Brand Marketing in Lickey

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Brand Advertising in Lickey

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in B45 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Lickey by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Grafton Flyford Bradley Green Boreley Cooksey Green Baughton Upper Bentley Pebworth Holt End Little Eastbury Barbourne Eastham Elms Green Trueman's Heath Enfield Norton Kinnersley Sandford Bredon Drakes Broughton Fladbury Crabbs Cross Cleeve Prior Lower Howsell Holt Stonehall Libbery Bluntington Birtsmorton Aston Somerville Doverdale Great Malvern Hollywood Hanley Castle Horsham Stonepits Sinton Green St Michaels Clent Evesham Hunnington Guller's End Newtown Hanley Swan Cakebole Flyford Flavell Nineveh Abbotswood Stockton on Teme Titton Piper's Hill Comhampton Churchill Uckinghall Kingswood Aston Bank Goom's Hill Blakeshall Hadley Eckington Hartle Areley Kings Grimley Eight Oaks Frankley Droitwich Spa Arrowfield Top Blackwell Marsh End Rashwood Hallow Finstall Birchen Coppice Broad Heath Charlton Hill Croome Batchley Honeybourne Callow Hill Rednal Norchard Lineholt Upper Howsell Lye Head Stoneybridge Pole Elm Walcot Buckridge Broom Hill Moon's Moat St John's Catshill Suckley Green Gorst Hill Hackman's Gate Tanwood Clows Top Wolverley Clevelode Tenbury Wells Malvern Wells Upper Welland Crowle Green Hawbridge Astley Burf Willow Green Lower Lightwood Twyford Cooksey Corner Newland Badger's Hill Torton Harpley Elcock's Brook Far Forest Mere Green Sherrard's Green Abbots Morton St Georges New End Noutard's Green Martin Hussingtree Cropthorne Eardiston Broadway The Hook Himbleton Ashfield Park Farm White Ladies Aston Lenchwick Drakes Cross Stitchin's Hill Hunt End Hallow Heath Lineholt Common Astwood Woodrow Kyre Park Franche Summerhill Wyre Piddle Birch Green Primsland Warndon Stanford on Teme Woodgates Green Drugger's End Portway Holberrow Green Elmbridge Britannia Square Newbridge Green Bury End Tutnall Bastonford Grafton Gadfield Elm Sharpway Gate Hawthorn Bush Rushock Heightington Church Lench Upper Moor Outwood Lower Sapey Hall Flat Lower Town Windmill Hill Mamble Ramsden Lower Berrington Woodcote Green Overbury Longley Green Wickhamford Bugle Gate Uphampton Broughton Hackett Little London Phepson Stourport-on-Severn Romsley Hill Bliss Gate Littleworth Cookhill Wick Episcopi Holdfast Interfield Defford Brook End Little Malvern Stone Rushwick Hook Bank Newland Common Crowcroft Cobbler's Corner Tolladine Broome Neight Hill Bransford Shoulton Cruise Hill Sytchampton Oldwood Clifton upon Teme Doddenham Oakall Green Gallows Green Brickfields Knighton Hartlebury Common Rowney Green Mill End Lem Hill Lower Clent Witton Matchborough Atch Lench Romsley Worlds End Lower Wick Orleton Upper Haselor Littleworth Alfred's Well Lulsley Crossway Green Lower Wolverton Knighton on Teme Baughton Hill Aldington Ladywood Old Storridge Common Pound Bank Edgiock Headless Cross Kyre Green Swinesherd Holy Cross Ronkswood Wychbold Yarhampton Berrington Green Barnt Green Trimpley Wick Dawshill Peopleton Madeley Heath Belbroughton Laughern Hill Nash End Welland Stone Huddington Low Habberley Walkwood Beach Hay Middle Littleton Stoke Heath Charford Sneads Green Madresfield Shawbrook Suckley Kempsey Branson's Cross Beoley Longdon Stonebow Nineveh Strensham West End Lickey Hills Kemerton Lickhill Rye Street Summerfield Kent's Green Blakedown Woolmere Green Worms Ash Broad Common Rhydd West Hagley Bockleton Red Hill Hollybush Crowle Waresley Woodsfield Lower Bentley Walton Pool Tanner's Green Moor End Salwarpe Monkwood Green Broadwas Lower Westmancote Hurcott Upper Berrington Smith End Green Broad Alley Wadborough Broombank Pie Corner Lydiate Ash Radford Welland The Grove Egdon Hill Side Northwick Dunhampstead Rock Birch Berrow Charlton Sinton Bushley Ombersley Leigh Sinton Red Cross Earl's Common Tibberton Wilden Oldfield Greenhill Kington Buckbury Queenhill Hanbury Stoney Hill Worles Common Guarlford Tardebigge Offenham Cross Bushley Green Coles Green Elmley Castle Pershore Goosehill Green Upper Ham Deblin's Green Priestfield St Peter the Great Upton Snodsbury Oddingley Cladswell Saxon's Lode Sledge Green Lower Heath Wichenford Westacre Comberton Mount Pleasant Chandler's Cross Church Hill Malvern Link Smite Hill Owlhill Bank Street Hoden Broad Marston Bengeworth Wribbenhall Lower Hook Wildmoor