Charity Marketing in Cowley

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Cowley are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Cowley?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Cowley is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in S18 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Cowley or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Cowley (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Flaxholme Harlesthorpe Crowhole Priestcliffe Ashford in the Water Riddings Holmley Common Cropper Lightwood Lea Burntheath Newbold Ridgeway Ridgeway Moor Mapperley Rumbling Street Longford Hartshorne Hepthorne Lane Whitfield Park Lees Mugginton Oxton Rakes Middleton Longway Bank Tintwistle Cowdale Sterndale Moor Blackbrook Darley Abbey Marsh Lane Holbrook Moor Sapperton Chunal Whitfield Holmewood Overseal Peak Forest Shirland Hardwick New Sawley Ripley Repton Winster Ingleby Netherseal Cubley Common Smalley Common Spital Brushfield Dale Abbey Tansley Knoll Tupton Scropton New York Earl Sterndale Dalebank Abney Stone Edge Curbar Biggin Potter Somersal Swanwick Upper Langwith Slack Hill Top Stanfree Ashover Hay Calver Woolley Moor Hasland Dalbury Hollow Emmett Carr Barlborough Waingroves Trentlock Elton Hollins Green Fenny Bentley Aston Heath Charlestown Perryfoot Great Hucklow Hangingbridge Mill Green Morley Smithy Darley Dale Marlpool Clay Cross Moorfield Hulland Ward Grindsbrook Booth Duckmanton Longcliffe Congreave Morton Brockhurst Glutton Bridge Crewton Monsal Head Shottlegate Snape Hill Freebirch Danesmoor Upper Midway Cotmanhay Little Hucklow New Horwich Morley Park Leaden Knowl Netherthorpe Bridgeholm Green Langwith Brookside Cowhill Hague Bar Little Longstone Lowgates Boulton Moor Langley Common Parwich Inkersall Green Upperthorpe Doe Lea Dale End Bakewell Stonebroom Barton Blount Riddings Findern Markham Vale Westthorpe Lower Crossings Larklands Snelston Churchtown Foolow Nether Heage Unstone Green Cowlow Pye Bridge Holymoorside Lane Head Barrow upon Trent Twyford Rise End Over Haddon Leam Swadlincote Church Broughton Harehill Morleymoor Oaker Stanton in Peak Youlgreave Alton Acre Ridge Estate The Forties Rowsley Brailsford Whatstandwell Egginton Littleover Simmondley Newlands Greenhillocks Coal Aston Litchurch Birleyhay Hare Edge Stony Houghton Somersal Herbert Foston Bacon's Spring Unthank Holmesdale Longfordlane West Handley Eckington Renishaw Tomthorn Wyaston Goseley Dale Callow Oakerthorpe King Sterndale Higher Crossings Street Lane Yeldersley Radbourne Great Wilne Calver Sough Nuttals Park Gowhole Stanton by Bridge Uppertown South Wingfield Baslow Rosliston Edensor Knockerdown Coton Park Upperwood Morley Mount Pleasant Ashleyhay Pleasley Culland Hathersage Hull End Horsleygate Ladmanlow Moorend Litton Mill Dronfield Hargate Hill Bellevue Hales Green Osmaston Old Matlock The Park Church Gresley Calow Upper Loads Glossop Hardwick Wood Grassmoor Radbourne Common Spitewinter Parkhouse Green Ambergate Cross Hill Makeney Highgate Bullbridge Kirk Hallam Matlock Green Broadholm Ogston Osleston Shepley Street Park Nook Tansley Woodhead Hallowes Breaston Flagg Newhaven Spitalhill Ashgate Shipley Common Foremark Pleasley Vale Middleton Hassop Cherrytree Hill Bole Hill Great Longstone Greenside Heage Arthurs View Hollins Nether Chanderhill Norwood Newgate Whitehough Head Staveley Thorpe Brightgate Birley Cowley Peasehill Furness Vale Birch Vale Lullington Ockbrook Crist Littlemoor