Business Marketing in Balvaird

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Company Advertising in Balvaird

Business advertising is the process of generating sales and awareness for a company through various marketing mediums, both traditional and online, to keep it in the minds of its target audience.

We know that every business is different, so our specialist media planners will listen to the individual aims and ambitions of a company before putting together a marketing plan.

We work with a range of companies, from small and medium-sized enterprises to large corporate ones, to help them achieve their desired results; whether that is to increase sales or levels of brand awareness for their company, service or product. 

Our business marketing teams will listen to your aims and put together a bespoke plan; drop us a message, and one of the team will be in touch to discuss the various suitable options available to you. 

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What is Business Advertising?

It is simply the promotion of a business or company and the services they provide. 

Business advertising is carried out by most companies so that they are in the public eye and conscious throughout the year. The benefits of such marketing are that a company can reinforce its popularity with current customers whilst also reaching out to new ones.

There are many different methods of advertising that a business can adopt to achieve exposure including TV and radio ads, emails, print, outdoor adverts, PPC online ads and social media advertisements. It all depends on your budget, where you are and what you want to promote. 

To find out more, drop us a message and tell us a bit about you; what you are looking to achieve, your target market, any geographical areas of interest and an idea of your marketing budget. When we have this information, we will put together a tailored marketing campaign for you to consider. 

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Which Companies Should Carry Out Business Advertising?

Basically, all businesses need to carry out some form of advertising and promotions to make sure that what they offer is known by the general public and consumers. Our teams work with companies of all sizes from: 

  • Sole traders and independent stores

  • Partnerships

  • Small and medium sizes enterprises (SMEs)

  • National Companies

  • International brands

Depending on the products or service you supply, we will identify a suitable and effective strategy to help your business be both stable in a tricky world, as well as grow. 

Which are the Most Effective Marketing Techniques to Advertise a Business?

The most suitable and effective techniques depend on the company, location and aims and ambitions of the company.

Smaller companies (such as local services, restaurants, bars etc) will only need exposure in a small geographical location, however, if you have a national service or product you will want to go further afield. 

Broadly, we look after the following types of businesses: 

SMEs with a Small Regional Catchment

Not all companies are looking to take over the world but all need customers to survive.

Most small and mid-sized companies exist by servicing their local areas, examples of these include builders, plumbers, electricians, local gardeners, independent local shops, non-chain restaurants and cafes.

When looking at a campaign for these types of businesses, we tend to focus on strong local outdoor advertising, local press advertising, targetted social media, print in appropriate outlets and possibly smaller local radio stations. Budgets are flexible but tend to start from a few thousand pounds. 

Larger Regional Businesses

Businesses that have a wider catchment area need to push beyond the smaller towns in which they may exist, they need to give a sense of greater size and scope. Options for these larger regional companies would include all of the options that an SME would adopt, however, other options may be included, such as larger regional radio campaigns on larger commercial stations, shopping advertising in large out-of-town malls and even regional TV advertising. 

National and International Companies

These are the biggest companies and brands.

They tend to have large budgets, and almost any and all techniques and advertising options can be used. These companies would often want to give a sense of scale and prestige, and most of these would have TV advertising, national press advertising, strong and impactful outdoor and underground advertising and strong online and social media campaigns.

These types of companies spend hundreds of thousands to cement their position at the top of the pile and to keep themselves clear of the opposition. 

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What Are The Costs Of Business Advertising in IV6 7?

The costs of marketing vary depending on many different factors.

These are basically; the type of media you choose, the length of the cycle (time period you want this to run for), location and time of year. 

For more information on costs, simply check out the individual pages that we have where we go into more detail. You can also contact us for additional information and free quotes. 

How to Advertise Your Business - The Next Step

We recommend the following steps if you are looking to advertise your business:

  1. Contact our team using the enquiry form to get the ball rolling.

  2. Tell us about your business and service – your history, your aims and ambitions. Where do you see yourself in the next year? Five years? And ten years? 

  3. Let us know your target market - we can help you research this if necessary or if you are uncertain. Put yourself in their mind; where do they live? Which radio stations did they listen to? Which papers do they read etc?

  4. Decide on the types of ads you want - our media planners will let you know which will work best for your organisation, however, you may already have some ideas on what you want to go for, or ideas on what you think will work. 

