Charity Marketing in Springfield

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Springfield are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Springfield?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Springfield is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in MK6 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Springfield or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Springfield (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Weston Turville Jordans Hanslope Walter's Ash Downley Great Hampden Grange Farm Kingsmead Hyde Heath Tinkers Bridge Wingrave Little Ickford Cholesbury Penn Marlow Bottom Sprig's Alley Chalfont St Peter Newton Blossomville Horn Hill Willen Lake Furzton Lake Horton Linden Village Tickford End Green End Skittle Green Stratton Chase Stony Green Twyford Bleak Hall Well End Wexham Street Little Brickhill Medbourne Greatgap Kingswood Stokenchurch Oakhill Cores End Lent Rise Fleet Marston Hillesden Holly Green Shipton Lee Ditchfield Upper North Dean Lower Bois Gerrards Cross Bury End Willen Stonebridge Bradwell Common Upper Hartwell Maids Moreton Whiteleaf Denbigh West Wotton Underwood North Marston Higher Denham Cadmore End Cressex Drayton Parslow California Great Linford Blakelands Tetchwick South End Castlethorpe Poundon Turweston Upper Pollicott Burnham Berryfields Moulsoe Weedon Newport Pagnell Woughton Park Little London Longwick Meadle Flackwell Heath Austenwood Lower End Little Chalfont Fort End Shalstone Crownhill Chicheley Cold Brayfield Oxley Park Botolph Claydon Baker's Wood Nash Filgrave Shabbington Towerage Marsh Gibbon Wroughton Park Smokey Row Parmoor Hambleden Springfield West Wycombe Bishopstone Beachampton Walnut Tree Tatling End New Bradwell Linford Wood Mount Pleasant Latimer Aston Abbotts Southend Beacon's Bottom Wavendon Gate Summer Heath Walton Court Denham Fishermead Stoke Hammond Little Kimble Nearton End Newlands Brinklow Westcroft Downhead Park Rush Green Sheepridge Great Horwood Barton Hartshorn Chalkshire Bradwell Lower Hartwell Hitchambury Netherfield Caldecote Beanhill Colstrope Granborough Winchmore Hill Bierton Kingston Wendover Dean Peartree Bridge Grendon Underwood Ivinghoe Aston Eaglestone Weston Underwood Monks Risborough Buckland Clanking Water Eaton Lane End Verney Junction Saunderton Lee Ickford Wooburn Green Codmore Calvert Fulwell Ashley Green Westlington Milton Keynes Victoria Park Little Wood Corner Bovingdon Green Great Missenden Page Hill Fenny Stratford Two Mile Ash Winslow Elmhurst Gawcott Piddington Middle Claydon Bancroft Park Hedgerley Bellingdon Conniburrow Gayhurst Pednor Bottom Broughton Crossing Bourne End Rose Hill Walton Manor Horsenden Marlow Common Moor End Fullers Slade Drayton Beauchamp Oakley Aylesbury Saunderton Petsoe End Mentmore Loughton Little Frieth Tathall End Bolbeck Park Biddlesden Oldbrook Winterhill Worminghall Hedgerley Green Speen Layters Green South End Milton Keynes Village Hillesden Hamlet Upper Winchendon Butler's Cross Bledlow Ridge Upper Weald Easington Whitchurch Richings Park Goddards North Crawley Neath Hill Chilton Old Wolverton Shenley Church End Broughton Green End Kents Hill Chalfont Common Stewkley Dean Tylers Green Little Marlow Great Holm Brook End Browns Wood Botley Chisbridge Cross Wilton Park Horsleys Green Farnham Royal Wycombe Marsh Adstock Greenlands Woolstone Northall Whitney Chackmore Hyde End Beaconsfield Church End Bradenham Marsh Berghers Hill Bye Green Great Brickhill Halton Iver Heath Tingewick Ashland Fulmer Redland End Hilltop Steeple Claydon Tyringham Ballinger Common Stone Griffitts Yard Widmoor Studley Green Taplow Hollybush Hill Mundaydean Bottom Littlecote Downs Barn Wolverton Mill East Lower Cadsden Chenies Iver Little Missenden Woughton on the