Charity Marketing in Commins

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Commins are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Commins?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Commins is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in LL15 1

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

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If you are looking to advertise your charity on either a local scale in Commins or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

Other locations available for charity marketing
Cader Parkside Acrefair Aber-nant Four Crosses Kinnerton Green Sarn Bryn Merllyn Ddol Pentre Rhosywaun The W auns Pant Pentre Eryrys Pont-newydd Pentre Rowen Soar Greenfield / Maes-Glas Bridge End Babell Rhydymwyn Trevor Uchaf Burton Green Whitford / Chwitffordd Groes Efa Halkyn / Helygain Pentre-tafarn-y-fedw Pentre Froncysyllte Bryn-yr-Eos Hanmer Marian Bryneglwys Prestatyn Cefn-brith Gwern Estyn Gorddinog Eglwys Cross Conwy Geinas Ffrith Pant Groesffordd Marli Rhewl-fawr Mynydd-llêch Cymau Gronant Rhuallt Graig Cefn Tafarn-y-Gelyn Garth Trevor Connah's Quay / Cei Connah Northop Hall Pantymwyn Cerrigydrudion Marian Cwm Acton Pont-y-blew Dolwen Bedlwyn Myddleton Park Maes Maelor Bylchau Garizim Graig-fechan Three Sisters Copenhagen Carmel Pwll-du Pennant Nant Alyn Pen-y-bryn Ysgeibion Rhewl Pantasaph Maes Pennant Maes-y-Dre Flint / Y Fflint Tre-Mostyn Bangor-on-Dee / Bangor-is-y-coed Sandy Lane Tynyfedw Bodelwyddan Glanwydden Bettws Gwerfil Goch Tallarn Green Commins Maeshafn St Asaph / Llanelwy Bedwell Mostyn Pen-y-cae Gwernol Big Mancot Brookhouse Rhosnesni Llwynmawr Pentre'r Felin Llangwyfan Llanrhos Rhosrhedyn Bersham Fenn's Bank Afon-wen Bryn Saith Marchog Pentre Cilcain Eglwysbach Carrog Golftyn Lawnt Glyn Ceiriog Ewloe Green Overton Bridge Maerdy Colwyn Bay / Bae Colwyn Wern-y-gaer Fron-Bache Knolton Bryn Golch Dwygyfylchi Gwaenysgor Llanarmon-yn-Ial Ty'r-felin-isaf Pontybodkin Llanddulas Street Lydan Bodfari Sandycroft Pentre Bach Llay Pentre-Ffwrndan Nant Mawr Druid Llanelian-yn-Rhôs Trelogan Whelston Dre-gôch Melin-y-coed Pentre Pontfadog Tan-yr-allt Ty'n-y-cefn Melin-y-Wig Betws-y-Coed Llanfwrog Plâs Berwyn Llanarmon Dyffryn Ceiriog Gwersyllt Brymbo Waen Llanbedr-y-cennin Pentre Wern Corwen Mynydd Isa Llandynan Cloy Brynhovah Castell Cefn Berain Glan-y-don Green Talwrn Per-ffordd-llan Llangynhafal Hightown Llanasa Lloc Walwen Pentre Cilgwyn Terfyn Aston Llong Pentrefelin Henryd Calcoed Ffordd-las Maes-y-Dre Stansty Croes Eneurys Loggerheads Gwyddelwern 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Llanelidan Llansannan Penmaen Park Ddol Pont-y-pant Graianrhyd Rhydgaled Rhôs-on-Sea Pen-rhewl Llansanffraid Glan Conwy Rhewl-Mostyn Penmaenan Aber-oer Nant-y-Felin Higher Shotton Gwernaffield-y-Waun Lightwood Green Kinmel Bay / Bae Cinmel Bretton Mancot Royal Llanferres Rhostyllen Bryn Pen-y-lan Mwynbwll Galltegfa Penrhyn-side Cefn-mawr Blaenau dolwyddelan Talwrn Halkyn Mountain Abermorddu / Yr Hôb Holt Treuddyn Llandrillo Nant-y-Patrick Pen-Ucha'r Plwyf Mochdre Terfyn The Roe Bryn y Castell Betws-yn-Rhos Tywyn Ewloe Gell Rhosymadoc Gadlys Pentre Uchaf Axton St George / Llansan Sior Llandrillo-yn-Rhôs Dawn Penrhyn Bay Leadmill Spon Green Llanddoged Broughton Hope / Yr Hôb Geufron Llandyrnog Bryn-rhys Padog Rhosesmor Berthengam Mount Pleasant Prenbrigog Llangernyw Bettisfield Little Overton Pabo Bryn Eithen Llanbedr-Dyffryn-Clwyd Llanrhychwyn Llannerch-y-môr Tyddyn Angharad Smithy Gate Talwrn Sydallt Llandudno Junction / Cyffordd Llandudno Llangwstenin Groes Woodland Park Cock Bank Walwen Knolton Pentrefoelas Bwlchgwyn Glascoed Capel Garmon Bagillt Erbistock Holway Craig-y-Don Nant-y-Rhiw Cross Lanes The Smelt Walwen Trevor Tanlan Banks Pentre Bychan Caergwrle Old Sontley Buckley Mountain New Brighton Gegin Hên-efail Overton / Owrtyn Flint Mountain / Mynydd y Fflint Waen Gyfelia Pont Cysyllte Pentre Isaf Rackery Brynford / Brynffordd Bradley Llan-y-pwll Penmachno Cadole Ysbyty Ifan Bryn-yr-ogof Pen-llain-wen Rhyd-y-foel Tregeiriog Pentre Maelor Ponciau Prion Rhydtalog Cynwyd Pentre-bont Llanfair Dyffryn Clwyd Dobs Hill New Broughton Hendre Pentre Broughton Waen Pandy Pen-y-stryt Penyffordd Pandy Tudur Trofarth Llannefydd Little Acton Pentre Gogarth Efenechtyd Bryn-newydd Peniel Glascoed Bryn Rhyd-yr-Arian Capel Curig Pwll-glâs Horseman's Green Llysfaen Johnstown Lower Wych Croes-wian Towyn Pentre Glan-yr-afon Gellioedd Llangollen Rhôs Tan-y-Graig Minera Moelfre The Chequer Tremeirchion Glanyrafon Ysceifiog Ty'n-y-ffordd Moss Broadoak Newmarket / Trelawnyd Mynydd-llan Pentre Nebo Tai-nant Penmaenmawr Holywell / Treffynnon Bryngwyn Plas Madoc Summer Hill Nant-y-Pandy Pont-Ystrad Ffos-y-go Garden City Brynmorfudd Queensferry / Y Fferi Isaf Tan-y-fron Old Colwyn