Charity Marketing in West Melbury

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in West Melbury are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in West Melbury?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in West Melbury is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in SP7 0

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in West Melbury or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover West Melbury (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Sutton Waldron Kimmeridge Burleston Park Gate Tadnoll West Bourton Penn Greenham Hollow Oak Binnegar East Stoke Lower Wraxall Tarrant Gunville Rixon Ham Common Ensbury Park Merley Winton Tolpuddle Yetminster Netherstoke Anderson East Holton Cobb Melbury Osmond Lanehouse West Bay Columbia Farm Turnworth Stanbridge Ridge Chettle Lodge Copse Estate Belchalwell Furzebrook Strouden Evershot Woodlands Burngate Lewcombe Creech Arne Filford Parley Green Wimborne St Giles East Parley Fiddleford West Compton Longburton Lower Kingcombe Stoke Wake Pulham Warmwell Tarrant Rushton Cross Lanes Frampton Littlemoor Iwerne Minster Whitecross West Hurn Maiden Newton Winterbourne Steepleton Branksome Park Giddy Green Stoke Abbott New Town Horn Ash Woolcombe Littleton Up Cerne Lytchett Matravers Henbury Townsend Burton Huntingford Bothenhampton Broad Oak Newtown Purse Caundle Southlands Muscliffe Kingsland Purewell Mounters Toller Whelme The Common Southill Cobley Folly Lower Bockhampton Abbotsbury Buckham Ranston Talbot Heath Highcliffe Halstock Gribb Mount Pleasant Waterloo Hayes Bagber Court Orchard New Town Higher Ansty Winterbourne Abbas Tuckton Atrim Spyway Pallington Burton Bradstock Moor Crichel East Cliff Buckland Newton Woodyates Tarrant Monkton Hound Hill Wallisdown Godmanstone Newtown School House Braytown Sandford Woods Hilton Sixpenny Handley Goathill Corfe Castle Rockley Sands Litton Cheney Rushcombe Bottom Oxbridge Twyford Furzehill Littlebredy Grove Higher Melcombe East End Gotham Ilsington Bourne Valley Holywell Tincleton Redlands Chideock Toller Porcorum Radipole Netherbury Talbot Woods East Holme Wareham Winterborne Herringston Chalbury Common Piddletrenthide Askerswell Stalbridge Weston Southover Kingston Maurward Northport Throop Holdenhurst Portland Bill Putton Mapperton Birch Close Clapgate Glue Hill Sandhills Stockwood Woodlake Cheselbourne Higher Eype South Poorton Daggons Chalbury Mapperton Sturminster Common East Stour Common Notton Osehill Green The Borough Shroton Whitcombe Bradpole Eype's Mouth Tarrant Hinton Upwey Hamworthy Droop Hartmoor Higher Sandford Stanpit Higher Holnest Littlewindsor Hincknowle Shitterton Knighton Northbourne Whitchurch Canonicorum Christchurch Winkton Easton Gussage All Saints Winterborne St Martin East Shilvinghampton West Parley Osmington Mills West Orchard Toller Fratrum Folke Hengistbury Head Stafford's Green St Leonards God's Blessing Green Oborne Ferndown Little Canford Long Bredy Charlton Down Sydling St Nicholas Chaldon Herring Glebeland Estate Sandford Broadwey Stanley Green Aller Sutton Poyntz Stoborough Bradford Abbas Stourpaine Dean Charlton on the Hill Knackers Hole Lulworth Cove Higher Bockhampton Burstock Mount Pleasant Charminster Stapehill Hammoon Sturminster Newton Lulworth Camp Well Bottom Skilling Wraxall Alum Chine Lower Ansty North End Knighton East Creech Longfleet Pimperne Dewlands Common Rowlands Westham Stoborough Green Stour Meadows Ham Bowridge Hill Silkhay Lower Hamworthy Up Sydling