Brand Marketing in Old Woking

Get in touch

Brand Advertising in Old Woking

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in GU22 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Old Woking by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Old Woking (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Holloway Hill Guildford Runnymede Wey Meadows Send Gatton Rowly Mount Hermon Wormley Upper Hale Fetcham Peaslake Walton-on-Thames Farnham South Park Doversgreen Shepherd's Hill Peper Harow Strood Green Beare Green Fredley Beasley's Ait Wonersh Pyrford Green Dogkennel Green Puttenham Woodcote Godstone Great Burgh Ash Warwick Wold Farleigh Court Egham Wick Littleton Newlands Corner Tyrrell's Wood Ramsnest Common Chaldon Lucas Green Sunbury Shalford Stonehill Ash Vale Effingham Thursley Leatherhead Holmwood Corner Spreakley Coldharbour Mytchett Place Wyke Godalming Bellfields Grove Heath West Ewell Outwood Pains-Hill Burrowhill Brook Tandridge Willey Green Felbridge Stroude Warlingham Blackbrook St Ann's Hill Horsell Newdigate Holmbury St Mary Fetcham Grove Albury Rowhill Salfords Ash Green Hambledon Seale Ash Estates Critchmere Langley Vale Chattern Hill Whiteley Village The Wells Jacobs Well Cranleigh Claygate Ewhurst Runfold Bagshot Horsell Birch Horne Stoughton Charleshill Epsom Mayford Combe Common Lyne Farleigh Caterham Hawk's Hill Great Enton Row Town Brook Place Oatlands Park Harpesford East Shalford Frith Hill Logmore Green Ockley Frimley Green Stanners Hill Paynes Green East Ewell Lane End Mead Vale Bunce Common Frimley Oxted Haslemere Elstead Grayswood Pitland Street Maybury Compton Wentworth Walliswood Munstead Heath Addlestonemoor Ewhurst Green Crownpits Epsom Downs Abinger Bottom Pirbright Pachesham Park Moorhouse Bank Merstham Gatwick Millbridge Hindhead Tower Hill Smoky Hole West Horsley Stoneleigh Chelsham Hoe Wheelerstreet Milford Sunbury-on-Thames Tadworth Rowledge Mousehill Lower Eashing Lower Kingswood Sunbury Common Woolmer Hill Almshouse Common Weybourne Burpham Littleton Chipstead West Molesey North Holmwood Wrecclesham Chobham Oxshott Donkey Town Hook Heath East Molesey Hatton Hill Slyfield Littleton Common Giggshill Abinger Common Felthamhill Churt Reigate Heath Tuesley Mickleham Merrow Flexford Staines-upon-Thames Thames Ditton Little London Alfold Crowhurst Hookwood Ridgebridge Hill Brick Hill Dawesgreen Hurst Park South Nutfield Frensham Worplesdon Little Bookham Great Bookham Laker's Green Brook Shepperton Ashford Common Stonebridge Lower Halliford Frimley Ridge Addlestone West Clandon Beacon Hill Knowle Hill Dennisville Mayes Green Artington Mid Holmwood Betchworth Walton on the Hill Headley Stanwell Loxhill Dippenhall Hamhaugh Island Whitebushes South Holmwood Downside Shamley Green Hamsey Green The Chart Rydeshill Bagshot Heath Woldingham Thorncombe Street Mugswell Whitmoor Vale West Byfleet Ranmore Common Reigate Highstreet Green Hale East Clandon Clark's Green Upper Eashing Stanford Common Hermitage Woods Estate Hurlands Elm Corner Brooklands Limpsfield Chart Woldingham Garden Village Chiddingfold Waterloo Sandhills Pharaoh's Island Wisley Broadham Green Norley Common Badshot Lea Penny Pot The Bourne Wray Common Dunsfold Common Shortfield