Brand Marketing in Cannon Hill

Get in touch

Brand Advertising in Cannon Hill

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in B13 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Cannon Hill by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Cannon Hill (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Moseley Woodside Lapal Spring Vale Low Hill Scott's Green Shepwell Green Four Oaks Gornalwood Tower Hill Ryecroft Red Hill Maney Mill Green Moor Hall Bournbrook Bordesley Langley Green Potter's Green Portway Norton Parkes Hall Short Heath Blossomfield Shenley Fields Kitt's Green Bradley Ley Hill Wednesbury Blackheath London Fields Springfield Harvills Hawthorn Fordhouses Woods Bank Stoke Heath Ocker Hill Priestfield Wake Green Stockfield Perry Barr Blowers Green Wyken Deritend Shirley Heath Handsworth Rood End Bentley Albion Willenhall South Yardley Bradnock's Marsh Little Bloxwich Newbridge Barston Fordbridge Perry Beeches Ladymoor Tat Bank Clayhanger Wollaston Spring Vale Sutton Coldfield Leighswood Solihull Stockwell End Baptist End Parkfield Birchfield Parting of the Heaths Walmley Holly Bank Brades Village Nechells Tyseley Palmers Cross Rumbush Ashmore Park Wood Hayes Willenhall Hall Green Pedmore Billesley Common Ten Acres Mushroom Green Old Oscott The Manor Lodge Green March End Short Heath Church Hill Fen End Whitehouse Common Glebe Farm Alcester Lane's End Lutley Heath Town Hamstead Londonderry Kingstanding Sedgley Lee Bank Heath End Stechford Priory Holly Hall Reeves Green Dudley Wood Little London Brockmoor Charlemont Stourbridge California Tippity Green Walker's Heath Hall Green Hurst Green Wightwick Hateley Heath Roseville Castle Bromwich Wood Green Netherton Bentley Heath New Town Brookfields Castle Vale Stubber's Green Woodgate Brownhills Turves Green Amblecote Dibdale Bloxwich Carol Green Quarry Bank Tollbar End Selly Park Primrose Hill Court House Green Hay Mills Lye Freezeland Blakenall Heath Royal Sutton Coldfield Allesley Greenleighs Griffin's Hill Golds Green Stow Lawn Rough Hills The Delves County Bridge Millfields Short Cross King's Hill Tudor Hill Hart's Hill Bushbury Hill Pelsall Wood Middle Bickenhill Tipton Rushall Whitlock's End Pinkett's Booth Summer Hill Pendeford Henley Green West Coseley Pheasey Springfield Greets Green Illey Temple Balsall Harborne Mesty Croft Aldersley Black Lake Saltley Whoberley Round's Green Westwood Heath Rubery Balsall Heath Upper Eastern Green Queslett Spon End Rowley Regis Catherine Cross Streetly Penn Fields Reddicap Heath Kingshurst Cape Hill Neachells Flint's Green Yardley Wood Bishopgate Green Buckland End Perry Common Swan Village Foxford Coundon Green Gibbet Hill Tidbury Green Bourne Vale Pelsall Hayley Green Lower Bradley Brandhall Grove Vale Bordesley Green Stone Cross Goscote Woodshires Green Horseley Heath Dudley Lambert's End Black Patch Wolverhampton Hill and Cakemore Old Fallings St Chads Lime Tree Park Knowle Grove Tyburn Coal Pool Dudley's Fields Gib Heath Castlecroft Gospel Oak Erdington Loxdale The Lunt Bloomfield Old Dock Deepfields Little Bromwich Binley Kingswinford Langley Alum Rock Upper Gornal Four Oaks Park Chelmsley Wood Chester Road Elmdon Heath Packwood Gullet Greet Millison's Wood Middle Stoke Roughley Bartley Green Wordsley Tansley Hill Perry Wall Heath Moseley Eve Hill Hall End Summerford Place Garretts Green Elmdon Merridale Colehall Monkspath Darlaston Green Sedgemere Frankley Kirby Corner Monks Park Great Bridge Ward End Hockley Heath Darley Green Cradley Heath Ladywood Brownhills West Coventry Smethwick Wren's Nest New Dock Oxbarn Hill Top Hall Green Fallings Heath Hill Wood Newton Moxley Lower Gornal Hockley Rotton Park Chad Valley Pickford Great Barr Watford Gap