Brand Marketing in Worcester Park

Get in touch

Brand Advertising in Worcester Park

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in KT4 7?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Worcester Park by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Worcester Park (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Burstow Weybridge Flexford South Nutfield Walton-on-Thames Heatherside Woodcote West Ewell Stanwell Farleigh Skimmington Banstead Weatherhill Giggshill Cranleigh Knaphill Lane End Bagshot Heath Hale Brockham Thorpe Headley Weybourne Fickleshole Shepperton Green Tyrrell's Wood Jacobs Well Hook Heath Meath Green Newchapel Gatton Witley Tuesley Bisley Camp Whyteleafe Bunce Common Chobham Hamhaugh Island Send Grove Ellen's Green Munstead Heath Nutfield Abinger Hammer Tilford Common Burgh Heath Upper Hale Epsom Downs Strood Green Leigh Epsom Whiteley Village Stoke D'Abernon Effingham Rydens Ramsnest Common Whitfield Court Frith Hill Old Woking Wyke Burpham Laleham Mogador South Merstham Peartree Green Woodhatch Newlands Corner Enton Green Stonebridge Pirbright Camp Hooley Grayswood Subrosa Hersham Sutton Abinger Pixham Westfield Shottermill The Chart Wormley Esher Chattern Hill Fairlands Cramhurst Kingswood Warren Ockley New England Horsell Chipstead Brewer Street Shalford Forest Green Norley Common Ripley Walton on the Hill Mid Holmwood Rydeshill Lightwater Netherne on-the-Hill Willey Green Ockham Normandy Smoky Hole Claremont Park Chertsey Meads Nutcombe Ranmore Common Parkgate Englefield Green Heath End Ash Laker's Green Clark's Green Wotton Hurst Green Tandridge Upper Eashing Woolmer Hill Brooklands Alfold Crossways West Bedfont Ridgebridge Hill Felbridge Pot Common Ash Vale Tadworth York Town Felcourt Brookwood Betchworth Wentworth Ash Estates Hatchford End Highstreet Green Chelsham Westcott Thorncombe Street Deepdene Shamley Green Gadbrook Sheet's Heath Waterloo Burntcommon East Clandon Beasley's Ait Pyrford Green Great Bookham Artington Littlefield Common Isle of Wight West End Wray Common Lingfield Deepcut Woldingham Garden Village Merrow Lingfield Common Blackheath Penton Hook Lower Eashing Crownpits Nalderswood Haxted Warlingham Knowle Hill Hatton Hill Frensham Rowhill Compton Kingfield Okewood Hill Wonersh Field Common Broadham Green Combe Common Abinger Common Mytchett Sutton Green Littleton Bushy Hill Albury Stanwell Moor Thorpe Green Keeper's Corner Mickleham Pray Heath Farncombe Caterham Crowhurst Lane End Henley Park Thames Ditton Whitmoor Vale Bagshot Thursley Smallfield Ridge Green Stroud Common Ash Green Crosswater Limpsfield Common Weston Green Littleton Common Fairmile Ansteadbrook Dawesgreen Mayford Tatsfield May's Green Povey Cross Birch Green Hamm Moor Green Cross Lucas Green Blindley Heath Send Marsh Horley Seale Gatwick Hindhead South Earlswood West Byfleet Binscombe Fan Grove Holland Norney White Post Addlestone Harpesford Palmers Cross Longcross Merstham Middle Bourne Bowlhead Green Stonehill Hookwood Westborough Ewhurst Russ Hill Downside Ashford Common Wasp Green Irons Bottom Tower Hill Abbotswood St Johns Mytchett Place Camberley Wheelerstreet Bisley Mousehill Titsey Dennisville St Ann's Heath Shortfield Common Sandy Cross Wisley Doversgreen