Business Marketing in Balvaird

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Company Advertising in Balvaird

Business advertising is the process of generating sales and awareness for a company through various marketing mediums, both traditional and online, to keep it in the minds of its target audience.

We know that every business is different, so our specialist media planners will listen to the individual aims and ambitions of a company before putting together a marketing plan.

We work with a range of companies, from small and medium-sized enterprises to large corporate ones, to help them achieve their desired results; whether that is to increase sales or levels of brand awareness for their company, service or product. 

Our business marketing teams will listen to your aims and put together a bespoke plan; drop us a message, and one of the team will be in touch to discuss the various suitable options available to you. 

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What is Business Advertising?

It is simply the promotion of a business or company and the services they provide. 

Business advertising is carried out by most companies so that they are in the public eye and conscious throughout the year. The benefits of such marketing are that a company can reinforce its popularity with current customers whilst also reaching out to new ones.

There are many different methods of advertising that a business can adopt to achieve exposure including TV and radio ads, emails, print, outdoor adverts, PPC online ads and social media advertisements. It all depends on your budget, where you are and what you want to promote. 

To find out more, drop us a message and tell us a bit about you; what you are looking to achieve, your target market, any geographical areas of interest and an idea of your marketing budget. When we have this information, we will put together a tailored marketing campaign for you to consider. 

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Which Companies Should Carry Out Business Advertising?

Basically, all businesses need to carry out some form of advertising and promotions to make sure that what they offer is known by the general public and consumers. Our teams work with companies of all sizes from: 

  • Sole traders and independent stores

  • Partnerships

  • Small and medium sizes enterprises (SMEs)

  • National Companies

  • International brands

Depending on the products or service you supply, we will identify a suitable and effective strategy to help your business be both stable in a tricky world, as well as grow. 

Which are the Most Effective Marketing Techniques to Advertise a Business?

The most suitable and effective techniques depend on the company, location and aims and ambitions of the company.

Smaller companies (such as local services, restaurants, bars etc) will only need exposure in a small geographical location, however, if you have a national service or product you will want to go further afield. 

Broadly, we look after the following types of businesses: 

SMEs with a Small Regional Catchment

Not all companies are looking to take over the world but all need customers to survive.

Most small and mid-sized companies exist by servicing their local areas, examples of these include builders, plumbers, electricians, local gardeners, independent local shops, non-chain restaurants and cafes.

When looking at a campaign for these types of businesses, we tend to focus on strong local outdoor advertising, local press advertising, targetted social media, print in appropriate outlets and possibly smaller local radio stations. Budgets are flexible but tend to start from a few thousand pounds. 

Larger Regional Businesses

Businesses that have a wider catchment area need to push beyond the smaller towns in which they may exist, they need to give a sense of greater size and scope. Options for these larger regional companies would include all of the options that an SME would adopt, however, other options may be included, such as larger regional radio campaigns on larger commercial stations, shopping advertising in large out-of-town malls and even regional TV advertising. 

National and International Companies

These are the biggest companies and brands.

They tend to have large budgets, and almost any and all techniques and advertising options can be used. These companies would often want to give a sense of scale and prestige, and most of these would have TV advertising, national press advertising, strong and impactful outdoor and underground advertising and strong online and social media campaigns.

These types of companies spend hundreds of thousands to cement their position at the top of the pile and to keep themselves clear of the opposition. 

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What Are The Costs Of Business Advertising in IV6 7?

The costs of marketing vary depending on many different factors.

These are basically; the type of media you choose, the length of the cycle (time period you want this to run for), location and time of year. 

For more information on costs, simply check out the individual pages that we have where we go into more detail. You can also contact us for additional information and free quotes. 

How to Advertise Your Business - The Next Step

We recommend the following steps if you are looking to advertise your business:

  1. Contact our team using the enquiry form to get the ball rolling.

  2. Tell us about your business and service – your history, your aims and ambitions. Where do you see yourself in the next year? Five years? And ten years? 

  3. Let us know your target market - we can help you research this if necessary or if you are uncertain. Put yourself in their mind; where do they live? Which radio stations did they listen to? Which papers do they read etc?

  4. Decide on the types of ads you want - our media planners will let you know which will work best for your organisation, however, you may already have some ideas on what you want to go for, or ideas on what you think will work. 

