpe Normanton Spring Birley Estate Newton High Melton Tankersley Handsworth Hill Steel Bank Doncaster Common Lydgate Spink Hall Walkley Herringthorpe Lowfield Pincheon Green Meersbrook Green Moor Whinney Hill Athersley South Abbeydale Worsbrough Dale Rawmarsh Northfield Bessacarr Kexbrough Ringinglow Hanging Water Rollestone Bradway Brookhouse Crookes Sandygate Wortley South Anston Gildingwells Barnsley Kirkhouse Green Gleadless Kimberworth Park Aughton Boulder Hill Stannington Totley Adwick le Street Barnes Hall Charltonbrook Townhead Laughton en le Morthen Pot House Silkstone Common Hurl Field Wood Willows Measborough Dike Westfield Swaithe Wentworth Dunsville Carcroft Sprotbrough Eastwood Dodworth Park Hill Wisewood Brincliffe Richmond Park Staincross Long Sandall Hangsman Hill Sharrow Head Under Tofts Arksey New Rossington