Wigley Hardstoft Common Corbriggs Turnditch Crowdicote Brimington Belper Lane End Breckend High Peak Junction Stoneheads Warmbrook Overton Spinkhill Brampton Waldley Carsington Hilcote Bradbourne Cross o' th' hands Upper Booth Nether Moor Over Burrows Willington Golden Valley Hathersage Booths Pilsbury Mastin Moor Pilsley Green Hopton Boylestonfield West End Park Head Cartledge Ingmanthorpe Milehill Padfield Hockerley New Brimington Dunsa Lower Midway Nether Loads Ironville The Holmes Starkholmes Yeldersley Hollies Gosforth Valley Whaley Thorns The Flourish Loscoe Lodge House Surface Mine Ault Hucknall Farley Moorwood Moor Great Cubley Hill Somersal Smalley Green Shirley Openwoodgate Long Duckmanton White Moor Tetron Point Rowland Fallgate Denby Bottles Barber Booth New Zealand Hillstown Combs Sinfin Church Town Nether Sturston Pilsley Wensley Alvaston Smithy Houses Far Laund Edale End Dove Head Snelston Common Bradwell Hills Hulland Village Hidebank Marston on Dove Torr Top Aston Wheston Osmaston Ashgate Linton Barlow Hollington Two Dales Draycott Blackwell Hayfield Commonside Nether Biggin High Lee Northwood Wessington Tapton Priestcliffe Ditch Over End Carr Vale Chinley West Edge Newhall Mercaston Spancarr Nether Booth Cowers Lane Mickley Porterhouse Deepclough Birdholme Ballidon Bowshaw Alkmonton West Hallam Taddington Sinfin Moor Aldwark Stretton Woodseats Old Brampton Horsley Killamarsh Old Dam Elvaston Kilburn Townend Matlock Bank Smithy Moor Caldwell Staden The Leys Brindwoodgate Allestree The Bungalows Buxworth Nether Handley Common Side Little Bolehill Hollingwood Estate Little Eaton Wardlow Fernilee Sutton on the Hill Spondon Gamesley Brook Bottom Quarndon Wormhill Heathtop Calver Low Upper Padley Old Tupton Brough Holloway Sunny Hill Fritchley Linton Heath Burnaston New Mills Hillcross Ambaston New Bolsover Scarcliffe Mackworth Palterton Shuttlewood Matlock Newton Compton Boothgate Dale Moor Over Leigh Horwich End Scotches Creswell Apperknowle Upper Biggin Hardstoft Gorseybank Hazelwood Oaks Green Smithfield Marehay Walton Robin Hood Thurvaston Mapleton Holmesfield Stockley Unstone Bullhurst Hill Sparrowpit Brand Side Woodlinkin Kedleston Ladygrove Pinxton Markeaton Stenson New Stanton Millers Dale Peakley Hill Heath Stoke Lower Hartshay Cinderhill Gorsey Leys Church Wilne Wardlow Mires Atlow Whaley Bridge Farlands Booth The Elms Hodthorpe Froggatt Wadshelf Brockwell Sheldon Tissington South Normanton Shirebrook Alfreton Allenton Yeaveley Henmoor Eagle Tor Stainsby Common Pikehall Owlcotes Little Cubley Weston-on-Trent Hallfield Gate Ashbourne Spout Wilmorton Thornsett Duffield Ilkeston Smalldale Higher Buxton Wingfield Park Stoney Middleton Blackbrook Pear Tree Oxcroft Estate Cromford Shelton Lock Rowarth Cutthorpe Stainsby Parsley Hay Burrfields Eastmoor Codnor Breach Edale Millington Green Mickley Hemming Green Heath End Slatepit Dale Snitterton Milton Walton-on-Trent Pilhough Pentrichlane-end Nether Padley Cotes Park Belper Canholes Kelstedge Whitwell Common Middle Handley Hadfield Chinley Head Cokhay Green Calton Lees Duffieldbank Grindlow Bolehill Dove Holes Dowry Buxton Shipley Holmgate Denby Common Stanton Gate Brackenfield Wirksworth Moor Riber Tunstead Leabrooks Chellaston Westhouses Stanhope Bretby Handley Long Eaton Kniveton Farnah Green Mercaton Normanton Plaistow Green Oxcroft Inkersall Offerton Shardlow Alport Little Hallam Higher Gamesley Bargate Plaistow Chaddesden Brailsford Green Higher Dinting