Brand Marketing in Griffin's Hill

Get in touch

Brand Advertising in Griffin's Hill

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in B30 1?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Griffin's Hill by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Griffin's Hill (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Hall Green Tettenhall Wood Wake Green Friar Park Canley Edgbaston Handsworth Daisy Bank Dickens Heath Tansley Hill Newtown Hockley Heath Pinley Gardens Nordley Hill Fishley Bilston Coundon Green Blackheath Scotlands Oxley Aldridge Westwood Heath Wallington Heath Great Bridge Gosford Green Bradmore Stoke Aldermoor Brownhills West Queslett Netherton Pelsall Longford Whitmore Reans Chapel Green The Manor Pelsall Wood Stoke Stoke Heath Hilltop Lee Bank Ridgacre Hill and Cakemore Wollescote Pedmore Tipton Hill Top Ocker Hill Olton Middle Bickenhill Londonderry Ruiton Greets Green Finham Saltley Digbeth Gravelly Hill Ward End Hill Hook Hampton in Arden Tettenhall Bramford Kingswinford Millfields Eve Hill Frankley Sedgemere Wood Hayes County Bridge Hurst Hill Wednesbury Oak Chad Valley Acocks Green King's Heath March End Henley Green Tividale Withymoor Village Stirchley Canley Gardens Oakeswell End West Heath Merry Hill Portobello Spring Vale Daw End Highter's Heath Bacon's End Newton Tibbington Round's Green Rotton Park Ten Acres New Cross Ladywood Brownshill Green Whitlock's End Pendeford Lutley Pinley Watford Gap Bentley Heath Hill Wood Chadwick End Amblecote Millison's Wood Maney New Dock Gospel Oak Caldmore Aston New Town Stoke Park Dudley's Fields Balls Hill Lower Stoke Buckland End Little London Packwood Balsall Street Newbridge Bowling Green Loxdale Meriden Short Heath King's Hill Upper Stoke Red Hill Temple Balsall Deritend Warstock Longbridge Green Lane Shirley Rough Hills Billesley Baptist End Harden Woodway Park Lyndon Scott's Green Ashmore Park Thimble End Lodge Green Reddicap Heath Garrets Green Eaves Green Garretts Green Freezeland Great Barr Ley Hill Princes End Knowle Grove Bartley Green Middle Stoke Hart's Hill Hawkes End Cheswick Green Tyseley Birchills Ryders Green Castlecroft Wylde Green Small Heath Wyken Green Bescot Blowers Green Ryecroft Sutton Coldfield Old Dock Leamore Dudley Wood Parkfield Chester Road Walsgrave on Sowe Bordesley Brandwood End The Knowle Hill Edgwick Oldbury Ridge Hill California Priory Hurst Green Woodcock Hill Upper Eastern Green Binley Kitt's Green Griffin's Hill New Town Walsall Palmers Cross Rood End St Chads Northfield Primrose Hill Dibdale Black Lake Sparkhill Stivichall Stockfield Copt Heath Potter's Green Lanesfield Reeves Green Springfield Streetly Lozells Moor Green Greet Dixon's Green Mere Green West Smethwick Goscote Heath End Mushroom Green Little Bloxwich Washwood Heath Stubber's Green Lime Tree Park Titford Four Oaks Monks Park Hollyberry End Hall Green Wednesfield Shenley Fields Tower Hill Bloomfield Wood End Bromley Nechells Winson Green Elmdon Heath Grove Vale Tidbury Green Golds Hill Causeway Green Hodgehill Perry Darlaston Lane Head Moseley Foxford Bickenhill Goldthorn Park Golds Green New Invention Court House Green Woodgate Church Hill Hayley Green The Delves Eastcote Stechford Short Heath Churchfield Beechwood Westwood Gardens Stockwell End Whitley West Coseley Holly Bank Alum Rock Soho Moseley Village Selly Park Nechells Green Moxley Knowle Witton Lea Hall Sharmans Cross Walsall Wood Elmdon Toll End Hamstead Cawney Hill Hillfields Tividale Hall Swan Village Little Heath Woodcross Foleshill Harborne Ulverley Green Priestfield Balsall Tile Hill Cheylesmore Great Heath Cotteridge Pheasey Swan Village Tippity Green Bunker's Hill Shirley Street The Woods Leighswood Neachells Vigo Langley Green