Charity Marketing in Sweets

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Sweets are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Sweets?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Sweets is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in EX23 0

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Sweets or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Sweets (Cornwall)

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Tregole Mousehole Church Coombe Mellangoose Trispen Fraddam Merry Meeting Lavrean Ringwell Tregonhawke Tremar Creed Tolgullow Holywell Dunslea Newtown Trenhorne West Antony Tregony Amalveor Churchbridge Clitters Norris Green Tregorden Parson's Park Traboe Carn Towan Langore Gooseham Tolskithy Higher Bal High Street Goon Gumpas Zelah Trerose North Petherwin Goonbell Stoke Climsland Carharrack Varfell Dannonchapel Slaughterbridge Lerryn Collery Egloshayle No Man's Land Goonamarris Mixtow Maders Lamellion Hornick St Ewe Nanceddan Goonhavern St Just in Roseland Blowinghouse West Looe Trenoweth Retire Treskilling Treligga Pengersick Sheviock Gwills Helstone Trewornan Newlyn Treworgans Halwin St Anthony St Erth Poughill Langdon Stratton Higher Porthpean Treveor Degibna Penhole Calloose Timbrelham Seworgan Sithney Green St Buryan Port Quin Ashton Gwedna Bunny's Hill Braddock Boslymon Rosemergy Hallworthy Menadarva Bude Paynter's Cross Killaworgey Upton Paramoor Lanlivery Coverack Parkengear Treknow Mullion Trewint Trelissick Polyphant Welltown Readymoney Trelill Probus Launcells Burlawn Torfrey Truas Tregonce Bowithick Wheal Alfred Trelan Nanpean St Ann's Chapel Trevilley Tubbs Mill Four Lanes Waterloo Lower Trefrize Newham Balwest Canon's Town Scarcewater Jolly's Bottom Butteriss Gate Woodabridge Upton Cross Mithian Downs Tregarlandbridge Tredethy Higher Bosavern Trebehor Cocks Hick's Mill Treen Trevegean Quintrell Downs Trevalga Stursdon Ashton Grumbla Bridgetown Stoptide Copperhouse Downgate Three Holes Cross Merther Lane Polladras Tywardreath Melinsey Mount Ambrose Porth Kea Fivelanes Grampound Road Tywardreath Highway St Winnow Golberdon Higher Land Burraton Tregajorran Portwrinkle Bishop's Quay West Curry Trewollock Carwynnen Polmear Mount Charles Bodilly Trewassa Crahan Millook Carne Shop Goonhusband Doublebois Downrow Treforda Caradon Town Tresevern Croft Idless Trebarwith Strand Higher Reen Pempwell Tregamere Higher Downs Forder Trenance Halamanning Castallack Greenwith Common Godolphin Cross Percuil Kuggar Sithney Common Trelowth Bakesdown South Wheatley Trenale Kehelland Tolcarne Wartha Caudworthy Reen Manor Horningtops Pityme Laddenvean Gwavas St Breward Bowling Green Tregadillett Beeny Trenance Phillack Tregurtha Downs Trewarmett Tredinnick Nancegollan Splatt Vogue Merrymeet Lanteglos Highway Mawla Trevorrick Banns Vale Treglasta Carbis Trevarrick Kilkhampton Roche Treburgett Cusgarne Whitstone Garras Cross Lanes Tregoss Lower Dimson Crows-an-wra St Neot Tilland Paul Carey Park Rose Silverwell Marhamchurch Medlyn Higher Menadew Treningle Stourscombe Michaelstow Freewater Knightsmill Luckett Newtown Porteath Lidwell Cusveorth Coombe Polgooth Hendra Trevenning Treveal