Business Marketing in Paston

Get in touch

Company Advertising in Paston

Business advertising is the process of generating sales and awareness for a company through various marketing mediums, both traditional and online, to keep it in the minds of its target audience.

We know that every business is different, so our specialist media planners will listen to the individual aims and ambitions of a company before putting together a marketing plan.

We work with a range of companies, from small and medium-sized enterprises to large corporate ones, to help them achieve their desired results; whether that is to increase sales or levels of brand awareness for their company, service or product. 

Our business marketing teams will listen to your aims and put together a bespoke plan; drop us a message, and one of the team will be in touch to discuss the various suitable options available to you. 

Contact Us

What is Business Advertising?

It is simply the promotion of a business or company and the services they provide. 

Business advertising is carried out by most companies so that they are in the public eye and conscious throughout the year. The benefits of such marketing are that a company can reinforce its popularity with current customers whilst also reaching out to new ones.

There are many different methods of advertising that a business can adopt to achieve exposure including TV and radio ads, emails, print, outdoor adverts, PPC online ads and social media advertisements. It all depends on your budget, where you are and what you want to promote. 

To find out more, drop us a message and tell us a bit about you; what you are looking to achieve, your target market, any geographical areas of interest and an idea of your marketing budget. When we have this information, we will put together a tailored marketing campaign for you to consider. 

Enquire Now

Which Companies Should Carry Out Business Advertising?

Basically, all businesses need to carry out some form of advertising and promotions to make sure that what they offer is known by the general public and consumers. Our teams work with companies of all sizes from: 

  • Sole traders and independent stores

  • Partnerships

  • Small and medium sizes enterprises (SMEs)

  • National Companies

  • International brands

Depending on the products or service you supply, we will identify a suitable and effective strategy to help your business be both stable in a tricky world, as well as grow. 

Which are the Most Effective Marketing Techniques to Advertise a Business?

The most suitable and effective techniques depend on the company, location and aims and ambitions of the company.

Smaller companies (such as local services, restaurants, bars etc) will only need exposure in a small geographical location, however, if you have a national service or product you will want to go further afield. 

Broadly, we look after the following types of businesses: 

SMEs with a Small Regional Catchment

Not all companies are looking to take over the world but all need customers to survive.

Most small and mid-sized companies exist by servicing their local areas, examples of these include builders, plumbers, electricians, local gardeners, independent local shops, non-chain restaurants and cafes.

When looking at a campaign for these types of businesses, we tend to focus on strong local outdoor advertising, local press advertising, targetted social media, print in appropriate outlets and possibly smaller local radio stations. Budgets are flexible but tend to start from a few thousand pounds. 

Larger Regional Businesses

Businesses that have a wider catchment area need to push beyond the smaller towns in which they may exist, they need to give a sense of greater size and scope. Options for these larger regional companies would include all of the options that an SME would adopt, however, other options may be included, such as larger regional radio campaigns on larger commercial stations, shopping advertising in large out-of-town malls and even regional TV advertising. 

National and International Companies

These are the biggest companies and brands.

They tend to have large budgets, and almost any and all techniques and advertising options can be used. These companies would often want to give a sense of scale and prestige, and most of these would have TV advertising, national press advertising, strong and impactful outdoor and underground advertising and strong online and social media campaigns.

These types of companies spend hundreds of thousands to cement their position at the top of the pile and to keep themselves clear of the opposition. 

Get a Quote

What Are The Costs Of Business Advertising in PE4 7?

The costs of marketing vary depending on many different factors.

These are basically; the type of media you choose, the length of the cycle (time period you want this to run for), location and time of year. 

For more information on costs, simply check out the individual pages that we have where we go into more detail. You can also contact us for additional information and free quotes. 

How to Advertise Your Business - The Next Step

We recommend the following steps if you are looking to advertise your business:

  1. Contact our team using the enquiry form to get the ball rolling.

  2. Tell us about your business and service – your history, your aims and ambitions. Where do you see yourself in the next year? Five years? And ten years? 

  3. Let us know your target market - we can help you research this if necessary or if you are uncertain. Put yourself in their mind; where do they live? Which radio stations did they listen to? Which papers do they read etc?

  4. Decide on the types of ads you want - our media planners will let you know which will work best for your organisation, however, you may already have some ideas on what you want to go for, or ideas on what you think will work. 

