Business Marketing in Totardor

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Company Advertising in Totardor

Business advertising is the process of generating sales and awareness for a company through various marketing mediums, both traditional and online, to keep it in the minds of its target audience.

We know that every business is different, so our specialist media planners will listen to the individual aims and ambitions of a company before putting together a marketing plan.

We work with a range of companies, from small and medium-sized enterprises to large corporate ones, to help them achieve their desired results; whether that is to increase sales or levels of brand awareness for their company, service or product. 

Our business marketing teams will listen to your aims and put together a bespoke plan; drop us a message, and one of the team will be in touch to discuss the various suitable options available to you. 

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What is Business Advertising?

It is simply the promotion of a business or company and the services they provide. 

Business advertising is carried out by most companies so that they are in the public eye and conscious throughout the year. The benefits of such marketing are that a company can reinforce its popularity with current customers whilst also reaching out to new ones.

There are many different methods of advertising that a business can adopt to achieve exposure including TV and radio ads, emails, print, outdoor adverts, PPC online ads and social media advertisements. It all depends on your budget, where you are and what you want to promote. 

To find out more, drop us a message and tell us a bit about you; what you are looking to achieve, your target market, any geographical areas of interest and an idea of your marketing budget. When we have this information, we will put together a tailored marketing campaign for you to consider. 

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Which Companies Should Carry Out Business Advertising?

Basically, all businesses need to carry out some form of advertising and promotions to make sure that what they offer is known by the general public and consumers. Our teams work with companies of all sizes from: 

  • Sole traders and independent stores

  • Partnerships

  • Small and medium sizes enterprises (SMEs)

  • National Companies

  • International brands

Depending on the products or service you supply, we will identify a suitable and effective strategy to help your business be both stable in a tricky world, as well as grow. 

Which are the Most Effective Marketing Techniques to Advertise a Business?

The most suitable and effective techniques depend on the company, location and aims and ambitions of the company.

Smaller companies (such as local services, restaurants, bars etc) will only need exposure in a small geographical location, however, if you have a national service or product you will want to go further afield. 

Broadly, we look after the following types of businesses: 

SMEs with a Small Regional Catchment

Not all companies are looking to take over the world but all need customers to survive.

Most small and mid-sized companies exist by servicing their local areas, examples of these include builders, plumbers, electricians, local gardeners, independent local shops, non-chain restaurants and cafes.

When looking at a campaign for these types of businesses, we tend to focus on strong local outdoor advertising, local press advertising, targetted social media, print in appropriate outlets and possibly smaller local radio stations. Budgets are flexible but tend to start from a few thousand pounds. 

Larger Regional Businesses

Businesses that have a wider catchment area need to push beyond the smaller towns in which they may exist, they need to give a sense of greater size and scope. Options for these larger regional companies would include all of the options that an SME would adopt, however, other options may be included, such as larger regional radio campaigns on larger commercial stations, shopping advertising in large out-of-town malls and even regional TV advertising. 

National and International Companies

These are the biggest companies and brands.

They tend to have large budgets, and almost any and all techniques and advertising options can be used. These companies would often want to give a sense of scale and prestige, and most of these would have TV advertising, national press advertising, strong and impactful outdoor and underground advertising and strong online and social media campaigns.

These types of companies spend hundreds of thousands to cement their position at the top of the pile and to keep themselves clear of the opposition. 

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What Are The Costs Of Business Advertising in IV56 8?

The costs of marketing vary depending on many different factors.

These are basically; the type of media you choose, the length of the cycle (time period you want this to run for), location and time of year. 

For more information on costs, simply check out the individual pages that we have where we go into more detail. You can also contact us for additional information and free quotes. 

How to Advertise Your Business - The Next Step

We recommend the following steps if you are looking to advertise your business:

  1. Contact our team using the enquiry form to get the ball rolling.

  2. Tell us about your business and service – your history, your aims and ambitions. Where do you see yourself in the next year? Five years? And ten years? 

  3. Let us know your target market - we can help you research this if necessary or if you are uncertain. Put yourself in their mind; where do they live? Which radio stations did they listen to? Which papers do they read etc?

  4. Decide on the types of ads you want - our media planners will let you know which will work best for your organisation, however, you may already have some ideas on what you want to go for, or ideas on what you think will work. 