Dordale Camer's Green Dormston Broughton Green Bewdley Pin's Green Hoobrook Shenstone Lower Moor Castlemorton Greenhill Newtown Bournes Green Winyates Green Clifton Eldersfield Bell End Catchems End Crown East Four Pools Stoke Pound Hinton Cross Pink Green Upper Arley Pirton Blackminster Pensax Suckley Knowl Yieldingtree Link Top The Rampings Little Welland Podmoor Leapgate Rhydd Green Broadheath Common Netherton Ripple Harbours Hill Burlish Park Witnells End Martley Chapman's Hill Sneachill Chadbury Baylis Green Hardwick Green Alfrick Dines Green Golden Valley Abbeydale Lickey Cookley Copcut Bouts Bredon's Norton Forhill Lower Strensham Hales Park Knowle Fields Berrow Bark Hill Spennells Rochford Long Green Greenway Lincomb Astley Shatterford Frith Common Morton under Hill Frogsmarsh Snead Common St Peter The Great Dowles Hindlip Rous Lench The Lakes Chadwick Purshull Green Mustow Green Kidderminster High Green Leigh Northampton Slideslow Rumbow Cottages Brockencote Bromsgrove Linkend Upper Strensham Ashton under Hill Hurcott Village Hollybed Street Hillpool Upper Lode King's Green Ryall Bournheath Napleton Newtown Noah's Green Stratford Vigo Bevere Chawson Bickley Carpenter's Hill Lower Illey Broad Green Ribbesford Dunhampton Stoke Wharf Whiteleaved Oak Cowsden Aston Fields Saleway Sedgeberrow Greenlands Tunnel Hill Bayton Stoke Prior Hill End Little Inkberrow Feckenham Lower Wyche Henbrook Abberley Bell Green Lakeside Upper Rochford Ham Green Darbys Green Earl's Croome Bayton Common Smallwood Birch Acre Dodford Upton upon Severn Upper Wolverton Broadwaters Timberhonger Green Street Corse Lawn Sheriff's Lench Shurnock Upper Gambolds Bishampton Elmley Lovett North Piddle Worcester Whittington Stakenbridge Brownheath Common Claines Kendal End South Littleton Castle Hill Stanford Bridge Rainbow Hill Sidemoor Bell Heath King's End Blackmore End Dayhouse Bank Perryfields Woodmancote Weatheroak Hill Powick Bryan's Green Knightwick Hagley Park Gate Kitwell Yarhampton Cross Low Hill Powick Village Lea End Beckford Cross Great Witley Little Acton Birlingham Winterfold Bredon's Hardwick Park End Bretforton Drayton Grafton Cotheridge Hampton Lovett Ravenhills Green Harvington Hanley William Stoke Bliss Lime Street Hampton Chawson Valley Low Hill Stanbrook Bricklehampton Kinsham White End Beckford Malvern Common Hall Green Marl Bank Cross Bank Aggborough Hopwood Cutnall Green Major's Green Apes Dale Gilbert's End Lodge Park North Littleton Brotheridge Green Broadmore Green Collett's Green Offenham Shelsley Beauchamp Childswickham Kersoe Woodgate Stock Wood Astwood Bank Lindridge Bredicot Foley Park Naunton Footrid Lower Marlbrook Huntsbridge Kerswell Green Sweet Green Clifton upton Teme Westlands Halfkey Little Comberton Ab Lench Eachway Cherry Orchard Witton Hill Trotshill Frankley Hill Great Comberton Frankley Green Duckswich Bank's Green Menithwood Murcot Fernhill Heath Inkford Upper Wick Chase End Street Barnettbrook Chatley Kyre Heath Green Lickey End Fladbury Cross Upper Marlbrook Brockamin Ipsley Harvington Picken End Bordesley Hanley Child Withybed Green Acton Stock Green Hipplecote Blackpole Severn Stoke Throckmorton Shernal Green Norton Bateman's Green West Malvern Cofton Hackett Callow End Habberley Badsey Holt Heath Riverside Draycott Burcot Woodrow Chaddesley Corbett Moseley Westmancote Ockeridge Newnham Bridge Washford Diglis Baynhall Astwood Linthurst Sutton Farm Copyholt Churchill Ullington Structon's Heath Conderton Howsen Spetchley Hinton on the Green Bridge End Briar Hill Besford Upper Wyche Astley Cross Teddington Hands Webheath Shrawley Hartlebury Sankyns Green Battenton Green Poolbrook Hillhampton Abberton Wants Green The Vines Pendock The Walshes Slades Green Barnard's Green Ankerdine Hill Pinvin Longdon Hill End Stoulton Ross Green Hatfield Blakebrook Green Street Naunton Beauchamp Pound Green Cobley Hill Upton Warren Hawford Alfrick Pound St Godwalds Long Bank Redditch Holbeache Inkberrow Alvechurch Berrow Green Winyates Oakenshaw Berry Hill Dunstall Common Sale Green Southcrest Birts Street Stanklyn Town's End Headley Heath Good's Green The Burf Callow Hill Offmore Farm Foxlydiate Shelsley Walsh Shell Drakelow Brayswick Dunley Hill Furze Grimes Hill Holt Fleet Upper Catshill Gilvers Lane Netherwich Pound Bank Little Witley Kyrewood Caunsall Wythall Hadzor Dagtail End Little Beckford Pensham North Malvern Lower Broadheath Longdon Heath