Charity Marketing in Bowshaw

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Bowshaw are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Bowshaw?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Bowshaw is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in S18 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Bowshaw or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Bowshaw (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Duckmanton Coldeaton Carsington Bellevue Hassop Bowden Head Church Hill Rowarth West Edge New Whittington Dimple Greenside Glapwell Hammersmith Priestcliffe Ditch Ednaston Smithy Houses Emmett Carr The Bungalows Froggatt Calver Sough Trusley Kirk Hallam Long Eaton Hulland Village Derby Millers Green New Bolsover Duffield Oxcroft Estate Charlesworth Great Hucklow Hillstown Spondon Ambergate Shatton Hargate Hill Edale End High Peak Junction Abney The Brushes Heanor Gate Calow Green Ingleby Bagshaw Hearthstone Whitfield Washgreen Thorpe Spancarr Winster Barlow Radbourne Common Ingmanthorpe Summerley Nether End Starkholmes Owlcotes Yeldersley Bubnell Brook Bottom Cock Alley Wilday Green Little Bolehill Sheldon Bullhurst Hill Ible Chesterfield Church Gresley Brackenfield Slaley Brushfield Ireton Wood Mickley Denby Bottles Smisby Nether Burrows Brailsford Green Longway Bank Darley Hillside Limekiln Field Bamford Birley Staden Bolehill Fritchley Church Town Bonsall Chapel Milton Upper Langwith Thurvaston Whittington Moor Fernilee Buckland Hollow Bridge End Mount Pleasant Whitehough Head Cowlow Millthorpe Darley Abbey Hodthorpe Elton Cowers Lane Etwall Alfreton Whitwell Holmewood Hangingbridge Heath Canholes Aston-on-Trent Upper Padley Turnditch Whaley Bridge Pilsley Oaker Over End Windmill Spital Cropper Newhall Tideswell North Wingfield Tunstead Milton Monyash Smalldale Castle Gresley Riddings Wardlow Rowland Buxton Scotches Inkersall Golden Valley Weston Underwood Radbourne Hallam Fields Codnor Gate Leadmill Hollington Grove Ballidon Hallfield Gate Stanhope Bretby Netherseal Old Glossop Dinting Vale Waingroves Lilypool Rose Hill Nether Loads Bolsover Pear Tree Duffieldbank Chisworth Highgate Nether Sturston Harlesthorpe Scropton Creswell Pride Park Birchover West End Idridgehay Green Mount Pleasant Stony Houghton Rylah Little Cubley Edale Dethick Oversetts Bridgemont New York Sterndale Moor Hales Green Lower Hartshay Nether Padley Codnor Park Hollins Green Dove Holes Wyaston Danesmoor Butterley Sudbury Rawson Green King Sterndale Gosforth Valley Compton Stainsby Common Pye Bridge Quarndon Common Hill Top Tibshelf Mackworth Harper Hill Short Heath Slack Over Haddon Bramley Vale Burrfields Cross Hill Baslow Middlecroft Upper Booth Shirebrook Gallows Inn Newlands Upperthorpe Greenhillocks Godfreyhole Hartington Ault Hucknall Shireoaks Handley Brailsford Walton-on-Trent Sinfin Moor Blackbrook Riber Simmondley Hill Somersal Calow Tunstead Breadsall Hilltop Aston Heath Stanton Pilhough Parwich Hathersage Booths Hulland Moss Smithfield Crowdicote Henmoor Hague Bar Millers Dale Whitwell Common Upper Midway Shepley Street Upper Town Horsley Woodhouse Whaley Deepclough Snitterton Coal Aston Upper Hackney Langwith Junction Breckend Bullbridge White Moor Repton Milehill Tansley Knoll Nether Heage Netherthorpe Sunny Hill Eaves Knoll Smalley Common Idridgehay Kedleston Hollington Monsal Head Clifton Hatton Rosliston Elmton Brand Side Higher Gamesley Churchbalk Hallowes Aldwark Ford Borrowash Hare Edge