  5. Purchase the ads - our media buyers will do this for you. 

  6. Design artwork that you are happy with and supply to us. 

  7. See the advertising in action.

  8. Review the results!

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Frequently Asked Questions

  1. "What is marketing for a small business?" There are lots of options for small business marketing, many of which can be reasonable in terms of costs but achieve great results and allow you to attract new custom. Many consumers use Google (or another search engine) or social media when looking for products or services so we often suggest including these in any marketing strategy, they are a great way to inform people about what you do. We would normally suggest looking at some basic outdoor and press ads as well, as part of simple marketing plans, then take things from there.

  2. We have been told just to do digital marketing and email marketing for our small business, is that a good idea?” Marketing for small businesses is mainly about attracting new customers to a product or service. There are lots of options to consider and digital ones such, as social media (which in many ways also doubles as a form of customer service), email marketing, content marketing and PPC are all great however we would always suggest a few different avenues such as outdoor and press ads so that your product or service is seen by a wider audience. Get in contact today and leave an email address, we’ll send over some more info or arrange a call.

  3. "How do I market my small business UK?" Small business marketing is ultimately dependent on what product or service is being offered, most business owners know they "have to do something" to attract potential customers. It’s probably best to contact our teams and chat through your aims and ambitions and we can put together a bespoke campaign that includes everything from Facebook ads to TV and radio. 

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Our experts at PromoMedia are able to help you create the most appropriate and cost-effective plan to promote your business, company or service, to help you attract customers whilst remaining in the consciousness of current ones.

If you would like to discuss our services please fill in our contact box and one of our friendly staff will get back to you quickly with helpful advice and a free quotation. We look forward to hearing from you. 

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We cover Totardor (Ross and Cromarty)

