Brand Marketing in Govig / Gobhaig

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Brand Advertising in Govig / Gobhaig

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in HS3 3?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Govig / Gobhaig by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Govig / Gobhaig (Western Isles)

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Rodel / Roghadail Reef / Riof Eishken / Eisgean Lacasdal Ceann Loch South Dell / Dail bho Dheas Cill Amhlaidh Liurbost Drimsdale / Dreumasdal Ceann nam Buailtean Cnoc an t-Solais Borve / Borgh Cnoc Cuidhein An Gleann Ur Clachan Sands / Clachan Shannda Port Sgiogarstaigh Sheshader / Seisiadar Craigston / Baile na Creige Aisgernis / Askernish Kilerivagh / Cill Eireabhagh Eochar / Iochdar Àird nan Strùban Abhainn Suidhe Breasclete / Breascleit Balranald / Baile Raghnill Bayhead Ruisgarry / Ruisigearraidh Cladach a' Bhaile Shear Govig / Gobhaig Middlequarter / Ceathramh Meadhanach Bragar Ardhasaig / Àird Asaig Baile nan Cailleach Barbhas Uarach Torlum Drinishader / Drinisiadar Borrowston / Borghastan Cradhlastadh Tobhtaral Beitearsaig Croir Holmar / Tholmair Swordale / Suardail Calbost Corunna Allasdale / Allathasdal Sgallairidh Tong / Tunga Newmarket Aird Tong / Àird Thunga Balemore Gramasdail Marvig / Marbhig Rhenigidale / Reinigeadal St Kilda / Hirta / Hiort Earsary / Earsairidh Crùlabhig Tigharry / Tigh a' Ghearraidh Cille Pheadair Claddach-Knockline / Cladach Chnoc a Lin Melbost / Mealabost Peninerine / Peighinn nan Aoireann Skigersta / Sgiogarstaigh Shulishader / Sulaisiadar Iolaraigh Lundale / Lundal Kyles Scalpay / Caolas Scalpaigh Cuidhtinis Eoligarry / Eòlaigearraidh Broker / Brocair Collam Carloway / Càrlabhagh Callanish / Calanais Cearsiadair Baile Earshader / Iarsiadar Blashaval Bruernish / Bruairnis Aignish / Aiginis Ollag Geocrab Beinn Casgro Cladach Chairinis Botarua / Botarubha Blathaisbhal Bàgh Mòr Borve / Na Buirgh Balmartin / Baile Mhàrtainn Ceann Hurnavay Steinis Mealasta Kneep / Cnip Gravir / Grabhair Upper Coll / Col Uarach Taobh Tuath Baile Iochdrach Melbost Borve / Mealabost Bhuirgh Leth Meadhanach Col Steinis Barabhas Iarach Oratobht Baile Ailein Borrisdale / Borghasdal Carnach Frobost Àird a' Mhachair Coilleag Lochportain Baleshare / Baile Sear Brevig / Brèibhig Horgabost Uachdar Cabharstadh Urgha Hougharry / Hogha Gearraidh Cnoc nan 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Brue / Brù Kildonan / Cill Donnain Coig Peighinnean North Glendale / Gleann dail bho Tuath An t-Ob Lochcarnan / Loch a' Chàrnain East Kilbride / Taobh a' Chaolais Àird Dhail Mangersta / Mangarstadh Breaclete / Breacleit Gleann Taobh Siar Ardslave / Àird Shleibhe Keose Glebe / Glib Cheois Gerinish / Geirinis Bogach Baile Raghaill Lochmaddy / Loch nam Madadh Bun a' Mhuillinn South Glen Dale / Gleann Dail bho Dheas An Cnoc Ard Geisiadar Plocrapool / Plocrapol Garrabost Bac Ranais West Kilbride / Cille Bhrìghde Uidh Manish / Mànais Camas an t-Saoithein Na Pairceanan South Galson / Gabhsann bho Dheas Mullach Chàrlabhaigh Likisto / Liceasto Grenitote / Greinetobht Lionel / Lìonal Ceann a-muigh Chuil Kallin / Ceallan North Dell / Dail bho Thuath Lionacuidhe Geàrraidh Gadhal Sollas / Solas Holm / Tolm Snishival / Sniseabhal Siadar Iarach Gramsdal Loch a' Ghainmhich Sgarasta Mhor Bunavoneadar / Bun Abhainn Eadarra Guershader Carminish / Cairminis