Brand Marketing in Doncaster

Get in touch

Brand Advertising in Doncaster

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DN1 1?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Doncaster by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Doncaster (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Higham Rawmarsh Great Houghton Darton Jordon Tivy Dale Upper Whiston Manor Estate Thorpe Common Low Stubbin Cat Hill Sharrow Littleworth Cantley Abbeydale Hill Top Owston Throapham Kelham Island Hollins End Totley Chapeltown Lowfield Windhill Bolton upon Dearne Brampton Hoyland Common Sunnyfields Goole Green Hexthorpe Greenhill Stainforth Shiregreen Wilthorpe Manor Park Whitley Smithley Dodworth Bottom Worsbrough Common Dalton High Hoyland Smithies Hollow Meadows Norton Woodseats Den Bank Brierholme Carr King Edwards Low Laithes Orgreave Ulley Fosterhouses Askern Batemoor Bracken Moor Harlington Slay Pits Mapplewell Smithy Moor Platts Common Goldthorpe Sykehouse Canklow Clifton Dolcliffe Common Scholes Mosborough Broomhill Potter Hill Upperthorpe Millhouses Barnsley Herringthorpe Old Edlington Onesacre Stephen Hill Moorgate Stumperlowe Ickles Sandygate Knowle Top Hemsworth Slade Hooton Four Lane Ends Attercliffe Hill Top Blaxton Thurnscoe East Plumbley Newfield Green Langsett Highfield Penistone Brecks Howard Hill Scout Dike Handsworth Hill Piccadilly Broom Wood Royd Kiveton Park Bradway Swallownest Honeywell Letwell Newhill Low Wincobank Walkley Belle Green Lane End Wisewood Shirecliffe Bradway Bank Meersbrook Lundwood Doncaster Herdings Fenwick Fairleigh Gleadless Stockbridge Waldershaigh Dunford Bridge West End The Manor Greenland Moss Stacey Bank Parkhead Holmes Lydgate Carlecotes Beauchief Cricket Houses Edenthorpe New Totley Billingley Park Hill Gildingwells Parkwood Springs Skellow Worsbrough Shay House Ryecroft Hill Top Sheffield Lane Top Sprotbrough Park Maythorn Ravenfield Common Tickhill Auckley Finningley Staincross Arbourthorne Shaw Lands Carr Hooton Pagnell Belle Vue Laughton Common Hall Broom Dinnington Coldwell Hood Hill Wincobank Grenoside Wadworth Ingbirchworth Crosspool Upper Crabtree Loxley Bottom Whirlow Wales South Anston Woodthorpe Estate Lodge Moor Manvers Woodall Holdworth Bessacarr Mexborough Stone Hoober Highfields Westfield Common Side Woodhouse Mill Keresforth Hill Birdwell Pickburn Fall Bank Heeley Crookesmoor Old Haywoods Owlthorpe Lower Bradway Nethergate Holme Listerdale Barugh Wood Seats Summerfield Totley Rise Grimethorpe Lewden Oxspring Silkstone Common Todwick Skelbrooke Hazlehead Birley Estate Waterthorpe Banner Cross Conisbrough Hallowmoor Horner House Coisley Hill Base Green Middlecliffe Storrs Clayton Sothall Cubley Snowden Hill Sunnyside Greasbrough Townhead Dunscroft Middlewood East Herringthorpe Moorends South Bramwith Wath upon Dearne Sharrow Head Oughtibridge Wadsley Bridge Handsworth Grimesthorpe Hackenthorpe Brampton en le Morthen Little Common Redbrook Highwoods Athersley South Sandhill Intake Loxley Townhead Lings Common Hollin Busk Frecheville Frickley The Green Intake Campsall Noblethorpe Wheatley Park Stainborough Swinton Bridge Ravenfield Hill Top Ward Green Sheffield Catshaw Meadow Head Hoylandswaine Richmond Park Brookhouse Thornseat Crookes Backmoor Dungworth Worsbrough Village Cudworth Wortley Dalton Magna Lower Walkley Haigh Warren Meadow Hall Northfield Crow Edge Clifton Rivelin Glen Bents Green Spittal Houses Jordanthorpe Parkgate Micklebring Carcroft Common Masbrough Broomhill New Lodge Royd Blacker Hill Braithwaite Norton Hammer Tankersley Eskholme The Wheel Royd Moor New York Pincheon Green Sim Hill Town End Wormley Hill Guilthwaite Charnock Hall Kimberworth Park Hatfield Woodhouse Wheatley Hills Normanton Spring West Melton Little Houghton Endcliffe Crescent Malinbridge Wingfield Wike Well