Brand Marketing in Ingrams Green

Get in touch

Brand Advertising in Ingrams Green

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in GU29 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Ingrams Green by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Ingrams Green (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
West Ashling Bolney Gunter's Bridge Highleigh Worth Abbey Thakeham Tullecombe Nuthurst Hangleton West Green Broadfield Newtimber Pulborough Green Street Brookpits White's Green County Oak Lowfield Heath Merston Greatham Staplefield Hole Street Trotten Marsh Warningcamp Rookwood Walstead Maidenbower Findon Valley Angmering Apuldram Graffham Cowfold Little Bognor Nyetimber Five Oaks Byworth Woodmansgreen Balcombe Terwick Common Sidlesham Doomsday Green Stoughton Hoyle Selham Elsted Ford Easebourne Fontwell Bramber Heath End Hurst Wickham Ancton North End Slinfold Chidham Copsale Summersdale Nutbourne East Hampnett Topleigh West Durrington Kent Street Keymer Rotherbridge Middleton-on-Sea Blackstone Lower Horncroft Chownes Mead Staples Hill Walderton Shoreham Beach Crabbet Park Horsham Two Mile Ash Lordington Abingworth Bracklesham Hammerpot Westergate Sullington Forestside Henley Fisherstreet Broadbridge Heath Madehurst Gay Street Woldhurst Slough Green Fulking Donnington Bosham Pagham Upwaltham Lower Fittleworth Avisford Toddington Furnace Green Eartham Hooksway Little London Fyning Findon Strood Green Beggars Bush North Stoke Rusper Runcton Sidlesham Common East Worthing Nyewood Pease Pottage Nursted Bognor Regis Marylands Park Ashfold Crossways Three Bridges Hambrook South Lancing Cross Gate North Lancing Mid Lavant Little Haven Keynor Estate Rose Green Burgess Hill Poling Corner East Harting Goddards' Green Haywards Heath The Common Halfway Bridge West Town Selsfield Common Petworth Storrington Adsdean Shermanbury Manor Royal Didling Oakhill Lower Cokeham Rake Lickfold Littleworth Patching Durfold Wood Wheatsheaf Common Shopwyke Bolnore Earnley Whyke West Worthing Westlands Rogate Rowhook Duncton Fox Hill Sompting Abbotts Crosspost Wisborough Green Compton Lodsworth Common Leggatt Hill Baldwins Hill Ferring Maudlin Watersfield Snow Hill Funtington Maplehurst Eastergate Old Shoreham Withypitts Fox Lea Clapham Stubbermere Broomer's Corner Sayers Common Cote Plummers Plain Upper Beeding Heyshott Somerley Sunnyside Wiggonholt Highbrook Aldsworth Quags Corner Salvington Hardham Dell Quay Clayton Pound Hill Brook Street Coombes Dial Post Foxhill Rackham St John's Common Partridge Green Bepton Common River West Wittering Steyning Trotton Marsh Chithurst Lidsey Kingston Gorse Colgate Coldwaltham Burndell Bedlam Street High Cross East Grinstead Lyminster Offham Rustington Flathurst Oving Iping Kingston by Sea Robins Lindfield West Itchenor Lickfold Wick Andrew's Hill Langley Green Plaistow Aldingbourne Hampers Green Poling Tower Hill Norton Upper Wardley Arundel Pyecombe West Harting Treyford Itchingfield Abbotsford Woodmancote East Wittering Selsey Fernhurst Racton Washington Fittleworth Charlton Edburton Ifold Tilgate Queen's Corner Midhurst Minsted Crawley Woodgate Warninglid Smithbrook Prinsted Bolnore Village Durleighmarsh Riverhill Shipton Green Walberton Coates Saddlescombe Goring-by-Sea Castle Town Churchwood Hurstpierpoint Windfallwood Common Poynings Hunston Broadford Bridge West Chiltington Common Street End Stedham North End Ashurst Wood Whitehall Birdham Northchapel West Barnham Aldwick Strettington Forge Wood Fishbourne Inlands Ifieldwood Little Heath Balls Cross Crabtree Bines Green Parbrook Wineham Heyshott Green Woodend Faygate Broomershill Marley Heights Kingsley Green Southgate Small Dole Lagness Sutton Tyler's Green Nep Town Broadbridge Crossbush Crockerhill Titty Hill West Thorney West Tarring Hillgrove Rudgwick Northgate Scayne's Hill Ebernoe Rock Burpham Bewbush Shipley Bridge Up Marden Milland Tisman's Common Pickhurst Monk's Gate Elbridge Nutbourne Common Bosham Hoe Amberley Southwick Mannings Heath Henfield East Lavington Worth Alfold Bars Westerton West End Billingshurst Cocking Causeway Barnham Balcombe Lane Deanlane End Cuckfield Felpham Albourne Trotton Twineham Green South Bersted Shripney Sullington Warren North Marden Blackwell Flansham West Burton Ardingly Fernhill Bury Common Coolham High Salvington Ashington Hawkhurst Court Upper Norwood The Haven Norton Gossops Green Upperton Lambs Green Broadwater Bilsham South Mundham Camelsdale Goose Green Linchmere Coneyhurst Binsted Lower Beeding Southbourne Chilgrove Almodington West Lavant Navant Hill Southwater Hassocks Stopham Borden East Preston Turners Hill New Town Tangmere East Marden Dumpford Slindon Common Elsted Marsh Hammer North Bersted Elmer Newpound Common Nepcote Henley Common Kirdford East Dean Botolphs Durrington-on-Sea Sta Smock Alley Loxwood Lurgashall North End Fisher West Hoathly Shopp Hill Southwater Street Yapton Woolbeding Hatch Farm Hill Twineham Warminghurst Cinder Hill Bucks Green Halnaker Wepham Ifield Green Down Park Sharpthorne Woodmancote South Harting Bepton Barns Green World's End Stockbridge Ifield East Ashling Albourne Green West Lavington Lumley Ingrams Green Woodcote North Heath Shoreham-by-Sea Portfield Halecommon Burleys Wood Hickstead Ansty Crawley Down Dragons Green Lancing Stonequarry West Stoke Lodsworth Roffey East Beach Bury Hollow Redford Colworth Lyoth Common Franklands Village The Close West Marden Cocking Cootham Kingsfold Roundstreet Common Wiston Gospel Green North Mundham Tinsley Green Horsted Keynes Littlehampton Chorley Common Elmers Marsh Handcross Thorney Island Warnham Westhampnett Westbourne Tilgate Forest Row Brooks Green Shipley East Lavant Sompting Boxgrove Barlavington Adversane Codmore Hill Tillington Slindon Bignor Buchan Hill Sutton End Singleton Dial Green East Kingston Chichester Bury Marehill Balls Green Slaugham South Ambersham West Kingston Copthorne Crouchers Houghton Shillinglee West Chiltington Rapkyns Mackerel's Common Whitemans Green Ashurst Climping Gorehill Horsemere Green West Dean Nutbourne Worthing Birchgrove Tortington Furnace Wood Black Corner Habin Bexleyhill Waterbeach Bedham Upper Cokeham Commercial Square Breach Atherington Church Norton Rowfant Albourne Street West Grinstead Holbrook Haslingbourne Nyton South Stoke Langley