Brand Marketing in Summerfield

Get in touch

Brand Advertising in Summerfield

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in S10 3?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Summerfield by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Summerfield (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Low Valley Upper Hoyland Lower Crabtree Carter Knowle Cawthorne Dolcliffe Common Hill Top Bradgate Beauchief Meersbrook Pinfold Hill Highfield Smithies Low Bradfield Sheffield Lane Top Skellow Shay House Fosterhouses Billingley Sandhill Load Brook Storrs Bentley Rise Intake Rostholme Upper Cudworth Almholme Lundwood Finkle Street Lodge Moor Ughill Blackburn Sharrow Vale Richmond Nethergate Hooton Levitt Gawber Elm Tree Hill Hackenthorpe Hall Broom Stainborough Fishlake Carbrook Owlthorpe Hexthorpe Scout Dike Holmes Darton Adwick le Street Gilroyd Measborough Dike Rivelin Glen Ecklands Townhead Thurlstone Bentley Hoober Loversall Greasbrough Listerdale Moorhole Attercliffe Dungworth Thorpe in Balne Hill Top Catshaw Carr Jordon Burncross Shiregreen Manor Estate Noblethorpe Carcroft Common Hill Top Herringthorpe Clayton Low Holdworth Hazlehead Belle Vue Coisley Hill Dodworth Drakehouse Milton Hellaby Netherthorpe Thurnscoe Walkley Bank Swinton Rollestone Longley Estate Greystones Cliffe South Anston Netherthorpe Upper Midhope Soughley High Wincobank Balby Branton Slay Pits Lowedges Howard Hill Old Denaby Wombwell Loxley Bottom Hermit Hill Birkendale Little Sheffield Wike Well End Bessacarr Upperthorpe Belle Green Far Bank Guilthwaite Whiston Brecks Horner House Smithy Moor Masbrough Little Hay Nooking New York Hillfoot Lewden Bow Broom Hyde Park Thrybergh Pincheon Green The Manor Broomhill Sothall Totley Brook Sandygate East Dene High Green The Wheel Richmond Hill Campsall Dore Worsbrough Common Shirecliffe Foldrings New Edlington Toll Bar Sharrow Aston Garden Village Woodlands Owston Walkley Park Head Cricket Houses Bullhouse Barnes Hall Langsett Hurl Field Rawmarsh Bromley Dodworth Green Stubbin Howbrook Beighton West Melton Hallam Head Hollow Meadows Kimberworth Park Hooton Roberts Slade Hooton Barrow Wales Bar Long Sandall Thorpe Salvin Woodland View Stumperlowe Ickles Carsick Laughton en le Morthen Oughtibridge Woodsetts Under Tofts Eastfield Frecheville Stannington Stacey Bank Arbourthorne Estate Wormley Hill Bawtry Waldershaigh Greenland Millhouse Green South Bramwith Arbourthorne Harley Stainforth Mosborough Kirk Bramwith Trumfleet Finningley Auckley Potter Hill Heeley New Rossington Mawson Green Wisewood Ewden Village Carr Head Orgreave Aldwarke Fenwick Royd Moor Green Moor Moss Old Cantley Swaithe Ryecroft Bradway Edge Mount Wadworth Sutton Mexborough Cat Hill Abbeydale Park Firbeck Elsecar Nether Green Doncaster Boulder Hill Brookhouse Goldthorpe Grange Lane Clifton Barnburgh Hill Top Redbrook Norton Woodseats Den Bank Fairleigh Carsick Hill Jordanthorpe Charltonbrook Armthorpe Stocksbridge Low Stubbin Owlerton Newton Mortomley Harthill Hanging Water Carlton Tankersley Wheatley Park Great Houghton Keresforth Hill Long Line Deep Pit Keppel's Column Shaftholme Fourlane Ends Westfield Braithwell Roughbirchworth Jump Hill Top Conanby Wales Thurgoland Common Side Hood Green Ecclesall Knoll Top Thurnscoe East Intake Sunnyside Thorne Shaw Lands Endcliffe Edge Tilts Hemsworth Brick Houses Wadsley Bridge Park Hill Gildingwells Little Houghton Batemoor Kine Moor Fullshaw Causeway Head Crow Edge Parkwood Springs Pitsmoor Cundy Cross Askern Street Barugh Pogmoor Topham Nutwell Worsbrough Bridge Kirk Sandall Ulley Norton Hammer Tivy Dale Little Common Endcliffe Crescent Brampton West Green Four Lane Ends Rossington Spring Vale Staincross Dalton Magna Four Lane End Onesacre Bolton upon Dearne Lea Brook Birley Estate Darfield Adwick upon Dearne Pismire