Brand Marketing in Stoke Aldermoor

Get in touch

Brand Advertising in Stoke Aldermoor

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in CV3 1?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Stoke Aldermoor by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Stoke Aldermoor (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Vigo Solihull Lodge Castlecroft Chester Road Stoke Park Mayer's Green Soho Eve Hill Merridale Bradley Foxford Little London Albion Middle Bickenhill Ashmore Park Tippity Green Blakeley Green Stow Heath Ladywood Sandwell Bell Green Great Bridge Wall Heath Stechford Edgbaston Rotten Row Lutley Kingstanding Showell Green Three Maypoles Catherine-de-Barnes Parkfield Charlemont Dudley Port Summerford Place Old Dock The Knowle Foleshill Great Barr Sedgley Potter's Green Moseley Streetly Baptist End Cotteridge Benton Green Packwood Temple Balsall Heath Town Saltley Church End Brownhills West Perry Barr Four Oaks Park Hurst Hill Bordesley Green East Westwood Gardens Compton Canley Gardens Balsall Street Lodge Green Wightwick Church Hill Norton Green Waring's Green Pedmore Oldbury Erdington Toll End Ruiton Pype Hayes Black Patch Dudley Wood Grove Vale Pheasey Newtown Springfield Falcon Lodge Allesley Stockland Green Horseley Heath Tibbington Aldridge Whitlock's End Springfield Washwood Heath Edgwick Causeway Green Burnt Tree Stockfield Stoke Aldermoor Mere Green Olton Gib Heath Alderman's Green Lodge Hill Catherine Cross Spring Bank Shenley Fields Handsworth Wood Sheldon Claregate Neachells Woodsetton Brownhills Old Swinford Balsall Heath Castle Vale Draper's Fields The Straits Titford Ryders Green Tividale Hall Billesley Bloomfield Minworth Harden Wren's Nest Bushbury Golds Hill Walsgrave on Sowe Wyken Green Springs Mire Pendeford Fordhouses Manor House Bramford Finchfield Bordesley Chelmsley Wood Pelsall Wood Goldthorn Hill Stambermill Selly Park Alum Rock King's Heath Northfield Walsal End Allesley Green Witton Illshaw Heath Daisy Bank Stockwell End Moxley March End Yardley Batmans Hill Bearwood County Bridge Dudley's Fields Clayhanger Beechwood Gardens Moor Green Warley Woods Whitehouse Common Lozells Heath End Vauxhall Gosford Green Darley Green Birches Green Newbridge Priory Aston Tilehouse Green Fordbridge Pinley Ryecroft Ashmore Lake Low Hill Lower Eastern Green Castle Bromwich Palfrey Hill Golds Green Lifford Four Oaks Maney Cradley Tudor Hill Tipton Parkes Hall The Leys Brandwood End New Town Aston New Town Blossomfield Wallington Heath Park Village Goscote Ridge Hill Pelsall Freezeland Highgate Daw End Millfields The Flatts Pinkett's Booth Ettingshall Park Tower Hill Rotton Park Dudley Chapel Green Knowle Pleck Willenhall Eaves Green Hockley Heath New Town Grace Mary Estate Elston Hall Darlaston Green Shelfield The Lunt Coventry Canley Barston Vicarage Royal Sutton Coldfield Portobello Cannon Hill Kitt's Green Langley Green Cheswick Green Swan Village Woodgate Bradnock's Marsh New Mills West Coseley Shirley Hawkes End Mushroom Green Whitley Willenhall Bentley Handsworth Wolverhampton Rowley's Green Wednesfield Weoley Castle Moseley Queslett Parting of the Heaths Greenleighs Lye Green Lanes Glebe Farm Hay Mills Hawne Gravelly Hill Lyndon Green Coombeswood Wednesbury Oak Tipton Green Loxdale Penn Cradley Heath Fishley Tettenhall Smethwick Guns Village Gospel Oak Walmley Wood End Lode Heath Hasluck's Green Pinley Gardens Langley Fen End New Invention Pickford Green Meer End Nechells Green Alcester Lane's End Wood Hayes Chadwick End Penn Fields Tile Hill The Chuckery The Woods Winson Green Wollescote Hart's Hill Bloxwich Selly Oak Bilston Shirley Street Goldthorn Park New Town Row Caldmore Short Heath Ocker Hill Whitmore Reans Packwood Gullet Beech