Common Russ Hill Henley Park Rushmoor Deepdene Okewood Hill Titsey Broadford Smallfield Westborough Peasmarsh Green Cross Dorking Pixham Mimbridge Cobham Woodmansterne Netherne on-the-Hill Parkgate Sutton Abinger Weatherhill Buckland Pyrford Shere Pyle Hill Nork Peartree Green Norney Felcourt Hurtmore Lower Bourne Whitewood West End Woodhatch Nutcombe Enton Green Thorpe Lea Blindley Heath Hogden Bottom Abbey Mead York Town Leigh Tongham Smart's Heath Nalderswood Ashford St John's Hamm Court Estate Stanwell Moor Windlesham Pray Heath Pitch Place Banstead Pagewood Irons Bottom Dormans Park Weybridge Worcester Park Stoke D'Abernon Livingstone Park Westbrook Tilford Common Tyler's Green Send Grove Westcott Lingfield White Post The Ridge Forest Green Blackheath Martyr's Green Ansteadbrook Fan Grove Egham Batt's Corner Hamm Moor Grafham Hockering Estate Binscombe Brookwood Dormansland Dunsfold Green Fickleshole Ashley Park Westhumble Byfleet Thorpe Lingfield Common Ripley Springs Ashtead Common Cramhurst Hydestile Pyrford Village Weston Green Stroud Common West Bedfont St George's Hill Church Town Burrows Cross Tilford Reeds Shrubs Hill Witley Norwood Hill Friday Street Laleham Eashing Farncombe Charlton Compton Elmbridge Village Bletchingley Bisley Camp Whyteleafe Heatherside Longcross Culmer Claremont Park Trumps Green Cudworth Subrosa Guildford Park Ockford Ridge Domewood Pot Common Fisher's Hill Manor Park Bishopsgate Holmethorpe Towpath Ashtead South Godstone Skimmington South Earlswood Wotton Deepcut Littlewick Field Common Burwood Park Esher Shepperton Green Catteshall Boundstone Sidlow Castle Green Virginia Water Chilworth Woodham Camberley Brockham Park Tatsfield Hurst Green Fairlands Ottershaw Brewer Street Box Hill May's Green Bisley Hersham St Ann's Heath Mogador Buckland Ridge Green Tilford Hascombe Nutfield Effingham Common Farley Green Sutton Green Long Ditton Upper Halliford Egham Hythe Ripley Hooley Busbridge Lock Island Limpsfield Common Normandy The Sands East Horsley Bushy Hill Park Barn Bramley Lower Ashtead Burntcommon Merle Common Rose Hill Hatchford End Capel Upper Ifold Givons Grove Whitmoor Bottom Greatpark Sheerwater Lordshill Common Palmers Cross Limpsfield Cartbridge Charlwood Woodbridge Hill Knowle Grove Dockenfield Polesden Lacey Lower Green Shottermill St Johns Englefield Green Chertsey Meads Wanborough Broadmoor Ockham Crowhurst Lane End Brockham Shortheath Pirbright Camp Alfold Crossways West End Ewell New England Abinger Hammer Onslow Village Old Woking Woking Sheet's Heath Middle Bourne Littlefield Common Keeper's Corner Whitfield Court Thorpe Green Coles Meads Penton Hook Lightwater Meath Green Burgh Heath Anglefield Corner Hatchford Horley Sandy Cross Birtley Green South Merstham North Looe Kempton Park Hinchley Wood Westfield Hog Hatch Gadbrook Wasp Green Povey Cross Aaron's Hill Crawley Hill Shellwood Cross New Haw Burstow Chertsey Dunsfold Margery Kingfield Newchapel Redhill Knowle Green Royal Holloway Holland Gomshall Albury Heath Send Marsh Birch Green Kingswood Crosswater Leatherhead Common Mytchett Tyrell's Wood Kingswood Warren Heath End Fairmile Knaphill Wood Street Village Ellen's Green Isle of Wight Rydens Abbotswood Shackleford Bowlhead Green Haxted