Summerwood Top Smalldale Idridgehay Green Rawson Green Stanton-by-Dale Coplow Dale Sudbury Crich Carr Old Whittington Brassington Lower Dinting Grindleford Moravian Settlement Windmill Temple Normanton Calow Green Hartington Shottle Risley Lower Birchwood Matlock Bridge Middlecroft Brimington Common Aldercar Ridgeway Ravensnest Hollingwood Upper Hartshay Oversetts Hognaston Hammersmith Hillclifflane Birchover Breadsall Hilltop Lee Head Shaw New Houghton Leadmill Bramley Vale Williamthorpe Holestone Cock Alley Upper Town Toadhole Furnace Newbold Moor Codnor Gate Rowthorne High Cross Bank Derby War Memorial Village Whitehough Tibshelf Brookfield Slaley Batham Gate Wakebridge Coton in the Elms Monyash Palmer Moor Pomeroy Poolsbrook Trusley Wingerworth Eyam Nether End Nether Green Smisby Wilday Green Godfreyhole Moorhall Bramley Sheepbridge New Smithy Coddington Lumsdale Bridgemont Glapwell Mount Pleasant Breadsall Etwall Common Lydgate Clowne Hobroyd Heanor Gate Bakestone Moor Ford Codnor Park Hargatewall Ireton Wood Millthorpe Loundsley Green Tideswell Harper Hill Doehole Codnor Winsick Bretby Upper End Kirk Ireton Upper Newbold Short Heath Shacklecross Hope Rose Hill Chapel-en-le-Frith Belph Press Bowden Head Dalbury Bankwood Gate Northedge Charlesworth Thulston The Gutter Chisworth Castle Gresley Church Hill Penny Green Farhill Sandiacre Wheatcroft Hilton Harpur Hill Higher Chisworth Fallinge Bradley Astwith Upper Hackney Hady Lower Pilsley Whaley Eaves Knoll Dethick Nithen End Little Chester Somercotes Norbury Aston-on-Trent Newmarket Stanton Little Hayfield Woodnook Burbage Matlock Bath Cressbrook Sawley Alsop en le Dale Bamford Bubnell Clay Mills Holbrook Castle View Bolehill Castleton Bretton Blackwell Chelmorton Darley Bridge Swarkestone Matlock Dale Clifton Heathcote Horsley Woodhouse Coldeaton Hilltop Melbourne Chevinside Woodthorpe Churchbalk Roston Coxbench Dicklant Washgreen Tinkersley Pride Park Hallam Fields Annwell Place Aston Rodsley Toadmoor Netherthorpe Crowden Bagshaw Thornhill Malcoff Owler Bar Upper Town Mickleover Limekiln Field Bonsall Hatton Fields Biggin Chapel Milton Ollerbrook Booth Beeley St Augustines Gallows Inn Windley Barrow Hill Butterley Newton Solney Dinting Vale Pilsley Peak Dale Steeple Grange Dimple Mount Pleasant Egginton Common Bridge End Sleet Moor Borrowash Idridgehay Doveridge Muggintonlane End Alderwasley Langwith Junction Stonegravels Lower Thurvaston Marston Montgomery Woodville Langley Mill Lower Gamesley Greenwich Stoneyford River's Vale King's Newton Derby Sutton Scarsdale Calke Langley Whitwell Milford Longlane Newtown Nether Burrows Summerley Heanor Shatton Old Glossop The Brushes Dunston Quarndon Common Egstow Hundall Butterley Boythorpe Edlaston Ashopton Ible Boylestone Low Leighton Millers Green Stanley Common Darley Hillside Shireoaks West Broughton Chesterfield Buckland Hollow North Wingfield Common Side Wirksworth Bolsover Woodhouse Lane Ends Hearthstone Woolley Litton Bradwell Ilkeston Junction Denby Village Bridgehill Smalley Boulton Friden Wash Bolsover Arkwright Town New Whittington Dronfield Woodhouse Rylah Stanley Cockyard Thurvaston Oakwood Elmton Weston Underwood Upper Birchwood Stanton Lees Milltown Ashover Ticknall Matlock Cliff Hatton Lilypool Grangemill Slackhall Kirk Langley Hulland Moss Broadmeadows Higham Tunstead Milton Troway Warrencarr Hollington Grove Conksbury Sawmills Pratthall Pentrich Etwall Swathwick Taxal Crich Whittington Moor Ednaston Lower Kilburn