Lanes Hurst Green London Fields Upper Gornal Stoke Heath Holly Bank Meriden Bourne Vale Old Hill Turves Green Kirby Corner Lime Tree Park Black Lake Kates Hill Bunker's Hill Brickhouse Farm Withymoor Village Lane Head Shirley Heath Ten Acres Stirchley Bishopgate Green Rough Hay Birchfield Ettingshall Rowley Regis Aldersley Monkspath Chapel Fields Newbolds Springfield Bromford Nordley Hill Woodway Park Scott's Green Balls Hill St Chads Knowle Grove Tettenhall Wood Garretts Green Stivichall Bournbrook Marston Green Tansley Hill Lapal Eastcote Stone Cross Leamore Dorridge Perry Beeches Oxbarn Little Heath Perry Common Norton California Wednesbury Streetly Lower Gornal Chad Valley Rood End Woodcock Hill Cape Hill Hill Hook New Oscott Russell's Hall Gilbertstone Whitmore Park Stubber's Green Dixon's Green South Yardley Henley Green Merry Hill Hall Green Woodgate Valley Lanesfield Coundon Londonderry Birmingham Reddicap Heath Woodside Fallings Heath Perry Oscott Lower Bradley Wallbrook Ulverley Green Tidbury Green Dickens Heath Brookfields Bushbury Hill Balsall Common Wollaston Monks Park Whiteheath Gate Rubery Lea Hall The Coppice Ley Hill Tyburn Leighswood Bromley Rumbush Sutton Coldfield Balsall Catshill Fallings Park Ridgacre Hillfields Garrets Green Tile Cross Bartley Green Elmdon Flint's Green Rough Hills Colehall Halesowen Lambert's End Thimble End Brockmoor Walker's Heath Longbridge Bacon's End Kingshurst Little Bloxwich Digbeth Coal Pool Brierley Hill Spring Vale Woods Bank Barr Common Small Heath Hall Green Shard End Tyseley Hawkesley Wellington Place Whoberley Yardley Wood Griffin's Hill Kingswinford Boldmere Hockley Ladymoor Woodcross Heronfield Hateley Heath Holly Hall Stourbridge Brades Village Bickenhill Hampton in Arden Old Oscott Hall Green Tollbar End Mesty Croft Quarry Bank Deepfields Beechwood New Cross Roughley Oldwich Lane Ward End Princes End Gornalwood Harborne Cofton Common Round's Green Summerfield Park Radford Red Hill Gibbet Hill Kineton Green Tividale Wordsley Monmore Green Wyken Newton Stoke Wylde Green Salter Street Walsall Wood Spon End Oakham All Saints Four Oaks Haden Cross Amblecote Shire Oak Priestfield Blakenall Heath Watford Gap Nechells Netherwood Heath Carol Green Cawney Hill Berkswell Greet Earlsdon Hasbury Short Heath West Smethwick Deritend Dibdale Coundon Green Solihull Millison's Wood Buckland End Brown's Green Oakeswell End Finham Court House Green Blackheath Billesley Common Paradise Darlaston King's Norton Hardwick Greets Green Netherton Moseley Village Primrose Hill Portway Wergs Dunstall Hill Bescot Copt Heath Woodshires Green Cheylesmore Birchills Highter's Heath Bentley Heath Wood Green Hollyberry End The Delves The Manor Harvest Hill Brownshill Green Short Cross Keresley Lee Bank Sharmans Cross Doe Bank Churchfield Banners Gate Elmdon Heath Shepwell Green Spring Vale Upper Ettingshall Harvills Hawthorn Frankley Blowers Green Middle Stoke Green Lane King's Hill Wootton Green Bournville Bradmore Holbrooks Acocks Green Yardley Fields Box Trees Illey Cinder Hill Walsall Upper Stoke Highfields Hill and Cakemore Hockley Merry Hill Rushall Bowling Green Hill Wood Yew Tree Coseley Friar Park Sparkhill Darby's Hill Windmill End Hamstead Blakenhall Wood End Scotlands Lyndon Little Bromwich Darby End Hayley Green Old Fallings Stow Lawn Palmers Cross Longford Hall Green Swan Village Sedgemere New Dock Hilltop Sparkbrook Wake Green Binley Tat Bank Hill Top Mount Pleasant Oxley Upper Eastern Green Roseville Bordesley Green Mill Green Ladywood Catchems Corner Bristnall Fields Summer Hill Underhill Moor Hall Pickford West Bromwich Westwood Heath Hodgehill Warstock Reeves Green Hall End West Heath Upper Witton Pensnett Great Heath Brandhall Lower Stoke