  5. Purchase the ads - our media buyers will do this for you. 

  6. Design artwork that you are happy with and supply to us. 

  7. See the advertising in action.

  8. Review the results!

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Frequently Asked Questions

  1. "What is marketing for a small business?" There are lots of options for small business marketing, many of which can be reasonable in terms of costs but achieve great results and allow you to attract new custom. Many consumers use Google (or another search engine) or social media when looking for products or services so we often suggest including these in any marketing strategy, they are a great way to inform people about what you do. We would normally suggest looking at some basic outdoor and press ads as well, as part of simple marketing plans, then take things from there.

  2. We have been told just to do digital marketing and email marketing for our small business, is that a good idea?” Marketing for small businesses is mainly about attracting new customers to a product or service. There are lots of options to consider and digital ones such, as social media (which in many ways also doubles as a form of customer service), email marketing, content marketing and PPC are all great however we would always suggest a few different avenues such as outdoor and press ads so that your product or service is seen by a wider audience. Get in contact today and leave an email address, we’ll send over some more info or arrange a call.

  3. "How do I market my small business UK?" Small business marketing is ultimately dependent on what product or service is being offered, most business owners know they "have to do something" to attract potential customers. It’s probably best to contact our teams and chat through your aims and ambitions and we can put together a bespoke campaign that includes everything from Facebook ads to TV and radio. 

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Our experts at PromoMedia are able to help you create the most appropriate and cost-effective plan to promote your business, company or service, to help you attract customers whilst remaining in the consciousness of current ones.

If you would like to discuss our services please fill in our contact box and one of our friendly staff will get back to you quickly with helpful advice and a free quotation. We look forward to hearing from you. 

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We cover Balvaird (Ross and Cromarty)