Green Westbury Bradville Waterend Dadford Chesham Beamond End Startop's End Church End Ham Green Singleborough Broughton Monkston Park The Bowl Lower Pollicott World's End Middleton Bolter End Skirmett Swan Bottom Cublington Hughenden Valley Southcourt Wymbush Terriers Marsworth Stoke Mandeville Ludgershall Pennyland Nash Lee Rockwell End South Heath Emerson Valley Lye Green Bucklandwharf Bradwell Abbey Langley Corner Farnham Common Whelpley Hill The Lee Bottrells Close Alscot Central Milton Keynes Newtown Radnage Turville Hardmead Danesfield Wooburn Chessmount Burcott Fawley Northend Sands Moor Common Walton Lent Holtspur Leckhampstead Woodham Walton Hall Stratford Fields Rooksley Coffee Hall Pond Park Dunsmore Booker Love Green Cryers Hill Dorney Bedgrove George Green Wavendon Pitstone Hill Sills Yard Fawley Bottom Shenley Brook End Dinton Waddesdon North Lee Dunton Fern Creslow Egypt Church End Ford Grove St Leonards Barley End The City Chalfont Grove Gibraltar Knotty Green Lower North Dean Cheddington Amersham on the Hill Diggs Far Bletchley Asheridge Little Horwood Hunt's Green Ley Hill Hazlemere Lower Weald Wood Green Ilmer Monkston Dorton Haddenham Upton Buckland Common Slapton Bennett End Simpson Amersham Common Old Farm Park Hunt's Hill Stantonbury Lee Gate Nup End High Wycombe Hodge Lea Emberton Addington Forty Green Dorney Reach Thorney Spurlands End Bockmer End Prestwood Crownfield Burroughs Grove Frieth Lower Woodend Heath End Watermead Ledburn Green Hailey Boarstall Ivinghoe Pitch Green Littleworth Corner Tilbrook Leadenhall Fox Milne Little Boys Heath Buckmoorend Rowsham Tyler's Hill Little Hampden Edgcott Brill Sedrup Clayhill Amersham Old Town Heath End Naphill Westcott North End Stoke Poges Lacey Green Hardwick Widmer End Rotten Row Redmoor Padbury Stewkley Elfield Park Little Linford Great Kingshill Caldecotte Hollingdon Sherington Edlesborough Darvillshill Turville Heath Woburn Sands Hoggeston Wardrobes Chetwode Hawridge Shreding Green Hedgerley Hill Penn Street Atterbury Penn Bottom West End Quarrendon Newton Leyes Newton Longville Walton Ballinger Bottom Lee Clump Pednormead End Wolverton Mill Pitstone Wheeler End Wooburn Common Rout's Green Olney Coombe Pitstone Green Whaddon Brook End Stoke Green Kiln Farm Tinkers End Bragenham Soulbury Lee Common Preston Bissett Farnham Park Mop End Cuddington Long Crendon Wolverton Forty Green Thornton Ravenstone Terrick Haydon Hill Hazeley Woodrow Mursley Pheasant's Hill Salden Boveney Manor Park Saunderton Chivery Hulcott Church End Giffard Park Micklefield Bow Brickhill Hedsor Mobwell Buckingham Orchard Leigh Kimble Wick Amersham Ibstone Little Kingshill Thornborough Tattenhoe Seer Green Shipton Great Kimble Middle Green Loosley Row Wendover Chearsley Wooburn Moor Great Hivings Greenleys Clifton Reynes Mantles Green Lake End Aston Clinton Bledlow Medmenham Willen Park Ellesborough Ashendon Littleworth Common Middle Weald Charndon Astwood Warrington Hotley Bottom Kingsash Tongwell Woodhill Oving Long Street Pitchcott Lenborough Aston Sandford Chartridge Water Stratford Knowlhill Coleshill Fingest Stoke Goldington Heelands Bancroft Church End Blue Bridge Wing New Denham Parslow's Hillock East End Buffler's Holt Stony Stratford Marlow Little Crawley Stacey Bushes Honeyburge Kingsey Akeley Pheasants Calverton Foscote Shenley Wood Holmer Green Northfield Nether Winchendon Quainton Burcott Ascott Lathbury Furzton Crafton Flowers Bottom The Badgers Lower Ascott Lavendon Owlswick Radclive Chalfont St Giles Lillingstone Dayrell Loudwater Bletchley East Claydon Askett Haversham Campbell Park Wolverton Mill South Bryant's Bottom Mill End Lillingstone Lovell Townsend Swanbourne Waterside East Burnham Horton Wharf Dagnall Princes Risborough Chesham Bois Shenley Lodge