Flodabay / Fleoideabhagh Lacasaidh Ballantrushal / Baile an Truiseil Malacleit Creagorry / Creag Ghoraidh Leachcan / Leacainn Ceann a' Chòinich Meavaig / Miabhaig Barraglom Buaile Dhubh Seilebost Labost Adabroc Lochboisdale / Loch Baghasdail Baghasdal North Lochboisdale Beacravik / Beacrabhaic Baghasdail Borsham / Boirseam Cluer / Cliuthar Upper Bayble / Pabail Uarach Cross / Cros Uigen / Uigean Carnais Scadabay / Scadabhagh Scotvein / Scotbheinn Fidigeadh Tom na Ba Stoneybridge / Staoinebrig Ardvourlie / Àird a' Mhulaidh Liniclate / Lionacleit Meavag / Miabhaig Habost / Tàbost Àird Ruairidh Hacklete / Tacleit Àird Mhidhinis Eilean Anabaich High Borve / Bail Àrd Bhuirgh Tobha Beag Cnoc Màiri Siabost bho Dheas Àird Uig Eorodale / Eòradal Linshader / Linsiadar Torastay / Torastaidh Rhughasinish / Rubha Ghaisinis Clachan na Luib Ceann a Bhàigh Acairseid Dail Beag Orinsay / Orasaigh An Leth Meadhanach Cliff / Cliobh Tolsta Chaolais / Tolastadh a' Chaolais Cliaid Portvoller / Port Mholair Swainbost / Suainebost Paible Bràigh na h-Aoidhe Leideag Urgha Beag Laxdale / Lacasdail Bornish / Bornais Àird Mhòr Baile Gearr / Ballagarr Grìminis Crois Dùghaill Vatisker / Bhatasgeir Haun / Haunn North Locheynort / Taobh a Tuath Loch Aineort Stornoway / Steòrnabhagh Valtos / Bhaltos Cnoc an Torrain Crosbost Sliabh na h-Airde Barvas / Barabhas Ormiclate / Ormacleit Tarbert / An Tairbeart Giosla Grimsay / Griomasaigh Claddach Illeray / Cladach Iolaraigh Sgarasta Bheag Flodaigh Carragreich / Carragraich Àird Adhanais Rubha Dubh Valasay / Bhalasaigh Srannda / Strond Cairinis Ardmore / Àird Mhòr Hushinish / Huisinis Crothair Five Penny Borve / Coig Peighinnean Bhuirgh Port of Ness / Port Nis Garyvard / Gearraidh Bhaird Maaruig / Màraig Strombane / Srom Ban Bàgh a' Chàise Kyles Stockinish / Caolas Stocinis Cnoc Bhuirgh Losgaintir Hosta Borve / Borgh Lingarabay / Lingreabhagh Ceann a Deas Loch Baghasdail Strumore / Struth Mòr Milton / Gearraidh Bhailteas Culrigrein Àird Cumhang Ceann Shìphoirt Eanacleit Àird na Monadh Garenin / Na Gearrannan Grimshader / Griomsiadar Daliburgh / Dalabrog South Lochboisdale / Taobh a' Deas Baghasdail Cleat / Cleit Habost / Tabost Claddach Kyles / Cladach a' Chaolais Garry Claddach / Gearraidh Cladach Arnol South Locheynort / Taobh a Deas Loch Aineort Balla / Am Baile North Tolsta / Tolastadh bho Thuath Lemreway / Leumrabhagh Garynahine / Gearraidh na h-Aibhne Aird Àird Blackhouse Village Greosabhagh Grìanan Samhla Kirivick / Cirbhig Siadar Uarach Siabost bho Thuath Brèbhig Gress / Griais Sandwick / Sanndabhaig Baile Gharbhaidh Àird Choinnich Lochskipport / Loch Sgioport Gabhsann bho Thuath Cnoc Amhlaigh Knock / An Cnoc Castlebay / Bàgh a'Chaisteil Howmore / Tobha Mòr Balivanich / Baile a' Mhanaich Eoropie / Eòropaidh Creagastrom Àird Mhithinis Sidnish / Saighdinis Scarista / Sgarasta Gleann Tholastaidh Baile Mhic' Phàil Bayherivagh / Thiarabhagh Cnoc a' Lin Arivruaich / Airidh a Bhruaich Portnaguran / Port nan Giùran Howbeg / Tobha Beag Rubha Ban Bostadh Cliasmol Ardroil Griomsidar Nask / Nasg Bruach Màiri Caolis / Caolas Àird Mhìghe Diraclett / Direcleit Kyles Flodda / Caolas Fhlodaigh Dòun Chàrlabhaigh Flesherin / Fleisirin Dalabrog an Iar Ardheisker Sildinis / Shiltenish Griminish / Griminis Shawbost / Siabost Ahmore / Athmòr Doune Carloway / Dùn Chàrlabhaigh Einacleit Meavaig / Miabhaig Coire an Fhuarain Mingearraidh