Business Marketing in Achiltibuie

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Company Advertising in Achiltibuie

Business advertising is the process of generating sales and awareness for a company through various marketing mediums, both traditional and online, to keep it in the minds of its target audience.

We know that every business is different, so our specialist media planners will listen to the individual aims and ambitions of a company before putting together a marketing plan.

We work with a range of companies, from small and medium-sized enterprises to large corporate ones, to help them achieve their desired results; whether that is to increase sales or levels of brand awareness for their company, service or product. 

Our business marketing teams will listen to your aims and put together a bespoke plan; drop us a message, and one of the team will be in touch to discuss the various suitable options available to you. 

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What is Business Advertising?

It is simply the promotion of a business or company and the services they provide. 

Business advertising is carried out by most companies so that they are in the public eye and conscious throughout the year. The benefits of such marketing are that a company can reinforce its popularity with current customers whilst also reaching out to new ones.

There are many different methods of advertising that a business can adopt to achieve exposure including TV and radio ads, emails, print, outdoor adverts, PPC online ads and social media advertisements. It all depends on your budget, where you are and what you want to promote. 

To find out more, drop us a message and tell us a bit about you; what you are looking to achieve, your target market, any geographical areas of interest and an idea of your marketing budget. When we have this information, we will put together a tailored marketing campaign for you to consider. 

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Which Companies Should Carry Out Business Advertising?

Basically, all businesses need to carry out some form of advertising and promotions to make sure that what they offer is known by the general public and consumers. Our teams work with companies of all sizes from: 

  • Sole traders and independent stores

  • Partnerships

  • Small and medium sizes enterprises (SMEs)

  • National Companies

  • International brands

Depending on the products or service you supply, we will identify a suitable and effective strategy to help your business be both stable in a tricky world, as well as grow. 

Which are the Most Effective Marketing Techniques to Advertise a Business?

The most suitable and effective techniques depend on the company, location and aims and ambitions of the company.

Smaller companies (such as local services, restaurants, bars etc) will only need exposure in a small geographical location, however, if you have a national service or product you will want to go further afield. 

Broadly, we look after the following types of businesses: 

SMEs with a Small Regional Catchment

Not all companies are looking to take over the world but all need customers to survive.

Most small and mid-sized companies exist by servicing their local areas, examples of these include builders, plumbers, electricians, local gardeners, independent local shops, non-chain restaurants and cafes.

When looking at a campaign for these types of businesses, we tend to focus on strong local outdoor advertising, local press advertising, targetted social media, print in appropriate outlets and possibly smaller local radio stations. Budgets are flexible but tend to start from a few thousand pounds. 

Larger Regional Businesses

Businesses that have a wider catchment area need to push beyond the smaller towns in which they may exist, they need to give a sense of greater size and scope. Options for these larger regional companies would include all of the options that an SME would adopt, however, other options may be included, such as larger regional radio campaigns on larger commercial stations, shopping advertising in large out-of-town malls and even regional TV advertising. 

National and International Companies

These are the biggest companies and brands.

They tend to have large budgets, and almost any and all techniques and advertising options can be used. These companies would often want to give a sense of scale and prestige, and most of these would have TV advertising, national press advertising, strong and impactful outdoor and underground advertising and strong online and social media campaigns.

These types of companies spend hundreds of thousands to cement their position at the top of the pile and to keep themselves clear of the opposition. 

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What Are The Costs Of Business Advertising in IV26 2?

The costs of marketing vary depending on many different factors.

These are basically; the type of media you choose, the length of the cycle (time period you want this to run for), location and time of year. 

For more information on costs, simply check out the individual pages that we have where we go into more detail. You can also contact us for additional information and free quotes. 

How to Advertise Your Business - The Next Step

We recommend the following steps if you are looking to advertise your business:

  1. Contact our team using the enquiry form to get the ball rolling.

  2. Tell us about your business and service – your history, your aims and ambitions. Where do you see yourself in the next year? Five years? And ten years? 