Eagle Tor Shipley Common Kniveton Shelton Lock Taddington Newtown Oxton Rakes Low Leighton Troway Priestcliffe Winsick Horsleygate Sutton on the Hill Barrow Hill Belper Warmbrook Dicklant Bolsover Woodhouse Oaks Green Marehay Little Hucklow Toadhole Furnace Weston-on-Trent Marston Montgomery Arkwright Town Middleton Wheston Cowdale Ridgeway Bradley Overton Osleston Dronfield Spinkhill Cotes Park King's Newton Newbold Clay Mills Tissington Smalley Glutton Bridge Peak Forest Grindsbrook Booth Broadholm Slackhall Common Side Butterley Conksbury Fenny Bentley Parkhouse Green Netherthorpe Walton Smithy Moor Sheepbridge Stanfree Porterhouse Wensley Stoneyford Barrow upon Trent Lane Ends Langley Mill West Handley Slatepit Dale Hundall Owler Bar Pinxton Bradwell Hills Ogston Wingerworth Riddings Staveley Aston Padfield Renishaw Wirksworth Castle View Darley Dale Blackwell Coton in the Elms Shacklecross Smalley Green Stonebroom Culland Unstone Commonside Wakebridge Heathcote Mill Green Wheatcroft Snelston Old Matlock Ilkeston Junction Heanor The Holmes Shuttlewood Brindwoodgate Hulland Ward Moorwood Moor Lower Pilsley Chinley Head Bakestone Moor Greenwich Nether Handley Tetron Point Horwich End Hidebank New Sawley Whitehough Moorhall Milford Shipley Little Eaton Peak Dale Lower Kilburn Blackwell Holestone Stanton in Peak Findern Clowne Milton Lower Thurvaston Woodhead Foston Hartshorne Hope Edlaston Peakley Hill Norwood Middleton Williamthorpe Langley Common Shardlow Pratthall Egstow Grassmoor Tintwistle Calver Matlock Bath Alderwasley Whitfield Park The Gutter Morley Park Hillclifflane Sawmills Hasland Farley Charlestown Nether Chanderhill Foremark Dalbury Hollow Etwall Common Peasehill Cubley Common Hilltop Brightgate Stenson Friden Carr Vale Langwith Pleasley Vale Cutthorpe Cotmanhay Doveridge Great Cubley Pomeroy Little Chester Westhouses Matlock Green Glossop Old Whittington Brassington Combs Bole Hill Coddington Wingfield Park Swarkestone Brockhurst Shirland Farlands Booth Newton Solney Ashleyhay High Cross Bank Boythorpe New Horwich Mickley Markham Vale Coton Park Press Holmley Common Thurvaston Rise End Inkersall Green Hazelwood Sparrowpit Alport Lower Gamesley Codnor Breach Broadmeadows Scarcliffe Matlock Cliff Common Side Hayfield Waldley Stockley Upper Loads Higher Crossings Belper Lane End Lodge House Surface Mine Boothgate Woodville Batham Gate Cokhay Green Dalebank Youlgreave Hilcote Calton Lees Burnaston Taxal Curbar Somersal Herbert Wilmorton Old Tupton Lower Midway Kirk Ireton Cinderhill Lane Head Breadsall Cockyard Pilsbury Gamesley Swadlincote Draycott Thornsett Unthank Mercaston Ridgeway Openwoodgate Yeldersley Hollies Longlane Higham Whatstandwell Longfordlane Farnah Green Normanton Marsh Lane Burbage Swathwick Gorsey Leys Ticknall Chunal Bretby Woodseats Brimington Common Moorfield Hardwick Wood Holmgate Biggin Pikehall Cowley Birleyhay Fallgate Chevinside Linton Heath Little Hallam Sleet Moor Muggintonlane End Kilburn Harpur Hill Newhaven Toadmoor Old Brampton Cowhill Hobroyd Kirk Langley Mount Pleasant Far Laund New Smithy Shottlegate Higher Chisworth Blackbrook South Wingfield Eastmoor Melbourne Plaistow Sawley Matlock Dale Eckington Breaston Denby Common Little Hayfield Wessington Loundsley Green Parsley Hay Langley Littleover Hognaston Farhill Belph Dale Moor Bridgehill Middle Handley Rowsley Swanwick Crist Ashbourne Heath End Chinley Pleasley Chaddesden Oxcroft Buxworth Leaden Knowl Brookfield Spitalhill The