Brand Marketing in Cape Hill

Get in touch

Brand Advertising in Cape Hill

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in B66 4?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Cape Hill by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Cape Hill (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Soho Henley Green Upper Witton Portway Cinder Hill Hawkes End Lea Hall Darlaston Lodge Hill Hill Wood Lozells Waring's Green Charlemont Bordesley Green Blakeley Green Bournville Little Bromwich Fallings Park Kingstanding Dudley Wood Green Maney Ladywood Hall Green Washwood Heath Newtown Lane Head Shepwell Green Frankley Four Oaks Park Darby's Hill Pinley Gardens Beech Lanes Temple Balsall Bilston Shirley Heath Leamore Gosford Green Rowley Regis Bushbury Hill Oldbury Whitley Lye Neachells Mayer's Green Sharmans Cross Claregate Catchems Corner Church End Highgate Darby End Lyndon Green Wightwick Falcon Lodge Foleshill Springfield Londonderry Bishopgate Green Roughley Coseley Yew Tree St Chads Wood Hayes Leighswood Newbolds County Bridge Quarry Bank Smethwick Burnt Tree Warstock Barston Walsal End Highter's Heath Fordbridge Wolverhampton Cape Hill Bearwood Meer End Barr Common Bescot Summer Hill Little Bloxwich Penn Tollbar End Garretts Green Ulverley Green Middle Stoke Elmdon Heath Short Cross Tile Cross King's Norton Grace Mary Estate Holly Bank Doe Bank Woodcross Loxdale Springs Mire Bordesley Green East Birmingham Norton Holly Hall Thimble End Bartley Green Hall Green Finham Sparkbrook Bramford Oxley Ladymoor Stockland Green Packwood Gullet Alderman's Green Stow Lawn Knowle Amblecote Dorridge West Coseley Gibbet Hill Upper Gornal Three Maypoles Balsall Heath Lambert's End Pedmore Bradnock's Marsh Shire Oak Rotten Row Deritend Acocks Green New Invention Bunker's Hill Green Lane Walsall Vicarage The Knowle Canley Priestfield Ettingshall Springfield Mushroom Green Kingshurst Spring Vale Norton Green Stoke Heath Aldridge Brown's Green West Heath Black Patch Yardley Wood Brandhall Lee Bank Whitmore Park Bourne Vale Birchfield Fallings Heath Fishley Tilehouse Green Whoberley Coundon Green Cannon Hill California Wednesbury Brownhills Olton Pickford Beechwood Gardens Sedgley Hilltop Cheswick Green Ridge Hill The Flatts Whitlock's End Sparkhill Bradmore Hasluck's Green Old Swinford Ashmore Lake Pelsall Short Heath Parkfield Hawkesley Ten Acres Sedgemere Stow Heath The Leys Blossomfield Rubery Hampton in Arden Bromley Four Oaks Catshill Hollyberry End Compton Buckland End Wallbrook Fordhouses Kitt's Green Old Dock Gilbertstone Ruiton Hill Packwood Clayhanger Whitehouse Common Short Heath Dunstall Hill Dickens Heath Hockley Bristnall Fields Hill and Cakemore Banners Gate Walsgrave on Sowe New Town Bowling Green Wallington Heath Great Barr Solihull Lodge Woods Bank Blakenall Heath Tettenhall Harden Harvest Hill Queslett Digbeth Eve Hill Streetly Keresley Yardley Fields Chapel Fields Canley Gardens Fen End Balsall Sheldon Selly Park Coventry London Fields Goldthorn Park Whitmore Reans Tividale Marston Green The Manor Black Lake Binley Royal Sutton Coldfield Tyseley The Straits Lifford Scott's Green Highfields Weoley Castle Ward End Halesowen Monmore Green Brierley Hill Red Hill Balls Hill Haden Cross Russell's Hall Underhill Merry Hill Foxford Heath Town Langley Green Chapel Green Mere Green Selly Oak Wake Green Lower Bradley Walmley Vauxhall Wordsley Potter's Green Friar Park Eaves Green Lyndon Shirley Street Princes End Stockwell End Round's Green Oscott Tippity Green Albion Wall Heath Woodgate New Cross Showell Green Grove Vale Old Hill Cofton Common Upper Ettingshall Garrets Green Kirby Corner Pinkett's Booth Old Fallings Ryecroft Aston New Town Wyken Green Coal