Charity Marketing in Carlisle

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Carlisle are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Carlisle?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Carlisle is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in CA3 8

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Carlisle or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

Other locations available for charity marketing
Waitby Staveley Old Hutton Sandside Burnrigg Ormathwaite Langton Kirkland Chapelburn Loppergarth Beckces Marton Blawith Edenhall Stockdalewath Stapleton Whitehaven High Harrington Tottlebank Wescoe Pooley Bridge Dent Castle Carrock Morland High Hesket Brigsteer Hale Hole Great Urswick Saltcoats Easton Roachburn Hall Waberthwaite Sebergham Braithwaite Common End Wallthwaite Thwaite Head Flookburgh Water Yeat Whasset Wood Gate Bandrake Head Bowness-on-Windermere Crackenthorpe Moorend Marthwaite Barugh Woodhouses Cleator Moor Carleton Abbotsmead Plumpton Head Crosby-on-Eden Ellenborough Burthwaite Ullock Whitrigg Hawkshead Hill Rosthwaite Park Broom Unthank Down Hall Rannerdale Kaber Threapland Torpenhow Waverton Carleton Skirwith Hensingham Little Urswick Birkby Shire Chapels Heggle Lane Belle Vue Ennerdale Bridge Winder Crossgates Little Asby Docker High Side Highlaws Bowderdale East Curthwaite High Hill Longtown Lenacre Southerfield Old Tebay Waterside Distington Blencogo Low Cotehill Wood Broughton Hall Kelleth Greenscoe Prospect Powter How Millness Rosewain Milburn Little Clifton Highbridge Kentmere Armathwaite Westfield Greystoke Gill South Stainmore Knock South Newbarns Whelpo Upper Denton Wetheral Plain Thornthwaite Water Garth Nook Ravenstonedale Nateby Wythburn Foulbridge East Causewayhead Mosedale Abbeytown Moor Row Watermillock Threlkeld Brampton Mains Askam in Furness Fothergill Barbon Harrington Longthwaite Finsthwaite Dacre Beck Wythop Longpark Longrigg Lowick Green Newby West Brothybeck High Oaks Dockray Moss Side Soulby New Cowper Uppertown Cumwhitton Port Carlisle Keisley Newbiggin Gatesgarth Pardshaw Hall Stainton with Adgarley Howtown Haresceugh Gilcrux Row Ferney Green Galligill Workington Croglin Scuggate Grizebeck Tarraby High Nibthwaite Heggerscales Moresby Parks Thackthwaite Millholme Forest Head Cark Brow Edge Stone House Red Dial Eamont Bridge Burrells Selside Johnby Bowston Allonby Nether Row Kingstown Newbiggin Roadhead Farleton Burton-in-Kendal Roosebeck Church Brough New Mill Plumptonfoot Mallsburn Hallbankgate Arlecdon Skirsgill Parkhead Garrigill Hawkshead Beck Houses Birkett Mire Salkeld Dykes Newbiggin Kilnhill Garth Row High Row Kershopefoot Unthank South Ulverston Hilton Kendal Hornsby Mossbay Hackthorpe Ploughlands Mealrigg Harriston Raffles Plumbland Four Lane Ends Endmoor Irton Westmoor End Barrow-in-Furness Beckfoot Wellgill Cartmel Fell Clappersgate Beanthwaite Parsonby Broughton Cross Brigflatts Green Quarter Field Broughton North Scale Waberthwaite Towcett Whitrigg Skelton Bampton Barrows Green Grange Fell Cliburn High Side Brownrigg Aldingham Albyfield Raisbeck Askham Chestnut Hill Homewood Newbiggin Wreaks End Frizington Great Blencow Cardurnock Moor Row Eaglesfield Glen Dowlin Raughton Thwaite Moss Todhills Park Head Low Moresby