End Dodworth Green Firbeck Owlerton Edderthorpe Bentley Rise Arbourthorne Estate Higher Stubbin Pogmoor Load Brook Hellaby Wharncliffe Side Barnby Dun Bolehill Studfield Hill Whinney Hill Hangsman Hill Shaftholme Thurlstone Toll Bar Keppel's Column Abdy Hyde Park Upper Cudworth Kine Moor Hardwick Nether Green Wadsley Topham Bawtry Hemingfield Highfield Charltonbrook Normandale Brightside Elsecar Harley Thurnscoe Stannington Worsbrough Dale Higham Common Woodlands Cotterhill Woods Woodland View Whiston Boulder Hill Philadelphia Dunsville High Green Brinsworth Barrow New Edlington Hillsborough Burngreave Bow Broom Dropping Well Netherthorpe Wigtwizzle Dore Gateway Plaza Ranmoor Hermit Hill Hatfield Carsick Hill Rossington Sutton Stainton Little Sheffield Crane Moor Beighton Finkle Street Wombwell Fulwood Stocksbridge Under Tofts Kirkhouse Green Bromley High Melton Swinton Brierley Catcliffe Little Norton Thorne Upper Bradway Tinsley Thrybergh Lowedges Braithwell Nether Haugh High Bradfield Darfield Woodhouse Four Lane End Brincliffe New Village Bramley Lings Eastwood High Wincobank New Rossington Cundy Hos Old Cantley Thurgoland Doncaster Common Conanby Stopes Firth Park Hallam Head Castle Green Ardsley Thorn Hill Carsick Sprotbrough Bentley Long Sandall Stairfoot Branton Waleswood Soughley Nether Edge Scawsby Garden Village Milton Brightholmlee Lower Crabtree East Dene Neepsend Tilts Burghwallis Sharrow Vale Pinfold Hill Eastfield Measborough Dike Edge Mount Millhouse Green Aughton Blackburn St Ann's Moorhole Totley Brook Austerfield Maltby Bramley Longley Ings Wales Bar Adwick le Street Gleadless Townend Ecclesfield Upper Haugh Wilsic Silkstone Cortworth Jordan Orchard Square Hill Top Elm Tree Hill Ecklands Rotherham Berry Moor Barnes Hall Spink Hall South Lane Cundy Cross Victoria Worrall Ringinglow Laughton en le Morthen Kendray Denaby Main East Whitwell Broomfield Birkendale Richmond Hill Kilnhurst Fullshaw Long Line Church Field Midhopestones Fir Vale Stubbin Street Wickersley Thorpe in Balne Marr Westfield Arksey Upper Midhope Aldwarke Haywood Dalton Parva North Anston Richmond Highlane Parson Cross Hill Top Endcliffe Edge Hurl Field Park Head Darnall Gilroyd Swaithe Norton Gawber Park Side Carlton Nutwell Greenside Dean Head Hoyle Mill Pudding Hill Treeton Waverley Bullhouse Pitsmoor Hooton Levitt Hanging Water Wybourn Fourlane Ends Old Denaby Causeway Head Norton Mortomley Hooton Roberts Low Holdworth Far Bank Hood Green Carbrook Scawthorpe Woodside Newton Jump Greystones Cliffe Hatfield Chase Fishlake Woodlands East Instoneville Hayfield Green Hickleton Birley Carr Gleadless Valley Drakehouse Steel Bank Deepcar Brodsworth Barugh Green Canal Side Netherthorpe Lindrick Dale Wood Willows Attercliffe Deep Pit Low Valley Aston Trumfleet Pilley Carter Knowle Thorpe Salvin Whirlow Brook Monk Bretton Hampole The Lings Tapton Hill Lea Brook Carr Head Armthorpe Highgate Shafton Port Mahon Rostholme Upper Tankersley Green Moor Norton Lees Flanderwell Barnburgh Thurcroft Cawthorne Brick Houses Howbrook Bolsterstone Longley Estate Netherthorpe Grange Lane Balby Bradgate Low Bradfield Burncross Almholme Mawson Green Ewden Village Turnerwood Warmsworth Little Hay Nooking Ecclesall Royston Roughbirchworth Kexbrough Greystones Wentworth Abbeydale Park Hillfoot Lakeside Village Shafton Two Gates Hill Top Kimberworth Knoll Top Woodsetts Hoyland West Green Worsbrough Bridge Foldrings Pot House Southey Green Bridge End Lidget Pismire Hill Dodworth Ughill Birley Edge Adwick upon Dearne Rollestone Upper Hoyland Thorpe Hesley Low Barugh Halfway Morthen Kirk Bramwith Sheffield Park Meersbrook Bank Liberty Hill Carcroft Harthill Wheatley Loversall Cudworth Common Spring Vale Kirk Sandall Athersley North Holbrook Low Harley Harden Walkley Bank Cusworth Templeborough Old Town Cadeby