Brand Marketing in Cobham

Get in touch

Brand Advertising in Cobham

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in KT11 3?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Cobham by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Cobham (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Chaldon Woking Leatherhead Common Norley Common Effingham Common Laker's Green Weybourne Esher Mayes Green Egham Lock Island Ranmore Common Enton Green Cartbridge Great Burgh Crownpits Pachesham Park Broadmoor Worcester Park Hookwood Hamhaugh Island Manor Park Burntcommon Compton Alfold Crossways Irons Bottom Rushmoor Elstead Wray Common New England Felcourt Chattern Hill Sheet's Heath Lane End Stonehill West Clandon Peartree Green New Haw Tilford Common Dawesgreen Newdigate Abbey Mead Ashford Common Whitmoor Vale Longcross Hockering Estate West End Ockley West End Buckland Egham Hythe Burrowhill Charlton Little London Byfleet Pot Common Holmethorpe Munstead Heath Catteshall Pixham Runfold Middle Bourne Grove Heath Almshouse Common Oxshott Long Ditton Westbrook Send Marsh Pitch Place Whitfield Court Blindley Heath Hook Heath Box Hill Coles Meads Epsom Downs Guildford Park Woldingham Mid Holmwood Brook Row Town Sunbury-on-Thames Critchmere West Ewell Mimbridge Brick Hill Broadham Green St Johns Stonebridge Badshot Lea Pyrford Green Busbridge Sutton Abinger St Ann's Heath Littleton Common Burwood Park Newlands Corner Ewhurst Wrecclesham Walton on the Hill Hindhead Pray Heath Sunbury Common Gomshall Dormansland Tuesley Reigate Penny Pot Leatherhead Bishopsgate Mytchett Place Brookwood Heath End Dippenhall Ansteadbrook Blackbrook Laleham Wentworth Beacon Hill Merle Common Staines-upon-Thames Cobham Strood Green Fetcham Grove Chobham Bagshot Mugswell Holmbury St Mary Shalford Ripley Springs Sidlow Hale Sheerwater West Horsley Epsom Little Bookham North Looe Dormans Park Wisley Pyrford Village Henley Park Giggshill Send Grove Puttenham Tatsfield Shepperton Dunsfold Common Waterloo Salfords St Ann's Hill Thursley Limpsfield Common Frith Hill The Chart Knowle Hill Bisley Oxted West Bedfont South Nutfield Churt West Byfleet Limpsfield Chart Ash Estates Chelsham Deepdene Abbotswood Lower Kingswood Willey Green Stroud Common Nalderswood South Merstham Whitebushes Tyrrell's Wood Penton Hook York Town Highstreet Green Crawley Hill Woodhatch Abinger Bottom Bushy Hill Farleigh Court Walliswood West Molesey Frimley Green Towpath Hog Hatch Frimley Chertsey Pagewood Nutfield Ridge Green Shottermill Buckland Mayford Mousehill Lower Halliford Lower Eashing Dogkennel Green Knowle Green Wotton Domewood Woodham Leigh Milford Mead Vale Green Cross Hurlands Fairlands Ashtead The Sands Wey Meadows Shamley Green Upper Hale Beasley's Ait Horsell Birch Limpsfield Brook Addlestone Egham Wick East Clandon Ashtead Common Wonersh Mogador Sutton Green East Molesey Bunce Common Dennisville Logmore Green Norney Grafham Windlesham Knaphill Friday Street East Horsley Warwick Wold The Ridge Lordshill Common Ripley Seale Fredley Westcott Brockham Park Gadbrook Gatton Millbridge Birch Green Haslemere Combe Common Wanborough South Earlswood Knowle Grove Wood Street Village Binscombe Reigate Heath Park Barn Rowhill Lower