Great Orton Corby Hill Low Borrowbridge Great Asby Lindal in Furness Goat Little Musgrave Scales Carwinley Hartley Gosforth Longlands Newtown of Rockcliffe Isel Moorhouse Ewanrigg Towngate Bassenthwaite Longdale Nethertown Sleagill Dendron Soulby Knotts Cartmel Parton Tebay Arkleby Mosser Egremont Blitterlees Bolton New Houses Gilgarran Hethersgill Hutton Roof Whitbeck Barclose Nenthead Kirkby-in-Furness Caldbeck Plumpton Annaside Swinside Skiprigg Boothby Longcroft Oxen Park Scaleby Kelsick Woodend Clifton Dykes Sandwith High Ireby Great Corby Mite Houses High Casterton New Hutton Ravenstown Troutbeck Lazonby Great Ormside Brackenthwaite Whale Lea Yeat Coniston Gilsland Orthwaite Blencarn High Biggins Colton Borwick Rails Corkickle Mirehouse West West Causewayhead Dunningwell Newton-in-Cartmel Fair Hill Harraby Laversdale Lane Stank Shoregill Bayles Bromfield Howbeck Chapel Stile Broughton in Furness Great Clifton West Curthwaite Newbiggin Eveninghill Branthwaite Great Salkeld Wall End Uldale Little Broughton Swallohurst Troutbeck Bridge Brisco Newby Bewaldeth Heversham Anthorn Kirkby Lonsdale Soutergate Lowther Dykesfield Crosscanonby Rottington Helmside Coupland Hallow Bank Glassonby Gamelsby Mill Side Blackwell Allithwaite Nealhouse High Cark Hutton Moor End Dunnerholme Little Strickland Lanercost Kirkbride Vickerstown Wetheral Shield Angerton Little Blencow Middleton Hall Santon Scar Head Barton High Bankhill Walton Kirkland Stainton Kiskin Allenwood Old Carlisle Old Town Newlands Roughsike Gatebeck Sowerby Row Croftlands Broughton Moor Troutbeck Moorclose Beckfoot Colby Oakshaw Ford Oughterby Greenodd Blackbeck Watendlath Low Geltbridge Duddon Bridge Thornhill Sadgill Grinsdale Powhill Briery Flakebridge Scilly Bank Dalston Ruckcroft Pategill Outcast Brougham Cotes Whiteclosegate Rosebank Outgate High Wray Carlisle Crosslands Cockermouth Plumgarths Near Sawrey Glasson Broad Oak Newbiggin-on-Lune High Cunsey Scotby Wythop Mill Houghton North Row Wheyrigg Buttermere Kirkandrews-on-Eden Wharton Storth Millthrop Calder Bridge Arrowthwaite Greystoke Lockhills Newby Bridge Wolsty Littlebeck Deepthwaite Sandylands Grizedale Preston Patrick Galemire The Green Crosby Ravensworth Doddick Rooking Papcastle Rosgill Browtop High Braithwaite Sampool Wreay Edentown Great Broughton Greengill Yarlside Longdales The Flatt Sand Side Aldoth Smithfield Bigrigg Little Orton Blagill Thackthwaite Rheda Park Brackenber The Lound Brackenthwaite Buckabank Wiggonby Edderside Wetheral Pasture Friars' Ground Kents Bank The Nook Grassgarth Fell End Oldwall Ulpha Force Forge Dale Bottom Branthwaite Edge Hesket Newmarket Baggrow Winskill Cumwhinton Great Easby Lambfoot Paradise Thursby Stair Beacon Hill Cockley Beck Rookby Redmain Cunsey Nepgill Hallthwaites Knipe Fold Low Nibthwaite Faugh Sunbrick Holmwrangle Low Lorton Stainton Yearngill Winton Gleaston Durdar Mountain View Dunnerdale Bank End Bolton Low Houses Low Wood Drybeck Little Loughrigg Hoskethill Mealsgate Seatoller High Waverbridge Quality Corner Pica Bullgill Denton Holme Martindale Barber Green Beckhouse Wasdale Head Stainburn Grisdale Woodhouse Great Crosthwaite Cautley Bolton Plantation Bridge Hewer Hill Warcop Kirkoswald Nook Hall Dunnerdale Bradley Asby Westward Hartsop