White Cross Milltown Gonamena Treen Colan Portholland Kingbeare Deveral St Hilary Palmersbridge Cripplesease Boswarthen Landulph Cross Halvosso Porthtowan Treworga Brea Trevigro Paynter's Lane End Trevail Buryas Br Penweathers Lamledra Trematon Treloquithack Burnthouse Millbrook Plusha Wenfordbridge Polzeath St Breock Lower Mill Constantine Bay Leburnick St John Trevescan Cambrose Milltown Threewaters Drawbridge The Towans Albaston Trematon Castle Troswell Griggs Morvah Kerthen Wood Newtown Monkscross Badharlick Porthallow Rosedinnick Penhale North Beer Perrancoombe St Clement United Downs Lower Croan Penberth Latchbrook Portherras Henwood Treworld Gwithian Tregatillian Frogpool Pantersbridge Coppathorne Trevena Maypole Kilhallon Gillan Little Comfort Foxhole Ruan Minor Herniss Deviock Bush Menna Trevance Knightor Trebartha Carthew Tregeare Tregavarah Petherwin Gate Park Bottom Chapel Amble Durgan Lower Treworrick Hendra Croft Tolvaddon Downs Widemouth Bay Red Post St Juliot Treven Cowlands Wringworthy Botternell Camelford Coxpark Scredda Penrose Hill Mount Charles Tredinnick Boscreege Trethevey Trewithick Trebyan Downderry Lostwithiel Bodwen Portlooe Kingsand Gwennap Insworke Little Beside Upton Towans Higher Tremarcoombe Goonvrea St Wenn Cross 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Hendraburnick Penstraze Keybridge St Michael Penkivel Lower Woon Prussia Cove Hessenford Trethosa Rosemelling Carnon Downs Trewethen Werrington Tresowes Green Bohetherick Launcells Cross Wheal Frances Menherion Trevelver Trevelmond East Looe Lansallos Treneere Wilcove Brane Rosenannon Perranwell Menagissey Flushing Trevowhan Sparnon Gate St Gennys Troan Constantine St Mawgan Sandy Bottom Looe Chyvarloe Roseworthy Barton Lower Ninnis Little Polgooth Middlewood Holy Vale Warbstow Cross Latchley St Ervan Sparnon Old Town Zoar Penhallick Mawgan Porth Gospenheale St Kew Highway Rejerrah Releath Carnhell Green Tresinney Lanteglos West Taphouse New Polzeath Pentire Trevowah Halabezack St Ive Cross Trevanson Calvadnack Chilsworthy Trekenning Roserrow Doddycross Cross Rosevean Goosewell Hendra Harlyn Penpethy Penare St Mawes Polperro Tutwell Fairy Cross Tregada Rinsey Carbis Bay Trebudannon Angarrack Criggan Nine Maidens Downs Pengold The Residence Sandylake Old Cardinham Castle Rocky Hill 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Carluddon Tremedda Farms Common St Erney Mountjoy Boswyn Sutton Dizzard Townshend Old Kea Chycoose Rosevine Perranarworthal Piece Sithney Bridgend St Day Cury Lezerea Castle Gate Falmouth North Dimson Three Hammers Roskear Croft Mawgan Kestle Newtown Hale Mills Treburrick Roseworthy Barripper Gwallon Trevarren St Agnes Downgate Trevilson Bolingey Horsedowns Belowda Helland Newton Wainhouse Corner Burras Trenault Highertown Trevarrack Trelowia Highter Bojewyan Tresean Gwinear West Tolgus Barcelona Hendra Grade Porthoustock Bilberry Par St Keverne Haye Fm Stepaside Lamorna Laneast Trewint St Just Towan Malpas Gunwalloe Crean Ventongimps Perranuthnoe Treswithian Downs Padstow Tomperrow Brill Busveal Curgurrell Gwenter Crowlas St Germans Pengegon Trevia Cannalidgey Stibb Illogan Highway Tramagenna Gorran Haven