Charity Marketing in Old Matlock

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Old Matlock are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Old Matlock?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Old Matlock is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DE4 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Old Matlock or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Old Matlock (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Barrow Hill Newtown Boulton Morleymoor Bradwell Hills High Lee Hasland Dronfield Woodhouse Ingleby Breadsall Brimington Common Brackenfield Padfield Sleet Moor Priestcliffe Hollingwood Estate Overton Brook Bottom Millers Dale Fallinge Westhouses Ticknall Wingfield Park Pilsley Green Woodlinkin Nether Sturston Willington Poolsbrook Townend Mickley Coton in the Elms Bradwell Mugginton Burrfields Marsh Lane Shacklecross Upper Loads Wirksworth Moor Upper Hackney Lullington Leabrooks Spitewinter Far Laund Stanton Gate Ashgate Harehill Leadmill Toadhole Furnace Upper Town Beeley Higher Chisworth Shatton Chaddesden Bradley Inkersall Green Langley Common Pear Tree Snitterton Chunal Bolehill Higher Dinting Makeney Warrencarr Roston Lumsdale Burbage Windley Coxbench Bonsall Duffield Langley Mill Hardwick Ridgeway Allestree Holbrook Thornhill Kirk Ireton Hollington Grove Dale End Charlesworth Longway Bank Longlane Woodthorpe Bubnell Swadlincote Bramley Vale New Sawley Owler Bar Hardstoft Little Hayfield Brockhurst Darley Bridge Bowshaw Tansley Middle Handley Alton Ashbourne Abney Spout Alvaston Calow Press Nether Handley Williamthorpe Wensley Sutton on the Hill Harlesthorpe Crich Carr Summerwood Top Simmondley Oxton Rakes Holymoorside Longfordlane Oaks Green Alkmonton Rumbling Street Netherseal Starkholmes Hillcross Cotmanhay Heathtop Callow Shirebrook Rodsley The Gutter Wingerworth Shipley Common Sterndale Moor Tomthorn Eagle Tor Markham Vale Whittington Moor Chapel Milton Stanton Lees Dronfield Fernilee Atlow Shepley Street Bolsover Harpur Hill Brookfield Little Chester Overseal Oxcroft Rawson Green Brindwoodgate Calow Green Whitfield Park Lees Loscoe Monsal Head Borrowash Longford Perryfoot Chinley Head New Stanton Upper Midway Tapton Ilkeston Junction Ravensnest Staden Riddings Milton Friden Buxton Farnah Green Heanor Gate Wheatcroft Holmewood Doveridge Foolow Thorpe Ashgate St Augustines Lea Hopton Hangingbridge Mill Green Bargate Ockbrook Unthank Langwith Stanfree Taxal Whitwell Crewton Upper Padley Whitehough Turnditch Idridgehay Green Edensor Barber Booth Woodseats Lodge House Surface Mine Dimple Barlow Flaxholme Calver Low Goseley Dale Hargate Hill Whitfield Holmgate Pratthall Egginton Dowry Shirley Shottle Clowne Bolehill Ambaston Greenhillocks Shireoaks Knockerdown Unstone Green Newbold Moor Burnaston Lydgate Wash Whaley Middlecroft North Wingfield Birchover Nuttals Park Horsley Wardlow Hulland Ward Cowhill Melbourne Nether Loads Milehill Boylestonfield Scropton Earl Sterndale Hill Somersal Renishaw Gorsey Leys Newhaven New Bolsover Chapel-en-le-Frith Bacon's Spring Etwall Mapleton Hallam Fields Broadmeadows Hognaston Great Longstone Dinting Vale Codnor Stenson Linton Heath Grassmoor Hidebank Boothgate Monyash Elmton Smalldale Ford Torr Top Hearthstone Lowgates Hady Marlpool Sunny Hill Hadfield Ballidon Upperwood Newgate Bretby Cromford Ashford in the Water Parsley Hay Hathersage Bamford Shuttlewood Killamarsh Calver Sough King Sterndale Dalbury Hollow Hilton The Park