Hill Nether Haugh Town End Highfield Whirlow Thornseat Crookes Normanton Spring Edenthorpe Darnall Ardsley Lane End Brampton en le Morthen Morthen Upper Crabtree Kendray King Edwards Philadelphia Marr Todwick Netherthorpe Wincobank Clifton Crane Moor Hatfield Chase Holdworth Maltby Norton Hollins End Malinbridge Bradway Bank Coldwell Burghwallis Parkhead Worsbrough Village Holme Park Side Longley Ings High Bradfield Thorn Hill Kilnhurst Stopes Dunscroft Highfields Plumbley Bramley Tapton Hill Hoylandswaine Pickburn Hallowmoor Dunsville Loxley Broomhill Warmsworth Turnerwood Kimberworth Barnsley Blaxton Laughton Common Millhouses West End Grimethorpe Berry Moor Wilthorpe Midhopestones New Village Grimesthorpe Parson Cross Sunnyfields Abdy Barugh Green Dunford Bridge Swallownest Upper Haugh Piccadilly Dinnington Bramley Lings Worsbrough Dale Lings Common Nether Edge Doncaster Common Harlington Smithley Whitley Birdwell Low Barugh Port Mahon North Anston Honeywell Upper Whiston Sheffield Park Base Green Bridge End Wheatley Hills Wybourn Wigtwizzle High Hoyland Church Field High Melton Penistone Chapeltown Abbeydale Newfield Green Old Haywoods Canklow Flanderwell Hooton Pagnell Greenhill Ingbirchworth Lower Bradway Bolehill Athersley North Instoneville Greystones Rotherham Little Norton Liberty Hill Templeborough Littleworth Steel Bank Lindrick Dale Denaby Main Worrall New Lodge Shafton Two Gates Hampole Wentworth East Herringthorpe Halfway Fulwood Ranmoor Woodthorpe Estate Neepsend Bolsterstone Worsbrough Upper Tankersley Cadeby Wickersley Eskholme Dodworth Bottom Totley Highwoods Brincliffe Thorpe Hesley Hillsborough Hoyland Highlane Lydgate Ringinglow Letwell Whirlow Brook Wharncliffe Side Aughton Wath upon Dearne Northfield Tickhill Kexbrough Edderthorpe Lowfield Greenside Charnock Hall Blacker Hill Newhill Kelham Island Eastwood Deepcar Norton Haywood Orchard Square Norton Lees Sprotbrough Park Hemingfield Woodhouse Mill Kiveton Park Harden Firth Park Meadow Head Haigh East Whitwell Shafton Sykehouse Highgate Woodlands East Arksey Victoria Gleadless Townend Wingfield Grenoside Platts Common Dean Head Lakeside Village Studfield Hill Higham Wood Seats Burngreave The Green Crosspool Braithwaite Stairfoot Knowle Top Stephen Hill Cudworth Common Birley Edge Ravenfield Wilsic Conisbrough Sheffield Handsworth Totley Rise Cantley Cotterhill Woods Mapplewell Hill Top Dalton Brinsworth Old Edlington Manor Park Austerfield Silkstone Townhead Athersley South Hollin Busk Westfield Higher Stubbin Swinton Bridge Fall Bank Sprotbrough Cubley Frickley Thorpe Common Catcliffe Royston Cundy Hos Pot House Parkgate Barnby Dun Cortworth Monk Bretton Canal Side Carcroft Birley Carr Upper Bradway Hood Hill Manvers Wortley Crookesmoor Woodall Low Harley Ecclesfield Richmond Park Kirkhouse Green Goole Green Spittal Houses Cudworth Summerfield Meersbrook Bank Woodhouse Cusworth Fir Vale Windhill Wood Willows Silkstone Common Jordan Hayfield Green Herdings Woodside St Ann's Oxspring Hatfield Woodhouse Royd Middlewood Broomfield Old Town Moorends Scawsby Waterthorpe Attercliffe Hill Top Wood Royd Bracken Moor Low Wincobank Hardwick Pudding Hill Sim Hill The Lings Backmoor Hatfield Stone Stainton Whinney Hill Warren Meadow Hall Brightside Ravenfield Common Carlecotes Low Laithes Sharrow Head Gleadless Valley Bents Green Scawthorpe New Totley Brodsworth Gateway Plaza Snowden Hill Lower Walkley Spink Hall Hoyland Common Skelbrooke Banner Cross Wadsley Treeton Tinsley Moorgate Holbrook Southey Green Stockbridge Lidget Normandale Maythorn South Lane Handsworth Hill Middlecliffe Castle Green Wheatley Scholes Hangsman Hill Broom Brightholmlee Pilley Waverley Micklebring Throapham Hoyle Mill Higham Common Waleswood Brierley Dalton Parva Ward Green Brierholme Carr Gleadless Hickleton Thurcroft Dropping Well