Birches Green Whitmore Park Langley Old Fallings Turves Green Showell Green Wood End Chapel Fields Carol Green Yew Tree Penn Fields Allesley Green Hawkesley Gibbet Hill Bushbury Hill Stow Heath Tudor Hill Allesley Tile Cross Short Cross Dudley Port Doe Bank Walker's Heath Yardley Monkspath Underhill Draper's Fields Spring Bank Vauxhall Ashmore Lake Selly Oak Low Hill Shard End Birchfield Wood Green Palfrey Castle Bromwich Woodgate Valley New Mills Lambert's End Lode Heath Lodge Hill New Oscott Waring's Green Church End Hockley Elston Hall Wellington Place Black Patch Aston Salter Street Warley Woods Kingstanding Holly Hall Beechwood Gardens Pinkett's Booth Monmore Green Springfield Sheldon Penn Norton Catchems Corner New Town Row Pickford Green Keresley Illey Fordbridge Cannon Hill Brockmoor Albion Solihull Newbolds Hockley Bishopgate Green Cradley Hall Green Earlsdon Lower Bradley Perry Barr Dorridge Shelfield Shirley Heath Willenhall Upper Witton Fordhouses Heath Town Pleck Bromford Bentley Spring Vale Mayer's Green Four Oaks Park Tat Bank Sandwell Heronfield Blakenall Heath Whitehouse Common Sparkbrook Rotten Row Cape Hill West Bromwich Blakenhall Fallings Heath Wordsley Oxbarn New Town Bell Green Castle Vale Radford Birmingham Wallbrook Rowley's Green Stone Cross Gilbertstone Stockland Green London Fields Oakham Mill Green Russell's Hall Coundon Springs Mire Old Hill Handsworth Wood Wyken Erdington Hasbury Wolverhampton Mesty Croft Little Bromwich Spon End Illshaw Heath Kingshurst Green Lanes Box Trees Goldthorn Hill Wednesbury Kirby Corner Grace Mary Estate Hay Mills Chelmsley Wood Alcester Lane's End Walsal End Roseville Cofton Common The Coppice Darby's Hill Rushall Rough Hay The Straits Bordesley Green Balsall Heath Brickhouse Farm Weoley Castle Lye Wren's Nest Stambermill Kates Hill Bloxwich Portway The Chuckery The Leys Haden Cross Old Swinford Darby End Hall End Pype Hayes Bournville Banners Gate Solihull Lodge Parting of the Heaths Willenhall Sedgley Cradley Heath Coventry Walmley Minworth Woodside Three Maypoles Tilehouse Green Oscott Charlemont Compton Kineton Green Finchfield Pensnett Barston Streetly Falcon Lodge Summerfield Park Hawne Lower Gornal Hardwick Marston Green Rubery Whoberley Halesowen Highgate Ettingshall Brierley Hill Bristnall Fields Bradley Ladywood Brownhills Wightwick Pickford Hasluck's Green Horseley Heath Bordesley Green East Upper Gornal Bushbury Alderman's Green Merry Hill Wall Heath Rowley Regis Packwood Gullet Cinder Hill Darlaston Green Vicarage Lifford Balsall Common Dudley Parkes Hall Woods Bank Yardley Wood Catshill Shire Oak Beech Lanes Bradnock's Marsh Smethwick Gib Heath Burnt Tree Meer End Bournbrook The Lunt Brown's Green Quarry Bank Perry Common Oldwich Lane Bourne Vale Summerford Place Stow Lawn Moseley Claregate Woodsetton Blakeley Green Wootton Green Woodshires Green Blossomfield Wollaston Coal Pool Yardley Fields Dunstall Hill Benton Green Glebe Farm Aldersley Ettingshall Park Greenleighs Barr Common Coseley Clayhanger Harvills Hawthorn Boldmere Flint's Green The Flatts Brandhall Tipton Green Stourbridge Gornalwood Darley Green Holbrooks Park Village Manor House Deepfields Lower Eastern Green Catherine-de-Barnes Bearwood Hateley Heath Coombeswood Windmill End Harvest Hill Batmans Hill King's Norton Catherine Cross Springfield Merridale Billesley Common Mount Pleasant Perry Beeches Upper Ettingshall Fen End Four Oaks Netherwood Heath Highfields Tyburn Whiteheath Gate Paradise Tollbar End Roughley Old Oscott Hall Green Royal Sutton Coldfield Wergs Summer Hill Lyndon Green Norton Green Guns Village Moor Hall Ladymoor Brookfields Lapal Brades Village South Yardley Rumbush Berkswell Colehall Fallings Park Shepwell Green All Saints