Larklands Hepthorne Lane Longcliffe Wadshelf Stretton Churchtown Pilsley Chisworth Upper Biggin Old Dam White Moor Trentlock Spancarr Moorwood Moor Ashopton Cubley Common Darley Dale Gosforth Valley Dalebank Greenside Coal Aston Lower Birchwood Riber Lane Head Marston Montgomery New Houghton Chelmorton Brushfield Sapperton Potter Somersal Carsington Darley Hillside Rosliston Old Brampton Rowarth Nether Green Hallfield Gate Bridgeholm Green Barrow upon Trent Upper Langwith Tunstead Milton Crich Castle View Woolley Moor Froggatt Smalldale Butterley Edale Clay Cross Caldwell Compton Blackwell Youlgreave Leam Robin Hood Snape Hill Barlborough Idridgehay Risley The Holmes Wyaston Bridgehill Nether Biggin Hilcote Bullhurst Hill Congreave Peak Dale Darley Abbey Low Leighton Nether Booth Carr Vale Derby Astwith Newlands Pentrichlane-end Stainsby Common Whatstandwell Pilsbury Pilsley Marehay Derby War Memorial Village Morley Park Swanwick Sandiacre Wakebridge Shelton Lock Mickleover Stoney Middleton Churchbalk Swathwick Furness Vale Stoneheads Blackbrook Codnor Park Langley Dunsa Higher Gamesley Steeple Grange Lane Ends Uppertown Matlock Bath Birdholme Penny Green The Forties Yeaveley Hodthorpe Bradbourne New Zealand Cressbrook New Horwich Littlemoor Summerley Aston Heath Matlock Bank Birch Vale Rowsley Owlcotes Millington Green Shardlow Stonebroom Dale Moor Cowers Lane Eckington Westthorpe Buckland Hollow Eyam Matlock Dale Etwall Common Spondon Northwood High Cross Bank Hillclifflane Little Longstone Edale End Acre Ridge Estate Higham Parwich Toadmoor Wirksworth Foston Radbourne Sawmills Aldwark Alsop en le Dale Markeaton Chevinside Annwell Place Biggin Wigley Alderwasley Osmaston Limekiln Field Pye Bridge Dunston Belph Codnor Gate High Peak Junction Newton Solney Smalley Common Hull End Calton Lees Wormhill Trusley The Leys Mount Pleasant Thulston Thornsett Smithy Houses Troway Porterhouse Wardlow Mires Rowland Elton Sawley Malcoff Temple Normanton Muggintonlane End Combs Corbriggs Stanley Common Wilday Green Boulton Moor Little Hallam Middleton Two Dales Mercaston Priestcliffe Ditch Ingmanthorpe Mount Pleasant Heathcote Shipley Hathersage Booths Breckend Chinley Nether Heage Lower Hartshay Inkersall Oxcroft Estate Norwood Farhill Farlands Booth Blackwell Cherrytree Hill Bowden Head Osmaston Snelston Ripley Cotes Park Ashover Horsley Woodhouse Crist Snelston Common Duffieldbank Egginton Common Brailsford Green Cross o' th' hands Peakley Hill Church Hill Peak Forest Nether End Ault Hucknall Marston on Dove Hammersmith Morley West Hallam Rose Hill Cartledge Over Haddon Rylah Dove Head Boythorpe Holmley Common Litchurch Hollins Draycott Pomeroy Ollerbrook Booth Loundsley Green Old Glossop New Whittington Sparrowpit Curbar Dove Holes Hague Bar Long Eaton Millthorpe Litton Great Hucklow Milltown Stainsby Hill Top Baslow Northedge New Mills Over End Spitalhill Litton Mill Pleasley Vale Holbrook Moor Somersal Herbert Whaley Thorns Bridgemont Staveley Ironville Kirk Hallam Tissington Clifton Chesterfield Stanley Great Wilne Slatepit Dale Hazelwood Park Head Kirk Langley Glapwell Cinderhill Eaves Knoll New Brimington Whitwell Common Duckmanton Cokhay Green Elvaston Bankwood Gate Ridgeway Emmett Carr Denby Bottles Oakerthorpe Newhall Crowhole Leaden Knowl Spital King's Newton Brampton Hartington Mickley Nithen End Butterley Higher Crossings Lee Head Cross Hill Horsleygate Hatton Weston Underwood The Flourish Codnor Breach Brockwell West End Brookside