  3. Let us know your target market - we can help you research this if necessary or if you are uncertain. Put yourself in their mind; where do they live? Which radio stations did they listen to? Which papers do they read etc?

  4. Decide on the types of ads you want - our media planners will let you know which will work best for your organisation, however, you may already have some ideas on what you want to go for, or ideas on what you think will work. 

  5. Purchase the ads - our media buyers will do this for you. 

  6. Design artwork that you are happy with and supply to us. 

  7. See the advertising in action.

  8. Review the results!

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Frequently Asked Questions

  1. "What is marketing for a small business?" There are lots of options for small business marketing, many of which can be reasonable in terms of costs but achieve great results and allow you to attract new custom. Many consumers use Google (or another search engine) or social media when looking for products or services so we often suggest including these in any marketing strategy, they are a great way to inform people about what you do. We would normally suggest looking at some basic outdoor and press ads as well, as part of simple marketing plans, then take things from there.

  2. We have been told just to do digital marketing and email marketing for our small business, is that a good idea?” Marketing for small businesses is mainly about attracting new customers to a product or service. There are lots of options to consider and digital ones such, as social media (which in many ways also doubles as a form of customer service), email marketing, content marketing and PPC are all great however we would always suggest a few different avenues such as outdoor and press ads so that your product or service is seen by a wider audience. Get in contact today and leave an email address, we’ll send over some more info or arrange a call.

  3. "How do I market my small business UK?" Small business marketing is ultimately dependent on what product or service is being offered, most business owners know they "have to do something" to attract potential customers. It’s probably best to contact our teams and chat through your aims and ambitions and we can put together a bespoke campaign that includes everything from Facebook ads to TV and radio. 

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Our experts at PromoMedia are able to help you create the most appropriate and cost-effective plan to promote your business, company or service, to help you attract customers whilst remaining in the consciousness of current ones.

If you would like to discuss our services please fill in our contact box and one of our friendly staff will get back to you quickly with helpful advice and a free quotation. We look forward to hearing from you. 

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We cover Achiltibuie (Ross and Cromarty)