Hawne Solihull Lodge Warstock Springfield Oscott Stivichall Bushbury Park Village Lower Eastern Green Mere Green The Knowle Cofton Common Darby End Stoke Park Illshaw Heath Hollyberry End Shard End Oldbury Whitmore Park Pleck West Smethwick Beechwood Gardens Ettingshall Park Withymoor Village Small Heath Chapel Green Walsgrave on Sowe Canley Gardens Scotlands Yardley Box Trees Witton Stambermill Balls Hill Pickford Green Falcon Lodge Oakeswell End New Cross Selly Oak Kineton Green Thimble End Alderman's Green Cotteridge Brierley Hill Bescot Cradley Eaves Green Harvest Hill Shirley Bournville Catherine-de-Barnes Daisy Bank The Leys Goldthorn Park Balsall Street Darlaston Tilehouse Green Yardley Fields Leamore Hillfields Green Lane Hasbury Brown's Green Spring Bank Green Lanes Garrets Green Stoke Aldermoor Ulverley Green Bordesley Green East Bearwood Whiteheath Gate Summerfield Park Blakenhall Hilltop Aston New Town Brownshill Green Walsal End Oldwich Lane Berkswell Underhill Canley The Straits Bromley Penn Rowley's Green Halesowen Bromford Lanesfield Old Hill Birchills Earlsdon Waring's Green The Flatts Manor House Finchfield Sparkhill Balsall Common Balsall Compton Birches Green Coseley Upper Ettingshall Hawkes End Palfrey Pensnett Little Heath Olton New Invention Brickhouse Farm Wallington Heath Mayer's Green Bacon's End Gosford Green The Chuckery The Woods Paradise Barr Common Kates Hill Wylde Green Soho Hawkesley Shirley Street Winson Green Eastcote Highgate Doe Bank Lyndon Weoley Castle Three Maypoles Wood End Holbrooks Fallings Park Vigo Elston Hall Tipton Green Portobello Walsall Edgbaston Nechells Green Claregate Allesley Green Bell Green Ettingshall Newtown Showell Green Woodcross Ridge Hill Hill Swan Village Shelfield Longford Golds Hill Walsall Wood Bunker's Hill Tividale Hall Burnt Tree Mount Pleasant Merry Hill Moseley Village Ryders Green Hall Green Acocks Green Northfield Upper Witton Harden Pinley Beech Lanes Bilston Highter's Heath Batmans Hill Whitmore Reans Bristnall Fields Finham Longbridge Wood End Packwood Cannon Hill Great Heath Meriden Washwood Heath Caldmore Titford Hasluck's Green Wednesbury Oak Coundon Stirchley Wallbrook Aston Merry Hill Foleshill Hodgehill Ruiton Dorridge Old Swinford Cheswick Green Chapel Fields Darby's Hill Vauxhall Grace Mary Estate King's Norton Rotten Row Tividale Marston Green Aldridge Lyndon Green Streetly Oxley Vicarage Cinder Hill Dunstall Hill Monmore Green Bradmore Radford Bowling Green Yew Tree Wednesfield Birmingham Tettenhall Wood Wellington Place Chadwick End Cawney Hill Gilbertstone West Bromwich Benton Green Lozells Ridgacre The Coppice Tettenhall Blakeley Green Friar Park Stockland Green Wootton Green Cheylesmore Salter Street Hill Hook West Heath Sheldon New Oscott Dudley Port Warley Woods Sharmans Cross Lower Stoke Four Oaks Sandwell Tibbington Knowle Lifford Dixon's Green Tile Hill Hardwick Meer End Handsworth Wood Woodsetton Russell's Hall Nordley Hill Moor Green Highfields Hampton in Arden All Saints Copt Heath Shire Oak New Town Edgwick Church End Lea Hall Haden Cross Bramford Lodge Hill Dickens Heath Keresley Netherwood Heath Causeway Green Catshill Fishley Minworth Norton Green New Town Row Digbeth Bickenhill Wollescote Rough Hay Lane Head Brandwood End Ladywood Oakham Toll End Lode Heath Boldmere Daw End Whitley Pype Hayes Heronfield Goldthorn Hill Woodcock Hill Draper's Fields Pinley Gardens Beechwood Ashmore Lake Stow Heath Banners Gate Westwood Gardens Woodway Park Newbolds Springs Mire Woodgate Valley Princes End Coombeswood Tile Cross Hurst Hill King's Heath Hockley New Mills Sparkbrook Wyken Green Churchfield Upper Stoke Gravelly Hill Windmill End Guns Village Billesley Stoke Catchems Corner Wergs