Leys Cartledge Dale End Bargate Woodthorpe South Normanton Morley Wash Lee Head Hilton Crewton Crowhole Bolehill Stoney Middleton Thulston Woolley Grindlow Stanley Hathersage Morley Smithy Rumbling Street Holloway Holmesfield Alkmonton Dunsa Leabrooks Somercotes Longcliffe Elvaston Hatton Fields Calver Low Wormhill Newgate Kelstedge Doehole Summerwood Top Snape Hill Sutton Scarsdale Bramley Nithen End New Stanton Over Leigh Hady Ashover Alton River's Vale Stanton by Bridge Rowthorne Cross o' th' hands Great Wilne Gowhole Mapleton Stoneheads Woodnook Wirksworth Moor St Augustines Warrencarr Lydgate Arthurs View Edensor Cressbrook Newton Corbriggs Steeple Grange Mastin Moor Callow Hillcross Lower Birchwood Barber Booth Holmesdale Woolley Moor Longford Stonegravels Caldwell Shirley Westthorpe Atlow Lullington Knockerdown Crich New Houghton Little Longstone Windley Pilsley Green Hadfield Oakwood Ladygrove Horsley Stanton Gate Freebirch Coplow Dale Offerton Castleton New Brimington Holbrook Hollins Boulton Moor Litton Matlock Bank Higher Dinting Lees Northwood Great Longstone Littlemoor Denby Village Crich Carr Smalldale West Hallam Moravian Settlement Loscoe Bowshaw Goseley Dale Stanton-by-Dale Upper Birchwood The Flourish Lower Dinting Old Dam Dalbury Brough Palterton Whaley Thorns Upper Newbold Matlock Wadshelf Lumsdale Calke Holymoorside Harehill Clay Cross Spitewinter Upper End Moorend Uppertown Church Broughton Lower Crossings Codnor Brimington Ladmanlow Boylestonfield Dowry Over Burrows Chellaston Ollerbrook Booth Ambaston Cromford Ockbrook Newbold Moor Coxbench Marlpool Long Duckmanton Bridgeholm Green Killamarsh Egginton Hopton Leam Higher Buxton Hemming Green Astwith Annwell Place Trentlock Boylestone Rodsley New Mills Dove Head Churchtown Acre Ridge Estate Tansley Ashopton Flagg Hardwick Hepthorne Lane Risley Alsop en le Dale Hardstoft Sapperton Spout Stanley Common Shottle New Zealand Derby War Memorial Village Overseal Millington Green Barton Blount Hargatewall Dunston Hollingwood Penny Green Furness Vale Perryfoot Chelmorton Fallinge Bradwell Stanton Lees Hollingwood Estate Two Dales Tapton Sandiacre Ashgate Aston Hardstoft Common Bakewell Crowden Morleymoor Ravensnest Upper Biggin Ripley Thornhill Malcoff Plaistow Green Allestree Markeaton Nuttals Park Birch Vale Mapperley Lightwood Snelston Common Stainsby Earl Sterndale Shaw Street Lane Pentrich Tupton Lea Newmarket Potter Somersal Flaxholme High Lee Makeney Brockwell Ironville Beeley Morton Bradbourne Pentrichlane-end Grangemill Hull End Lowgates Nether Green Mercaton Upperwood Norbury Nether Moor Boulton Yeaveley Park Nook Brookside Marston on Dove Oakerthorpe Townend Cherrytree Hill Tomthorn Park Head Heathtop Holbrook Moor Darley Bridge Nether Biggin Wardlow Mires Unstone Green Upper Town Larklands Pilsley Milltown Torr Top Birdholme Bacon's Spring Osmaston Bretton Ashgate Apperknowle Northedge The Forties The Park Poolsbrook Burntheath Litchurch Litton Mill Church Wilne Tinkersley Ashford in the Water Linton Quarndon West Broughton Mickleover Willington Hockerley Ridgeway Moor The Elms Wigley Matlock Bridge Mugginton Biggin Allenton Roston Egginton Common Grindleford Doe Lea Stone Edge Ilkeston Stretton Heage Upper Hartshay Alvaston Nether Booth Palmer Moor Dale Abbey Stoke Osmaston Robin Hood Brampton Aldercar Sinfin Gorseybank Barlborough Eyam Congreave Chapel-en-le-Frith Temple Normanton Ashover Hay Dronfield Woodhouse Bankwood Gate Twyford Woodlinkin Foolow