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Black Hill / Cnoc Dubh Ferindonald / Fearann Dhomhnaill Aird Torrin / Na Torrin Uiginish / Uiginis Lochcarron Merkadale Brae of Achnahaird Balnacra Calligarry Glen Heysdal Kirkibost Achanalt Fendom Annat Lower Ollach Ardross Leachachan Limepark / Pairc an Aoil Upper Tullich Rhenetra Suisnish Struan / An Sruthan Corran Cartbostbeg Burnside Peiness Dorrachan Pitmaduthy Mol-chlach Newmills Contin / Cunndainn Newfield Clashandorran Nostie Mountgerald Ard-dhubh Dunans Brochel Drynie Park Bualintur An Leth-Pheighinn / Lephin Glasnakille Kilbeg Gillen Loanreoch Caroy / An Cadha Ruadh Shieldaig / Sildeag Shulista Glasphein / Glas-Pheighinn Drumsmittal Balnapaling Culnacraig Balachuirn Craig Achadh a'Choirce / Achachork Bualnaluib Holmisdale / Holmasdal Waterstein / Bhatairsteinn Badachonacher An Lethallt Tain Blarnalearoch Mount High Munlochy Crofts of Kingscauseway Inverasdale Badicaul Balmeanach Arabella Balmeanach Sand Opinan Westford Killen Lochluichart Conasta Tournaig Lael Forest 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Am Baile Meadhanach Culbo Kendram Rhiroy Millnain Kilcoy Glaick Struanmore North Kessock Balleigh Corntown Ashaig / Aisig Borve / Borbh Peinmore Newhall Inverchoran Eabost / Eubost Polbain Claigan Moll Kildonan / Cill Donnain Camustiel Windhill Keppoch Bundalloch Shillinghill Fearnbeg Garafad / An Garadh Fada Duncanston Plockton / Am Ploc Jamestown Tarvie Muir of Tarradale Ormiscaig Muir of Fairburn Strathcanaird Sconser / Sgonnsair Ardtreck Aultvaich Achmore Ardcharnich Glen Dale / Gleann Dail Redburn Achnandarach Jemimaville Ardullie Cnoc Ruadh Badbea Suledale Loggie Bishop Kinkell Kilvaxter / Cille a' Bhacstair Reiff Satran Totaig Arrina / Arinacrinachd Hamaramore Strathcarron Hill of Fearn Uig Upper Edinbane / Braigh an Aodainn Bhain Pitcalnie Mugeary Portneora Miltown Avoch Aird / An Àird Kinlochewe / Ceann Loch Iù Ryefield Balmuchy Milnafua Conordan Letterfearn Londain Rhynie Dalmore Craig Dìurinis / Diùranais Leidchruich Ardheslaig Gearymore / An Gearraidh Mòr Easter Ardross Luib Port Henderson Sheader / Siadair Isleornsay / Eilean Iarmain Saasaig / Sàsaig Easter Kinkell Breacais Pollo Blairninich Breabost Broadford / An t-Àth Leathann Cove Hallin Resolis Fanks / Na Faingean Harrapool / Harrapul Strath Rusdale Newton of Cromarty Carnach Evanton / Baile-Eoghain Lonbain Newton Duisdalebeg / Duisdeil Beag Stittenham Kildary Cadboll Morvich Mellon Udrigle Fodderty Eilanreach Trumpan Achnagarron Brenachie Heights of Kinlochewe First Coast Hamaraverin Lusta Clachan / An Clachan Heaste / Heasta Stenscholl / Steinnseall Boath Ardmair Upper Tote Anancaun Glen Bernisdale Nonikiln Muir of Ord Achtalean Rootfield Balgunloune Heribost Strathy Braefindon Auchindrean Dunmore Attadale Rheindown Ussie Ard Dorch / An Àird Dhorcha Wester Lonvine Teangue / An Teanga Valtos / Bhaltos Craigdarroch Lower Tullich Ardnagoine Ardarroch Teandalloch Pool Crofts Bracadale Tote Achterneed Earlish / Earlais Corry Camustianavaig / Camas Tianabhaig Nigg Ferry Totardor Linnie An Àrd Culbokie Inver Sùlaisiadar Mòr Braes of Ullapool Roskhill Strathpeffer Achmore Tore Kenmore Clashnamuiach Letterewe Grudie Scoraig Quarryhill Talisker Newmore Peinaha Hartmount Uig Ardintoul Linicro / Lionacro Glenelg Lower Milovaig Badachro Tarbat Mains Lair Knockbreck Lochslin Heatherfield / An Torran Uaine Coulin Lodge Lower Arboll Portnalong Rhives Northfield Kylerhea / Caol Reatha Conon Bridge Craigton Sròndubh Ardmore Dalnacroich Poolewe Park Bernisdale Croftown Inveralligin Opinan Rosemarkie Rechullin