Pool Tipton Green Tibbington Castle Vale New Mills Benton Green Small Heath Oxbarn Hawne Stoke Aldermoor Darley Green Upper Stoke Wellington Place Portobello Erdington Pensnett Draper's Fields Batmans Hill New Dock Westwood Gardens Hamstead Brockmoor Sandwell Pleck Longford Greets Green Goscote Bentley Heath Spring Vale Gornalwood Woodway Park Stone Cross Stambermill Alum Rock Pendeford Yardley Hill Top Wyken Golds Hill Wergs Monks Park Hateley Heath Guns Village Cheylesmore Parting of the Heaths West Bromwich Tipton Great Bridge Bromford Swan Village Birchills Gib Heath Bacon's End New Town Row Lanesfield Dudley Port Dudley Wood Radford Four Oaks Woodsetton Scotlands Edgbaston Cradley Heath Lower Eastern Green Cawney Hill Ettingshall Park Griffin's Hill Bloxwich Nechells Reeves Green Lutley Hasbury Oldwich Lane Perry Common Hodgehill Salter Street Churchfield Little London Willenhall Woodside Elmdon Aston Harborne Hart's Hill Shard End March End Stoke Park Moor Green West Smethwick Hayley Green Kates Hill Rough Hills Ocker Hill Gospel Oak Ladywood Perry Lapal Stirchley Tividale Hall Toll End Shenley Fields Solihull Wood End Rotton Park Golds Green Balsall Common King's Hill Minworth Mill Green Heronfield Hall Green Caldmore Saltley Greet Oakeswell End Woodgate Valley Edgwick Paradise Westwood Heath Woodcock Hill Wednesbury Oak Moxley Moseley Village Handsworth Bell Green Blowers Green Pype Hayes Winson Green Causeway Green Kingswinford Alcester Lane's End Netherton King's Heath Wednesfield Illey Nordley Hill Green Lanes Coundon Heath End Lower Gornal The Delves Walker's Heath Bentley Brandwood End Rushall Tudor Hill Rough Hay Hay Mills Court House Green New Town The Chuckery Ley Hill Little Heath Oakham Longbridge Bournbrook Rumbush Bradley Perry Barr Aldersley Springfield Upper Eastern Green Cradley Deepfields Gravelly Hill Mount Pleasant Summerfield Park Shelfield Flint's Green Hockley Coombeswood Merridale Perry Beeches Stoke Wren's Nest Daisy Bank Titford Box Trees Stechford Elston Hall Stourbridge The Coppice Hockley Heath Great Heath Cotteridge Dibdale Chelmsley Wood Roseville Withymoor Village Hillfields Spring Bank Brownhills West Walsall Wood Stockfield Holbrooks Brownshill Green Wylde Green Blakenhall Wootton Green Meriden Priory Goldthorn Hill Millfields Brades Village Lower Stoke Castlecroft Vigo Monkspath Ridgacre Primrose Hill Pheasey Warley Woods Catherine Cross Turves Green Merry Hill Chadwick End Langley Reddicap Heath Hall End Brookfields Baptist End Carol Green Netherwood Heath Bickenhill South Yardley Daw End Witton Dixon's Green Pickford Green Palmers Cross The Lunt Finchfield Northfield All Saints Castle Bromwich Dudley's Fields Bushbury Watford Gap Parkes Hall Lime Tree Park Palfrey Copt Heath Eastcote Horseley Heath The Woods Beechwood Whiteheath Gate Summerford Place Hurst Hill Woodshires Green Pelsall Wood New Oscott Mesty Croft Birches Green Wood End Park Village Billesley Ashmore Park Hurst Green Darlaston Green Pinley Wollaston Freezeland Nechells Green Rowley's Green Windmill End Low Hill Brickhouse Farm Moseley Allesley Rood End Allesley Green Berkswell Blackheath Tidbury Green Chester Road Spon End Chad Valley Glebe Farm Hill Hook Shirley Tile Hill Hall Green Swan Village Newton Millison's Wood Tower Hill Knowle Grove Bloomfield Manor House Old Oscott Billesley Common Harvills Hawthorn Handsworth Wood Newbridge Hardwick Ryders Green Stivichall Colehall Tansley Hill Catherine-de-Barnes Middle Bickenhill Illshaw Heath Boldmere Willenhall Wollescote Greenleighs Tettenhall Wood Moseley Kineton Green Lode Heath Penn Fields Bordesley Church Hill Tyburn Stubber's Green Moor Hall Streetly Tat Bank Earlsdon Lodge Green Sutton Coldfield Balsall Street