Morton Warwick Bridge Head Crag Little Braithwaite Rockcliffe Cross Clawthorpe Hubbersty Head Halfpenny Branthwaite Barras Canal Foot Monkhill Holme St Cuthbert Hindpool Boltonfellend Thrushwood Haverthwaite Allerby Sockbridge Colthouse Bowscar Scaws Boustead Hill Seaville Raise Patton Bridge Town End Ulcat Row West Woodside Gullom Holme Seatle Holme Walby Southernby Leadgate Ousby Warwicksland Ings Scales Town Head Greengarth Hall Penruddock Garlands Moat Mansergh Aglionby Thornthwaite Oxenholme High Scales Wampool Cowan Head Staffield Waterhead Sunbiggin Castletown Aikhead Haggbeck Newton Reigny Salt Coates Brackenlands Talkin Woodrow Highmoor Middlesceugh Drigg Longsowerby Low Whinnow Yanwath Fenton Little Salkeld Shopford Croslands Park Bleatarn Greenholme Cowgill Berrier Dowbiggin Studholme Brocklebank Whitbarrow How Croasdale Brunstock Kirkbarrow Townhead Elterwater The Common Bowmanstead Holker Scalebyhill Pennington Castlerigg Low Braithwaite Kirkhouse Howgate Little Bampton The Howe How Dean Nether Wasdale Whicham Brough Sowerby Beck Side High Newton Botcherby Middletown Dufton Milton Dovenby Harker Marsh Watchhill High Whinnow Leasgill Dragley Beck Mosser Mains Midgeholme Ellonby Dalton Lane Head Strawberry Bank High Water Head Flimby Fingland Casterton Arnside North Dykes Monk Moors Netherton Newtown Camerton Gamblesby Silloth Portinscale Bowland Bridge Dale Clifton Barrow Island Roger Ground Hartbarrow Broughton Beck Hampsfield Kirkcambeck Mossedge Cargo Newtown Roose Gate Kirkland Guards Haverigg Crosthwaite Ickenthwaite Blennerhasset Ivegill Parkside Hutton End Penton Southwaite High Longthwaite Burnbanks Mockerkin Pelutho Gaitsgill Aiketgate Wigton Little Corby Sweetholme West Silloth Blindcrake Foxfield Western Bank Hawksdale Hornsby Gate Penrith Hawcoat Low Crosby Staveley-in-Cartmel Ainstable Greenside Wreay Low Seaton Newton Rigg Dundraw King's Meaburn Meathop Bootle Little Arrow Standingstone Belah Unthank End Parton Far End Sunderland Kingside Hill Biglands Newton Heads Nook Grayson Green Calder Crosby Garrett Prior Rigg Bushfield Coalfell Dalton-in-Furness Rosley Newton Arlosh Ruthwaite Low Row Birkthwaite Sandwith Newtown Nentsberry Lessonhall Ireby Storrs Little Langdale Braystones Cardew Beckfoot Seascale Torver Thurstonfield High Lorton Scarrowhill Ludderburn Keswick Blackbank Silecroft Busk Eccle Riggs Hayton Grange-over-Sands Linstock Oulton Sprunston Bransty Mintsfeet Roose Woodville Carr Bank Thomas Close Pool Bank Skelton Wood End Chalkfoot Row Garsdale Tummer Hill Bardsea Green Killington Currock Risehow Coulderton Grasmere Weasdale Hall Senna Maulds Meaburn Roa Island Row Brow Gawthrop Stone Raise Aspatria Longburgh Applethwaite Beckermet Low Walton Aikrigg Lady Hall Baldwinholme Cleator Scout Green Crook Barbary Plains Rampside Crosby Far Arnside Tallentire Cotehill Barepot Longrigg Westlinton Great Musgrave Skinburness Middleton Place Mirehouse East Salterbeck Kells Burtholme Carleton Hall Corney Hutton Row Laversdale Morton Outhgill Blackford Beaumont Appleby-in-Westmorland North Stainmore Millom Deanscales Garnett Bridge Bonning Gate Willow Holme Kidburngill Natland Leece Renwick Melkinthorpe Dubwath Winster Stainton Crosby Villa Hallgarth Rusland Kirkby Stephen Brownber Felldyke