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Ard-dhubh Merkadale Milnafua Mellon Udrigle Arcan Alcaig Satran Pool Crofts Muir of Tarradale Dalmore Orbost / Orabost Craig Balblair Coulwood Drinan Leachachan Drumbuie Hamaramore Dounie Aird / An Àird Strath Gillen Knott / Cnot Avoch Upper Diabaig Achnandarach Redcastle Camustiel Sanachan Leckmelm Mountgerald Culbokie Sgeitheabost / Skeabost Husabost Inverchoran Blackwood Galtrigill / Galtraigeall Lochslin Strathy Torridon Drumchork Point of Sleat Mount High Carn-gorm Uig Sand Brochel Badbea Achintee Achgarve Letterewe Bottacks Dingwall Barbaraville Poolewe Dunan / An Dùnan Talladale Drumsmittal Edinbane / An t-Aodann Ban Ardroag Balleigh Coille Ghillidh Kilcoy Balgunloune Invergordon Tokavaig / Tòcabhaig Easter Ardross North Kessock Sheader / Siadair Linnie Sgalamus / Skulamus Elgol / Ealaghol Strath Rusdale Aultgrishan Peinaha Badicaul Keistle Linicro / Lionacro Lair Prabost Ardaneaskan Lonmore Ullinish / Uilbhinnis Bualintur Ardmore Uig Rockfield Balblair Bundalloch Toulvaddie 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Dorrachan Kinlochewe / Ceann Loch Iù Opinan Inverasdale Cuidrach North Erradale Breabost Fearnmore Edderton Invershiel Port Henderson Grealin Ashaig / Aisig Mial Ardtreck Hill of Fearn Shulista Holmisdale / Holmasdal Toravaig / Tòrabhaig Newton of Cromarty Balmeanach / Baile Meadhanach Polbain Shillinghill Lonemore Gorstan Lower Tote Cadboll Newmills Achintraid / Achantraid Badrallach Ardintoul Portnalong Ardvasar / Àird a' Bhasair Opinan Torrin / Na Torrin Kinbeachie Balgunearie Kirkton Coulags Shiel Bridge Applecross Newmore Braeintra Kishorn Camas-luinie Pitcalnie Knockbreck Borreraig / Boraraig Raddery Bernisdale / Bearnasdal Kendram Crepkill Teandalloch Corran Achanalt Arabella Rha Stromemore Moll Incheril Sùlaisiadar Mòr Crofts of Kingscauseway Hilton of Cadboll Milton Heaste / Heasta Garafad / An Garadh Fada Ollach / An t-Ollach Broadford / An t-Àth Leathann Bogallan Boor Limepark / Pairc an Aoil Black Hill / Cnoc Dubh Rhue Duncanston Culduie Breacais Ferindonald / Fearann 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Earlish / Earlais Springfield Balnabruaich East Suisnish Jamestown Arcan Muir Balnabruach Ferryton Stein Inver Dùn Colbost Easter Kinkell Totaig Fettes Heatherfield / An Torran Uaine Suledale Logie Hill Nostie Killilan Corry of Ardnagrask Bishop Kinkell Drynie Park Big Sand Waterstein / Bhatairsteinn Eabost West Greshornish / Griseornais Glenbrittle Duntulm Strome Ferry Rhenetra Allt a' Chruinn South Cuil Scotsburn Ardmair Kilbeg Newfield Duisdalebeg / Duisdeil Beag Obsdale Park Kilmore Dundonnell Sròndubh Ruigh'riabhach Balgown Kilmaluag Ellishadder / Ealaiseadar Reiskmore Greallainn Morvich Nigg Camascross / Camus Croise Harlosh / Harlois Resolis Garros / Gearros Àird Annat Morangie Ardarroch Reiff Peinlich Portmahomack Rhicullen Ose / Os Dunvegan / Dùn Bheagan Armadale / Armadail Strathcanaird Teangue / An Teanga Glen Bernisdale Ryefield Blair Avernish Penifiler / Peighinn nam Fìdhleir Feriniquarrie / Fearann MhicGuaire Redburn Glenelg Flodigarry Brae Vatten Badluachrach / Badluarach Kilbride / Cille Bhrìgnde Gairloch Skinidin / Sgianaidin Achtalean Hamaraverin Lonbain Mileabhaig Fearn Quarryhill Kildonan / Cill Donnain Ardessie Kilmuir Ord / An t-Òrd Hungladder Heights of Kinlochewe Achnagarron Kilmuir Delny Northfield Aultbea Arrina / Arinacrinachd Treaslane An Àrd Peinmore Letters Waterloo / Achadh a' Chùirn Romesdal North Cuil Bridgend Inveralligin Hallin Bracadale Firhill Cromarty Conon Bridge Badachro Letterfearn Ormiscaig Ardvannie Upper Edinbane / Braigh an Aodainn Bhain Alness Stittenham Fodderty Totscore Braes of Ullapool Ardindrean Swordale Upper Ollach Kylerhea / Caol Reatha Loanreoch Duisdalemore / DuisdeiI Mòr Second Coast Wester Arboll Auchtercairn Millcraig Fortrose Naast Glen Dale / Gleann Dail Glaick Londain Tarvie Garve / Gairbh Davidston Achandunie Rhives Westford Newton of Kinkell Achnasheen / Achadh na Sine Calligarry Balachuirn Charleston An Leth-Pheighinn / Lephin Rhynie Rechullin Polglass Maryburgh Claigan Brogaig Newhall Achlorachan Sgoir Beag Attadale Bualnaluib Millnain Eabost / Eubost Corntown Balnapaling Heribost Garrafad Achduart / Achadh Dubhaird Easter Lonvine Arpafeelie Shieldaig Camas-longart Knockbain Balmacqueen Annishader Craig Roskhill Evanton / Baile-Eoghain Idrigill Balmacara Bindal Muir of Fairburn Park Bernisdale Nigg Ferry Maligar / Malagar Ardross Mellon Charles Fearnbeg Achnacloich Alligin Shuas Upper Feorlig / Feolaig Ard Lower Ollach Tomich Staffin / Stafainn Kenmore Coulnacraggan / Cul na Creagan Carnach Newton Keppoch Dunans First Coast Solitote Inverarish Conordan Drummond Tore Fanks / Na Faingean Muir of Ord Achterneed Culnamean Balvaird Roag Clachan Isleornsay / Eilean Iarmain Acheninver Wester Alligin Burnside Badcaul Redpoint Uiginish / Uiginis Flashader / Flaiseader Balmeanach / Am Baile Meadhanach Coast Strollamus / Stròlamas Glasphein / A' Glas Pheighinn Plockton / Am Ploc Coul of Fairburn Peinachorrain / Peighinn a' Chorrain Portneora Lower Pitkerrie Badachonacher Bornesketaig / Borgh na Sgiotaig Ramasaig Toscaig Lower Halistra Eynort Mid Strome Colbost / Cealabost Marishader / Maraiseader Lòndubh Clashandorran