Business Marketing in Cuidrach

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Company Advertising in Cuidrach

Business advertising is the process of generating sales and awareness for a company through various marketing mediums, both traditional and online, to keep it in the minds of its target audience.

We know that every business is different, so our specialist media planners will listen to the individual aims and ambitions of a company before putting together a marketing plan.

We work with a range of companies, from small and medium-sized enterprises to large corporate ones, to help them achieve their desired results; whether that is to increase sales or levels of brand awareness for their company, service or product. 

Our business marketing teams will listen to your aims and put together a bespoke plan; drop us a message, and one of the team will be in touch to discuss the various suitable options available to you. 

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What is Business Advertising?

It is simply the promotion of a business or company and the services they provide. 

Business advertising is carried out by most companies so that they are in the public eye and conscious throughout the year. The benefits of such marketing are that a company can reinforce its popularity with current customers whilst also reaching out to new ones.

There are many different methods of advertising that a business can adopt to achieve exposure including TV and radio ads, emails, print, outdoor adverts, PPC online ads and social media advertisements. It all depends on your budget, where you are and what you want to promote. 

To find out more, drop us a message and tell us a bit about you; what you are looking to achieve, your target market, any geographical areas of interest and an idea of your marketing budget. When we have this information, we will put together a tailored marketing campaign for you to consider. 

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Which Companies Should Carry Out Business Advertising?

Basically, all businesses need to carry out some form of advertising and promotions to make sure that what they offer is known by the general public and consumers. Our teams work with companies of all sizes from: 

  • Sole traders and independent stores

  • Partnerships

  • Small and medium sizes enterprises (SMEs)

  • National Companies

  • International brands

Depending on the products or service you supply, we will identify a suitable and effective strategy to help your business be both stable in a tricky world, as well as grow. 

Which are the Most Effective Marketing Techniques to Advertise a Business?

The most suitable and effective techniques depend on the company, location and aims and ambitions of the company.

Smaller companies (such as local services, restaurants, bars etc) will only need exposure in a small geographical location, however, if you have a national service or product you will want to go further afield. 

Broadly, we look after the following types of businesses: 

SMEs with a Small Regional Catchment

Not all companies are looking to take over the world but all need customers to survive.

Most small and mid-sized companies exist by servicing their local areas, examples of these include builders, plumbers, electricians, local gardeners, independent local shops, non-chain restaurants and cafes.

When looking at a campaign for these types of businesses, we tend to focus on strong local outdoor advertising, local press advertising, targetted social media, print in appropriate outlets and possibly smaller local radio stations. Budgets are flexible but tend to start from a few thousand pounds. 

Larger Regional Businesses

Businesses that have a wider catchment area need to push beyond the smaller towns in which they may exist, they need to give a sense of greater size and scope. Options for these larger regional companies would include all of the options that an SME would adopt, however, other options may be included, such as larger regional radio campaigns on larger commercial stations, shopping advertising in large out-of-town malls and even regional TV advertising. 

National and International Companies

These are the biggest companies and brands.

They tend to have large budgets, and almost any and all techniques and advertising options can be used. These companies would often want to give a sense of scale and prestige, and most of these would have TV advertising, national press advertising, strong and impactful outdoor and underground advertising and strong online and social media campaigns.

These types of companies spend hundreds of thousands to cement their position at the top of the pile and to keep themselves clear of the opposition. 

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What Are The Costs Of Business Advertising in IV51 9?

The costs of marketing vary depending on many different factors.

These are basically; the type of media you choose, the length of the cycle (time period you want this to run for), location and time of year. 

For more information on costs, simply check out the individual pages that we have where we go into more detail. You can also contact us for additional information and free quotes. 

How to Advertise Your Business - The Next Step

We recommend the following steps if you are looking to advertise your business:

  1. Contact our team using the enquiry form to get the ball rolling.

  2. Tell us about your business and service – your history, your aims and ambitions. Where do you see yourself in the next year? Five years? And ten years? 

  3. Let us know your target market - we can help you research this if necessary or if you are uncertain. Put yourself in their mind; where do they live? Which radio stations did they listen to? Which papers do they read etc?

  4. Decide on the types of ads you want - our media planners will let you know which will work best for your organisation, however, you may already have some ideas on what you want to go for, or ideas on what you think will work. 

