Brand Marketing in Brightside

Get in touch

Brand Advertising in Brightside

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in S4 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Brightside by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Brightside (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Clayton King Edwards Hardwick Crookesmoor Upper Tankersley New Lodge Finkle Street Noblethorpe Holme Walkley Bank Storrs Athersley South Moorhole Deepcar Highwoods Neepsend High Green Scawthorpe Gleadless Townend Maltby Kiveton Park Load Brook Shaftholme Town End Carsick Hill Orgreave Bents Green Grimesthorpe Hallowmoor Wheatley Edderthorpe Slade Hooton Upper Midhope Birley Edge Sprotbrough Ranmoor Crow Edge Thorpe in Balne Edge Mount Silkstone Dalton Bullhouse Sharrow Sheffield Lane Top Middlecliffe Wath upon Dearne Bentley Low Laithes Stacey Bank Topham Ewden Village Instoneville Park Side Canklow Richmond Hill Malinbridge Canal Side Hatfield Chase Dalton Parva Midhopestones Kilnhurst Street Birkendale Jordanthorpe Beauchief Smithy Moor New Totley Newfield Green New Village Arbourthorne Wheatley Park Treeton Wales Bar Stainborough Tinsley East Herringthorpe Windhill Waldershaigh Mapplewell Lower Walkley Kirkhouse Green Plumbley Billingley Owlerton Bradway Bank Greenland Trumfleet Sutton South Bramwith Branton Normandale Hooton Levitt Coldwell Rostholme Crane Moor Worsbrough Village Den Bank Townhead Church Field Lydgate Westfield Hellaby Ryecroft Cantley Woodall Greenhill Cudworth Knowle Top Athersley North Listerdale Long Line Rotherham Under Tofts Lings Common Bolsterstone Beighton Shafton Two Gates Highgate Moorends Berry Moor Clifton Cat Hill Gildingwells Hackenthorpe Carcroft Common Lowedges Hollow Meadows Hoylandswaine Rossington Carlecotes Carr Head Barnes Hall Attercliffe Hill Top Cundy Cross Whirlow Nether Green Dodworth Bottom Edenthorpe Green Moor Totley Upper Whiston Herringthorpe Masbrough Bracken Moor Townhead Eastwood Far Bank Wingfield Whiston Dalton Magna Abdy Stairfoot Gleadless Hoyle Mill Richmond Lindrick Dale Old Haywoods New York Wood Willows Stainton Hillfoot Abbeydale Woodhouse Thurlstone Onesacre Thorn Hill Halfway Wilsic Sunnyside Nether Edge Lower Bradway Summerfield Sandygate Pot House Skellow Charnock Hall Woodsetts Pilley Frickley Chapeltown Thorne Gleadless Valley Ingbirchworth Rollestone Bromley Sheffield Thurnscoe East Highfield Hemsworth Mosborough South Anston Ringinglow High Melton Aston Ecklands Todwick Norton Slay Pits Low Harley Throapham Holmes Wilthorpe Pinfold Hill Hooton Roberts Finningley Hampole Milton Wormley Hill Mortomley Dungworth Whitley Highlane Aughton Lowfield Austerfield Hillsborough Carter Knowle New Rossington Ardsley Walkley Wike Well End Meadow Hall Hangsman Hill Upper Cudworth Swallownest Scholes Kelham Island Haywood Longley Estate Lidget Snowden Hill Little Common Little Hay Nooking Worsbrough Common Long Sandall Horner House Penistone Loversall Dunsville Cotterhill Woods Greystones Cliffe Manvers Old Cantley Sheffield Park Philadelphia Parkgate Parkhead West End Brightside Brincliffe Higham Higham Common Toll Bar Turnerwood Meersbrook Bank Shaw Lands Nethergate Northfield Kimberworth Park Harden Staincross Redbrook The Wheel Sunnyfields Clifton The Lings Upper Crabtree Hollin Busk Fairleigh Keresforth Hill Hood Green Conanby Woodlands Charltonbrook Attercliffe Owlthorpe Endcliffe Edge Hayfield Green Sprotbrough Park Kine Moor Bramley Lings Oughtibridge Blaxton Knoll Top Conisbrough Maythorn Hexthorpe Ecclesall Rivelin Glen Measborough Dike Doncaster Catcliffe Burngreave Cubley Morthen Cundy Hos Grange Lane Carlton High Hoyland Bramley Littleworth Low Wincobank Campsall Four Lane End Base Green Braithwaite Nutwell Ickles Roughbirchworth Worsbrough Holdworth Thornseat Fulwood Goldthorpe