Charity Marketing in High Beechburn

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in High Beechburn are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in High Beechburn?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in High Beechburn is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DL15 8

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in High Beechburn or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover High Beechburn (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Woodstone Village Little Newsham Foxton Phoenix Row The Sands Ovington Eldon Lane Horsleyhope Sockburn Castle Dene Leeholme Chester Moor Pontop Lime Terrace Oxhill Cold Hesledon Hawthorn Bishopsgarth Kelloe Trimdon Little Thorpe Whitesmocks Sunnybrow Bishop Middleham Bradbury Tursdale Blackhill Sandy Carrs Bishopton Cockerton Langley Moor Stanhope Ornsby Hill Snaisgill Bishop Auckland No Place Western Hill Pickering Nook Bowbank Murton Cornsay Boltshope Park New Ho Stonebridge The Grove Newton Hall Littleburn Delves Low Beechburn Easington Colliery Seaton Howden-le-Wear New Coundon Stony Heap Aycliffe Village Stainton Low Westwood Old Cassop Easington East Blackdene Stanley Crook Ushaw Moor Newfield Whinny Hill New Brancepeth Witton Park Haswell Plough High Stoop Pierremont Hunwick Portrack Middleton-in-Teesdale Windlestone Trimdon Grange Woodside Black Banks Boldron North End Sunniside Hurworth Burn Northlea Craghead Hobson Eaglescliffe Chester-le-Street Queen's Park Dean Bank Tan Hills Coundongate Newbiggin Old Eldon Barnard Castle Waskerley Norton East Butsfield Plawsworth Hurworth Place Helmington Row Coundon Evenwood Shincliffe Copley Evenwood Gate Metal Bridge Barningham Throston Grange Estate Dent Bank Barmpton Dyke House Harperley Leamside Gilmonby Coundon Grange Craigside White Kirkley Newton Aycliffe Newsham Causey Wearhead Stranton Broompark Ettersgill Merrybent Lanehead Allensford Harrowgate Village Cotherstone Haswell Moor Hesleden Shotton Tudhoe Eastlea St John's Chapel High Pittington Cockfield Cornsay Colliery Wolsingham Ingleton Cornforth Thringarth Port Clarence The Middles Archdeacon Newton Bildershaw Stanley Great Burdon Inkerman High Handenhold Newfield Eastbourne Piercebridge Barley Mow Burtree Ford Holwick Thorpe Larches Raby Low Etherley Frosterley West View Greencroft Lintzford Todhills Esh Old Durham Scargill Tudhoe Village Great Chilton Walworth Bollihope Oak Street Deanery View Elwick Plawsworth Gate Elm Terrace Canada Hunderthwaite Mount Pleasant Hurworth-on-Tees South Side Coal Bank Egglestone Abbey Hutton Magna Aislaby Morley Close House Cowshill Ferryhill Thinford Grangefield Tindale Crescent Edmondsley Crossgate Moor Middle Side South Moor West Kyo Peterlee Redford Hudegate Gray Street Neasham Fulthorpe Middleton One Row Croxdale Low Lands Witton Gilbert Browney Hamsterley Grassholme Hamsterley Mill Oakenshaw Butterknowle Grindon Urlay Nook Cornriggs Esh Winning Wynyard Village Middleton St George Bank Top Ebchester Faverdale New Shildon North Close Hedley Hill Brafferton Hart Station Kelton Gilpin Brown Throston Elstob Whitton Oak Tree Toronto Sherburn House Westlea Sherburn Hill Lanchester Cassop Red Hall High Lands Walworth Gate High Dyke Bellevue Eden Vale Middleton Seaton Carew Hartlepool Newtown Lumley Thicks Startforth Fishburn Tanfield Lea Headlam New Hunwick Westgate Ramshaw Langdon Beck Annfield Plain Lendings Belmont Brandon Village Rookhope High Etherley High Friarside Witton-le-Wear Firth Moor Beamish High Westwood East Law Merrington Lane Royal Oak Trimdon Colliery Tantobie Hart Blackhall Colliery Toft Hill Bournmoor Romaldkirk