Woodnook Upper Town Wessington Yeldersley Hollies Hassop Hundall Farley Ashover Hay Old Tupton Waingroves Sinfin Bole Hill Sudbury Oaker Horwich End Slaley South Wingfield Pikehall Openwoodgate Hare Edge Park Nook Rowthorne Sutton Scarsdale Smalley Green Morton Lower Thurvaston New Smithy South Normanton Gorseybank Ashleyhay Harper Hill Stanton Edlaston Bolsover Woodhouse Lower Kilburn Parkhouse Green Castle Gresley Mastin Moor Culland Warmbrook The Bungalows Crowden Doehole Oakwood Old Whittington Osleston Bagshaw Freebirch Gamesley Lower Pilsley Chellaston Grindleford Swarkestone Cutthorpe Bakewell Peasehill Ladmanlow Tibshelf Grindsbrook Booth Barton Blount Nether Moor Kedleston Stoneyford Holestone Deepclough Moorfield West Handley Aston Arthurs View Hollins Green Golden Valley Doe Lea Plaistow Alport Heage Aston Upper Newbold Scotches Cockyard Hatton Fields Blackbrook Glutton Bridge Broadholm Woolley Winster Wheston Ireton Wood Henmoor Breaston Breadsall Hilltop Milford Middleton Somercotes Lower Dinting Batham Gate Birleyhay Brassington Smithy Moor Winsick Hayfield Palmer Moor Stonegravels Littleover Bakestone Moor Matlock Cliff Hobroyd Upper End Grindlow Nether Chanderhill Holmesdale Fritchley Walton Short Heath Tinkersley Hardwick Wood Langwith Junction Shirland Nether Burrows Palterton Mercaton Church Gresley Sheepbridge Belper Hartshorne Hulland Moss Stoke Whitehough Head Netherthorpe Stanton-by-Dale Ogston Shottlegate Church Broughton Quarndon Common Newton Pleasley Over Burrows Common Side Woodville Birley Plaistow Green Matlock Bridge Upperthorpe Lilypool Little Eaton Kniveton Stone Edge Coton Park Repton New York Dethick Hemming Green Kelstedge Scarcliffe Conksbury Ambergate Woodhead Grangemill Stony Houghton Wilmorton Stockley Mapperley Calke Bridge End Denby Village Stanhope Bretby Quarndon Dale Abbey Highgate Tupton Little Cubley Hollington Apperknowle Hollingwood Millers Green Stanton in Peak Nether Padley Lightwood Arkwright Town Canholes Taddington Whaley Bridge Thurvaston Foremark Brough Thurvaston The Brushes Ednaston Spinkhill Netherthorpe Pride Park Windmill Fallgate Hardstoft Common Tetron Point Ible Old Matlock Coldeaton Heath Hilltop Commonside Eastmoor Findern Ridgeway Moor Offerton Higher Buxton Great Cubley Heanor Common Side Pilhough Allenton Smithfield Tansley Knoll Castleton Dalbury Upper Hartshay Creswell River's Vale Oversetts Normanton Mount Pleasant Charlestown Moravian Settlement Long Duckmanton Twyford Moorhall Alfreton Coddington Church Wilne Holmesfield Smalley Boylestone Hope Brailsford Cropper Matlock Radbourne Common Hallowes Moorend Ladygrove Glossop Walton-on-Trent Matlock Green West Edge Hulland Village Slackhall Riddings Pentrich Hillstown Heath End Biggin Aston-on-Trent Clay Mills Calver Bramley Brand Side Danesmoor Dicklant Linton Greenwich Fenny Bentley Bullbridge Upper Booth Denby Common Cock Alley Little Hucklow Bretton Cowley Burntheath Weston-on-Trent Hockerley Lower Crossings Newmarket Sheldon Brightgate Crowdicote Mackworth Kilburn Hargatewall The Elms Over Leigh Lower Gamesley Tunstead Gowhole Street Lane Ilkeston Handley Washgreen Little Bolehill Lower Midway Pinxton Aldercar Belper Lane End Newbold Norbury Church Town Flagg Tideswell Egstow Brimington Morley Smithy Stanton by Bridge Cowdale Upper Birchwood West Broughton Buxworth Slack Cowlow Yeldersley Gallows Inn Unstone Rise End Tintwistle Smisby Bellevue Shaw Waldley Godfreyhole Coplow Dale Hales Green Sinfin Moor Holloway