  5. Purchase the ads - our media buyers will do this for you. 

  6. Design artwork that you are happy with and supply to us. 

  7. See the advertising in action.

  8. Review the results!

Get in Touch

Frequently Asked Questions

  1. "What is marketing for a small business?" There are lots of options for small business marketing, many of which can be reasonable in terms of costs but achieve great results and allow you to attract new custom. Many consumers use Google (or another search engine) or social media when looking for products or services so we often suggest including these in any marketing strategy, they are a great way to inform people about what you do. We would normally suggest looking at some basic outdoor and press ads as well, as part of simple marketing plans, then take things from there.

  2. We have been told just to do digital marketing and email marketing for our small business, is that a good idea?” Marketing for small businesses is mainly about attracting new customers to a product or service. There are lots of options to consider and digital ones such, as social media (which in many ways also doubles as a form of customer service), email marketing, content marketing and PPC are all great however we would always suggest a few different avenues such as outdoor and press ads so that your product or service is seen by a wider audience. Get in contact today and leave an email address, we’ll send over some more info or arrange a call.

  3. "How do I market my small business UK?" Small business marketing is ultimately dependent on what product or service is being offered, most business owners know they "have to do something" to attract potential customers. It’s probably best to contact our teams and chat through your aims and ambitions and we can put together a bespoke campaign that includes everything from Facebook ads to TV and radio. 

Contact Us

Our experts at PromoMedia are able to help you create the most appropriate and cost-effective plan to promote your business, company or service, to help you attract customers whilst remaining in the consciousness of current ones.

If you would like to discuss our services please fill in our contact box and one of our friendly staff will get back to you quickly with helpful advice and a free quotation. We look forward to hearing from you. 