  5. Purchase the ads - our media buyers will do this for you. 

  6. Design artwork that you are happy with and supply to us. 

  7. See the advertising in action.

  8. Review the results!

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Frequently Asked Questions

  1. "What is marketing for a small business?" There are lots of options for small business marketing, many of which can be reasonable in terms of costs but achieve great results and allow you to attract new custom. Many consumers use Google (or another search engine) or social media when looking for products or services so we often suggest including these in any marketing strategy, they are a great way to inform people about what you do. We would normally suggest looking at some basic outdoor and press ads as well, as part of simple marketing plans, then take things from there.

  2. We have been told just to do digital marketing and email marketing for our small business, is that a good idea?” Marketing for small businesses is mainly about attracting new customers to a product or service. There are lots of options to consider and digital ones such, as social media (which in many ways also doubles as a form of customer service), email marketing, content marketing and PPC are all great however we would always suggest a few different avenues such as outdoor and press ads so that your product or service is seen by a wider audience. Get in contact today and leave an email address, we’ll send over some more info or arrange a call.

  3. "How do I market my small business UK?" Small business marketing is ultimately dependent on what product or service is being offered, most business owners know they "have to do something" to attract potential customers. It’s probably best to contact our teams and chat through your aims and ambitions and we can put together a bespoke campaign that includes everything from Facebook ads to TV and radio. 

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Our experts at PromoMedia are able to help you create the most appropriate and cost-effective plan to promote your business, company or service, to help you attract customers whilst remaining in the consciousness of current ones.

If you would like to discuss our services please fill in our contact box and one of our friendly staff will get back to you quickly with helpful advice and a free quotation. We look forward to hearing from you. 

