Charity Marketing in St Leonards

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in St Leonards are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in St Leonards?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in St Leonards is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in BH24 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in St Leonards or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover St Leonards (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Steepleton Iwerne Newton Peveril Higher Nyland Miles Cross East Lulworth Winterborne Clenston Tollard Farnham Horton Common Littlebredy Redlands Pulham Gussage St Michael Throop Plush Whitecross Slepe Poolestown Beer Hackett Caundle Marsh Woolgarston Durweston Buckhorn Weston East Creech Combe Almer Waddon Binnegar Winton Toller Porcorum Motcombe Thornford Bettiscombe Gibbs Marsh Bedchester Rew Post Green Sandford Orcas Sandbanks Cosmore Dragon's Hill Uploders Dibberford Rushcombe Bottom Melbury Osmond Cowgrove Fishpond Bottom Askerswell Holton Heath Wraxall Knighton Broadstone Chilfrome Chedington Twyford Ansty Higher Melcombe Upton Trickett's Cross Laymore Kington Magna Jumpers Common Tyneham Langton Matravers Portland Bill Worbarrow Turlin Moor Whitchurch Canonicorum Spyway Castletown Bear Cross Wick Southwell Evershot Bugley Minchington West Chelborough Lower Street Netherhay Portway Avon Castle Tadnoll Lower Strode Cann Common Littlemoor Hopsfield Langton Long Blandford Holway South Bockhampton Wonston Chideock Litton Cheney Woodrow Higher Chalmington Higher Kingcombe Puxey Rowlands Dean Hengistbury Head Edmondsham Stanbridge Filford Swanage Wareham Parley Green Kingsland Milborne St Andrew Cobley Camel Green Leigh Winterborne Muston Westfields West Parley Iford Holditch West Bay Cruxton Well Bottom Langton Herring Giddy Green Woolland Horton Manswood Winterborne Tomson Pimperne Melplash Marshwood Upwey Ebblake New Town Higher Holnest Lake Pidney Cerne Abbas East Brook West Orchard Gaunts Bridport Ranston Easton Chilcombe Iwerne Minster Middle Bockhampton Puncknowle Fifehead St Quintin Marnhull Folly Hartmoor Pleck Ulwell Maudlin Cross Lambs' Green Lytchett Matravers Sixpenny Handley Coombe Keynes Ashmore West Pulham Blackney Stone Frome St Quintin Yewstock Coneygar Lower Whatcombe Hemsworth Okeford Fitzpaine Springbourne Sandpit Rew Stony Knaps Melcombe Bingham Hooke Glanvilles Wootton Adam's Green Hampreston Adber Muckleford Westford Oathill Sutton Poyntz Peacemarsh Nether Cerne Eype's Mouth God's Blessing Green Gribb White Lackington Bourton Kit Hill Merry Field Hill Corscombe Hamworthy Silkhay Moorside Buckland Ripers Winyard's Gap Grove West Chaldon Boveridge Corfe Castle Winterborne Came Woodsford Minterne Parva Creech Dunbury Higher Sandford Gussage St Andrew Bere Regis Fifehead Neville Stoborough Green Redford Pleck Sydling St Nicholas Broom Hill Worgret Whitcombe Farnham West Bexington Purse Caundle Sandford Court Orchard Mount Pleasant Moor Crichel Little Ansty Caundle Wake Ham East Bloxworth Higher Whatcombe Whitefield Pillwell Furzebrook Hursey Old Town Sleight Walton Elm Newtown Kitford Crossways Braytown Goathill Ashley Heath Charlton Marshall New Town Blackwater West Milton Upton Holt White Moor Kittwhistle Meerhay Weymouth Bourne Valley Mounters Mangerton East Compton Throop Spetisbury Bookham Long Crichel Lyon's Gate Grange Estate Higher Bockhampton Hermitage Holdenhurst West Moors Morcombelake Coker's Frome Muscliffe Ensbury