Contact Us

We cover Paston (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for business marketing
Stirtloe Isleham Odsey Kirtling Green Woodhurst Wennington Arbury Deeping Gate Bottisham Grantchester Alconbury Weald Stukeley Fowlmere St Ives Fulbourn Friday Bridge Southorpe Ellington Thorpe Coveney Haddenham Broad Hill Old Hurst Newnham Croft Bassenhally Field Oldeamere Conington Hardwick Witcham Swingbrow Covington Chatteris Ailsworth Bury Boxworth The Thrift Prickwillow Guyhirn Mepal Whaddon Gap Little Gransden Church End Burrough End Christchurch Walsoken Westlands Freestones Corner Mill End Burrough Green Caldecote Wicken North Brook End West Perry Abbots Ripton Staughton Highway Cardinal's Green Southoe Lolham Thornhaugh Sutton Oakington Rogues Alley St Neots Newtown Thorney Toll Green End Newton-in-the-Isle Orton Brimbles Wenny Severals Knight's End Steeple Gidding Brampton Park Kimbolton Tholomas Drove Denton Little Wilbraham Black Bank Staughton Green Wittering East Hatley Wansford Brampton Wothorpe Cross Green Inham's End Ellington Houghton Croydon Somersham Eaton Ford Barrington Earith Ditton Green Ufford Caldecote Fen Drayton Gorefield Badgeney Over End Tadlow Barcham Corner Queen Adelaide Heathfield Hinchingbrooke Millfield Fengate Offord D'Arcy Way Head Teversham Hook Glatton Eddington Second Drove Castle Camps Stapleford Pymoor Stibbington Dullingham Ley Thriplow Farcet East Perry Eye Etton Over Owl End Great Wilbraham Cambourne Padney Little Catworth Sibson Black Horse Drove Stetchworth Swaffham Prior Bretton Gamlingay Great Heath Toseland Gamlingay Cinques Newton Bar Hill Westley Waterless Elford Closes Commercial End Woolley Witchford Godmanchester Hampton Hargate Catworth Broad Green Warboys Ramsey Hollow Burwell Norman Cross Great Paxton Weald Quy Waters Old Pembroke Farm West Wickham Purls Bridge March Swaffham Bulbeck Castle End Little Stukeley Snailwell Impington Hemingford Grey Brington East Fen Common Wendy Papworth Everard Old Weston Little End Orton Northgate Coates Lode Elsworth Colnefields Balsham Great Eversden Wintringham Papworth St Agnes Hemingford Abbots Kennett Stilton Steeple Morden Orton Wistow Kings Ripton West End Orton Waterville Eastgate Stuntney Graveley Dyer's Green Little Eversden Stow cum Quy Briggate Little Ouse Swavesey Pondersbridge Harston Orton Malborne Horseheath Kingston Broughton Eldernell Dry Drayton Needingworth Upper Cambourne Wood Walton Orton Goldhay Wood End Upend Hauxton Barnack Whittlesford Widgham Green Horningsea Great Boleness Field Landbeach Pampisford West Wratting Yelling Stonely Ridgeway Village Chainbridge Murrow Diddington Water Newton Great Gransden Fenstanton Orchard Park Soham Cotes Eye Green Brinkley White Cross Hill Turves Little Ditton Chettisham Dogsthorpe Westwood Orton Southgate Carlton Dunkirk Bythorn Little Heath Harlton Bainton Town End Little London Begdale Yaxley Ashley Great Shelford Cambridge Shepreth Abington Pigotts Hilton Ramsey Hinxton Guilden Morden Ramsey Mereside Walton Coton Benwick Gatley End Tydd St Giles Arrington Orton Longueville Longstanton Eynesbury Gunthorpe Saxon Street Heydon Thorney Littleport Great Green Alwalton Westley Bottom Eltisley Fitton End Hardwick Great Stukeley Bassingbourn South Bridge Field Shudy Camps Holywell Peterborough Claypit Hill Nosterfield End Stow Longa Eaton Socon Marholm Litlington Chapel Head East End Milton Little Shelford Caldecote Knapwell Stonea Dennis Green Fenton Chapel End Green End Hartford Barway Fen Ditton Trumpington Hampton Vale Leverington Common Paston Pilsgate Lark Hall Corner New England Oxlode Northstowe Hamerton Alconbury Weston Upton Stretham Northborough Meldreth Reach Six Mile Bottom Croxton Buckworth Nene Terrace Mile End River Bank Haddenham End Field North Field Ramsey Forty Foot Crow End Wilburton Cherry Hinton Ramsey Heights Wisbech Ely Mill Green Keyston Sutton Romsey Town Melbourn Old Fletton Elton Offord Cluny Streetly End Ramsey St Mary's Orwell Dutter End Linton Newborough Horseway Wentworth High Cross Westwick Whaddon Soham Gamlingay Old Wimpole Lolworth Cheveley Upwood Elm North Side Tilbrook Bartlow Great Abington Dillington Leighton Bromswold Waresley Abbotsley Longthorpe Red Barns Redmere Morborne Cottenham Upton Parson Drove Camps End Willingham Green Winwick Haslingfield Weston Colville Little Downham Leverington The Lipneas Sutton Gault Peakirk Easton Chiswick End Sapley Girton Ravensthorpe Highfields Caldecote Hildersham Buckden Coldham's Common Bluntisham Upthorpe Waterbeach Tetworth Haroldsbridge Lynch Wood Upware Four Gotes Kneesworth Conington Reach Eastwood End Denny End Washingley Ickleton Glinton Kings Hedges Little Abington Helpston Bunker's Hill Belle Isle Sawtry Milking Nook North End Great Staughton Spaldwick Shingay Doddington Clayhithe Tipps End Sawston Roman Hill Little Thetford Church Field Ramsey End East End Little Raveley Wimblington Holme Bridgefoot Bourn Kirtling Frog End Little Chishill Little Gidding Castor Welches Dam Foxton Pidley Alconbury Comberton King's Dyke Longstowe Caxton Madingley Eastfield Huntingdon Maxey Aldreth Guyhirn Gull Histon Chesterton Norwoodside Duxford Weston Green Werrington Chittering Great Raveley Dullingham Rampton Stanground Down Field Boxworth End Molesworth Church End Great Gidding Woodston Ashton Hail Weston Eastrea Long Meadow Newark Islands Common Flint Cross Waterside Great Chishill Wardy Hill Newtown Morden Green Hatley St George Colne Grafham Willingham Carlton Green Little Paxton Foul Anchor Barton Coppingford Flood's Ferry Toft Newtown Coldham New Fletton Chippenham Whittlesey Haddon Little Green Chesterton Folksworth Peas Hill Little London Fordham Wimpole Barham Newnham Stanground South Babraham Manea Woodditton Lower Cambourne Ring's End Wisbech St Mary Green End London End Newnham Wyton Childerley Gate Gold Hill Wistow Downham Hythe Childerley Badlingham Westry