Brand Marketing in Old Dock

Get in touch

Brand Advertising in Old Dock

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DY1 1?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Old Dock by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Old Dock (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Sparkhill Birchfield Highfields Oakeswell End Fen End Bickenhill Bartley Green Underhill Springfield South Yardley Stirchley Bordesley Green Wood End Whitehouse Common Ten Acres Harvest Hill New Oscott Garrets Green Dunstall Hill Chad Valley Hawkes End Amblecote Four Oaks Park Loxdale Upper Gornal Low Hill Daisy Bank Ladywood Hockley Upper Stoke Knowle Merry Hill Blossomfield Stone Cross Upper Ettingshall Woodgate Valley Greets Green Penn Fields Deritend Illshaw Heath Digbeth Thimble End Shepwell Green Wednesbury Oak Bilston London Fields Boldmere Whitley Catchems Corner Shirley Heath Falcon Lodge Darlaston Green Walsall Lozells Canley Blakenall Heath Sedgemere Solihull Lodge Paradise Dibdale Bromford Tettenhall Balls Hill Perry Common Gilbertstone Bournville The Delves California Stoke Park Causeway Green West Smethwick Upper Witton Wood End Pickford Bowling Green Swan Village Brockmoor Sandwell Hasluck's Green Clayhanger Pendeford Bromley Saltley West Heath Tat Bank Canley Gardens Great Heath Langley Green New Dock Perry Walker's Heath Church Hill Packwood Gullet Tividale Hall The Flatts Leamore Showell Green Wergs Stoke Heath Mesty Croft Selly Park Monmore Green Beechwood Cheswick Green Ashmore Park Bacon's End Manor House Wood Hayes Old Dock Westwood Gardens Tile Cross Dudley Wood Carol Green Glebe Farm Cinder Hill Tilehouse Green Green Lanes Castlecroft Vigo Pype Hayes Brandhall Merridale Sedgley Nordley Hill Bramford Palmers Cross Whoberley Gosford Green Hampton in Arden Leighswood Scotlands Knowle Grove Woodcock Hill Princes End Sharmans Cross Darley Green Kirby Corner Fishley Wyken Mere Green Flint's Green Withymoor Village Box Trees Pinkett's Booth Aldridge Brownhills Kingshurst Monks Park Tibbington Radford Turves Green Bishopgate Green Grace Mary Estate Walmley Oxley Pensnett Red Hill Bunker's Hill Swan Village New Town Beechwood Gardens Elmdon Heath Pedmore Dickens Heath Warstock Highgate Horseley Heath Mayer's Green Allesley Bentley Woods Bank Court House Green Blackheath Lye Handsworth Wood Brownhills West Quarry Bank Alcester Lane's End Albion All Saints Watford Gap Stockwell End Brickhouse Farm Henley Green Tippity Green Wallington Heath Lutley Oscott Heath Town Bloxwich Barr Common Moxley Marston Green Walsall Wood Whitlock's End Shirley Brookfields Palfrey Tower Hill Hill Hook Haden Cross Weoley Castle Birmingham Finchfield Netherton Walsgrave on Sowe Londonderry Castle Vale Tyburn Holbrooks Rough Hay Kates Hill Woodcross Chester Road Stambermill Highter's Heath Halesowen Brierley Hill Norton Green Witton Black Patch Kitt's Green Newbolds Pleck Whiteheath Gate Hilltop Little Heath Garretts Green Hodgehill Whitmore Park Cannon Hill Summerford Place Little London Walsal End Rubery Maney Bushbury Brandwood End Bearwood Monkspath Longbridge Berkswell Chapel Green Lower Bradley Lower Stoke Streetly New Town Row Darlaston Vauxhall Catherine Cross Lea Hall The Knowle Tettenhall Wood Ettingshall Park Erdington Meer End Binley Ladywood Upper Eastern Green Harden Mill Green Millfields Royal Sutton Coldfield Woodshires Green Bescot Goldthorn Park Willenhall Soho Elston Hall Gib Heath Stockfield Shirley Street Kineton Green Hart's Hill Bordesley Lanesfield Harborne Lane Head Cape Hill Ashmore Lake The Coppice Birchills Old Fallings Potter's Green Stubber's Green Cawney Hill Bourne Vale Little Bromwich Woodgate Solihull Lyndon Wightwick Stow Lawn Doe Bank