Brand Marketing in Rotten Row

Get in touch

Brand Advertising in Rotten Row

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in B93 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Rotten Row by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Rotten Row (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Wergs Willenhall Chad Valley Millison's Wood Tollbar End Birmingham Shirley Street Ladymoor Ryders Green Pheasey Princes End Pinley Gardens Swan Village Witton Ward End Bloxwich Handsworth Wood Great Heath Westwood Heath King's Heath Woodshires Green Pinkett's Booth Sedgley Stockwell End Birches Green Daisy Bank Rotton Park Hawkes End Hodgehill Warstock Hall End Flint's Green Erdington Berkswell Bushbury Hill Tudor Hill Ocker Hill Stow Lawn Bentley Heath Harvills Hawthorn Earlsdon Daw End Moseley Moseley Bromford Deepfields County Bridge Cheylesmore Dudley Wood Holly Hall Portobello Darley Green Pelsall Stechford Four Oaks Park Round's Green Holly Bank Lanesfield Perry Common Lower Gornal Sparkbrook Hill Minworth Black Patch Merridale Aston New Town Newtown Fallings Park Harborne Brierley Hill Pickford Green Hayley Green Gornalwood Short Cross Bradmore Balsall Turves Green Walmley Rowley's Green Moseley Village Bordesley Green East Coseley Brades Village Dorridge Bordesley Green Bournville Stoke Heath Ladywood Stoke Aldermoor Maney Beechwood Gardens Upper Ettingshall Wednesfield Cradley Short Heath Deritend Alum Rock Ridge Hill Lyndon Green Oxley Brownhills Castle Vale Oscott Wolverhampton Parkfield Albion Stambermill New Dock Caldmore Catherine Cross Withymoor Village Bordesley Harvest Hill Royal Sutton Coldfield Sparkhill Whitley Longford Court House Green Kingshurst Whitehouse Common London Fields Hockley Heath Four Oaks Windmill End Hall Green Heath Town Castle Bromwich Smethwick West Heath Ruiton Rushall Upper Witton Bacon's End Lyndon Whitmore Reans Vauxhall The Coppice Walsal End Potter's Green Coal Pool Binley Banners Gate Hay Mills Manor House Pensnett Wood End Bournbrook Cawney Hill Springs Mire Coombeswood Bromley Woods Bank Langley Ladywood Blossomfield Showell Green Bearwood Boldmere Aldersley Tividale Hall Whiteheath Gate Hillfields Tidbury Green Claregate Alderman's Green Whitmore Park Whoberley Greet Tat Bank Stoke Park Dickens Heath Coundon Stubber's Green Sedgemere Balsall Heath Greenleighs Ettingshall Park Toll End Woodside Old Dock Great Barr Bradley Stow Heath Wallbrook Roughley Ryecroft Gilbertstone Newbridge Lutley Highter's Heath Wylde Green Sharmans Cross Wordsley Selly Oak Scotlands Hurst Hill Balsall Common Kingstanding Wood End Thimble End Moor Green Hamstead Cotteridge The Lunt New Mills Halesowen Reddicap Heath Illshaw Heath Fordhouses Eve Hill Bilston Summerfield Park Red Hill Fallings Heath Woodway Park Chadwick End Alcester Lane's End Castlecroft Gib Heath Ley Hill Darby's Hill Shenley Fields Garrets Green Bushbury Northfield Rumbush Primrose Hill Whitlock's End Guns Village Bickenhill West Coseley The Manor Goldthorn Hill New Invention Streetly Bowling Green Causeway Green Coundon Green King's Norton Weoley Castle Tower Hill Waring's Green New Town Row Paradise Watford Gap Charlemont Ulverley Green Shelfield Lane Head Londonderry New Town Rood End Grace Mary Estate Little Bloxwich Wood Hayes Moor Hall Balsall Street Monks Park Palmers Cross Norton Green Tyburn Yardley Wood Blakeley Green Saltley Summer Hill Golds Green Chelmsley Wood Harden Blackheath Mount Pleasant Wake Green Darlaston Green Vicarage Brandhall Churchfield Box Trees Ridgacre Eaves Green Scott's Green Dunstall Hill Little Heath Fen End Sutton Coldfield Hollyberry End Tipton Perry Compton Packwood Gullet Kirby Corner Hall Green Salter Street Edgbaston Aldridge