Hoober Barnsley Shay House Meadow Head Warmsworth Intake Moorgate Stannington Norton Hammer Sharrow Vale Marr Parson Cross Ecclesfield Lane End Hatfield Oxspring Laughton en le Morthen Stockbridge Smithies Fenwick Brightholmlee Frecheville Hill Top Spittal Houses Wombwell Hickleton Kimberworth Cudworth Common Old Denaby Intake Firth Park Broom Upper Haugh Hemingfield Waverley Orchard Square Scawsby Aldwarke Broomhill Handsworth Haigh Hazlehead Old Edlington Common Side Tankersley Millhouse Green Kendray Hermit Hill Lundwood New Edlington Moss Goole Green High Wincobank Great Houghton Thurgoland Wood Seats Harlington Belle Vue Sothall Barugh Green Loxley Bottom Greasbrough Eastfield Arksey Crosspool Upper Bradway Ughill Burghwallis Stubbin Spink Hall Laughton Common Birley Estate Low Holdworth Old Town Carcroft Lakeside Village Millhouses Hall Broom Balby Kirk Bramwith Silkstone Common Wentworth Elm Tree Hill Flanderwell Low Stubbin Thurnscoe Carbrook Stopes Mawson Green Belle Green Steel Bank Adwick upon Dearne Pincheon Green Wheatley Hills Hill Top Norton Lees Batemoor Shafton Woodlands East Bentley Rise Cricket Houses Thorpe Common Pogmoor Tilts Greystones Middlewood Darnall Dore Worsbrough Dale Stocksbridge Catshaw Highfields Denaby Main Stumperlowe Fir Vale Woodthorpe Estate Eskholme Kexbrough Dunscroft Dunford Bridge Norton Woodseats Holbrook Brecks Lodge Moor Stephen Hill Hallam Head Cusworth Hood Hill Dropping Well Studfield Hill Brookhouse Honeywell Westfield Victoria Hurl Field Hollins End Platts Common Cawthorne Castle Green Lewden Stainforth Tapton Hill Bolehill Firbeck Harley Woodside Norton Brampton en le Morthen Hyde Park Barnburgh Netherthorpe Whinney Hill Tickhill Broomfield Highfield Richmond Park Carr Stone Swinton Bridge Bridge End Fishlake Backmoor Greenside Deep Pit Causeway Head Sharrow Head The Green Arbourthorne Estate West Melton Tivy Dale Upper Hoyland Smithley Sykehouse Meersbrook Dodworth Coisley Hill Pismire Hill Howbrook Parkwood Springs Gawber Pudding Hill Hooton Pagnell Jump Bradway Dean Head Hill Top Templeborough Worsbrough Bridge Owston Cadeby Gilroyd Ravenfield Common Bow Broom Brierley Heeley Crookes Wadsley Brierholme Carr Pitsmoor North Anston Little Sheffield Darfield Lower Crabtree Ulley Little Houghton Auckley Manor Estate Thorpe Hesley Doncaster Common Loxley Brampton Bawtry Wybourn Askern Abbeydale Park Skelbrooke Hanging Water Four Lane Ends Shirecliffe Soughley Park Head Low Barugh Jordon Scout Dike Wincobank Mexborough Dolcliffe Common Piccadilly Guilthwaite Brinsworth High Bradfield South Lane Little Norton Barugh Newton Keppel's Column St Ann's Monk Bretton Hoyland Upperthorpe Langsett Blacker Hill Port Mahon Dinnington Endcliffe Crescent Fourlane Ends Woodhouse Mill Wharncliffe Side Normanton Spring Burncross Hill Top Wigtwizzle Wadsley Bridge Fosterhouses Wisewood Southey Green Harthill Wortley Longley Ings Barrow Low Valley Garden Village Newhill Gateway Plaza Barnby Dun Royd Letwell Fullshaw Birley Carr Adwick le Street Netherthorpe Kirk Sandall Boulder Hill Bolton upon Dearne Liberty Hill Warren Bradgate Wood Royd Lea Brook Thorpe Salvin Ward Green Worrall Shiregreen Dodworth Green Thurcroft Herdings Handsworth Hill Park Hill Fall Bank Micklebring Wales Birdwell Nether Haugh Banner Cross Royd Moor Armthorpe Potter Hill Jordan Sim Hill East Whitwell Totley Brook Blackburn Low Bradfield Carsick Drakehouse Spring Vale Elsecar Wadworth The Manor Foldrings Hoyland Common Broomhill Cortworth Netherthorpe Rawmarsh Darton Waleswood Bessacarr Hatfield Woodhouse Waterthorpe Brick Houses Pickburn East Dene Manor Park Brodsworth Totley Rise Higher Stubbin Hill Top Sandhill Swinton West Green Hill Top Almholme Swaithe Grenoside Woodland View Wickersley Thrybergh Grimethorpe Ravenfield Whirlow Brook Braithwell Royston Howard Hill