Aston Moseley Village Keresley Three Maypoles Hill and Cakemore Ley Hill Blowers Green Salter Street Moseley Coventry Goscote West Coseley Greet Springfield Shire Oak Chelmsley Wood Wren's Nest King's Hill Titford Foleshill Edgwick Primrose Hill Brownshill Green Pickford Green Sheldon Balsall Common Oldwich Lane Portway Stockland Green Lodge Hill Golds Hill Lee Bank Streetly Claregate Gravelly Hill Rood End Dixon's Green Waring's Green Dudley Port Shard End Springfield Tile Hill Ulverley Green Parting of the Heaths Castle Bromwich St Chads Coombeswood Neachells Hawkesley Cofton Common Buckland End Lyndon Green Stoke Aldermoor Spon End The Straits Smethwick Alderman's Green Middle Stoke Norton Ruiton Olton Summer Hill Priory Warley Woods Westwood Heath Gospel Oak Alum Rock Heronfield Holly Bank Wylde Green Short Heath Wednesbury Wolverhampton The Leys Bloomfield Hockley Friar Park Woodside Foxford Earlsdon Wednesfield Golds Green Old Oscott Bradnock's Marsh Roughley Washwood Heath Allesley Green Compton Lime Tree Park Hall Green Burnt Tree Pelsall Wood New Invention Black Lake Rotten Row Tudor Hill Finham Rotton Park Handsworth Freezeland Billesley Common Fordhouses Wyken Green Cradley Hamstead Nechells Nechells Green Merry Hill Church End Moseley Netherwood Heath Little Bloxwich New Cross Brown's Green Old Swinford Springs Mire Stow Heath Vicarage Pinley Gardens Draper's Fields Temple Balsall Batmans Hill Pheasey Penn Pinley Pelsall Catshill Moor Green Hawne Mushroom Green Gibbet Hill Balsall Heath Ward End Longford King's Norton Portobello Green Lane Spring Vale Acocks Green Woodway Park Coseley Rough Hills Ettingshall Bradley Ridgacre Hall End Stechford The Chuckery Billesley Rowley Regis Charlemont Chapel Fields Hardwick Rumbush Deepfields Newbridge The Lunt Spring Vale Scott's Green Heath End Bournbrook Selly Oak Summerfield Park Wall Heath Coundon Gornalwood Russell's Hall Hillfields Bordesley Green East Guns Village Sutton Coldfield Four Oaks March End Chadwick End Lodge Green Banners Gate King's Heath Wordsley Lode Heath Willenhall Hayley Green Catherine-de-Barnes Packwood Priestfield Wootton Green New Mills Ryecroft Tidbury Green Hill Top Barston Newton West Bromwich Harvills Hawthorn Holly Hall Small Heath Griffin's Hill Old Hill Reddicap Heath Goldthorn Hill Cradley Heath Hall Green Yew Tree Sparkbrook Middle Bickenhill Oldbury Bell Green Ryders Green Kingstanding Caldmore Greenleighs Hay Mills Queslett Lifford Darby End Churchfield Blakeley Green Park Village Parkes Hall Fallings Heath Bristnall Fields Dorridge Hockley Heath Lower Eastern Green Wallbrook Wellington Place Grove Vale Cheylesmore Benton Green Oxbarn Northfield Fordbridge Spring Bank Millison's Wood Coundon Green Birches Green Roseville Woodsetton Windmill End Whitmore Reans Eve Hill Parkfield Colehall Beech Lanes Perry Barr Four Oaks Newtown Edgbaston Wood Green Copt Heath Tipton Green Hateley Heath Tollbar End Hill Wood Daw End Stoke Brades Village Frankley Langley Fallings Park Shelfield Stivichall Hasbury Reeves Green Hill Hollyberry End Tyseley Wollescote Great Barr Dudley Round's Green Baptist End Rowley's Green Aston New Town Bentley Heath Yardley Wood Kingswinford Tividale Perry Beeches Yardley Lambert's End Ladymoor Hall Green Wake Green Ridge Hill Eaves Green Moor Hall Yardley Fields The Woods Eastcote Shenley Fields Mount Pleasant Hurst Green Tipton Minworth Lapal Ocker Hill Bradmore Winson Green Elmdon Dudley's Fields The Manor Balsall County Bridge Hall Green Stourbridge Blakenhall Hurst Hill Darby's Hill New Town Great Bridge Lower Gornal Balsall Street Short Heath Coal Pool Tansley Hill Short Cross Cotteridge Meriden Wollaston Bushbury Hill Aldersley Toll End Oakham Illey Rushall