Charity Marketing in Bradbury

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Bradbury are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Bradbury?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Bradbury is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in TS21 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Bradbury or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Bradbury (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Brancepeth Longhill Old Durham Hamsterley New Kyo West Park High Lands Killerby Medomsley Edge Ebchester Town Kelloe Bishop Middleham Heighington Firth Moor Red Hall East Butsfield Woodside Cowpen Bewley Cotherstone Boldron Sherburn Hill Alum Waters Middlestone Moor Rift House East Hedleyhope Forest-in-Teesdale Houghton Bank Etherley Dene Low Coniscliffe Murton Leeholme Great Chilton New Brancepeth Wynyard Village St John's Chapel Plawsworth Gate Low Etherley Urpeth Great Stainton The Sands Blackhall Rocks High Shincliffe Redford West Blackdene Hunwick Bishopsgarth Newsham High Forge Metal Bridge Leadgate Tanfield Foggy Furze Whinny Hill Denton Neasham Eaglescliffe Annfield Plain Knitsley Brierton Neville's Cross Haverton Hill Thorpe Thewles Leazes Bridgehill South Hetton Cornsay Colliery Ramshaw Newfield High Throston Coal Bank Beamish Satley Horsleyhope Middleton St George Hunstanworth Shildon Butterwick Sedgefield Stanley Plawsworth Flint Hill Coundon Hilton Gilpin Brown Ireshopeburn Middleton-in-Teesdale Kinninvie Ruffside Castle Dene Bedburn Cowshill Scargill St Helen Auckland Throston Grange Estate Brignall Castleside Stanley Crook Harrowgate Hill Pickering Nook West Sherburn Leasingthorne Elm Terrace Newton Bewley High Urpeth Pittington Stanhope Ramshaw West Auckland Thornley Greencroft Ornsby Hill Eden Vale North Close Bowbank High Friarside Eldon Lartington Oxbridge Fir Tree Deanery View Greatham Deaf Hill Little Thorpe Littleburn Wackerfield Burtree Ford Haughton le Skerne Grange Villa Whinfield Ovington Norton Bolam Bowlees Woodland Running Waters Killhope Burnopfield Witton Gilbert No Place Elvet Hill Bildershaw Aykley Heads Thringarth West Cornforth Stainton Grove Lintzgarth Evenwood Bearpark Northlea Escomb Durham Eastgate New Town Quaking Houses Westwick The Grove Sheraton Blackhill Gainford Delves South Wingate Elstob Woodham Village Davy Lamp Black Banks Sherburn Winston New Coundon Spennymoor Barnard Castle Fulthorpe Queen's Park Faverdale Bowburn Esh Winning Witton-le-Wear High Beechburn Little Newsham Burnhope Nettlesworth West Pelton Close House Cornsay Low Pittington Startforth Stony Heap Ludworth East Kyo Bishopton Toft Hill East Briscoe Mowden Lanchester Northgrain Oakenshaw Middleton One Row Waldridge Gilmonby Headlam Lintz Brasside Shield Row Croft on Heugh New Ho Etherley Moor Laithkirk Mount Pleasant Cassop Copley Archdeacon Newton New Shildon Coundon Grange Broompark Butterknowle Edmondsley Carlbury Craigside Gilesgate St Ann's Hill Thorpe Low Spennymoor Sacriston Dyke House High Haswell Brafferton North Bitchburn School Aycliffe Pelton Fell Horden Blackhall Colliery Portrack Tudhoe Grange Hedley Hill Aukside Easington White-le-Head South Moor Seaham Perkinsville Crossgate Moor Hutton Magna Windlestone Elton Lane Side Billy Row Muggleswick Langley Moor Lynesack Beech Terrace Egglesburn High Etherley West Rainton Maiden Law Station Town Westerton Primrose Hill Western Hill Garmondsway Pierremont Benfieldside Willington Old Town Port Clarence Thorpe Larches High Westwood Newton Aycliffe Briscoe Ettersgill Redworth Lane Head Browney Thwaite Cornriggs Tursdale Summerhouse Mordon