Brand Marketing in Rowledge

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Brand Advertising in Rowledge

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in GU10 4?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Rowledge by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Burrowhill Bagshot Shrubs Hill Elstead Fetcham Thursley Friday Street The Bourne Bellfields Alfold Ash Estates Buckland Burrows Cross West Horsley Wyke Knowle Grove Beacon Hill Walliswood Rowly Heatherside Fairlands Hambledon Hatchford Brooklands Lower Halliford Sidlow Whitfield Court Send Marsh Claygate Crownpits Stonehill Claremont Park North Looe Hamm Court Estate Charlwood Shortfield Common Frimley Newdigate Abbotswood Farncombe Chiddingfold Shepherd's Hill Aaron's Hill Willey Green Lingfield Common Addlestonemoor Hinchley Wood Great Enton Bagshot Heath Hogden Bottom Hawk's Hill Catteshall Godstone East Ewell Weybridge Merrow Wormley Lingfield Dormans Park Mogador Capel Eashing Alfold Crossways Brockham Holmwood Corner Burstow Rydeshill Pirbright Lock Island Flexford Brick Hill Long Ditton Bushy Hill Brookwood Little Bookham Westborough Givons Grove North Holmwood Ockham Wood Street Village Wisley Pitland Street Polesden Lacey Whitmoor Vale Bishopsgate Pyrford Green Birch Green Leatherhead Critchmere Peasmarsh Send Pains-Hill Beasley's Ait Camberley Manor Park Rowledge Towpath Hersham Ewell South Earlswood Norney Farleigh Frith Hill Ripley Hookwood Stoke D'Abernon Westhumble Outwood Skimmington Margery Frimley Ridge Lyne Haxted Egham Wick Doversgreen Fredley Horne Wanborough Charlton Wonersh Dunsfold Egham Livingstone Park Warwick Wold Epsom Sunbury-on-Thames Clark's Green Beare Green Leigh Wasp Green Abbey Mead Thorpe Lea Pirbright Camp Oxshott Newchapel Windlesham Stanwell Moor Abinger Hammer Ellen's Green Tilford Laker's Green Heath End Irons Bottom Limpsfield Chart Royal Holloway Frimley Green Gadbrook Redhill Culmer Tadworth Lower Kingswood Cudworth Sandhills Russ Hill Loxhill Bisley Camp Smart's Heath Sandy Cross Hatchford End Titsey Littleton Westfield Povey Cross Dippenhall Donkey Town Sutton Abinger East Shalford Crowhurst Lane End Peper Harow Frensham Millbridge St Johns Holmethorpe Tyrrell's Wood Tilford Common The Chart Meath Green Crawley Hill Ashford Littlefield Common Laleham Henley Park The Sands Reigate Ash Green Runfold Felcourt Boundstone Charleshill Horsell Birch St Ann's Hill Wray Common Littlewick Effingham Brewer Street Bletchingley Banstead Walton on the Hill Pagewood Westcott Lower Eashing Little London Blackheath Burgh Heath Farleigh Court Ewhurst Green Hatton Hill Box Hill Spreakley Staines-upon-Thames Hooley Penton Hook Brockham Park Combe Common West End Chobham Pharaoh's Island Netherne on-the-Hill Trumps Green Stoughton New Haw Thorpe Green Broadford South Nutfield Lordshill Common Cramhurst Holloway Hill Kingswood South Godstone Hamhaugh Island Burwood Park Paynes Green Nork Brook Hurst Park Farley Green Gatwick Almshouse Common Lightwater Stroud Common Mid Holmwood Coldharbour Knaphill West Clandon Stanwell Worcester Park Martyr's Green Mickleham Godalming Horley Knowle Green Grafham Ridgebridge Hill Hook Heath Sheet's Heath Green Cross Tatsfield West