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Balintraid Harlosh / Harlois Fasach Loggie Ardelve Reiskmore Galtrigill / Galtraigeall Balmeanach Millnain Scoraig Braeintra Annat Lower Halistra Easter Lonvine Balnaknock / Baile nan cnoc Kilcoy Blackpark / A' Phairce Dhubh Borve / Borbh Dundonnell Bernisdale / Bearnasdal Achandunie Rhue Fendom Breckrey Leckmelm Fasag Tomich Coille Ghillidh Coulags Orbost / Orabost Edinbane / An t-Aodann Ban Poolewe Glen More Polglass Sanachan Garafad / An Garadh Fada Sallachy Coulwood Carbost Dingwall Heaste / Heasta Mellon Charles Lochcarron Arpafeelie Badenscallie Fortrose Breabost Nonikiln Aultgrishan Cnoc Ruadh Achduart / Achadh Dubhaird Ardvasar / Àird a' Bhasair Dìurinis / Diùranais Badachonacher Drumbuie Strollamus / Stròlamas Garrafad Halistra Sròndubh Balmeanach / Baile Meadhanach Reraig Grudie Ardross Gillen Dunmore Stromemore Lemlair Brogaig Inver Rosemarkie Jamestown Lonmore Marybank Lair Ferryton Ullinish / Uilbhinnis Alcaig Shulista Gorstan Ard Dorch / An Àird Dhorcha Ardintoul Glasphein / Glas-Pheighinn Mileabhaig Boor Altandhu Idrigill Leacanasigh Greshornish / Griseornais Knock Rash Camusnagaul Struan / An Sruthan Wester Lonvine Achgarve Achintee Brae of Achnahaird Balintore Milton Kirkton Corry Borrodale Rhynie Balvaird Black Hill / Cnoc Dubh Cuidrach Arcan Muir Bridgend Newton of Kinkell Newton of Ferintosh Kensaleyre / Ceann Sail Eighre Mial Tokavaig / Tòcabhaig Kenmore Firemore / Fhaighear Mhòir Balnabruaich Kilbeg Croftown Ussie Achilty Rha Coishletter Tote Srath Carran Auchtertyre Conordan Hallin Fodderty Drynie Park Conasta Jemimaville Greep Achintraid / Achantraid Holmisdale / Holmasdal Arcan Fearn Ard-dhubh Strath Penifiler / Peighinn nam Fìdhleir Badcaul Nigg Ferry Lamington Achnagarron Dornie Little Scatwell Upper Halistra Vatten Ardaneaskan Shieldaig / Sildeag Achmore Killilan Pitcalnie Leidchruich Melvaig Breacais Cromarty Kirkibost Upper Diabaig Garrachan Coast Glenuachdarach Sconser / Sgonnsair Tournaig Gearymore / An Gearraidh Mòr Upper Ollach Blair Uigshader Ormiscaig Redburn Earlish / Earlais Shandwick Peinaha Linnie Clashandorran Acheninver Pool Crofts Ord / An t-Òrd Suledale Ashaig / Aisig Mellon Udrigle Newmills Drinan Allt a' Chruinn Balmeanach / Am Baile Meadhanach Opinan Balblair Skinnerton Marishader / Maraiseader Blairninich Calligarry Fettes Coul of Fairburn Sluggans Badluachrach / Badluarach Duisdalemore / DuisdeiI Mòr North Erradale Pollo Strathy Strath Garve / Srath Gairbh Scotsburn Ardheslaig Kyleakin / Caol Acain Fanks / Na Faingean Newmore Kildary Aultbea Ardvannie Balachuirn Nostie Claigan Glenmore Aird East Suisnish Keppoch Feorlaig Portneora Nigg Lusta Solitote Munlochy Northfield Stenscholl / Steinnseall Mugeary Ratagan Dùn Colbost Conon Bridge Windhill Crepkill Bracadale Tore Culnacraig Newhall First Coast Inveralivaig Charlestown Clashnamuiach Cove Cuaig Merkadale Badachro Anancaun Camustianavaig / Camas Tianabhaig Lòndubh Craigton North Kessock Kilvaxter / Cille a' Bhacstair Knockfarrel Inchina Carbost Aultvaich Shieldaig Annishader Totaig Kingsburgh / Cinnseaborg Struanmore Leachachan Armadale / Armadail Culnamean Teandalloch Craigdarroch Eilanreach Luib Trumpan Garve / Gairbh Port Henderson Quarryhill Heatherfield / An Torran Uaine Mountgerald Ramasaig Rheindown Stein Knockbreck Treaslane Caroy / An Cadha Ruadh Kishorn Saltburn / Alltan an t-Salainn Glasnakille Pollosgan Balnapaling Limepark / Pairc an Aoil Badrallach Stittenham Bundalloch Isleornsay / Eilean Iarmain Brenachie North Fearns Rhiroy Duntulm Coillore Rechullin Balmeanach Clachan / An Clachan Maligar / Malagar Eynort Hungladder Eabost / Eubost Strome Ferry Barbaraville Durnamuck Totardor Millcraig Broadford / An t-Àth Leathann Balnacra Achmore Hilton Kinlochewe / Ceann Loch Iù Ose / Os Coulnacraggan / Cul na Creagan An Lethallt Bindal Resolis Totscore Corry of Ardnagrask Waterloo / Achadh a' Chùirn Achtalean Drumfearn / Druim Fhearna Sartle / Sartail Ardnagoine Auchindrean Tarvie Heribost Kinbeachie Balblair The Dock Inverasdale Glenbrittle Big Sand