Green Jacobs Well Woodmansterne Littlewick Albury Merrow Abinger Hammer Stanwell Moor Downside Mickleham Smoky Hole Hurtmore Guildford North Holmwood Pirbright Slyfield Tyler's Green Givons Grove Lingfield Chipstead Loxhill White Post Anglefield Corner Artington Subrosa Woodcote South Park Isle of Wight Castle Green Godstone Farley Green Stanners Hill Addlestonemoor Banstead Caterham Great Enton Wormley Westfield Hurst Park Elm Corner Great Bookham Capel Hermitage Woods Estate Dunsfold Brooklands Ockham Thames Ditton Peaslake Elmbridge Village Bellfields Pains-Hill Tadworth Grayswood Clark's Green Hascombe Camberley Peasmarsh Felbridge Brook Place Burrows Cross Heatherside Burstow Tilford Tandridge Cramhurst Church Town Ashford Felthamhill Worplesdon Greatpark Tower Hill Shellwood Cross Weatherhill Westhumble The Wells Ash Green Charleshill Moorhouse Bank Russ Hill Bletchingley Littleton Hatchford Hinchley Wood Betchworth Tilford Reeds Englefield Green Skimmington Smallfield Bagshot Heath Ewell Burpham Doversgreen Frimley Ridge Haxted Crowhurst Horne Blackheath Upper Eashing Old Woking Effingham Charlwood Lucas Green Langley Vale May's Green Holloway Hill Weybridge Kempton Park Smart's Heath Claremont Park Abinger Common Aaron's Hill Farleigh Shere Eashing Dunsfold Green Thorpe Deepcut Farncombe Alfold Nork Whyteleafe Brockham Send Fan Grove Norwood Hill Pyle Hill Holland Fickleshole Hatchford End Hurst Green Hamm Moor Ridgebridge Hill Woodbridge Hill Hambledon Fisher's Hill Ellen's Green Ramsnest Common Spreakley Lower Bourne Lingfield Common South Holmwood Chertsey Meads Coldharbour Kingswood Batt's Corner Warlingham Woldingham Garden Village Forest Green Wyke Newchapel Upper Ifold Claygate East Shalford Hooley Okewood Hill Chilworth Merstham Harpesford Weston Green Outwood Crowhurst Lane End Dockenfield Margery Cudworth Horley Hatton Hill Westborough Fetcham Hamsey Green Flexford Donkey Town Shortfield Common Littleton Hawk's Hill Thorpe Green Beare Green Lyne Rydeshill Shepherd's Hill Chiddingfold Godalming Bisley Camp Lower Ashtead Cranleigh Crosswater Keeper's Corner Stoneleigh South Godstone Walton-on-Thames Headley Palmers Cross Albury Heath Rose Hill Trumps Green Mount Hermon Stanford Common Hoe Ashley Park Sandy Cross Shrubs Hill Redhill Martyr's Green Burgh Heath Stanwell Parkgate Horsell Pyrford Meath Green Rowledge Ash Vale Boundstone Bramley Pharaoh's Island Runnymede Normandy Woolmer Hill Compton St George's Hill Stroude Whiteley Village Culmer Tongham Wheelerstreet Livingstone Park Polesden Lacey Shepperton Green Ockford Ridge Holmwood Corner Whitmoor Bottom Nutcombe Lightwater Thorncombe Street Pitland Street Povey Cross Mytchett Hydestile Royal Holloway Wasp Green Birtley Green Maybury Dorking Gatwick Broadford East Ewell Shackleford Rydens Stoke D'Abernon Sandhills Virginia Water Paynes Green Pirbright Camp Farnham Stoughton Whitewood Thorpe Lea Netherne on-the-Hill Kingswood Warren Witley Shortheath Ottershaw Sunbury Rowly Bowlhead Green Brewer Street Titsey Frensham Kingfield Peper Harow St John's Littlefield Common Hogden Bottom Tyrell's Wood Ash Hamm Court Estate Fairmile Oatlands Park Ewhurst Green The Bourne Field Common Onslow Village Hersham Upper Halliford