  5. Purchase the ads - our media buyers will do this for you. 

  6. Design artwork that you are happy with and supply to us. 

  7. See the advertising in action.

  8. Review the results!

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Frequently Asked Questions

  1. "What is marketing for a small business?" There are lots of options for small business marketing, many of which can be reasonable in terms of costs but achieve great results and allow you to attract new custom. Many consumers use Google (or another search engine) or social media when looking for products or services so we often suggest including these in any marketing strategy, they are a great way to inform people about what you do. We would normally suggest looking at some basic outdoor and press ads as well, as part of simple marketing plans, then take things from there.

  2. We have been told just to do digital marketing and email marketing for our small business, is that a good idea?” Marketing for small businesses is mainly about attracting new customers to a product or service. There are lots of options to consider and digital ones such, as social media (which in many ways also doubles as a form of customer service), email marketing, content marketing and PPC are all great however we would always suggest a few different avenues such as outdoor and press ads so that your product or service is seen by a wider audience. Get in contact today and leave an email address, we’ll send over some more info or arrange a call.

  3. "How do I market my small business UK?" Small business marketing is ultimately dependent on what product or service is being offered, most business owners know they "have to do something" to attract potential customers. It’s probably best to contact our teams and chat through your aims and ambitions and we can put together a bespoke campaign that includes everything from Facebook ads to TV and radio. 

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Our experts at PromoMedia are able to help you create the most appropriate and cost-effective plan to promote your business, company or service, to help you attract customers whilst remaining in the consciousness of current ones.

If you would like to discuss our services please fill in our contact box and one of our friendly staff will get back to you quickly with helpful advice and a free quotation. We look forward to hearing from you. 

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We cover Cuidrach (Ross and Cromarty)