Glebe Farm Rowley Regis Tansley Hill Bentley Finham Greets Green Woodcock Hill Acocks Green Brownshill Green Portway Kingswinford Oldbury Bishopgate Green Cradley Heath Short Heath Low Hill Titford Fishley Billesley Common Hill and Cakemore Barston Chapel Green Selly Park Fordbridge Quarry Bank Bunker's Hill The Knowle Elston Hall Birchills Walker's Heath Birchfield Tile Cross Canley Gardens Church End Little Bromwich Dudley Rotten Row Meer End New Town Hateley Heath Dibdale Carol Green Hampton in Arden Allesley Green Roseville Vigo Rubery Merry Hill Solihull Hasluck's Green Hill Wood Palfrey Elmdon Wollaston Shard End Brickhouse Farm Tettenhall Walsgrave on Sowe Tipton Green Brandwood End Lifford Garretts Green Hawkesley Pedmore Burnt Tree Draper's Fields Packwood Keresley Rough Hay Foxford Allesley Oakham Highfields Hall Green Netherton Cheswick Green Priestfield New Oscott Upper Gornal Upper Stoke Wyken Green Goscote Shepwell Green Parting of the Heaths Willenhall Barr Common Griffin's Hill Loxdale Pleck Lye Pelsall Wood Spring Vale Soho Millfields Beechwood Springfield Church Hill Hockley Lozells Perry Barr Bradnock's Marsh Stirchley Holbrooks Goldthorn Park Grove Vale Ten Acres Hurst Green Henley Green Parkes Hall Hockley Spon End Little London Illey Spring Vale Mushroom Green Middle Bickenhill Cofton Common Bartley Green Beech Lanes Streetly Black Lake Lower Bradley Wightwick Catherine-de-Barnes California Ettingshall Doe Bank Olton Mere Green Upper Eastern Green Brockmoor Darby End Colehall Leamore Tilehouse Green March End Reeves Green Norton Nordley Hill Bescot Darlaston Washwood Heath Gospel Oak Old Swinford Gosford Green Hill Top Swan Village Frankley Chapel Fields Green Lanes The Delves Heronfield Digbeth Nechells Walsall Billesley Sandwell Yardley Fields Kates Hill Middle Stoke Oxbarn Tyseley Foleshill Catchems Corner Leighswood Yardley Golds Hill Penn Friar Park Netherwood Heath Coventry Monmore Green Hasbury Balls Hill South Yardley Tividale Nechells Green Hill Hook Longbridge Spring Bank Aston Green Lane Bloomfield Woodgate Valley Lodge Green Kineton Green Oldwich Lane Lee Bank Bourne Vale Copt Heath Dixon's Green Hawne Stockland Green Heath End Freezeland Wollescote Underhill Bell Green The Leys Springfield The Chuckery Three Maypoles Great Bridge Wallington Heath Small Heath Radford Moxley Monkspath Clayhanger Bristnall Fields Perry Beeches Brown's Green The Straits Rough Hills Stourbridge Wednesbury Gibbet Hill Highgate New Cross Marston Green Park Village Blakenall Heath Pinley Lower Eastern Green Springfield Lime Tree Park Pickford Cinder Hill Meriden Hall Green Warley Woods Cape Hill Elmdon Heath Benton Green Blakenhall Stoke Hardwick King's Hill Baptist End Batmans Hill Brownhills West Tile Hill Kitt's Green Queslett Mesty Croft Sheldon Amblecote Wootton Green Bramford West Bromwich Falcon Lodge Solihull Lodge Cannon Hill Penn Fields Catshill Haden Cross Temple Balsall Ashmore Park Summerford Place Pype Hayes Tettenhall Wood Ashmore Lake Gravelly Hill Lea Hall Wyken Newbolds Knowle Tippity Green West Smethwick St Chads Dudley Port Canley Yew Tree Wednesbury Oak Old Oscott Tibbington Stone Cross Eastcote Pendeford Russell's Hall Langley Green Four Oaks The Flatts Lodge Hill Wood Green Woodcross Stockfield Wall Heath Lapal Neachells Hart's Hill Walsall Wood Woodsetton Woodgate Knowle Grove Lode Heath Lower Stoke Blowers Green Winson Green Westwood Gardens The Woods All Saints Shire Oak Lambert's End Dudley's Fields Wellington Place Old Hill Old Fallings Oakeswell End Merry Hill Finchfield Brookfields Wren's Nest Stivichall Shirley Horseley Heath Chester Road Newton Mill Green Shirley Heath Priory Hilltop Buckland End Edgwick Mayer's Green Handsworth