Badenscallie Ullinish / Uilbhinnis North Tarrel Firemore / Fhaighear Mhòir Eyre / Eighre Smithstown Dounie Lòndubh Kilbride / Cille Bhrìghde Knock Rash Upper Feorlig / Feolaig Ard Borreraig / Boraraig Blair Culnacnoc / Cul nan Cnoc Camascross / Camus Croise Staffin / Stafainn Achnacloich Coulwood Newton of Kinkell Loandhu Erbusaig Applecross Feriniquarrie / Fearann MhicGuaire Kilbride / Cille Bhrìgnde Ullapool Artafallie East Suisnish Alcaig Kishorn Lower Pitcalzean Boor Little Scatwell Kirkton Skinidin / Sgianaidin Ardvannie Digg / An Dig Millcraig Arcan Muir Glenuachdarach Ardnagrask Rockfield Obsdale Park Chaol Loch Aillse Firhill Kalnakill Kilmaluag Lower Tote Ardroag Balintore Polglass Knockfarrel Coulags Drumbuie Flashader / Flaiseader Nigg Melvaig Leacanasigh Balblair Eabost West Garros / Gearros Stromemore Loans of Tullich Kilmore Tore Scotsburn Balnaguisich Ardaneaskan Lamington Upper Milovaig Glasphein / A' Glas Pheighinn Camusnagaul Springfield Flodigarry Drinan Fasag Toscaig Culduie Ardessie Davidston Àird Naast Marybank Bornesketaig / Borgh na Sgiotaig Dunan / An Dùnan Barbaraville Carbost Mid Strome Peinlich Allt nan Sùgh Ferryton Strath Garve / Srath Gairbh Colbost / Cealabost Upper Ollach Carbostmore Wester Arboll Strath North Cuil Ardnarff Glackmore Camusterrach Dunvegan / Dùn Bheagan Glen More Breckrey Kilmarie Coillore Greallainn Reraig Lemlair Srath Carran Rha Tomich Ardindrean Shieldaig Glengrasco Balmacara Drynoch Reiskmore Fettes Culnamean Leacanashie / Leacanaisigh Delny Sartle / Sartail Roag Marishader / Maraiseader Easter Lonvine Achiltibuie Strome Ferry Galtrigill / Galtraigeall Edderton Clachamish Broomhill Ramasaig Newton of Ferintosh Kilmuir Tullich Muir Kensaleyre / Ceann Sail Eighre Inverarish Treaslane Coulnacraggan / Cul na Creagan Redcastle Skinnerton Gairloch Ruigh'riabhach Coishletter Hilton Ose / Os Brae Second Coast Greshornish / Griseornais Duisdalemore / DuisdeiI Mòr Fearnmore Bogallan Achintee Lonemore Greep Mellon Charles South Cuil Camas-longart Sallachy Borrodale Balvaird Arcan Inchina Killilan Torridon Galltair Little Garve / Gairbh Beag Balgown Balmeanach / Baile Meadhanach Garrafad Big Sand Blackwood North Fearns Feorlaig Balintraid Garve / Gairbh Invershiel Dingwall Peinachorrain / Peighinn a' Chorrain Avernish Horneval Bottacks Callakille Achandunie The Dock Ellishadder / Ealaiseadar Carn-gorm Glenbrittle Milton Badluachrach / Badluarach Sgalamus / Skulamus Auchtercairn Raddery Logie Hill Romesdal Cromarty Fearn Kyleakin / Caol Acain Carse of Bayfield Balmacara Square Achintraid / Achantraid Saltburn / Alltan an t-Salainn Braeintra Totscore Drumuie / Druim-aoidh Durnamuck Rhicullen Upper Halistra Altandhu Tokavaig / Tòcabhaig Hilton of Cadboll Ollach / An t-Ollach Broomhill Armadale / Armadail Tighnafiline Prabost Lower Pitkerrie Badcaul Fernilea Hungladder Solitote Carbost Arrisa Vatten Pollosgan Urray Knott / Cnot Orbost / Orabost Grealin Redpoint Bridgend Cullicudden Coille Ghillidh Heribusta Charlestown Toravaig / Tòrabhaig Edinbane / An t-Aodann Ban Mileabhaig Clachan Badrallach Inverinate Husabost Annishader Invergordon Drumfearn / Druim Fhearna Sanachan Toulvaddie Balblair Gorstan Glenmore Auchtertyre Sgeitheabost / Skeabost Charleston Coast Cuaig Bernisdale / Bearnasdal Glen Conon Sluggans Oskaig / Osgaig Tarskavaig / Tarscabhaig Portree / Port Rìgh Morefield Milton Achlorachan Arnisdale Laide Alnessferry Alligin Shuas Dundonnell Fortrose Idrigill Rhue Maligar / Malagar Swordale Inveralivaig Upper Diabaig Achilty Ardelve Wester Alligin Bay Knockbreck Leckmelm Alness Strollamus / Stròlamas