Charity Marketing in Hill End

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Hill End are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Hill End?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Hill End is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DL13 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Hill End or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Hill End (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Witton-le-Wear Portrack Bedburn Leamside East Briscoe Shotton Colliery Stanley Crook Lynesack Middleton One Row Houghall Greatham Great Chilton Hamsterley Mill Great Lumley Eldon Lane Great Burdon Harperley Toronto Egglescliffe Middleton-in-Teesdale Rushyford Evenwood Gate Merrington Lane Clough Dene Graythorp Allensford Tudhoe Newham Grange Oakenshaw Middleton Wheatley Hill Gilesgate Moor Gray Street Morton Tinmouth St John's Chapel New Kyo Perkinsville Middlestone Moor Port Clarence Hedley Hill Great Stainton Durham Sandy Carrs Hartlepool New Brancepeth Haswell No Place Holmside Grassholme Staindrop Framwellgate Moor Waskerley Crossgate Moor Kip Hill High Stoop Cotherstone St Ann's Hill Ovington Grange Villa Stainton Grove Newfield Pontop Bank Top Beech Terrace Little Thorpe Etherley Moor Whitton Rowley Windlestone Delves West Rainton Hart Woodham Village Lendings Satley Elvet Hill Killhope Barningham Redmarshall Langton Woodhouses Grangefield Dawdon Edmondbyers Gilmonby Burtree Ford Primrose Hill Lanehead The Grove Ramshaw Witton Park Dalton Piercy Hutton Henry Low Westwood Cowshill Harelaw Catchgate West Pasture Lumley Thicks Winston High Haswell White-le-Head Crimdon Park Lime Terrace Edmondsley Archdeacon Newton Faverdale Hutton Magna Hilton Black Banks Leadgate Greencroft The Middles Northgrain California Littleburn Pity Me High Dyke Church Kelloe North End Middle Side Royal Oak Harrowgate Village Carlton Boltshope Park Flint Hill Rookhope Shadforth Trimdon Shildon Bournmoor Old Eldon Norton Broom Hill High Lands Tantobie Brotherlee Eastbourne Little Newsham Pelton Hardwick Trimdon Colliery Kinninvie Longnewton Redworth Urlay Nook Briscoe Stainton Lintzford Cornforth Quebec Esh Winning Tursdale Woodland Chester-le-Street Sunnydale Shincliffe Seaton Branksome Crookgate Bank Ramshaw Castleside Sheep Hill Grindon Coatham Mundeville Coal Bank Running Waters Low Etherley Plawsworth Seaton Carew High Etherley Shield Row Denton Heatherycleugh Sacriston Witton Gilbert Mount Pleasant Brasside Old Cassop Sunderland Bridge Embleton Lartington Etherley Dene Bryan's Leap Craigside Craghead Whitesmocks Wall Nook Evenwood Aykley Heads Fulthorpe Lanchester Thinford Willington Dipton Old Town Coppy Haswell Moor Low Coniscliffe Brignall Hummerbeck East Butsfield Thorpe Larches Tudhoe Village Seaham Hunwick East Stanley Preston-on-Tees High Coniscliffe Gilesgate Horsleyhope Startforth Oak Tree Fir Tree Easington Scargill Stony Heap Mount Pleasant East Kyo Northlea Brandon Benfieldside South Side Chilton Lane Leazes Newtown East Blackdene Shotton Broompark Sadberge Barnard Castle Heighington Albert Hill Bellevue Old Wingate Beamish Castle Eden East Hedleyhope Butterknowle Nettlesworth Hett Hummersknott Deneside Sherburn House Carlbury Todhills Aukside Raby High Handenhold Brafferton Meadowfield Hope Town Foggy Furze Firth Moor Stockton Grange Forest-in-Teesdale Old Durham Old Thornley East Howle Deaf Hill Hudegate Queen's Park Templetown Barley Mow New Town Mickleton Croxdale South Wingate Piercebridge West Kyo Leeholme Romaldkirk Crook Pierremont Snaisgill Newfield Sunnybrow Westgate Healeyfield Hill End High Forge