Gray Street Waterhouses Binchester Blocks Middleton Bank Top High Stoop Whitton Trimdon Colliery Causey Newton Hall Sockburn Gilesgate Moor Westlea Regent Street Urlay Nook Houghall Walworth Gate High Dyke Lonton Sherburn House Albert Hill Carrville Roseworth Brotherlee Stillington Greta Bridge Hummerbeck Longnewton Hunderthwaite Fleming Field Cockerton Holmside Littletown Middle Side Shotton Pity Me Woodstone Village Todhills Wycliffe Binchester High Clarence Newham Grange Stonebridge Wheatley Hill Old Eldon Hardwick Tantobie West View Chester Moor Lowe's Barn Low Dinsdale Townfield Old Stillington Merrybent Preston-le-Skerne Ingleton Lanehead Coundongate East Hope Dean Bank Mickleton Page Bank Staindrop California The Middles Inkerman Rainton Gate Sherburn Grange South Pelaw Bollihope Bellevue Whorlton Hope Town Eggleston Coatham Mundeville Dipton Aislaby Hobson Catchgate Tanfield Lea Byers Green East Howle Chester-le-Street Drinkfield Rushyford Bradbury Morley Kelloe Rookhope Green Head Hett Trimdon Grange Sunnydale Preston-on-Tees Coxhoe Easington Colliery Eastlea Oxhill Harperley Morton Tinmouth Dent Bank Sunderland Bridge Belmont Croxdale High Pittington Old Quarrington Lintzford High Grange Craghead Cornforth Tudhoe Lime Terrace Barley Mow Harelaw South Stanley Shincliffe High Handenhold Tow Law Tan Hills Rowley Middridge Howlish West Pasture South Side Deneside Coronation Newbiggin Thinford Hamsterley Mill Bishop Auckland Cold Hesledon Hill End Wingate Frosterley Old Wingate Templetown Low Lands Great Burdon Allensford East Law Mountsett Grindon Carlton Boltshope Park Castle Eden Langdon Beck Kirk Merrington Grangefield South Cleatlam Bryan's Leap Great Lumley Medomsley Framwellgate Moor Witton Park Oak Tree Broom Hill Town Head Hartlepool Mount Pleasant Ouston Lane Head Woodham Crook Owton Manor Throston Brandon Village Crookhall Beaumont Hill North End Thornley Hurworth-on-Tees Haswell Edmondbyers Tindale Crescent Sunniside Newfield Healeyfield Embleton West Kyo Waskerley Barningham Stockton-on-Tees Evenwood Gate Dawdon Esh Quebec Houghton-le-Side Stockton Grange Hutton Henry Crawleyside Rise Carr Bowes Wolsingham Westgate Little Stainton Crookgate Bank Hummersknott Grassholme Billingham Sandy Carrs Graythorp Pelton Howden-le-Wear Fishburn Old Thornley Bridge End Cleatlam Seaton Peterlee Mainsforth High Coniscliffe Lane Head High Hesleden Darlington Eastbourne Holwick Langley Park Royal Oak Kip Hill South Church Romaldkirk Wolviston Hurworth Place Snaisgill Old Cassop Barmpton Roddymoor Cockfield Whitehill Haswell Moor Lumley Thicks Hury Bournmoor Malton Meadowfield The Dene Stranton Aycliffe Village Harrowgate Village Low Westwood Shadforth Ragworth Walworth Consett Moorside Newton Ketton Ushaw Moor Leamside Elwick Hartburn West Butsfield Shotton Colliery Parkside Quarrington Hill Shotley Bridge Hart Low Beechburn Wearhead Hudegate Redmarshall Skerne Park Trimdon Chilton Tudhoe Village Toronto Seaton Carew Copthill Middlestone Phoenix Row Branksome Merrington Lane Whitesmocks Church Kelloe Hesleden Pontop Hawthorn Oak Street Langton Chilton Lane Raby East Blackdene Eldon Lane Elm Tree Heatherycleugh Merryoaks Crimdon Park Hamsterley Dalton Piercy Kimblesworth Haswell Plough Egglescliffe Ferryhill Brandon Whessoe Wall Nook Kelton Lendings Sheep Hill Daddry Shield High Escomb Piercebridge Esperley Lane Ends Newtown Dalton-le-Dale Sadberge Foxton Stainton East Stanley Monk Hesleden Egglestone Abbey Coppy Ferryhill Station Blackwell Sunnybrow White Kirkley Woodhouses New Hunwick Hart Station Clough Dene Hurworth Burn Helmington Row Iveston Canada