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Other locations available for business marketing
North Tarrel Stittenham Culnamean Corran Inveralivaig Kilvaxter / Cille a' Bhacstair North Cuil Milton Gorstan Boor Balnapaling Balvaird Corntown Newton of Cromarty Feorlaig Tournaig Balnaknock / Baile nan cnoc Lonbain Heribusta Linicro / Lionacro Uig Drynoch Balnabruach Coul of Fairburn Contin / Cunndainn Coulags Auchtercairn Ard-dhubh Galtrigill / Galtraigeall Auchtertyre Mugeary Harlosh / Harlois Orbost / Orabost Aird Reiff Brae Auchindrean Barbaraville Brae of Achnahaird Avoch Marybank Tore Pitcalnie Cadboll Morvich South Erradale Lower Pitkerrie Balgown Coille Ghillidh Totaig Grealin Glenbrittle Lonmore Penifiler / Peighinn nam Fìdhleir Kildary Hallin Dorrachan Kirkton Melvaig Inver Staffin / Stafainn Rhicullen Incheril Balblair Aultbea Little Scatwell Ullapool Camas-luinie Achiltibuie Camustiel Black Hill / Cnoc Dubh Alness Ullinish / Uilbhinnis Cove Colbost / Cealabost Rheindown Dingwall Lower Milovaig Camustianavaig / Camas Tianabhaig Upper Milovaig Ardarroch Coulnacraggan / Cul na Creagan Toscaig Glen More Heribost Urray Uigshader South Cuil Raddery Torridon Badluachrach / Badluarach Ardindrean Burnside Carnach Galltair Toulvaddie Easter Ardross Prabost Arrina / Arinacrinachd Alligin Shuas North Erradale Lower Pitcalzean Anancaun Carbost Newton of Ferintosh Tain Holmisdale / Holmasdal Ardvannie Camusterrach Balmeanach / Baile Meadhanach Balmacqueen Newfield Alcaig Ardnarff Lochcarron Braeintra Dalmore Shieldaig Lower Tullich Grudie Moll Chaol Loch Aillse Duncanston Hilton of Cadboll Sheader / Siadair Bindal Killilan Coishletter Balintore Redpoint Bualnaluib Ardvasar / Àird a' Bhasair Solitote Lonemore Bay Westford Fettes Valtos / Bhaltos Bottacks Eilanreach Pool Crofts Alnessferry Kalnakill Ferindonald / Fearann Dhomhnaill Badenscallie Londain Morangie Jemimaville Mount High Poolewe Mileabhaig Gairloch Upper Diabaig Mol-chlach Borve / Borbh Upper Ollach Cnoc Ruadh Horneval Culbokie Crofts of Kingscauseway Millcraig Acheninver Gillen Hamaramore Allt a' Chruinn Letterewe Blackwood Lemlair Saasaig / Sàsaig Luib Achnacloich Glenelg Greep Craigdarroch Kilmaluag Fearnbeg Strath Ratagan Braefindon Fernilea Achandunie Balmacara Coillore Cuidrach Glackmore Annishader Smithstown Pollosgan Ardroag Balnacra Dunan / An Dùnan Culnacraig Rha Calligarry Mid Strome Sand Arpafeelie Suledale Portneora Eynort Jamestown Rootfield Newhall Avernish Greallainn Ardmair Strathcanaird The Dock Redcastle Loggie Tarvie Bornesketaig / Borgh na Sgiotaig Reraig Upper Tullich Gedintailor / Gead an t-Sailleir Kensaleyre / Ceann Sail Eighre Teandalloch Inverasdale Knott / Cnot Glenmore Borrodale Kinbeachie Nonikiln Dounie Balleigh Fortrose Craigrory Bishop Kinkell Bracadale Glen Conon Obsdale Park Drinan Milton Shiel Bridge Struan / An Sruthan Caroy / An Cadha Ruadh Sconser / Sgonnsair Coast Aultgrishan Firhill Duisdalebeg / Duisdeil Beag Oskaig / Osgaig Talladale Peiness Leacanasigh Ardnagoine East Suisnish Cartbostbeg Struanmore Opinan Garros / Gearros Upper Feorlig / Feolaig Ard Knockbreck Balnaguisich Harrapool / Harrapul Strath Rusdale Earlish / Earlais Peinlich Greshornish / Griseornais Balgunloune Balmacara Square Tullich Muir Tarskavaig / Tarscabhaig Pollo Lochluichart Ferryton Badachonacher First Coast Sluggans Kilbride / Cille Bhrìgnde Rhiroy Dunans Leachachan Achduart / Achadh Dubhaird Broomhill Second Coast Culbo Easter Lonvine Keistle Badrallach Strathy Plockton / Am Ploc Kildonan / Cill Donnain Gearymore / An Gearraidh Mòr Balmeanach / Am Baile Meadhanach Dunmore Kendram Glasphein / Glas-Pheighinn Achmore Badcaul Lower Diabaig Resolis Sgalamus / Skulamus Borreraig / Boraraig Clachan / An Clachan Uig Fearn Upper Halistra Port Henderson Glen Dale / Gleann Dail Kilbride / Cille Bhrìghde Duntulm Srath Carran Munlochy Arcan Muir Crepkill Peinaha Aultvaich Balblair Letterfearn Inchina Achnashellach / Achadh na Seileach Carbost Invershiel Ardcharnich Clachan Charlestown Sgoir Beag Roskhill Armadale / Armadail Polbain An Àrd Sròndubh Rhynie Saltburn / Alltan an t-Salainn Lochslin Balmuchy Torrin / Na Torrin Naast Blackpark / A' Phairce Dhubh Rechullin An Leth-Pheighinn / Lephin Trumpan Toravaig / Tòrabhaig Eyre / Eighre Achnagarron Kingsburgh / Cinnseaborg Ryefield Shandwick Shulista Millnain Conon Bridge Big Sand Strome Ferry Arcan Bundalloch Mellon Udrigle Àird Morefield Achadh a'Choirce / Achachork Inverinate Garve / Gairbh Tighnafiline Flashader / Flaiseader Rhue Brochel Sanachan Aird / An Àird Annat Durnamuck Ormiscaig Easter Kinkell Achterneed Blarnalearoch Polglass Bridgend Muir of Fairburn Leckmelm Edderton Glasnakille Skinnerton Digg / An Dig Strath Garve / Srath Gairbh Ardheslaig Stenscholl / Steinnseall Knockbain Ardessie Eabost West Clashandorran Achnasheen / Achadh na Sine Portmahomack Heaste / Heasta Shillinghill Achtalean Clashnamuiach Portree / Port Rìgh Bogallan Achilty Swordale Broomhill Drynie Park Maryburgh Ose / Os Portnalong Tomich Geary Knockbreck Drumchork Balmeanach Loanreoch Breabost Letters Teangue / An Teanga Croftnacriech Craig Sallachy Ardmore Miltown Broadford / An t-Àth Leathann Kilcoy Cuaig Fasag Peinachorrain / Peighinn a' Chorrain Boath Waterloo / Achadh a' Chùirn Balmeanach Idrigill Nostie Balachuirn Kinlochewe / Ceann Loch Iù Drumuie / Druim-aoidh Duisdalemore / DuisdeiI Mòr Rockfield Cromarty Glen Bernisdale Ollach / An t-Ollach Glenuachdarach Balnabruaich Mountgerald Elgol / Ealaghol North Fearns Rhenetra Glaick Hungladder Dùn Colbost Newton of Kinkell Davidston Reiskmore Blair Strathcarron Fanks / Na Faingean Ardaneaskan Dornie Breckrey Lusta Kilmarie Ussie Applecross Lael Forest Achintee Tore Treaslane Pitmaduthy Ardtreck Halistra Conordan Drumbuie Heatherfield / An Torran Uaine Blairninich Muir of Ord Mial Brenachie Arabella Inverchoran Ord / An t-Òrd Attadale Isleornsay / Eilean Iarmain Camascross / Camus Croise Hartmount Husabost Wester Lonvine Windhill Invergordon Rhives Badicaul Sartle / Sartail Achlorachan Altandhu Braes of Ullapool Arnish Waterstein / Bhatairsteinn Allt nan Sùgh Redburn Kishorn Lower Breakish / Breacais Ìosal Garrafad Keppoch Balintraid Tote Kirkibost North Kessock Ellishadder / Ealaiseadar Achintraid / Achantraid Ard Dorch / An Àird Dhorcha Claigan Corry of Ardnagrask Loandhu Edinbane / An t-Aodann Ban Ardelve Stromemore Firemore / Fhaighear Mhòir Garafad / An Garadh Fada Limepark / Pairc an Aoil Ruigh'riabhach Inveralligin Leacanashie / Leacanaisigh Upper Tote Merkadale Fodderty Lower Arboll Laide Kilmore Linnie Bualintur Charleston Maligar / Malagar Hill of Fearn Dìurinis / Diùranais Culnacnoc / Cul nan Cnoc Upper Edinbane / Braigh an Aodainn Bhain Glen Heysdal Suisnish Loans of Tullich Brogaig Shieldaig / Sildeag Strathpeffer Bernisdale / Bearnasdal Achnandarach Wester Alligin Garrachan Skinidin / Sgianaidin Roag Opinan Glasphein / A' Glas Pheighinn Croftown Badachro Dalnacroich Arnisdale Coulwood Wester Arboll Peinmore Uiginish / Uiginis Coulin Lodge Ardnagrask Tokavaig / Tòcabhaig Vatten Nigg Ferry Lair Eabost / Eubost Peterburn Knock Rash Romesdal Heights of Kinlochewe Ardullie Erbusaig Kilmuir Camas-longart Arrisa Rosemarkie Lamington Scotsburn Lower Tote Mellon Charles Carse of Bayfield Kirkton Lower Halistra Ashaig / Aisig Flodigarry Camusnagaul Craigton Callakille Tarbat Mains Marishader / Maraiseader Killen Totscore Lower Ollach Artafallie Dundonnell Little Garve / Gairbh Beag Achmore Carbostmore Quarryhill Ardross Drumsmittal Glengrasco Cullicudden Balgunearie Milnafua Hilton Kenmore Kilmuir Culduie Satran Breacais Kylerhea / Caol Reatha Springfield Muir of Tarradale Delny Ramasaig Inverarish Ardintoul Sùlaisiadar Mòr Park Bernisdale Point of Sleat Fearnmore Fasach Fiskavaig / Fioscabhaig Carn-gorm Hamaraverin Kilbeg Strollamus / Stròlamas Leacnasaide Sgeitheabost / Skeabost Corry Achgarve Talisker Northfield Drummond Lòndubh Conasta Stein Kyleakin / Caol Acain Drumfearn / Druim Fhearna Newmills Fendom Evanton / Baile-Eoghain Achanalt Feriniquarrie / Fearann MhicGuaire Newmore Clachamish Nigg Logie Hill Scoraig Dunvegan / Dùn Bheagan Badbea Craig Leidchruich Newton An Lethallt Totardor Knockfarrel