Poolestown East Knighton Bere Regis Templeman's Ash Pilford The Mount Combe Almer Swanage Stratton Mappowder Gannetts New Town Southwell Durlston Oakley Tarrant Crawford Ham Hill Gaunt's Common Herston Hedge End Fifehead St Quintin West Melbury West Howe Lower Holwell Sandhills Lilliput Pig Oak Broadoak Duntish Wonston Milton on Stour Ashley Heath Bugley Steepleton Iwerne Compton Abbas Pymore New Town Poundbury Marshwood East Burton Dottery Cold Harbour Pleck Upton Happy Bottom Dragon's Hill Canford Heath Ansty East Brook Stour Row Lyon's Gate Kittwhistle Eccliffe Leigh Primrose Hill Ulwell Higher Kingcombe Uppington Clifton Maybank Whitmore Stubhampton Furleigh Cross East Lulworth Shaftesbury Stony Knaps Uphall Coldharbour Fishpond Bottom Preston Leigh Kitford Marshalsea Chilbridge Hogstock Over Compton Tiley Castletown Wyke Lytchett Minster Haydon Trickett's Cross Gillingham Woodbridge Friars Cliff Lower Mannington Netherhay West Bexington Winterborne Clenston Briantspuddle Minterne Parva Canford Cliffs Rossmore Charlestown Horton Heath Hemsworth Witchampton Kingston Pleck Cocknowle Overcombe Belchalwell Street Sutton Holms Saddle Street Huish Blackwater Haythorne Lodbourne Sockety Crouch Hill Boys Hill Queen Oak Frome St Quintin Merriott Westfields Chilcombe Branksome Leweston Stour Provost Grange West Pulham Batcombe Langham Newton Farnham Swyre Hains Waytown North Bowood Dunbury West Knighton Turbary Common Woolland Hamlet Ash Mangerton Allington Dorchester Peacemarsh North Wootton King's Stag Almer Camesworth Hurn St James Verwood East Stour Corfe Mullen South Bockhampton West Shilvinghampton Woolgarston Chickerell Drive End Organford Lydlinch Puncknowle Manston Woodsford Stourton Caundle Caundle Wake Bear Cross Cann Mannington Caundle Marsh Enmore Green Newtown Shapwick Pamphill Hill Street Winfrith Newburgh Bishop's Caundle Rew Pillwell Shipton Gorge Dean Park Norden Hinton Parva Winterborne Tomson Nether Cerne Wool Creekmoor Bluntshay Kit Hill Melcombe Regis Grimstone Talbot Village Higher Totnell Canford Magna Winterborne Zelston Westford Broadstone Gussage St Michael Stallen Newtown Worgret Lower Street Hurst North Chideock West Morden Lambs' Green Monkton Wyld Rampisham Lower Halstock Leigh Rodwell Shaggs Bittles Green Kington Magna Stone West End Melbury Bubb Chilfrome Three Gates Melbury Abbas Matchams North Bockhampton Blackney Thornford Winterborne Kingston West Chaldon South Perrott Somerford Durweston Buckland Ripers East Orchard Woodrow Charminster Monkton Up Wimborne Galton Pilsdon Wigbeth Bovington Camp Alweston Lyme Regis Higher Halstock Leigh Lower Row Canford Bottom Tyneham Beaminster Catherston Leweston Minchington Oakdale Tollard Farnham Osmington Worth Matravers Shothole Camel Green Pokesdown West Stafford Hinton St Mary Puxey Walkford Yondover Hermitage Clift Holt Heath Horton Throop Romford Loscombe Sterte Lower Blandford St Mary Ebblake Rodden Redford Uploders Boscombe Melbury Sampford Harman's Cross Colehill Alderney Haydon Stoborough Heath Poxwell West Cliff Langton Matravers Todber Beer Hackett Fifehead Magdalen Long Crichel Kingston Russell Winterborne Houghton Dudsbury Bridport Winterborne Came Iford Woodcutts Salway Ash Bincombe Bookham Mosterton Parkstone Ansty Cross Hinton Martell Blackdown Dibberford White Post Leigh Puddletown Weston East Chelborough Portway Moorside Horton Common Thornicombe Cattistock Ashmore Ibberton Gussage St Andrew Lake Meyrick Park Southbourne Weston Blandford Camp Shave Cross