Roundthwaite Crewgarth Etterby Kirksanton The Hill Calthwaite Lakeside Mirehouse Newbiggin Howgill Culgaith Skelwith Bridge Lower Hawthwaite Townfoot Brough Greenwell Orton Blackdyke Slack Head Ravenglass Heaning Kirkby Thore Calvo Low Hesket Langwathby Seaton High Walton Bleatarn Scotsdike Warnell Laithes Stanwix Unthank Hopebeck Winscales Motherby Ireleth Brockleymoor Rowell Wath Brow Rusland Cross Haws Bank Ponsonby Skelsmergh Watchgate Rickerby Kirkborough Langrigg Maryport Holme Mills Aughertree Glenridding Red Hills Backbarrow Santon Bridge Temple Sowerby Ambleside Grange Seathwaite Goodyhills Fell Side Far Sawrey Hycemoor Great Strickland Nunclose Hyton Eskdale Green Harker Lamplugh Upperby Harras Lyneholmeford Windermere Helton Cummersdale Fell Foot Hincaster Whitrigglees Brownrigg Beckbottom Sedbergh Matterdale End Salta Arrad Foot Gillbank Lamonby Drumburgh Sour Nook The Sands Scales Skitby Sandale Roosecote Bothel Ghyll Head Mellguards Little Ormside Lindale Low Newton Station Hill Thickholme Tarnside Lee Houses Greenbank Ayside Meal Bank Newby Head Newland Bottom Kearstwick Smardale New Rent Town Bank Stanger Wordsworth Terrace Town End Kingmoor House Kirklinton Cardewlees Ulverston Sunny Bank Penny Bridge Westnewton Pallaflat Clickem Glasson Micklethwaite Slack Garsdale Head Hutton Roof Stubble Green Brackenthwaite Catterlen Broughton Mills Mungrisdale Gaisgill Hutton Millbeck Brampton Carleton Bridgend Wilton Rydal Townhead Hunsonby Alston Milton Newtown Low Biggins Three Bridges Droomer North Side Ormsgill Bouth Melmerby Nenthall Parkgate Oddendale Thornby Pardshaw Sedgwick Force Mills Waverbridge Butterwick Mansriggs Hazelslack Cat Bank Lowick Bridge Raughton Head Garden Village Knowefield Hurst Shap Heathwaite Deepdale Tower Wood Hoff Bardsea High Seaton Boot Sandwick Metal Bridge Eden Mount Sandford Swathwaite Head Stripes Moorthwaite Irthington Raby Rockcliffe Keld Newtown Cocklakes Siddick Biggar Low Row Haile Bomby Plasketlands Helbeck Wellington Patterdale Sleetbeck Millhouse Legburthwaite Brigham Townhead Catholes Nether Welton Bleachgreen Downfield Catlowdy Kirkland Loweswater Orton Rigg Satterthwaite Bowness-on-Solway Fletchertown Broadwath Heron Hill Keekle Stanthwaite Newland Scarness Greysouthen Kirkbampton Ackenthwaite Lowca Murton Bolton Wood Lane Scales Bampton Grange Gilwilly Tindale Aikton Milnthorpe Rowrah Woodland Strands Witherslack Spark Bridge Greenrow Underbarrow Flitholme Bow Haltcliff Bridge Market Brough Stonethwaite Oughterside Millgillhead Kentrigg Oak Bank Firbank Crooklands Burneside Shawfoot Langrigg Levens Embleton Moss Side Welton Lupton Brigham Easton Swarthmoor Whitbarrow Village Sellafield Low Knipe St Bees Lowgill Thrimby Wetheral Bewcastle Ruleholme Holmrook Long Marton Rowe Head Cumrew Yottenfews Bridgefoot Middleshaw Boltongate Seathwaite Hardendale How Warwick-on-Eden Arnaby Grayrigg Burnhill Hayton Gawthwaite Kinkry Hill Mawbray Caldewgate High Sellafield Colt Park Newbarns Burgh by Sands Wath Steel Green Moorhouse Tarns Briar Rigg Bridekirk Santon North Walney Green Bank Reagill Beck Rosside Newby East Beetham Banks Prizet Crosscrake Thwaite Flat Baycliff Brandlingill Beck Head Crookdake Summerlands Tirril Townhead Barugh Farlam Cumdivock Hetherside Dearham