Consett New Town Crook Brignall Harelaw Elm Tree West Auckland Grange Villa Brasside Greta Bridge Quebec East Hope Denton Ferryhill Station Leadgate Deneside Satley Pity Me Coppy Leasingthorne Hope Town Northgrain Town Head Garmondsway Running Waters High Grange Medomsley Nettlesworth Spennymoor Hummerbeck Knitsley Great Lumley Brandon Woodland Newton Ketton Gilesgate Moor Aykley Heads Parkside High Escomb Sunderland Bridge Billingham Waterhouses Neville's Cross Ireshopeburn Egglescliffe High Forge Crimdon Park Woodham Village Burnhope Branksome Rowley Hartburn Mordon Etherley Dene Elton Castleside Owton Manor Harrowgate Hill Bowes Thornley Thorpe Houghton-le-Side Great Stainton Ruffside Dalton-le-Dale Hummersknott Rift House Low Spennymoor Mickleton High Beechburn Hilton Sadberge Hill End East Hedleyhope Blackwell Cowpen Bewley Chilton Lane Longhill Eldon Elvet Hill Laithkirk Wackerfield Whinfield Durham Brotherlee Drinkfield Thorpe Thewles Mount Pleasant Tow Law Roddymoor Sacriston West Pelton East Howle Alum Waters Mowden Woodham Urpeth Crawleyside Davy Lamp Middlestone Moor High Throston Briscoe Primrose Hill Foggy Furze Hett Graythorp Green Head Framwellgate Moor East Kyo Bearpark Kirk Merrington Stainton Grove Lane Head Heatherycleugh Shadforth West Blackdene Haswell Wall Nook Wycliffe Bridge End Greatham Hamsterley Lane Side Escomb Kimblesworth Pelton Fell Dalton Piercy Waldridge The Dene Hardwick Shildon Horden Whitehill Mountsett West Pasture Old Thornley Howlish Embleton Daddry Shield Longnewton Rainton Gate Brancepeth Langton Church Kelloe Chilton Quaking Houses Quarrington Hill Ludworth High Haswell Lartington Oxbridge Littletown Wheatley Hill St Ann's Hill Skerne Park Darlington Binchester Blocks Fir Tree Stockton-on-Tees Shotley Bridge Stillington Carlbury Byers Green Winston Crookhall Pittington Roseworth Merryoaks South Cleatlam Hutton Henry Bolam Thwaite Sedgefield Shield Row Middridge Lintzgarth West Cornforth Killerby Deaf Hill Forest-in-Teesdale Tudhoe Grange Redworth Old Wingate Hunstanworth Dipton Templetown Gilesgate Eastgate Fleming Field Moorside East Stanley Little Stainton Killhope Station Town West Sherburn Whorlton Coxhoe Flint Hill Croft on Heugh Lynesack Sunnydale Wingate Low Coniscliffe High Coniscliffe Rushyford Crookgate Bank Broom Hill Preston-on-Tees Albert Hill Ouston Woodhouses Preston-le-Skerne Monk Hesleden Summerhouse St Helen Auckland Haughton le Skerne Hury Carlton Lonton Clough Dene Thornley Meadowfield Pelton Heighington Old Quarrington Old Stillington South Pelaw Sherburn Grange Beech Terrace Rise Carr Townfield Wolviston High Urpeth Maiden Law Lintz Blackhall Rocks Lane Head Perkinsville South Wingate Brierton Shotton Colliery Stockton Grange Binchester New Kyo Low Dinsdale Billy Row Leazes Ragworth Cleatlam Benfieldside Egglesburn Gainford Edmondbyers North Bitchburn Mainsforth Town Kelloe Morton Tinmouth High Clarence Lane Head Houghton Bank Westwick Willington Haverton Hill Malton Bryan's Leap California Westerton Low Pittington Ramshaw High Hesleden Page Bank Esperley Lane Ends Middlestone Castle Eden South Hetton Staindrop Iveston Holmside West Rainton Kip Hill White-le-Head Dawdon Newton Bewley Copthill Bowlees Bowburn West Butsfield Butterwick High Shincliffe South Stanley Whessoe Aukside Newham Grange Bedburn South Church Sherburn School Aycliffe Catchgate Etherley Moor Tanfield Langley Park West Park Burnopfield Bridgehill Healeyfield East Briscoe Coronation Muggleswick Eggleston Lowe's Barn Old Town Carrville Beaumont Hill Sheraton Regent Street Houghall Coatham Mundeville Medomsley Edge Sheep Hill Seaham Kinninvie Redmarshall