Madjeston Over Compton Child Okeford Hound Hill Foxholes Milton on Stour Dottery Chetnole Winterbourne Abbas Furleigh Cross Mosterton East End Pimperne Batcombe Lake Boys Hill Furzehill Turners Puddle Southlands West Bourton West Woodsford Lower Hamworthy Chickerell Henbury Little Canford Preston Drimpton Canford Cliffs Woodlands Coryates Sockety Holmebridge Red Hill West Melbury Longfleet Talbot Woods Stoke Abbott Boscombe Gannetts Creekmoor Stratton Margaret Marsh Bluntshay Bramblecombe Stubhampton Silton Holt Wood Tarrant Gunville Frampton Manston Tiley Tarrant Hinton Benville Friar Waddon Catherston Leweston Gussage All Saints Hazelbury Bryan Chiswell Church Knowle Stour Row Pokesdown Lower Nyland Whetley Cross Park Gate Blandford St Mary Pig Oak Haydon Mount Pleasant Bournemouth East Stour Oxbridge Avon Common Alcester Canford Heath Winterborne Herringston Stour Provost Lower Blandford St Mary Stanpit Leigh Guy's Marsh Tarrant Rawston Ensbury Park Affpuddle North Poorton Dudsbury Beaumont Village Burstock Elm Hill Lilliput St Leonards Winterborne Stickland Creech Bottom Burton Sturminster Newton Turnworth Shitterton Deanend Winfrith Newburgh East Orchard Glebeland Estate Stour Meadows Woodyates Woodlands Common Lyme Regis Toller Fratrum Symondsbury Clifton Maybank Shothole St Johns Wych Haydon Synderford Saddle Street Tarrant Rushton Blackdown Forston Ashington Seaborough Ringstead Lower Row East Holme Bovington Camp East Morden Uppington Mapperton Parkstone North End Walkford Sandhills Rolls Mill Holnest Ilsington Portland Port Hanford Lower Ansty Hains Knowlton Blandford Forum West Shilvinghampton Hamlet East Shilvinghampton South Perrott Higher Woodsford Woodcutts Charlestown Abbotsbury East Fleet Manning's Heath Gotham Pilford Tarrant Crawford Ham Hill Milton Abbas West Lulworth Rossmore Fontmell Parva Sutton Holms Pamphill New Swanage Ash Monkton Wyld Wooth Chilbridge Stoborough Dorchester Beacon Hill Minterne Magna Ryme Intrinseca Broadoak Hurst Charlton on the Hill Bloxworth Waterloo Glue Hill St Catherine's Hill Alton Pancras Stinsford Waytown Broad Oak Winterborne Kingston Stallen Beaminster Walditch Radipole Matchams Kingston Trent Weston Huish Middlemarsh Gillingham Chalbury Common Drive End Langham Sandford Woods Henley Dewlands Common Upper Parkstone Bishop's Down Bingham's Melcombe Halstock Holworth Branksome Stourpaine Crooked Withies Bincombe Burngate Melbury Bubb Columbia Farm Chalmington Crendell Nether Compton Tolpuddle Hinton St Mary Weston Coombe Sutton Waldron Lulworth Cove Moorbath Mappowder Queen Oak Stoke Wake Shipton Gorge Hinton Martell Grange Crab Orchard Three Gates West Holme New Town Highcliffe Oborne Blacknoll Muscliff East Chelborough Wyke Regis Dean Park Mannington Stoke Water Long Bredy Holwell Grimstone Lower Kingcombe Warren Mapperton Branksome Park The Borough Corfe Mullen Cranborne Yondover Rodden Woolsbridge St James Compton Abbas Uphall Newland Fiddleford Lower Bockhampton Piddlehinton Briantspuddle Higher Totnell Shapwick Moordown Littleton Cann Droop Bowleaze Longburton Osmington Mills Lodbourne Pymore Folke Southbourne Rixon Shaftesbury Higher Coombe Lydlinch Birch Close Cold Harbour Sturminster Common Up Cerne Tarrant Launceston Littledown Gore Chaldon Herring Broadwindsor Overcombe Bowridge Hill Somerford Leigh East Parley West Compton Little Woolgarston Cattistock Cripplestyle Westham Portesham Monkton Up Wimborne Woodbridge East Howe Higher Wraxall Northport Hinton Parva Holway Ferndown Maiden