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Kingsburgh / Cinnseaborg Grudie Duisdalemore / DuisdeiI Mòr Achnasheen / Achadh na Sine Erbusaig Leachachan Swordale Ardnagoine Upper Milovaig Horneval Shieldaig / Sildeag Peinmore Rootfield Fodderty Avernish Achterneed Lael Forest Feriniquarrie / Fearann MhicGuaire Dunans Glen Heysdal Naast Sheader / Siadair Polbain Northfield Mountgerald Tote Mount High Loandhu Kendram Tullich Muir Ullinish / Uilbhinnis Pool Crofts Sgalamus / Skulamus Uig Milton Killen Breckrey Achnagarron Coishletter Bridgend Ardindrean Cartbostbeg Strome Ferry Balmuchy Colbost / Cealabost Coulags Leidchruich Leckmelm Satran Camas-luinie Mugeary Hamaraverin Kylerhea / Caol Reatha Londain Letters Hamaramore Tokavaig / Tòcabhaig Contin / Cunndainn Braes of Ullapool Rosemarkie Drumsmittal Stein Ferindonald / Fearann Dhomhnaill Portnalong Eyre / Eighre Newton of Ferintosh Kinlochewe / Ceann Loch Iù Strathcarron Torrin / Na Torrin Coast Mellon Udrigle Peinlich Balmeanach / Am Baile Meadhanach Black Hill / Cnoc Dubh Uig Heribost Ryefield Glenuachdarach Ardnagrask Carbost Greshornish / Griseornais An Leth-Pheighinn / Lephin Jemimaville Lemlair Reraig Suledale Orbost / Orabost Opinan Ard Dorch / An Àird Dhorcha Harlosh / Harlois Arrisa Breacais Ardvannie Portneora Teandalloch Munlochy Loggie Braeintra Lower Ollach Kishorn Millnain Strath Rusdale Dorrachan Conasta Borreraig / Boraraig Dalnacroich Pitmaduthy Wester Lonvine Balnapaling Glenmore Eabost / Eubost Strollamus / Stròlamas Hilton of Cadboll Saltburn / Alltan an t-Salainn Ardvasar / Àird a' Bhasair Aird The Dock Pitcalnie Incheril Mileabhaig Ardmair Achilty Inverinate Balvaird Achmore Ashaig / Aisig Aultvaich Glackmore Lower Pitkerrie Strathcanaird Earlish / Earlais Ardroag Coille Ghillidh Balnaknock / Baile nan cnoc Balmeanach Totaig Sùlaisiadar Mòr Leacanasigh Stittenham Edinbane / An t-Aodann Ban Easter Lonvine Arnish Ormiscaig Cromarty Balmacara Square Ardaneaskan Davidston Knockbreck Muir of Tarradale Dounie Upper Tullich Newmills Port Henderson Ardarroch Balblair Blackpark / A' Phairce Dhubh Muir of Fairburn Pollosgan Badachro Achduart / Achadh Dubhaird East Suisnish Plockton / Am Ploc Sròndubh Marybank Boor Upper Halistra Achintraid / Achantraid Saasaig / Sàsaig Balachuirn Ferryton Ratagan Balintore Easter Kinkell Tarskavaig / Tarscabhaig Marishader / Maraiseader Eilanreach Achnacloich Balnabruaich Morangie Mol-chlach Knockfarrel Kilmarie Skinidin / Sgianaidin Talisker Arcan Muir Inverarish Balnacra Fasag Treaslane Caroy / An Cadha Ruadh Flashader / Flaiseader Duncanston Alness Upper Ollach Lonemore Redpoint Fendom Gedintailor / Gead an t-Sailleir Suisnish Culbokie Ose / Os Lower Breakish / Breacais Ìosal Isleornsay / Eilean Iarmain Corntown Ardmore Croftnacriech Tarbat Mains Loans of Tullich Balgown Tighnafiline Dunvegan / Dùn Bheagan Kilmuir Culnacraig Clashandorran Mid Strome Camas-longart Rockfield Roskhill Corran An Lethallt South Erradale Achadh a'Choirce / Achachork Broomhill Carbostmore Quarryhill Conordan Tournaig Coulin Lodge Kalnakill Gearymore / An Gearraidh Mòr Inverchoran Camusnagaul Hungladder Croftown Claigan Maligar / Malagar Linnie Culnamean Balgunearie Clachamish Easter Ardross Invershiel Dùn Colbost Garros / Gearros Uiginish / Uiginis Flodigarry Gorstan Trumpan Brogaig Tore Wester Alligin Lower Tullich Limepark / Pairc an Aoil Lamington First Coast Rhicullen Pollo Tarvie Shandwick Achlorachan Duntulm Lower Tote Badluachrach / Badluarach Lower Milovaig Rhenetra Arcan Westford Auchindrean Letterewe Tomich Jamestown Balblair Kirkibost North Fearns Lair Coulwood Leacnasaide Borrodale Gillen Ruigh'riabhach Keistle Upper Tote Calligarry Durnamuck Badicaul Portree / Port Rìgh Hallin Garrafad Blairninich Little Scatwell Achnandarach Talladale Burnside Aird / An Àird Kyleakin / Caol Acain Harrapool / Harrapul Armadale / Armadail Altandhu Maryburgh Heatherfield / An Torran Uaine Craigton Dìurinis / Diùranais Wester Arboll Bernisdale / Bearnasdal Barbaraville Charleston Poolewe Newhall Duisdalebeg / Duisdeil Beag Balmacara