Ewell Ansteadbrook Wheelerstreet West End Park Barn Englefield Green Stoneleigh Chaldon New England Dunsfold Green Holmbury St Mary Cranleigh Cobham Limpsfield Sheerwater Waterloo Sunbury Isle of Wight South Park Dorking Epsom Downs Compton Holland Bisley Fisher's Hill Pot Common Newlands Corner Dawesgreen Strood Green Hoe Merstham Greatpark Great Bookham Ottershaw Nutcombe Mousehill Smallfield Abinger Bottom Thorncombe Street Enton Green Woodcote Penny Pot Shackleford Munstead Heath Castle Green Ashtead Ash Addlestone Old Woking Norley Common Egham Hythe Hale Langley Vale Shepperton Normandy Abinger Common Upper Halliford Fetcham Grove Hascombe Palmers Cross Hurtmore Rowhill Rydens Horsell Westbrook Tuesley Grayswood Betchworth Seale Nalderswood Ockley Woodmansterne Hydestile Lucas Green Thorpe Chattern Hill Rushmoor Artington Hindhead Merle Common Pyrford Village Guildford Park Batt's Corner South Holmwood Lower Green Woodhatch Albury Hermitage Woods Estate Mugswell Badshot Lea Woodbridge Hill Felbridge West Byfleet Crosswater Stroude York Town Whitmoor Bottom Keeper's Corner Wotton Burpham Shottermill Weston Green Knowle Hill Row Town The Ridge Ashford Common Domewood Upper Hale Woking Okewood Hill Churt Ranmore Common Shalford Pyrford Mayes Green Dogkennel Green Bowlhead Green Ripley Springs Blindley Heath Whyteleafe Ashtead Common Deepdene Giggshill Broadmoor Mead Vale Whitebushes Longcross Pixham Mount Hermon Birtley Green Puttenham Ramsnest Common Peaslake May's Green Shamley Green Chertsey Shepperton Green Salfords The Wells Ashley Park Elmbridge Village Ridge Green Kingfield Brook Bunce Common Oxted Dormansland East Molesey Tyler's Green Kempton Park Ash Vale Virginia Water Compton Hog Hatch White Post Chipstead Buckland Lower Bourne Coles Meads Pyle Hill Woolmer Hill Shortheath Downside Burntcommon Headley St Ann's Heath Limpsfield Common Middle Bourne Church Town Chilworth Broadham Green Hamsey Green Parkgate East Horsley Tower Hill Logmore Green Peartree Green Lower Ashtead Witley Stanford Common Smoky Hole Mimbridge Felthamhill Weybourne St John's Wrecclesham Slyfield Maybury Fan Grove Woldingham Garden Village Elm Corner Stanners Hill Dunsfold Common Shere West Molesey Chertsey Meads Brook Place Sutton Green Guildford Jacobs Well Blackbrook Littleton Common Crowhurst Gatton Onslow Village Tilford Reeds Whitewood Field Common South Merstham Deepcut Effingham Common Woodham East Clandon Tandridge Grove Heath Mytchett Place Dennisville Hockering Estate Busbridge Hurst Green Walton-on-Thames Littleton Send Grove Byfleet Subrosa Upper Ifold Thames Ditton Forest Green Weatherhill Reigate Heath Tyrell's Wood Bramley Shellwood Cross Chelsham Highstreet Green Mytchett Pachesham Park Stonebridge Nutfield St George's Hill Lane End Dockenfield Fickleshole Pray Heath Leatherhead Common Rose Hill Runnymede Upper Eashing Milford Wentworth Tongham Gomshall Norwood Hill Great Burgh Wey Meadows Kingswood Warren Oatlands Park Mayford Esher Caterham Haslemere Cartbridge Farnham Sunbury Common Whiteley Village Anglefield Corner Woldingham Pitch Place Ewhurst Worplesdon Warlingham Fairmile Albury Heath West Bedfont Binscombe Hurlands Moorhouse Bank Hamm Moor Ockford Ridge Harpesford