Chester Moor Bowbank Mowden Kelloe High Friarside Rainton Gate Coronation Whinfield Urpeth Bishop Auckland Neasham Leasingthorne Ingleton School Aycliffe Newton Ketton Tudhoe Grange The Dene Wingate Walworth Oak Street Bowlees Page Bank Haverton Hill Gilpin Brown Bishopsgarth Longhill Hury Walworth Gate Low Pittington Binchester Egglesburn Newton Aycliffe Gainford Bolam South Church Aycliffe Village Merryoaks South Stanley Lane Side Ettersgill High Clarence Whessoe South Moor Monk Hesleden Eldon Merrybent Hobson Whorlton High Pittington Elwick Haswell Plough Fishburn West Blackdene Cockerton Burnhope East Law High Hesleden Newbiggin Medomsley Edge Station Town Sherburn Parkside Thornley Neville's Cross Elm Terrace Greta Bridge Pelton Fell Trimdon Grange Newsham Westwick Lintz Chilton Medomsley Little Stainton Tow Law Fleming Field Coundongate Tan Hills Billingham Sockburn Peterlee Garmondsway West View Ferryhill Station Bridgehill High Throston Thringarth West Auckland Eggleston The Sands Bishop Middleham Ouston Maiden Law Lintzgarth Eastlea Stillington Butterwick Old Stillington South Hetton Binchester Blocks Canada Quaking Houses Quarrington Hill Sedgefield Hamsterley Haughton le Skerne Muggleswick Westerton North Close Town Kelloe Crawleyside Dalton-le-Dale Bollihope Owton Manor Ushaw Moor Boldron Hawthorn Bearpark Shotley Bridge Kirk Merrington New Shildon Newton Bewley Hart Station Oxhill St Helen Auckland Billy Row Stanhope New Coundon Hunstanworth Whitehill Harrowgate Hill Bowburn Stonebridge Elton Murton Sheraton Cold Hesledon Headlam Sunniside Brandon Village Roddymoor Wolsingham Lane Head Elm Tree Spennymoor Newton Hall Hamsterley Eastgate High Urpeth Waldridge Bridge End Dent Bank Deanery View Frosterley Cassop Blackhall Colliery Sherburn Grange High Westwood Cornriggs Belmont Wynyard Village Kimblesworth Wackerfield Holwick Brancepeth Davy Lamp Thorpe Thewles Townfield Lonton Tindale Crescent Phoenix Row Rift House Middlestone Bishopton Elstob Bildershaw Ragworth High Beechburn Burnopfield Thwaite Hesleden Coxhoe Throston Roseworth Littletown Langley Park Howden-le-Wear Cornsay Colliery Red Hall Hurworth Burn West Sherburn Cornsay Bradbury Helmington Row Ruffside Blackhill Plawsworth Gate South Pelaw Consett Hurworth Place Wearhead New Ho Waterhouses Byers Green Dean Bank Woodham Stranton Eden Vale Drinkfield Esperley Lane Ends Whinny Hill Brierton Esh Hurworth-on-Tees Ferryhill White Kirkley Dyke House Iveston Annfield Plain South Cleatlam Darlington Green Head Laithkirk Malton Lowe's Barn Toft Hill Copthill Cockfield Egglestone Abbey Old Quarrington Westlea Inkerman Foxton Low Lands Kelton Carrville Tanfield Lea Hartburn Preston-le-Skerne Western Hill Langley Moor Langdon Beck Ireshopeburn New Hunwick Easington Colliery Lane Head Regent Street Bowes Middridge Skerne Park Moorside Castle Dene West Butsfield Sherburn Hill Low Beechburn Oxbridge Thornley West Pelton Mountsett Pittington Wycliffe Redford West Cornforth Cleatlam Ludworth Horden Mainsforth East Hope Pickering Nook High Shincliffe Tanfield Mordon Low Spennymoor Coundon Grange Barmpton Causey Copley Howlish Summerhouse Woodside West Park Killerby Escomb Knitsley Woodstone Village Houghton-le-Side Ornsby Hill Close House North Bitchburn Coundon Town Head High Grange Wolviston Eaglescliffe Morley Aislaby Hunderthwaite Low Dinsdale Ebchester Blackwell Crookhall Rise Carr Beaumont Hill High Escomb Blackhall Rocks Alum Waters Lane Head Middleton St George Stockton-on-Tees Daddry Shield Stanley Cowpen Bewley Croft on Heugh Metal Bridge Thorpe Houghton Bank Browney Throston Grange Estate