Nancemellin Tregiffian Bosorne Rosecare Boconnoc Polgear Holmbush Meaver Treskillard Trembraze Trencrom Bodieve Porthloo Longstone Tregiskey Trillacott Bangors Trekenner Gwinear Downs Foundry Tideford Cross Banns Wheal Baddon Whitecross Feock Highertown Cargreen Manhay Higher Dimson Tuckingmill Treworrick Lanjeth Tregeseal Tregatta Crantock Bealbury Kerris Eastcott Common Moor Treesmill Otterham Rosecraddoc Higher Cransworth Warbstow Callington Kelynack St Mellion Trussell Tolcarne Gracca Trebell Green Trescoll Forrabury Cadgwith Devoran Bissoe Penhalvean Frogwell Carnhot Dunmere Wadebridge Fonston Ruan Lanihorne Quoit Porcupine Chynhale Boduel Tolborough Shortacross Truscott Metherell St Kew Come-to-Good Carnsmerry Helford Passage Trew Polpenwith Tregolls Fletchersbridge Tremaine Retallack Trelissick Rame Pennytinney Roskorwell West Youlstone Lower Rose Burlorne Tregoose Newbridge Trezelah Gorran High Lanes Grimscott Trenant Pipers Pool Wheal Busy Middle Town Carfury Trythogga Calenick Trevadlock Polbrock Seaureaugh Moor Halton Barton Bissom Mullion Cove Penhale Jakes Kestle St Eval Lane St Issey Balnoon Woodford Turfdown Trelash St Minver Pont Trevillett Eggbeare Hill Hatt Noonvares Lelant Bosoughan Merther Trewey Sparry Bottom Trehunist Currian Vale Charlestown Trevarrack Carminow Cross Engollan Carlyon Bay Polpeor Pillaton Budd's Titson Lantuel White Cross Tregrehan Mills Landrake Shortlanesend Tregorrick Trevemper Troon Grillis Nanquidno St Dominick Parkfield Trebetherick New Mills Guildford St Michael Penkevil West Watergate Mevagissey Bodinnick Shop Comfort Truthwall Knave-Go-By St Ive St Lawrence Mena Treneague Trewen Treswithian Gang Sellan Great Bosullow Trewellard Boyton Coswinsawsin Cremyll Peterville Playing Place Mawnan Pencarrow Blackwater Marazion Berriowbridge Carnkief Carnkie Trenay Treworlas Whitecross Trendeal Tremore Longrock East Tuelmenna Heamoor Trenarren Trevilla Trussall Bugle Kingston Tencreek Treator Raginnis Brazacott Tregenna Plain-an-Gwarry Nance Pencoys Parc Erissey Hannafore Stenalees Lanivet Tresawsen Flushing Meudon Trewithian Tredannick Berepper Tregonna Bocaddon Edmonton Perranzabuloe Golant Fowey Relubbus Higher Larrick Lower Crackington Porthgwarra Viscar St Erth Praze Penzance Ruddlemoor Morval Pendrift Flexbury Hellescott Torpoint Brunnion Trewartha Plain Street Paul's Green Higher Ninnis Prospidnick St Veep Notter Porth Polmarth Goonabarn Little Downs St Ruan Polwheveral Bareppa Gollawater Trencreek Sweets Jacobstow Carnebone Pengover Green Trewethern Nantithet Northward Rosevear North Hill Millpool Antron Lower Porthpean Treverbyn Old Grimsby Twelvewoods Trevivian Bodellick Gorran Churchtown Twinbrook Park Chapel Town Tregullon Mingoose Treal Trethillick Goonpiper Treworthal St Mewan West Portholland Tregunna Bray Shop Hugh Town Pelynt Trevoll Penpont Lanescot Mellingey Pendoggett Carlidnack Boscadjack Upton Reskivers Cox Hill St Teath Bolventor Yeolmbridge Trewoon Canworthy Trevarrian Washaway Treninnick Tredinneck Redpost Carleen Reskadinnick Botusfleming Boscoppa Higher Truscott Botallack Portmellon St Austell Maryfield South Tehidy Pensilva Trebarwith Gummow's Shop 