Cullicudden Ardross Kildary Shulista Kensaleyre / Ceann Sail Eighre Mial Lonbain Drynie Park Rhue North Tarrel Mellon Charles Cuaig Toscaig Bracadale Park Bernisdale Digg / An Dig Ardullie Brae of Achnahaird Dornie Ardnarff Sartle / Sartail Upper Edinbane / Braigh an Aodainn Bhain Annishader Morefield Evanton / Baile-Eoghain Badbea Lusta Springfield Teangue / An Teanga Brochel Achanalt Camascross / Camus Croise Eynort Lower Pitcalzean Avoch Chaol Loch Aillse Acheninver Totardor Windhill Ardcharnich Eabost West Fearn Camustiel Glasphein / Glas-Pheighinn Bindal Culbo Rhives Drumuie / Druim-aoidh Milton Clashnamuiach Killilan Roag Kilbride / Cille Bhrìgnde Achandunie Conon Bridge Srath Carran Fearnmore Badachonacher Waterloo / Achadh a' Chùirn Drumchork Staffin / Stafainn Raddery Grealin Glenbrittle Annat Arabella Uigshader Coulnacraggan / Cul na Creagan Badenscallie Ollach / An t-Ollach Miltown Kilmaluag Cove Craig Carse of Bayfield Totscore Redcastle Edderton Camusterrach Clachan Dingwall Garve / Gairbh Newton of Cromarty Galltair Broomhill Knockbain Dunan / An Dùnan Knockbreck Balnaguisich Drummond Carn-gorm Moll Auchtercairn Borve / Borbh Kilvaxter / Cille a' Bhacstair Kilmore Delny Balmeanach Cadboll Glen Bernisdale Anancaun Lochslin Inverasdale Aultgrishan Ardessie Achtalean Keppoch Scotsburn Newton of Kinkell Torridon Reiskmore Blarnalearoch Corry of Ardnagrask Letterfearn Balmacqueen Tain Peinaha Drumfearn / Druim Fhearna Inver Craig Resolis Leacanashie / Leacanaisigh Allt a' Chruinn Aultbea Nostie Drinan North Erradale Lochluichart Glasphein / A' Glas Pheighinn Gairloch Stenscholl / Steinnseall Ussie Fiskavaig / Fioscabhaig Halistra Badrallach Idrigill Balnabruach Merkadale Smithstown Kirkton Balintraid Linicro / Lionacro Little Garve / Gairbh Beag Shillinghill Reiff Knock Rash Glaick Arnisdale Newfield Morvich Greallainn Knott / Cnot Fettes Balleigh Glen More Artafallie Kilmuir Drumbuie Garafad / An Garadh Fada Prabost South Cuil Newmore Coillore Corry Elgol / Ealaghol Luib Achnashellach / Achadh na Seileach Broadford / An t-Àth Leathann Braefindon Crepkill Rhiroy Bishop Kinkell Firhill Cnoc Ruadh Culnacnoc / Cul nan Cnoc Tore Point of Sleat Husabost Ullapool Upper Feorlig / Feolaig Ard Charlestown Portmahomack Lonmore Struanmore Nonikiln Solitote Achmore Lower Diabaig Bay Firemore / Fhaighear Mhòir Logie Hill Bornesketaig / Borgh na Sgiotaig Inveralivaig Kilbeg Heaste / Heasta Drynoch Kirkton Ardtreck Shieldaig Penifiler / Peighinn nam Fìdhleir Àird Toravaig / Tòrabhaig Feorlaig Attadale Ramasaig Second Coast Ardheslaig Sconser / Sgonnsair Rhynie Cuidrach Stromemore Ardelve Scoraig Valtos / Bhaltos Waterstein / Bhatairsteinn Peiness Applecross Sgeitheabost / Skeabost Sand Badcaul Toulvaddie Bogallan Hartmount Clachan / An Clachan Geary Kilcoy Peinachorrain / Peighinn a' Chorrain Coul of Fairburn Alcaig Blair Struan / An Sruthan Alligin Shuas Fearnbeg Strath Garve / Srath Gairbh Brenachie Ellishadder / Ealaiseadar Fanks / Na Faingean Inchina Heribusta Craigrory Brae Greep Dalmore An Àrd Invergordon Bundalloch Crofts of Kingscauseway Camustianavaig / Camas Tianabhaig Allt nan Sùgh Alnessferry Rheindown Sanachan Fernilea Callakille Ardintoul Balmeanach / Baile Meadhanach Breabost Balgunloune Bottacks Urray Culduie Redburn Dunmore Oskaig / Osgaig Loanreoch Heights of Kinlochewe Milnafua Kildonan / Cill Donnain Laide Polglass Hill of Fearn Lòndubh Galtrigill / Galtraigeall Holmisdale / Holmasdal Opinan Auchtertyre Sluggans Blackwood Peterburn Achgarve North Kessock Lower Arboll Kenmore Ord / An t-Òrd Strathy Craigdarroch Garrachan Obsdale Park Arpafeelie Upper Diabaig Lochcarron Inveralligin Strathpeffer Glen Conon Carnach Rechullin Carbost Nigg Ferry Bualnaluib Millcraig Lower Halistra Ard-dhubh Fortrose Bualintur Skinnerton Glen Dale / Gleann Dail Boath Newton Achintee Glasnakille Fasach Strath Sgoir Beag Glenelg Hilton Shiel Bridge Rha Nigg Kinbeachie Arrina / Arinacrinachd Kilbride / Cille Bhrìghde Big Sand Achiltibuie Glengrasco Muir of Ord Sallachy North Cuil Melvaig Dundonnell Romesdal Vatten