Brand Marketing in Highleigh

Get in touch

Brand Advertising in Highleigh

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in PO20 7?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Highleigh by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Highleigh (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Runcton Birdham Commercial Square Broadwater Tilgate Abingworth Lodsworth Shopwyke Smithbrook Southgate East Preston Lowfield Heath Southbourne Findon Valley Sompting Gay Street Botolphs East Worthing Fittleworth South Bersted Fernhurst Wheatsheaf Common Slindon Common West Lavington Henley Horsted Keynes Sunnyside South Harting Westbourne Rackham Woodgate Balcombe West End Terwick Common Halecommon Tangmere Nepcote Staplefield West Dean Worth Stoughton Nuthurst Leggatt Hill Eartham Loxwood Wiggonholt Sutton End Pagham Southwater Street Minsted Bosham Gossops Green Iping Arundel Wineham Westlands Thakeham Slinfold Bexleyhill Bewbush Heyshott Apuldram Goring-by-Sea Northchapel Clapham High Cross Trotten Marsh Marley Heights Lower Beeding Little Bognor West Chiltington Bepton Common South Lancing Middleton-on-Sea Crosspost Upper Beeding Whyke Broadford Bridge Nutbourne Common Copsale Burgess Hill Patching Bognor Regis Shermanbury Brooks Green Twineham Buchan Hill East Lavington Langley Green Burleys Wood Lindfield East Lavant Shipley Littlehampton Poynings Funtington Lyminster Lickfold Sidlesham Albourne Ashurst Keymer Crabbet Park Climping Rookwood Durleighmarsh Quags Corner Breach Handcross Sullington Warren Hambrook Bepton Boxgrove Smock Alley Wiston Westhampnett Warningcamp Down Park Ashurst Wood Bignor Roundstreet Common West Marden North Stoke Lurgashall Coates Dial Post Little London Balcombe Lane Lidsey Faygate Franklands Village Rogate East Kingston Blackstone East Wittering Chithurst Petworth Mannings Heath Stopham Byworth Fisherstreet Lyoth Common Rake Green Street East Ashling Old Shoreham Colworth Furnace Wood Woodcote Cuckfield Prinsted Merston Southwater Rudgwick Gunter's Bridge Stonequarry Slaugham Elsted Rusper Oakhill Strettington Rose Green Racton Worthing Withypitts Scayne's Hill Lumley Barns Green Bolnore Village Whitemans Green Lodsworth Common West Chiltington Common Tillington Street End Sompting Abbotts Heath End East Marden Nyton Rustington Ford West Ashling Barnham Singleton Burpham Hammerpot West Itchenor East Harting Compton Upper Norwood Hooksway Queen's Corner Rapkyns County Oak Camelsdale Mid Lavant Staples Hill Dell Quay Partridge Green West Green The Close Newtimber Norton Storrington Stockbridge Flathurst Burndell Inlands Slindon Flansham Newpound Common Doomsday Green Cootham South Ambersham South Stoke Steyning Slough Green Itchingfield Aldingbourne Stubbermere The Common Lordington Elsted Marsh Three Bridges White's Green Church Norton Offham Chilgrove Cote Hurst Wickham Amberley Edburton Deanlane End Rowhook Northgate Marylands Park Nyewood Westerton Barlavington Codmore Hill Tisman's Common Binsted Bines Green Cowfold Lower Cokeham Ashfold Crossways Andrew's Hill Strood Green Shoreham-by-Sea Tortington Sutton Almodington Little Haven Goose Green West Grinstead Dial Green Black Corner West Durrington West Burton Atherington Robins Crockerhill Hangleton North End Bury Common Stedham Cocking Crawley Bury Gospel Green Bolney Riverhill Abbotsford Madehurst Toddington Easebourne Five Oaks Bedham Worth Abbey Shoreham Beach Sayers Common Wick West Worthing Ebernoe St John's Common Kingston Gorse Manor Royal Forestside Goddards' Green Nep Town Walberton Parbrook Bucks Green Elmer Hassocks Maidenbower West Town Foxhill Washington Furnace Green Fyning Churchwood Elbridge Cinder Hill Titty Hill Upwaltham South Mundham Coneyhurst Linchmere Habin Copthorne Haywards Heath Ifieldwood Lancing Langley Poling Corner Hammer Hickstead Crawley Down Aldsworth Up Marden Cross Gate Haslingbourne Borden Coombes Norton Halfway Bridge Navant Hill West Barnham North End Crossbush Balls Green Rowfant Houghton New Town Crabtree West Kingston Adsdean Beggars Bush Hole Street Ansty Forge Wood Trotton Marsh Bedlam Street Kingston by Sea West Thorney Warninglid Greatham Mackerel's Common Small Dole Brookpits North Heath Watersfield West Harting Wepham West Hoathly Kirdford River Turners Hill Shipley Bridge North End Dumpford Bosham Hoe Southwick Thorney Island West Lavant Broadbridge Highleigh Kent Street Plummers Plain Durfold Wood Fontwell Hunston Sullington Whitehall Ardingly Sharpthorne Lower Horncroft Avisford Two Mile Ash Gorehill Hurstpierpoint Selsey Shripney Maudlin East Beach Fisher Tullecombe Billingshurst Didling Ifield Green Little Heath Portfield Poling Pulborough Ifold Shillinglee Colgate Duncton Saddlescombe Fernhill Ancton Marehill Pease Pottage Aldwick Salvington Upperton Lagness Nutbourne Chichester Selsfield Common Woodmancote Woodend Broomershill Upper Wardley Fishbourne Bramber Lambs Green Fulking Blackwell Shipton Green Sidlesham Common Horsemere Green Cocking Causeway Fox Lea East Hampnett Topleigh Broadbridge Heath Warnham Henfield East Dean Halnaker Findon Trotton Albourne Street Lower Fittleworth Coldwaltham Hardham Rotherbridge North Mundham Woldhurst Milland Chownes Mead West Wittering Hampers Green Woodmansgreen Twineham Green Eastergate Henley Common Hawkhurst Court Dragons Green Maplehurst Tower Hill Coolham Waterbeach Birchgrove Balls Cross Tinsley Green West Tarring Shopp Hill Windfallwood Common Albourne Green East Grinstead Pound Hill Tilgate Forest Row Horsham Bracklesham Brook Street Kingsley Green Pyecombe Rock Broomer's Corner Felpham Lickfold Nutbourne Plaistow Fox Hill Woolbeding Hatch Farm Hill Walderton Keynor Estate West Stoke Yapton Chorley Common Broadfield Wisborough Green Donnington Hoyle Ashington Baldwins Hill Durrington-on-Sea Sta Clayton Warminghurst Ingrams Green Snow Hill Selham Bilsham Kingsfold Pickhurst Holbrook Westergate Walstead Summersdale Redford Nyetimber Tyler's Green Littleworth Bury Hollow Alfold Bars Crouchers Chidham Treyford Charlton World's End Bolnore North Marden Upper Cokeham Midhurst Somerley Oving Earnley Nursted Roffey Elmers Marsh Monk's Gate The Haven Highbrook North Lancing Graffham Heyshott Green Woodmancote Ferring Hillgrove North Bersted Angmering Ifield Castle Town High Salvington Adversane