Wych Guy's Marsh Quarr Post Green West Chelborough Madjeston Jumpers Common White Lackington Crendell Waddon Higher Nyland Owermoigne Studland Grange Estate Loders Cowgrove Rivers' Corner Maudlin Cross Worbarrow Acton Wooth Ashley Hummer Fleet Haddon Hill Bourton Bearwood St Andrew's Well West Woodsford East Howe Plush Burton Glanvilles Wootton Milton Abbas East Pulham Thorncombe Piddlehinton Hilfield Okeford Fitzpaine Steeple Bournemouth Turners Puddle Winterborne Muston Buckhorn Weston Tarrant Rawston Whetley Cross Ensbury Cold Harbour Bettiscombe Mill Throop Deanend St Catherine's Hill Drimpton Holway Farrington Pimperne Old Town Meerhay Nottington Pleck Holditch Woodville Packers Hill Hazelbury Bryan Broadwindsor Knob's Crook Avon Common Deanland St Johns Friar Waddon New Swanage Coker's Frome Powerstock Langton Long Blandford Newland Hardy Country Park Merry Field Hill Crossways East Compton Sherborne Morcombelake Chalmington Yewstock Coombe Keynes Shillingstone Woodlands Common Weymouth Lower Nyland Pentridge Stoke Water Little Woolgarston Blandford St Mary Three Legged Cross Hillbutts Knowlton Littledown Ringstead Chiswell Hillbourne Church Knowle Pidney Moreton Compton Valence Beacon Hill Cripplestyle Lower Eype Gore Stalbridge Muscliff Sandford Orcas Seatown Whitefield Beaumont Village Holnest Cashmoor West Milton Higher Coombe Cranborne Rew Springbourne Kinson Motcombe Silton Woolsbridge Holway East Bloxworth Winterborne Whitechurch North Poorton Turlin Moor Poole Hartgrove Moordown South Bowood Birdsmoorgate Wynford Eagle Brockhampton Green Fairmile Blacknoll Hewood Ryme Intrinseca Sharnhill Green Avon Castle Minterne Magna Sandbanks Long Cross Little Ansty Upper Parkstone West Holme Fifehead Neville Nuffield Rolls Mill Portland Port Broadmayne Coneygar Oathill Lower Holditch Seaborough Higher Row Totnell Poyntington Laymore East Morden Cann Common Westbourne Gaunts Slepe Fontmell Magna St Ives Upton Marnhull Coombe Henley Corscombe Melcombe Bingham Rushton Winterborne Stickland Winterborne Monkton Stokeford Warren Holwell Broom Hill Crooked Withies Ryall West Stour Longham Hooke Higher Whatcombe Higher Wraxall Lake Dewlish Cruxton Elm Hill Fontmell Parva Lower Strode Holt Wood Winyard's Gap Benville Ivy Cross Melplash Higher Woodsford Walditch Coryates Walton Elm Alderholt Higher Chalmington Pleck Boveridge Tarrant Keyneston White Moor Lillington Lane End Chetnole Mudeford The Folly Manswood Stinsford Cerne Abbas East Fleet Champernhayes Marsh West Lulworth Athelhampton Alton Pancras Frome Whitfield Miles Cross Charmouth Wick Quarleston Holton Heath Forston Sleight Trent Blandford Forum Wootton Fitzpaine Sandpit Moorbath Creech Bottom Ameysford Spetisbury Muckleford Pleck Green Symondsbury Wimborne Minster Woolford's Water Lower Whatcombe Bryanston Hopsfield Margaret Marsh Newton Peveril Bloxworth Holworth Kingston Watton Woodbridge Crab Orchard Fortuneswell Child Okeford Manning's Heath Beaulieu Wood Synderford Nettlecombe Whitcombe Colesbrook Sturminster Marshall Holmebridge Cosmore Bingham's Melcombe West Moors Nether Compton Hursey Tarrant Launceston Milborne St Andrew Middle Bockhampton Tadden Tollerford Alcester Middlemarsh Redbridge Red Hill Holt Bowleaze West Southbourne Bedchester Hanford St Leonard's Farm Park Edmondsham Foxholes East Melbury Bradford Peverell Wyke Regis Chedington Bishop's Down Ashington Merritown Charlton Marshall Affpuddle Hampreston Langton Herring Adam's Green Gibbs Marsh Adber Bramblecombe Portesham