Brick Hill Cudworth Crowhurst Claygate Ewhurst Green West Clandon Aaron's Hill Egham Royal Holloway Little London Godstone Felthamhill Hamm Court Estate Livingstone Park Hamsey Green Boundstone Mayes Green Charlwood Abinger Bottom Penny Pot Puttenham Westbrook Rose Hill Trumps Green Millbridge Effingham Common South Holmwood Mount Hermon Knowle Green South Godstone Crawley Hill Ashley Park Outwood Charleshill Tongham Culmer South Park Elmbridge Village Holmwood Corner Towpath Leatherhead Ewell North Holmwood Grove Heath Pagewood Upper Ifold Abbey Mead Beare Green Fisher's Hill Brook Hascombe Onslow Village Dogkennel Green Walliswood Manor Park Lower Bourne Holloway Hill Frimley Reigate Heath Busbridge Bellfields Westhumble Chilworth Castle Green Badshot Lea Milford Woodham Dippenhall Hambledon Box Hill Compton Tyler's Green Kingswood Pirbright Little Bookham Chiddingfold Ashford West Molesey Elstead Row Town Norwood Hill Hurtmore Salfords Hockering Estate Shrubs Hill The Bourne Runfold Sunbury Common Lordshill Common Stroude Farnham Newdigate Capel Hatchford East Shalford Oxted Send Ottershaw Pharaoh's Island Virginia Water Dunsfold Common Kempton Park Slyfield Elm Corner Gomshall Hydestile Burrows Cross Warwick Wold Chaldon Thorpe Lea Dormans Park North Looe Merle Common East Horsley Sandhills Haslemere Horne Limpsfield Dockenfield Whitebushes Stoughton Mugswell Pyle Hill Park Barn Redhill Friday Street Farley Green Pachesham Park Margery Ashtead Woldingham Guildford Almshouse Common Shortheath Langley Vale Rushmoor Brockham Park Runnymede Dorking Wood Street Village East Molesey St John's Farleigh Court Lower Green Buckland Shepperton St George's Hill Holmbury St Mary Hurlands Leatherhead Common Woking Frimley Ridge Upper Halliford Lyne Bishopsgate Maybury The Wells Littleton Martyr's Green Pyrford Village Loxhill Brook Place Sidlow Moorhouse Bank Coles Meads Chertsey Wrecclesham Long Ditton Woodbridge Hill Birtley Green Knowle Grove Brook Givons Grove Broadmoor Stoneleigh Dunsfold Burrowhill Peasmarsh Bramley West End Lower Halliford Windlesham Sheerwater Logmore Green West Horsley Critchmere Ripley Springs Sunbury-on-Thames Sunbury Church Town Alfold Woodmansterne Eashing Guildford Park Grafham Oatlands Park Hinchley Wood Tilford Peaslake Lower Kingswood Pains-Hill Greatpark Hermitage Woods Estate Charlton Mead Vale Hawk's Hill Stanners Hill Hog Hatch Horsell Birch Hurst Park Smart's Heath Bletchingley The Ridge The Sands Pyrford Cobham Oxshott Ashtead Common Pitch Place Coldharbour Whitewood Lock Island Wey Meadows Limpsfield Chart Shackleford St Ann's Hill Blackbrook Buckland Egham Hythe Byfleet East Ewell Fetcham Beacon Hill Donkey Town Anglefield Corner Rowly Burwood Park Lower Ashtead Shere Shepherd's Hill Peper Harow Frimley Green Cartbridge Nork Addlestonemoor Churt New Haw Spreakley Stanford Common Great Enton Ockford Ridge Littlewick Domewood Whitmoor Bottom Polesden Lacey Worplesdon Fetcham Grove Staines-upon-Thames Shellwood Cross Reigate Tilford Reeds Catteshall Paynes Green Egham Wick Great Burgh Hogden Bottom Pitland Street Mimbridge Broadford Holmethorpe Dunsfold Green Albury Heath Worcester Park Wanborough Rowledge Fredley Dormansland Hoe Tyrell's Wood Batt's Corner Godalming