Newton Long Cross Puddletown Ham Common Hilton Lower Wraxall Winterborne Whitechurch Wool Blandford Camp West Hurn Hewood Alderney Buckland Newton Owermoigne East Stour Common Penn Kingston Hummer Cashmoor Salway Ash Horton Heath Haythorne Winterborne St Martin Melbury Sampford Newtown Stoborough Heath Stockwood Lower Holwell Happy Bottom Atrim Littlewindsor Stanley Green Rockley Sands Pallington Turbary Common Ryall West Morden Shaggs Ameysford Up Sydling Strouden North Bockhampton Shave Cross West Knighton Kinson Winkton Tollerford Newton Charminster East Melbury Stourton Caundle Daggons Lulworth Camp Hincknowle Bagber Gaunt's Common Christchurch Newtown Coldharbour South Poorton Mill Throop Enmore Green Steeple Eccliffe Bryanston Wootton Fitzpaine Quarleston Loders Organford Sandhills Ashley Pentridge Stokeford Fortuneswell Wallisdown Ibberton Marshalsea Primrose Hill Knob's Crook Pleck Winterborne Monkton Lower Eype Quarr White Post Knackers Hole Lodge Copse Estate Leweston Studland Higher Eype St Leonard's Farm Park Purewell Tarrant Keyneston Hollow Oak Hilfield South Bowood Talbot Village Clift Skilling Woodlake Burleston Bradpole Bradford Abbas Meyrick Park Broadwey Powerstock Thorncombe Deanland Canford Bottom Merritown East Stoke Sherborne Alderholt Fairmile Frome Whitfield Shillingstone Athelhampton Yetminster North Bowood Romford Cross Lanes Kingston Maurward Tuckton West Cliff Clapgate Warmwell Piddletrenthide Hogstock East Knighton Compton Valence Osehill Green Seatown Rivers' Corner Huntingford Todber Higher Ansty Osmington West Stour Wimborne St Giles East Cliff East Holton Charmouth Godmanstone School House West End Ridge Longham Talbot Heath Watton Nettlecombe Bradford Peverell Westbourne Hartgrove Oakley Netherstoke Stalbridge Weston Pilsdon Stafford's Green Greenham Wigbeth Champernhayes Marsh Lower Mannington Woodville Brockhampton Green St Ives Hillbourne Netherbury Norden Anderson Lanehouse Camesworth Burton Buckham Mudeford Poole Ansty Cross Rodwell Townsend Moreton Bearwood Hill Street Wimborne Minster Tarrant Monkton Sturminster Marshall Higher Row Poxwell Chettle Knighton Stalbridge Winterborne Zelston Merley Whitmore West Southbourne West Howe Hillbutts Hedge End Alweston Kimmeridge Lane End Galton Merriott Belchalwell Street Farrington Bishop's Caundle East Pulham Melbury Abbas Higher Halstock Leigh West Stafford Woodbridge Tadden Alum Chine Colesbrook Kingston Russell Cobb Horn Ash Almer Bothenhampton Wynford Eagle Sharnhill Green Verwood Totnell Southover Friars Cliff Cheselbourne Shroton Pleck Green Sterte Lower Halstock Leigh Ivy Cross Herston Swyre Southill The Mount Burton Bradstock Lewcombe Hurn Lillington Dewlish Hammoon Acton Cocknowle Duntish Haddon Hill The Common Three Legged Cross Toller Whelme Lower Holditch Thornicombe Redbridge Winterborne Houghton Stapehill Rampisham Charlton Down Birdsmoorgate Melcombe Regis The Folly Newtown Whitcombe Witchampton Colehill Worth Matravers Oakdale North Chideock Canford Magna Fleet Holywell Cold Harbour New Town Lytchett Minster Harman's Cross Durlston Putton Northbourne Wyke Rushton Allington King's Stag Packers Hill Pleck Holt Heath Loscombe Templeman's Ash Charminster Poyntington Tincleton North Wootton Poundbury Crouch Hill Nuffield Nottington Beaulieu Wood Notton Broadmayne Belchalwell Aller Woolcombe Chalbury Hayes Fontmell Magna Winterbourne Steepleton Fifehead Magdalen Hardy Country Park Arne St Andrew's Well Woolford's Water Bittles Green East Burton