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Corgee Penwartha Coombe Trelion Lower Tregunnon Alverton Helebridge Costislost Tregew Tremorebridge Trenewan St Erme Sancreed St Thomas Indian Queens Crugmeer Trethewell Brent Higher Bojewyan Bathpool Middle Town Gunwalloe Fishing Cove Netherton Redmoor Porthilly Trelights Boscean Tremethick Cross Three Burrows Saveock Veryan Green Roseland Lower Sticker Towednack St Dennis No Man's Land Mount Hawke New Downs Crooklets St Blazey Kestle Lawhitton Boskenna Antony Tregadgwith Collamoor Head Jewell's Cross Downend Germoe Sheffield Dutson Kenneggy Carzantic Tresoweshill Wanson South Hill Trelawne Treneglos Penpol Antony Passage Middle Crackington Highlanes Crimp Higher Hampt Tolvaddon Otterham Station Mylor Bridge Ludgvan Hellandbridge Trescowe Freathy Lower Trebullett Hayle Gerrans Hugus Trefrize Addington Watergate Lanstephan Clerkenwater Lower Treluswell Killivose Lesnewth St Cleer Trerise Lane-end Morwenstow Lower Kenneggy Breage Moorswater Kea Lower Tremar Demelza Predannack Wollas Toldish Ponsongath Wendron Downinney Terras Trecangate Truthan Trehemborne Gweek Pennance Zennor Mawnan Smith Coverack Bridges Trewint Mabe Burnthouse South Pill Carnkie Comford Penrose Rillaton Bottoms The Town Churchtown South Petherwin East Portholland Redruth Wall Skewes Porthmeor Tredavoe Tideford Kensey Valley Meadow Little Petherick St Merryn Molinnis Towan Cross St Newlyn East Threemilestone Scorrier Gothers Burraton Coombe Amalebra Minions Porthcothan Larrick Trevalgan Tresavean Mulfra Porthallow St Stephens Boquio Boslowick Drakewalls Bodmin Hellesveor Tresparrett Posts Brighton Treliske St Columb Minor Boskednan Rising Sun Ventonleague Tresmorn St Martin Poundstock Treviskey Chacewater Veryan Trevarth Estate St Tudy St Jidgey Polruan Kennards House Bokiddick Lanreath Billacott Polkerris Carclew Treskerby Ponsanooth Connon Lower Lank Trewen Penponds Longdowns Nanstallon Boswinger Perran Wharf Whitemoor Congdon's Shop Barkla Shop Widegates Carzise Higher Keason Treyarnon Crackington Haven Tresillian Millendreath Treovis Gulval St Keyne Withielgoose Harrowbarrow Edgcumbe Treveighan Pengelly Grampound Higher Boscaswell Talland St Blazey Gate Plain-an-Gwarry Lanhainsworth Winnard's Perch Bodelva Trethurgy Great Work Valley Truckle Croft Mitchell Warleggan Forda Newmills Treburley Lower Denzell Penhalurick Trewetha Ladycross Halsetown Trewindle North Tamerton Bodiggo Blunts St Enoder Fernsplatt Fentonadle Charaton Cross Carloggas Twelveheads Gunnislake Wheal Rose Illand Lower Boscaswell Trewidland St Michael Caerhays Polgigga Cooksland Crofthandy Nansladron Higher Town Porthleven Plushabridge Biscovey Crelly Laity Moor Duloe Treath Penwartha Rame Tregona Darleyford Tregarland St Anthony-in-Meneage Rock Brillwater Boswednack Levalsa Meor Church Cove Philleigh Perranwell Station Herodsfoot Crafthole North Country Newquay Coad's Green Trewalder Lower Ninnes Resugga Green Great Tree London Apprentice Chyanvounder Penpillick Ruthernbridge Coombe Trenance Lamanva Trefula Kelly Bray Pendeen Barbican Tremail Perranwell Lower Menadue Clampits Portreath Forder Kents Baldhu Crowan Rescorla Lockengate Carland Cross Carthamartha Lizard