Craig Linicro / Lionacro Ardullie Craigrory Morangie An Àrd Balleigh Peiness Glen Heysdal Cadboll Ellishadder / Ealaiseadar Auchtercairn Eyre / Eighre Easter Ardross Drumchork Kildonan / Cill Donnain Knott / Cnot Lower Pitkerrie Colbost / Cealabost Inveralligin Teangue / An Teanga Flashader / Flaiseader Valtos / Bhaltos Dalnacroich Kilmore Alness Achlorachan Second Coast Camascross / Camus Croise Cullicudden Gedintailor / Gead an t-Sailleir Letters Ardmore Burnside Ferindonald / Fearann Dhomhnaill Loans of Tullich Muir of Fairburn Ardroag Artafallie Muir of Tarradale Borreraig / Boraraig Lower Milovaig Lochluichart Balgunloune Lower Tullich Harrapool / Harrapul Wester Arboll Bornesketaig / Borgh na Sgiotaig Evanton / Baile-Eoghain Suisnish Edderton Wester Alligin Peinachorrain / Peighinn a' Chorrain Ardnarff Lower Arboll Arrina / Arinacrinachd Saasaig / Sàsaig Arabella Ardindrean Chaol Loch Aillse Balmuchy Kilmarie Inverarish Rhenetra Lower Pitcalzean Torridon Rootfield Milnafua Ardcharnich Camustiel Charleston Polbain Braefindon Roskhill Croftnacriech Lonemore Leacnasaide Smithstown Portnalong Uig Glen Conon Galltair Ardarroch Clachan Ardessie Blackwood Plockton / Am Ploc Badbea Attadale Balmacara Hamaramore Ryefield Kalnakill Bualintur Avoch Rhives Culduie Oskaig / Osgaig Maryburgh Roag Allt nan Sùgh Culbo Heribusta Bottacks Tarbat Mains Drynoch Bogallan Romesdal Balgown Mol-chlach Toravaig / Tòrabhaig Sgeitheabost / Skeabost Strathcanaird Badicaul Braes of Ullapool Inverchoran North Cuil Achanalt Tarskavaig / Tarscabhaig Inverinate Invershiel Coulin Lodge Loandhu Mount High Mid Strome Point of Sleat Craig Skinidin / Sgianaidin Hilton of Cadboll Blarnalearoch Lower Breakish / Breacais Ìosal Achnacloich Prabost Dunans Garros / Gearros Brae Tore Sheader / Siadair Digg / An Dig Knockbain Lochslin Portree / Port Rìgh Satran Leacanashie / Leacanaisigh Glen Dale / Gleann Dail Londain Corran Logie Hill Fernilea Camusterrach Alnessferry Drumuie / Druim-aoidh Ardtreck Peinmore Gairloch Newton Avernish Peterburn Balmacara Square Killen Àird South Cuil Boath Glaick Kirkton Ullapool Keistle Urray Upper Milovaig Upper Feorlig / Feolaig Ard Laide Ardmair Carn-gorm Dounie Glengrasco Hamaraverin Carbostmore Balnabruach Lonbain Little Garve / Gairbh Beag Letterfearn Morvich Glenelg Horneval Kilmuir Culnacnoc / Cul nan Cnoc Cartbostbeg Tullich Muir Glackmore Sùlaisiadar Mòr Uig Waterstein / Bhatairsteinn Carse of Bayfield Ardnagrask Arnisdale Letterewe Broomhill Broomhill Achadh a'Choirce / Achachork Ollach / An t-Ollach Strath Rusdale Carnach Erbusaig Lower Diabaig Lower Tote Uiginish / Uiginis Toscaig Achnashellach / Achadh na Seileach South Erradale Miltown Newfield Milton Grealin Balmacqueen Muir of Ord Kilmaluag Rhicullen Sgoir Beag Peinlich Duisdalebeg / Duisdeil Beag Pitmaduthy Drummond Drumsmittal Morefield Lower Ollach Sgalamus / Skulamus Strathcarron Corntown Arrisa Aird / An Àird Bay Contin / Cunndainn Glasphein / A' Glas Pheighinn Dorrachan Delny Kilmuir Balnaguisich Kilbride / Cille Bhrìghde Bualnaluib Newton of Cromarty North Tarrel An Leth-Pheighinn / Lephin Feriniquarrie / Fearann MhicGuaire Geary Kendram Husabost Upper Edinbane / Braigh an Aodainn Bhain Arnish Hill of Fearn Brochel Davidston Fearnbeg Talladale Duncanston Achnandarach Upper Tullich Achnasheen / Achadh na Sine Moll Achiltibuie Ruigh'riabhach Alligin Shuas Shiel Bridge Bishop Kinkell Park Bernisdale Sand Easter Kinkell Fiskavaig / Fioscabhaig Dunan / An Dùnan Balgunearie Eabost West Camas-longart Upper Tote Knockbreck Kilbride / Cille Bhrìgnde Raddery Tighnafiline Lael Forest Staffin / Stafainn Culbokie Rockfield Springfield Toulvaddie Torrin / Na Torrin Loanreoch Redcastle Fearnmore Dalmore Crofts of Kingscauseway Greallainn Heights of Kinlochewe Incheril Strathpeffer Clachamish Westford Elgol / Ealaghol Swordale Shillinghill Talisker Obsdale Park Applecross Invergordon Redpoint Hartmount Achterneed Tain Dunvegan / Dùn Bheagan Flodigarry Naast Firhill Reiff Glen Bernisdale Kylerhea / Caol Reatha Callakille Portmahomack Opinan Camas-luinie